Using Niche Marketing for Your Book @kayelleallen #MFRWorg

DEFINITIONS

Let's start with two definitions for the term niche marketing. Niche -- A position particularly well suited to the person who occupies it; the status of an organism within its environment and community (affecting its survival as a species). Marketing -- The exchange of goods for an agreed sum of money; the commercial processes involved in promoting and selling and distributing a product or service; engaging in commercial promotion, sale, or distribution.

Niche marketing is networking. It is not selling. It is not carrying around your books or even bookmarks or business cards. Niche marketing is finding out who likes what you write, and finding ways to be seen by them. Let me explain.

Most marketing efforts are overt. Television commercials show a product and explain why you need it. Car commercials focus on the vehicle's aesthetic appeal, economy, dependability, affordability, and the prestige of ownership. An ad for a new product explains how it's used, why you need to try it, and often offers a bargain for ordering now. Who hasn't heard "But wait! Order now and get..."

IT'S NOT SELLING 

The point of niche marketing is not to sell. It's to rub elbows with people who like "what" you sell and letting them discover your product organically. Your signature on forums, emails, and groups should always have links to your website. Never send anyone anything -- even other writers -- without including your professional signature and a link to something relating to your brand. A book, your website, your blog, social media, etc. You can't have niche marketing if no one knows how to find you. By all means, if you have a tagline (and you should get one asap if not), display it in banners and buttons. Mine is below.

I'm not talking about an in-your-face "DOWNLOAD NOW!" approach, but a simple and direct one. Set up your profile so that every message ends with your name, your writing tag, and your website. If you don't have a tag and website, create them. These are gems! You can use these everywhere you go. A website gives people a central location to learn more about you and your books, and a tag simply tells people what kinds of books you write. Mine is "Unstoppable heroes, Uncompromising love, Unforgettable passion." Anyone who reads my books is going get these things. It's a few words that say everything about my writing. Using your tag in your signature is a form of passive marketing. By combining passive marketing with niche marketing, you can get a double opportunity to tell people about your books, without hitting them over the head with a "BUY NOW!" message.

Go where people who read your type of book can be found. If you write books about horses, you associate with horse people. If it's cats, then you go where cat folks meet. If it's vampires, maybe you hang out with people who watch vampire movies. Niche marketing means you are part of a group that likes the things you write about. It's not selling or talking about your book. You're just there, being one of the gang. Finding the right niche means being with like-minded people. A guy who sells tractors should find out where farmers hang out. His niche is people who need what a tractor can do. Figuring out what the tractor does and what problems it solves will help him figure out who will buy his product.

Think "what problem does my book solve?" If you write fiction, don't assume your book solves no problems. It likely solves many, including boredom and not knowing what to read. One of the first things to consider is that fiction creates a fantasy for someone. If you can fulfill a fantasy, people will pay you for it. A fiction book entertains. People who want to escape and relax with a good story will pay for the privilege. What prompted you to write the book? Think about that and make notes about your thoughts and needs regarding your decision to write, other than "to make money from a book." We all want that as an outcome, but it's not why we write, is it?

Jot down fantasies your book fulfills. You might be surprised. Then look at who is buying similar books (and movies/TV) that fulfill those. It's not necessarily what you thought at first. Be open to new ideas. Where can you go to reach that crowd? Be prepared to spend some time in research, and in getting to know the fans of the genre or series.

FAN CLUBS

For example - is there a fan group for a movie or TV series with characters like yours? Look into sites like Get Glue. Search your book's keywords on Pinterest or perform a Google search to see what sites cover your niche. What do books like yours use for keywords? Why not adapt them to your book?

If you have a logo, use
it everywhere.

Study the advertising offered by sites you find. Can you rent banner space? Is there an event you can sponsor or for which you can offer a prize? Can you write an article for their blog? Do they accept editorial articles about the fandom or the fandom's interests? Don't forget to get involved in local, offline groups that focus on your niche or genre. If you write fantasy, science fiction, or paranormal fiction, are there conventions you can attend? What costume events are coming up where you can dress like one of your characters or themes from your books? When people ask who you are or what your costume means, tell them. Does your heroine tend a rose garden? Are there gardening clubs that might like to have a guest speaker who talks about roses? Think of ways you can incorporate the themes of your books into local interests and clubs. If you write erotic literature, consider advertising on sites that feature fan fiction. They are some of the biggest draws for readers, and they are hungry for new books.

BOTTOM LINE 

Niche marketing is nothing more than networking. That means it's not what you have. It's who needs what you have. Set out with that mindset and you are more likely to find your answer.

===
Post by author Kayelle Allen, multi-published, award-winning Science Fiction Romance author of unstoppable heroes, uncompromising love, and unforgettable passion.

Homeworld http://kayelleallen.com
Unstoppable Heroes Blog http://kayelleallen.com/blog
Twitter http://twitter.com/kayelleallen

The Author's Secret https://theauthorssecret.com
(post also shared with Savvy Authors)

EPICon Teaches The Art of Discoverability @EPICorg

Amazon bestselling author Elle Lothlorien leads three presentations at this year's EPICon... she explains how understanding algorithms is critical in developing a discoverability plan for your book (or finding a date), responding to reviews and offering free books.

