#WWoW Building an Author Platform @GingerMonette #MFRWauthor #marketing

Your manuscript is in the hands of your editor, and you've got the big release day circled on your calendar...

What now? Should you start advertising? Tweeting?

It's little early to alert the media, but there are a host of pre-launch “foundations” new authors need to put into place before they release their baby to the world. Let's get right to the checklist.

-Create a new email address to use exclusively for your writing/marketing correspondence. It will keep your emails from bloggers and fans separate from your emails from Aunt Eleanor and Old Navy. With all of your author emails in a separate mailbox, you can see at a glance any unopened correspondence and remind you of emails needing immediate attention.

I suggest using a form of your name or something that identifies your brand. For example, my author email name is SperoBooks. Keep it short, professional, and preferably something that has nothing odd like an underscore. Don't make the mistake of using the title of your book as your email name. It will be passe' when you publish your second book.

-Create a signature line and maybe a ‘one-liner’ that describes in a nutshell what type of romance you write (“Romance with a touch of mystery,” “Broken hearts finding love,” “Romance for the modern girl,” etc). Begin using it on all your emails so your friends, business associates, and writing contacts will know you're an author.

-Research web hosts and build a website. If you're not sure you want to make a long-term financial commitment, choose a free hosting service that has the option to upgrade later. I chose Wix.com as their customer service is pretty good and their site building tools are mostly intuitive.

Before you start designing, look at other authors' websites and take advice from experts like Tim Grahl and Jane Friedman. Make a list of what you like, then make a plan.

-Research which social media platforms will best reach your target audience and start getting active there.

-Develop a bio—a short, middle length, and long one.

-Create an author page on Goodreads and post your bio and headshot there. (When your book goes live, add your bio to your Amazon author pages in ALL the countries where you will be selling.)

-Get a headshot. Add it to your website and to your Amazon and Goodreads author pages. Use it as part of the header of any newsletters as well. Readers are more likely to remember your name if they can attach a face to it.

-Decide if you want to make a video or audio trailer for your book. If so, start working on it. I have one here.

-Will you do a blog tour? If so, research blogs that could be a good fit. Don’t contact yet, just make a spreadsheet that includes blog address, contact email, number of followers, and a few sentences about why it made your list.

-Subscribe to book marketing experts like Nick Stephenson, Tim Grahl, and Chandler Bolt. Take notes from what you read/watch.

-Subscribe to Yahoo groups that focus on marketing for your genre. Two excellent Yahoo groups for romance authors are Marketing for Romance Writers and Indie Romance. (If you simply don't have the time to learn from the experts previously noted, the topics covered on these e-loops will give you an excellent education.)

-Make a list of potential people to be on your launch team who will be willing to leave a review of your book on launch day and share it on their social media. Friends and family are fine if that's all you have, but readers who love your genre are MUCH better.

-Start formulating a long-term (written) marketing plan: Who specifically is your audience? How will you reach them? Will you offer your book for pre-order? What pricing strategies/sales might work well? What book marketing services/promotors look like good fits? What’s your marketing budget? What are good places to advertise?

-Will you need a book cover? If so, what ideas do you have how it should look? Browse stock image sites to find appropriate images. If you are self-publishing, research designers, or choose a service like 99Designs, Upwork.com, Reedsy, or even Fiverr.com