Dating Your Book: Understanding the Amazon Algorithm Through Online Dating
Ever done online dating? Scrolled through dozens of photos, skimmed the profiles, waiting for that tingle of interest? I've got news for you: the same algorithm that helps you find an online date also matches a reader to a book. Learn how “click-throughs” and reviews affect your book’s ranking, how “designing for the thumbnail” can drive click-throughs to your product page, and how an excellent book description can lead to that critical “first date.”

When You Wish Upon a (Review) Star…
If you don't have anything nice to say, don't say anything, right? Good advice, but when it comes to websites where your book is available for purchase (Amazon, Barnes & Noble, Smashwords, etc.), responding to negative reader reviews encourages repeat readers and is, quite simply, excellent customer service.

Elle Lothlorien, whose 2012 Digital Book World blog on this subject released a firestorm of controversy (the blog was named one of the “Top 10 Digital Publishing Stories of 2012”), will explain why keeping your cool and following “Dos and Don’ts” when engaging unhappy readers will only help your career. Case studies discussed.

To Free or Not to Free? That is the (Discoverability) Question…
Can a free book promotion help your novel rise above the 'white noise' of over 10k new ebooks being published daily? According to Amazon self-published author Elle Lothlorien, who took early, full advantage of Amazon's KDP Select and its free promo days to “force” her second novel, Sleeping Beauty onto the Amazon bestseller list in February 2012, the answer is yes, yes, and yes!

Let Elle guide you through the complex algorithms that determine how to make giveaways work for you. If time permits, Elle will touch on other social media strategies that can help coax your e-book into the public eye--and keep it there.

EPIC, the Electronic Publishing Industry Coalition™ (www.epicorg.com) was established in 1998 and is a global organization of published authors and industry-related professionals who actively advocate continuing education and further enlightenment of electronic publications.

EPIC’s annual conference, EPICon™, invites industry professionals to share the latest eIndustry information, hone writing and editing skills, and explore new markets and promotional ideas. Keynote luncheon speakers range from world-renowned authors to established publishing houses to eBook and print agents. For more information, please visit http://www.epicorg.com.

Register today at EPIC.org!

PRESENTER BIO

ElleLothlorien’s first self-published romantic comedy The Frog Prince became an Amazon bestseller in December 2010—a distinction it kept through the summer of 2012 when it peaked at #2 on Amazon's Top 100 List for Humor. On Valentine’s Day 2012 her second novel, Sleeping Beauty, catapulted to Amazon’s Top 100 List for Romantic Suspense. In March of 2012, she published an alternate ending version of her rom-com Sleeping Beauty in response to fan feedback. In December 2012, both versions were named to Kindles & Wine “Best Reads of 2012.” In October of 2012, she wrote Alice in Wonderland in 35 days and e-published it seven days later.

Elle’s appearance on Digital Book World’s (DBW) “Successful Self-Published Authors” panel in January Publisher’s Weekly. In February 2012, she was named to Expert Messaging Group’s “25 Self-Published Authors to Watch." She is considered a “reluctant expert” on the topic of self-publishing and is well-known for taking advantage of her full creative control by pushing the envelope—and advising other self-published authors to do the same.

2012 was noted in

Elle has contributed to articles on self-publishing for both TIME Magazine and Writers Digest. She’s been interviewed for USAToday.com’s “Happy Ever After” with Joyce Lamb, GoodEReader.com with Mercy Pilkington, and Your Book Is Your Hook with Jennifer Wilkov.

In April 2012, Elle was invited to be a regular contributor to DBWs Expert Publishing Blog, an industry blog with 20,000 subscribers. She almost immediately created a firestorm of controversy by blogging that authors should respond to negative reader reviews—a blog that was later named one of the “Top 10 Digital Publishing Stories of 2012” for its “importance.” She was one of 93 authors—including over 50 New York Times bestsellers—invited to blog for “National Read-a-Romance Month” in August 2013.

In January, 2014, Elle and co-host Isobel Irons launched a self-publishing consulting company, The Book Escorts as well as “The S&M (Self-Publishing and Marketing) Podcast with Maven and Minx” on the Authors on the Air Global Radio Network. In 2014, this dynamic duo will be presenting workshops on self-publishing at conferences such as EPICon, RWA Chicago’s Spring Fling, Romantic Times and RomCon. Isobel and Elle will also be attending Thrillerfest in July 2014 in a press capacity, interviewing authors and covering the conference workshops and festivities. 

Authors CAN DO Book Promotion #MFRWorg

Okay so now you’ve sold the book – what do you do? The days of the publisher promoting your book is long gone. From the brand new to the seasoned author, self published to large press you have to do most, if not all the leg work.

Trying to figure out where to start is the hard part. We all want the cover of Romantic Times, but my budget laughed so hard tears came to its’ eyes. I need to find a cheaper way. Much cheaper. Like free.

So I started small. How do you get your name out there anyway? Facebook, Twitter, Pinterest, hit all the social medias you know about and create a presence. Now I’ll admit I haven’t tried all of them. I don’t have the time. Some days I’m running around like a chicken with my head cut off trying to get it all done, but I keep my ear to the ground and listen when someone else is working with an new one. If is sounds like something I should get into I do.

Create a blog. I fought this one because I didn’t feel I had time to write, but I realized I have a lot of knowledge about writing so put one together, I try to post once a week. You can check it out at www.barbaradonlonbradley.blogspot.com

Do guest spots on someone else’s blog. I find this fun to do, although sometimes I have to rack my brain to come up with a subject I haven’t done before. Most ask for a writing related post, but some have interview questions, or just let you send a blurb, excerpt and cover image.

Chat’s are good. I’ve done a few of them. Of course when I do them you can hear the crickets chirping in the back row but I always do them armed and ready. I create my own questions so there is constantly something coming across. I don’t just promo my books – and with 13 titles I can fill several hours of nothing but promo. I try to give a little insight to me and my writing process.

Join groups. I stick to Yahoo, but I have become part of some really great ones. MFRW is one. There is so much knowledge out there and many of the authors are more than happy to share.

Do you have access to print copies of your book? Then do book signings. Go to your local book sellers and set up a signing. Try to have more than one author to sign with you if you can. The more authors the more it will help bring the readers in.

Over the next few blogs I will go into more detail about what I have learned to promote myself on a shoestring. I’ll go into what worked for me and what didn’t work For now, I hope this will help you get started.

See you next month!
Barb:)

Writing for Barbara Donlon Bradley started innocently enough, like most she kept diaries, journals, and wrote an occasional letter but she also had a vivid imagination and wrote scenes and short stories adding characters to her favorite shows and comic books. As time went on she found the passion for writing to be a strong drive for her. Humor is also very strong in her life. No matter how hard she tries to write something deep and dark, it will never happen. That humor bleeds into her writing. Since she can’t beat it she has learned to use it to her advantage. Now she lives in Tidewater Virginia with two cats, one mother in law, her husband and teenage son.

The Importance of Writing Breaks #MFRWorg

As writers we often get so wrapped up in each aspect from getting the novel or short story written out, to each revision, to marketing and publishing the completed work. I know for myself it's hard to stop mid scene when the juices are flowing like a river.

But, it's important to remember to nourish our bodies between writing. So, take frequent breaks to stretch your legs with a brisk walk, or get some water, or a sandwich and a salad. Don't overwork yourself to the point where you forget the basics like drinking enough water, eating regular meals, and daily exercise.

If you're like me, you can get so wrapped up in creating characters and worlds and circumstances, that you have to remind yourself with a little sticky note to get up and walk, or go eat. Also, don't neglect your relationships be it with your children, your spouse, or family and friends.

The writing isn't going anywhere. I promise it'll be waiting for you when you return. Frequent breaks while writing can be a useful tool. First your brain gets room to breath and your imagination gets to contemplate what to do next. I've hit some golden ideas during these breaks. And like most writers I've asked, I'll quickly jot down notes of the idea and restart my break.

Before my breaks and even at the end of the day, I jot down a quick note in bold red on my current MS about where I want to go next. Even for a quick moment when I'm pulled away, either for the kids or something, I'll scribble a super quick note of where I want to go next, so I don't lose the thought.

Now, if a kid is bleeding or something, I'll immediately switch to mama-mode and take care of the wound or whatever the emergency is. But, most times when I'm writing I have an aura of "do not enter or approach unless it's an emergency." It's automatic for me and my family has finally learned to respect that.

Readers sound off: What tricks do you use to keep from losing your train of thought for the next move in your stories? How often do you take breaks while writing? Do you remember to eat and stay hydrated? Do your health and relationships suffer because you got to wrapped up in the moment?

Life will always knock you down. Learn to roll with the punches and get back up. Then go again.
___________________________________________________

Catrina Barton is a real go-getter, who in 2006 turned her avid reading addiction since three, into a vigorous passion for writing. Especially New Adult Romances. Drawing on her knowledge as a Kung-Fu Instructor she makes her fight scenes both realistic and action packed.
When not indulging her fertile imagination to craft stories for your reading pleasures she enjoys hiking with her family and amateur belly dancing. 
Proud member of many writing and marketing groups. An active participant at Critique Circle and several other crit groups. Her love of writing and her family rival her exhilaration from helping fellow writers. That's why she created her blog: Kitty's Inner Thoughts.

Fave Personal Quote:
"An author cannot grow without both constructive criticism and encouragement."

Kitty's Links:
Facebook  |  Twitter  |  Amazon  |  Goodreads  |  Pinterest  |  LinkedIn  |  Google +

Pitch Perfect @EPICorg *Writer's Conference*: EPICon2014

Larry K. and Lorna Collins will present PITCH PERFECT at EPICon 2014.
What is a pitch? It’s the opportunity to present your work to an industry professional. These are sometimes called ‘elevator pitches’ because the only chance an aspiring author may have to get the attention of a publisher, editor, or agent may be during the minute between floors on an elevator. Fortunately, EPICon will provide more opportunities to meet and get to know lots of industry professionals, but we intend to help prepare everyone by teaching them how to create the perfect pitch—in 25 words or less.

You’ll create your own pitch and have it reviewed during the workshop. Then you’ll have the opportunity to try it out during Speed Dating for Editors, when you can try your pitch on real publishers and editors, who may invite you to submit to them.

EPIC, the Electronic Publishing Industry Coalition™ (www.epicorg.com) was established in 1998 and is a global organization of published authors and industry-related professionals who actively advocate continuing education and further enlightenment of electronic publications.

EPIC’s annual conference, EPICon™, invites industry professionals to share the latest eIndustry information, hone writing and editing skills, and explore new markets and promotional ideas. Keynote luncheon speakers range from world-renowned authors to established publishing houses to eBook and print agents. For more information, please visit http://www.epicorg.com.

Register today at EPIC.org!

ABOUT THE Pitch Perfect PRESENTERS
Lorna Lund and Larry Collins were raised in Alhambra, California and have been married for nearly fifty years. Larry worked as an engineer on projects throughout the United States and around the world. Lorna was employed in Document Control, Data Management, IT Change Management, and Technical Writing.

Their memoir of working in Osaka on the Universal Studios Japan theme park, 31 Months in Japan: The Building of a Theme Park was a 2006 EPPIE finalist and named as one of Rebeccas Reads Best Nonfiction books of 2005. They co-wrote two mysteries, Murder…They Wrote and Murder in Paradise (a 2011 EPIC eBook Award finalist) They plan several more in this series.

Lorna has also co-written anthologies set in the mythical town of Aspen Grove, Colorado, with Sherry Derr-Wille, Christie Shary, Luanna Rugh and Cheryl Gardarian. Their first, Snowflake Secrets, was a finalist for the Dream Realm and Eric Hoffner awards. Seasons of Love was published on Valentine’s Day 2009. Directions of Love won the 2011 EPIC eBook Award for best romance anthology. An Aspen Grove Christmas was published in 2010, and The Art of Love in September of 2013. The group is currently writing several more in the series.

Lorna’s fantasy/mystery/romance called Ghost Writer was published in 2012. Another ghost story is on her to-do list. Larry’ collection of short stories entitled Lakeview Park was published in December 2012. All their books are available on Amazon, Barnes & Noble, their website (www.lornalarry.com) and other online book outlets.

#StreetTeam #Promotions for the #MFRWAuthor with @kristynphipps

When I first found our marketing group, I was overwhelmed at the variety of promotional, networking, and learning opportunities that were offered on a monthly basis.  After being a member for six months, I decided to start giving back to all those who had given me such warm encouragement and wise advice by taking on the bloghops. Within another six months, I became the first Activities Director. Now, I will admit that this job is much more than I can handle, and that is why I'm so thankful to my support staff that handles so much of the brunt work so that I can work behind the scenes to organize and plan the next event. I'm so proud to be an active member of this group.

With my position, I get to see a wide range of opportunities on the horizon that many of you don't see until it's here. I want to take this year and highlight those opportunities for you, help you engage yourself, and encourage you to get involved. We have so many promotional opportunities: bloghops, newsletters, minibooks, sponsorships, etc. Today, I'm going to highlight our Street Team.

How to Get Promoted

In the fall of 2013, MFRW established a small street team. This group of people post established tweets for our members. Anyone with something to share, a book, blog post, special sale, contest, etc., just needs to fill out the form here to get promoted. Our street team will take the information you give and word a tweet to be blasted across the internet. 

What Are the Benefits?

MFRW has over 1900 members and nearly 400 followers on Twitter. Each of these brings a new audience to the table and the potential for you to be discovered by new readers. Tweets gets passed along by our followers on a regular basis and this means more exposure for you. Plus with the potential connection to Facebook, you will find an even larger boost of potential readers finding you!

Not only will you enhance your sales opportunities, but your networking opportunities will increase as well. As people share the tweet our Street Team sends out, you in turn will receive a notice that it was shared. It gives you the opportunity to connect with another MFRW member, reader, editor, publisher, graphic artists, etc. Today's book business isn't just about how well you write; it's now become a networking business all in itself, and MFRW gives you, our members, the opportunity to tap into that market as well.

If you have any questions on the Street Team or how you can get promoted, please feel free to ask questions in group or reach out to me personally. We want to help you succeed in any way possible!

Meet Kristyn

Kristyn Phipps lives in the foothills of North Carolina where she and her husband are raising their two daughters and their lab/shepherd mix daughter, Lady. She is a regularly featured writer for the Conover Life Magazine. She loves to bake, read, and drive.

Kristyn joined Marketing for Romance Writers as a member in 2012. She became the bloghop Director in January of 2013, and was promoted to Activities Director in April that year. She oversees all promotional and camp events for the group.

Gain Perspective on Promotion at EPICon 2014 *Writing Conference* @EPICorg

EPIC, the Electronic Publishing Industry Coalition™ (www.epicorg.com) was established in 1998 and is a global organization of published authors and industry-related professionals who actively advocate continuing education and further enlightenment of electronic publications.

EPIC’s annual conference, EPICon™, invites industry professionals to share the latest eIndustry information, hone writing and editing skills, and explore new markets and promotional ideas. Keynote luncheon speakers range from world-renowned authors to established publishing houses to eBook and print agents. For more information, please visit http://www.epicorg.com.

Now, why should you attend EPICon 2014? 

For the fabulous workshops?

For the entertainment factor?

For the exciting networking opportunities?

For the delightful Texas charm in San Antonio?

Yes! Yes! Yes! & Yes!

All of this while networking with industry professionals, seeing old friends and making new ones at the eFiesta and Gala eBook Awards Banquet. Delight your senses on a San Antonio River Cruise and gear up for a Ghost tour of the historic--and haunted--Menger Hotel

Register today at EPIC.org!

MEET PRESENTER Jo-Ann Power

Jo-Ann Power knows the publishing industry. In 33 years, she has been published with newspapers,

magazines, 3 traditional publishers, 6 digital and small presses under her own name AND a pseudonym—and now self-publishes some of her work in digital and print. That equals 62 novels under her own name and a pseudonym. Sharing her knowledge of the industry, she ran her own Public Relations corporation for more than 20 years, with an expertise in book and author promotion. She is no stranger to the ups and downs and sideways flow of the biz!

Jo-Ann's workshop will show how PR and PROMO has dramatically changed in the past few years. She'll teach how to assess what you need, why and how to create a PR Plan that works for you!

Attendees will get PERSPECTIVE. Vital to any PR or PROMOTIONAL plan, perspective is one aspect any harried author needs…yesterday. Best of all, Jo-Ann will offer concepts on how to tailor a PR/PROMO plan to an author's personal writing habits, needs and budget.

CONNECT with Jo-Ann on her blog: http://theyalsofought.blogspot.com.

MFRW Monthly Quote January 2014 #MFRWorg

As part of our new series of staff posts, in addition to my Facebook group moderation posts on the 5th of each month, I will also be posting an inspirational quote on each 18th. I’m delighted by this opportunity to share the multitude of quotes I find insightful, profound, inspiring, uplifting, or simply extraordinary in some way. While not all of them will (appear to) directly relate to writing, I personally feel that anything that enhances our sense of groundedness, gratitude, and awareness in life intrinsically supports our creative endeavors. :)

I won’t usually spend so much time introducing—most of these posts will simply be the quote itself—but I did want to offer a bit of background about what I’ll be posting here on the 18th of each month. Without further ado, here is this month's (inaugural!) inspirational quote:

“The role of art (poetry, novels, music, films) is, in part, to question the limits we place on ourselves; the role of art is to offer a glimpse of a different reality. It stands there beckoning to us—there is greater potential in you and in life than you can see, than you are trying to see.”
-Rod MacIver

Enjoy, be well, and see you next month!

Emerald
Emerald is an erotic fiction author whose short stories have been featured in anthologies published by Cleis Press, Mischief, and Logical-Lust, as well as on numerous erotic websites. She serves as an assistant newsletter editor and Facebook group moderator for Marketing for Romance Writers (MFRW). Find out more about her at her website, The Green Light District.

Goodreads: Participate, Navigate & Generate

PARTICIPATE. NAVIGATE. GENERATE.
Authors have different takes on Goodreads. Some dislike it, don't understand it and just aren't willing to use it. Some have discovered its hidden secrets and use it as another source of social networking.

I admit that it took me awhile to navigate the site, find all the different ways to use it and make it a useful tool. But, now that I have, it's become part of my media toolkit. I don't spend a lot of time there but I do visit it a few times weekly.

Even before I was an author, I used Goodreads as a reader. I interacted with some authors I enjoyed reading, especially when I wanted to know more about when another book was being released in their series. I also used it to track books I wanted to read and those I'd read. Putting a rating on Goodreads whenever I read a book was second-nature as I kept my growing "Read" shelf up-to-date. I don't think I was alone in this. Many voracious readers gravitate towards Goodreads. So, shouldn't authors too?

Here are the top 12 ways to utilize goodreads as an author.

1. Participate in the site as a reader, not just as an author.
Authors are readers too. List the books you’ve read and want to read. Write short reviews on your favorite books. Be genuine. Notice I said "favorite books". I urge you to think carefully about whether you’ll post reviews that aren’t positive. I make it a policy to only post the books I've read and enjoyed. It's a way to promote those authors while sharing books with others that I liked - a great way to make connections.

2. Friend lots of readers.
Become friends with as many others as possible in the genres of your interest. But don't use them to spam - there's a book recommendation feature on Goodreads that I recommend you NOT use for your own books. Make friends to see what others are reading and share interests. Reading their reviews and posts will give you information on current readers' interests.

3. Join Groups and be active.
Join groups in the categories you read/ write. The groups are similar to Yahoo groups or Google+ hangouts. There is ongoing discussion between members - often a lot of interaction, particularly in the larger groups. There are hundreds of groups on Goodreads, for all different interests. Don't just join author groups - be sure to join groups with readers. Then remember #1 - participate as a reader, not just as an author!

4. Connect Goodreads to facebook.
You can connect to facebook and find your facebook friends who also use Goodreads. You can also allow Goodreads to post your activity to your facebook profile. It's another nice connection to show what books you enjoy as a reader to those who follow you on facebook.

5. List all your books on Goodreads.
They might already be there but they might not. There are a variety of ways books get put on Goodreads - there's even a group of people "the Librarians" who have extra permissions to edit, etc. Excited readers may add a book by ISBN if they can't find it but to be sure that your books are listed as you want, be sure to list them yourself. Include all pertinent information. The more information you include, the easier it is for a reader.

6. Join the Goodreads Author Program.
Through the Author Program, you can create an author profile and then utilize all the other promotional tools they offer. You can host/ advertise events (launch parties, blog tours, book signings, etc) from your profile as well as be able to upload book trailers, excerpts, and create polls or quizzes for your readers.

* Since the site is for readers, here's a place they are likely to look for you. Having a presence here is important. It’s the perfect place to connect with readers who enjoy the genre of books you write. *

7. Link your blog to Goodreads.
You can host a blog directly on Goodreads, or for those who already have a blog, you can connect it to Goodreads so that your posts show up on your profile (see #6). It sometimes takes a day for them to go live but having that connection will draw more interaction to your blog.

8. Create a Goodreads widget for your website or blog.
Goodreads makes it easy to embed a variety of widgets on your site to attract readers to your Goodreads profile. You will be able to choose to promote a shelf (for instance, your "want to read" shelf) or your profile. The directions are simple to follow and its just a matter of cut and paste.

9. Check your Goodreads inbox.
Sometimes readers will try to connect with you through Goodreads because they give you an inbox. I make it a habit to check it weekly so I don't miss an opportunity to "talk" with a reader.

10. Do giveaways.
This is only available if you have print books. Goodreads “First Reads” giveaway program is widely used and is a effective way of getting your book exposure on Goodreads. Once you set the criteria, Goodreads runs the giveaway and you are only required to supply the book once a winner is selected. Having a giveaway will increase those who place your book on their "want to read" shelves and will also lead to more reviews. This is great because the more reviews a book has, the more visibility it gets.

11. Advertise on Goodreads.
I’ve heard positive stories about the outcome of the Goodreads advertising program though it is a big investment. Advertising starts around $500 a month. Authors who've used it do say that it delivered on sales. NOTE: Since I haven't done it personally though, I can't speak from experience. I mention only as a suggestion to look into.

12. Check the Stats.
I love statistics because it gives real data on success. Goodreads gives us this tool. Since our goal is to get our books in reader's hands (aka, on their shelves), we need to know if what we're doing works. As an author member, Goodreads gives updated stats on how many people have added your books to their shelves, how many have reviewed them, your average ratings, etc. Track that data to determine how well your promotional activities on Goodreads are doing. Then make adjustments.

The key to using Goodreads as an author is to learn to navigate the site, participate in a social format and use those interactions to generate sales.

Are you on Goodreads?

Why? Why Not? Share Your Experience.

Paloma
Paloma Beck is a Romance Author living a life of contradiction... she's a happily married carpooling mom writing erotic romance. It's almost naughty! Paloma writes full-time and has three series in the works with others on the fringes. Her books span both the contemporary and paranormal romance genres. 

CONNECT WITH PALOMA ON GOODREADS.

Newbie World: Do I Really Need Social Media?

(This is the first in a series of advice for newbie authors. Caveat: I, myself, am a newbie, but having been through many of these issues and questions myself, I hope I can offer some insight!)

                We’ll be talking about some of the best advice on each social media platform, as well as some general “rules”, should you choose to engage.  Most first-time writers are struggling with not only the pressures of finishing their novel and finding a publisher, but also being told by everyone around them that they “must” have a social media platform. And, should one be lucky enough to find a publisher, then the publisher will most certainly require (at the very least): a website, Twitter handle, and Facebook page. This is a lot of pressure for many of us, especially as writers tend to be observers of life, and not necessarily wanting to be the full-time salesperson of our books.  

Well, I’m here to tell you that you don’t have to be. In fact, you shouldn’t be asking your new readers, fans, and friends to “buy your book”. Harlequin asks its authors to limit any sort of buy links to a 1:9 ratio; one “ask” per every nine content-laden posts or tweets. In my personal opinion, it should be even lower. For example, Diana Gabaldon tweets about what is going on in her life and engaging with her fans, and has a very devoted online following (who then does go out and buy her books!). 

People want to connect with their authors as people, not as an author in an ivory tower. So decide what you are comfortable sharing – kids, what you ate, your dog’s antics? Also, start slowly on each of these media. No need to be on all at once, or even all of them, period. It is better to be very engaged on one than spread thin on many. 

Additionally, start to think of your brand or platform. Your story is your platform; the reader wants to engage on the current story AND the next one. Social media is just the tool through which we tell it. (some great advice: http://thewritepractice.com/fiction-platform/ )

Of course, the writing of your best possible book is still where you need to focus your energies. A good rule of thumb is to spend anywhere between 10-30% of your writing time on marketing (including social marketing) tools.  With all of that said, let’s get down to brass tacks!

Disagree? Have more tips? Leave a comment!

Also, if you’re a fellow newbie, ping me and let me know what else you’d like to know about, either via comments or Twitter. Looking for more blog ideas for next month! 

Erin writes paranormal romances as Erin Moore and has only just begun to learn all about marketing them! She loves Twitter for its brevity, and tries to find her way through all of the other social media on a daily basis. She manages two monsters and one unruly husband in Atlanta, main-lining chocolate and tea. Look her up on www.AuthorErinMoore or, of course, on Twitter: AuthorErinMoore.

There is a Point Behind Point of View #MFRWorg

We hear a lot about Point of View (POV) and how some well known authors seem to be able to ignore the rules with impunity. Since we are not those authors (yet) it’s a good idea to understand POV in all its glory.

From what I’m seeing in contest entries as well as writing sent to me for evaluation, POV isn’t clear to everyone. As I explained to a new author, when we’re in deep POV, all the character should “see” is what they would actually see with their eyes. We don’t “see” our emerald green eyes with a gleam of humor. Nor do we “see” our lustrous black waves pulled into a stylish up-do. After a few paragraphs of that I find myself waiting for the artificial “Don’t hate me because I’m so beautiful.”  In addition to a poor use of POV this also shows a character I find unsympathetic. Right along with the heroines who deplore their awful long blond wavy hair, overly large breasts along with tiny waists and legs just tooo long. At that point it takes a lot for me to keep reading.

We do see this kind of description in many books, as a short cut for authors to gain the reader’s attention. Far better to let the reader learn what the character looks like through the reactions of interaction with other people. “Inevitably, his eyes strayed to my right cheek, then he looked away, no doubt appalled by what he had seen.” What? What did he see? Tell me more! And you have another reader hooked, at least for now.

As far as ‘head hopping’ also known as ‘flying POV’ or in too many of my first books ‘feeling like you’re watching a tennis match,’ it can be a problem even for experienced writers, especially in first draft. Most of the time it’s caught during edits but every now and then it slips through and we find a published book with the heroine experiencing the hero’s excited libido. Does it matter? In my opinion, yes, especially if your goal is drawing in your readers with deep POV. It’s difficult to relate to thoughts and emotions when they keep hopping from character to character.

When the heroine tells the hero to get something from the refrigerator, she’s not going to be seeing the empty shelves or take out containers unless she’s standing right behind him. She can react to his muttered comment with a personal vision or memory of what he’s looking at, and remind herself next time she needs to go through those containers BEFORE they turn into science experiments. This gives you an opportunity to build more character depth: how is he going to react, how is she going to respond.

Deep POV, keeping your character limited to what they can personally see or feel, is much harder to write but Easy Reading, stories that draw a reader in, comes from Hard Writing, spending a bit more time on those pesky craft details so your great story shines through.

POST WRITTEN BY: Mona Karel
Mona Karel is the writing alter ego of Monica Stoner, who wrote Beatles fan fiction and terribly

earnest (read just not very good) Gothics in her teen years. She set aside writing while working with horses and dogs all over the US, until she discovered used book stores and Silhouette Romances.  Shortly after that she also discovered jobs that paid her for more than her ability to do a good scissors finish on a terrier, and moved into the “real” working world.  Right around then she wrote her first full length book.  It only took her twenty seven years to be published.  She writes looking out the window at the high plains of New Mexico, with her Saluki dogs sprawled at her feet. Distraction much? ?  Sometimes these silly dogs take over her life, but there is always room for one more set of characters in one more book.

Moderating the MFRW #Facebook Group - Screening Requests #MFRWorg

Back in May, shortly after I had joined the MFRW staff as one of the assistant newsletter editors, founder Kayelle Allen put out a request among the staff for someone to moderate the MFRW Facebook group. Of course it immediately occurred to me that since I seem to spend excessive amounts of time on Facebook anyway, I could fill that position, both to justify some of said Facebook time and also because, well, I’m already there.

FACEBOOK FACTOIDS

As part of our new series of blog posts from the MFRW staff, I’ll be posting about the ins and outs of moderating the MFRW Facebook group on the fifth of each month. In my first few posts, I’m planning to talk a bit about the behind-the-scenes responsibilities and practicalities involved in being a moderator. After I’ve covered that, I’ll chat a little each month on the group’s stats and/or notable goings-on during the month in question.

NOTE: You can use these posts to moderate a facebook group of your very own!

One of the main responsibilities I have as a moderator is screening requests to join. MFRW is a working group geared toward helping authors and others in the literary community learn more about promotion and marketing. While the Facebook group notably allows promotion, the main MFRW channel, its Yahoo Group, does not; members of MFRW, as I interpret it, are considered to be peers in learning rather than a main audience to which to actually market.

Given this orientation of MFRW, we want members of the Facebook group to have some connection to the writing/publishing/literary community. My job is to check the profile of each person who requests to join to see if there is evidence of such a connection. Something as simple as listing “Author” in the employment section suffices; we’re not screening for a particular number of publications or level of proficiency or any such criteria. (I will admit I love it when this evidence is there, as it makes my job considerably easier and more efficient…all I have to do then is approve the request. ;) )

When I check a profile, I first look at the employment section to see if something relevant (such as “Author” or “Writer”) is listed there. If not, I next move on to the “About” section and look for a website I could visit to find evidence of a literary connection. If that’s not there, I look at the profile pictures to see if they happen to be book covers with the requestor’s name on the cover.

As soon as I encounter evidence of a sufficient connection, I check the number of groups the person is in. If it is fewer than several hundred, I approve the request. I do this because membership in hundreds or even thousands of groups is considered to be a warning sign that a profile may be a spam account, simply seeking to join groups indiscriminately to post bogus or questionable links in as many places as possible. (This is also why I don’t use the other groups a requestor is in as evidence of a literary community connection; if a group doesn’t moderate join requests, there’s no reason any member of such groups couldn’t be a spam account.)

For a number of understandable reasons (such as having a pen name), some people do not display indications of their writing on their Facebook profiles. Many authors have also noticed that Facebook does not allow one to join a group via a “page,” including an author page (which I personally find perplexing, but obviously I’m not in charge at Facebook). And of course, some people have their profiles set to mostly private viewing in general, which I also find understandable. Thus, if none of the aforementioned indications is on a profile (and the requestor is not in hundreds or thousands of groups), I move to the next step of the process: sending the prospective member a message, which I’ll talk more about next month. :)

Thanks for following along, and happy new year to all!
Em
Emerald is an erotic fiction author whose work has been featured in anthologies published by Cleis Press, Mischief, and Logical-Lust. She serves as an assistant newsletter editor and Facebook group moderator for Marketing for Romance Writers (MFRW) and . Find out more at her website The Green Light District.

Understanding YouTube Upload Options for Authors #MFRWorg

MFRW Author Blog 

This is the first in a series of posts by Marketing for Romance Writer staff members. The staff consists of volunteers who give their time to help others learn how to market their books.

Authors who want to upload a video to YouTube often face a confusing array of choices. Here are the basics you need to know for each section. Choosing the options listed below may net you better results than using the default settings.

YouTube Basic Settings Section

Title

Name your video something catchy (a default like "wmv46" is not very attractive). The name of your book is fine.

Description

Use your book's blurb here. We suggest you also add any licensing info (such as your music) and a link to your author site.

Tags (for Book Trailers)

Do not use commas. Separate with simple blank spaces. For tags that consist of more than one word, use quotation marks. Below are tags recommended for book trailers. Use these exact words, substituting "Author Name" for your name (in quotes), your publisher name, your title, and your genres. Try to pick one word genres. It is better to have paranormal and romance than to have "paranormal romance" -- because it will gain you a wider readership.

• Author
• Novel
• Reading
• "Author Name"
• Publisher
• Title
• Genre1
• Genre2

Category

Entertainment

Privacy

Public (anyone can search for and view - recommended)

License and rights ownership

Standard YouTube License

A sample YouTube video

YouTube Advanced Settings Section

Comments and responses (select the following)

• Allow comments: Approved
• Users can vote on comments
• Users can view ratings for this video
• Allow video responses: Approved

Syndication

Everywhere

Caption Certification

Choose: This content has never aired on television in the U.S.

Distribution Options

Allow Embedding

Video location

Leave blank unless you want your address listed online

Recording date

Today or the day you finished the video

3D Video

no preference is fine

YouTube Monetization Section

This section may not be visible to you unless you have monetized your channel. If you have, follow your guidelines.

Embedding Options (suggested)

Choose: This video may be shared in a G+ Hangout. On the YouTube channel, after selecting the video, click Share, and look for the orange G+ Hangout button.

Don't forget to select the Share link and add it to other information you keep about your book.

Kayelle Allen

To share just the video, press play, and click the share button. Uncheck the "share with playlist" option and copy the video link provided. That will be your url for sharing your video.

That's all there is to it. Once you have uploaded your video, share it everywhere. Put it in your newsletter, on Facebook, Twitter, Pinterest, and any other social media. Add it to your blog and webpage. You'll find many uses for it. Good luck!
===
Post by Kayelle Allen, found of MFRW, owner of The Author's Secret, an author support company.

Pitch To - AMBER QUILL PRESS, LLC - MFRW's 29th Publisher SPOTLIGHT

Marketing for Romance Writers.Org is excited to announce our annual “Write-place, Write-time” Submissions event scheduled for September 8^th and 9^th, 2012.

We have an amazing panel of Publishers and Editors ready to give YOU, aspiring authors or seasoned authors, an opportunity to “pitch your dreams” to a listening audience.

BUT…that ever tricky timing can be a slippery little rascal. So, for you - MFRW is providing a platform of:

“Write-place, Write-time”

Let's say you are on an elevator when...

...the publisher/editor of your dreams steps through the door. Your heart is pumping, your hands are clammy and you know you have a limited amount of time to tell this person about the next New York Times Best Seller for which you have just assigned those coveted words "the end".

MFRW brings you that elevator moment.

OUR TWENTY-NINTH SPOTLIGHT OF THE MANY PARTICIPATING PUBLISHERS/EDITORS: AMBER QUILL PRESS, LLC.

For this event, AQP will take sub pitches in all genres for all our imprints. We are rarely open to subs....occasionally have a call in our Amber Allure line....so this is a chance for those who're interested in pitching to us for AQP and Amber Heat as well, since they haven't been open for literally years!

CLICK HERE!! For more information and detail to submit your manuscript to this publisher click here for further instruction on this event.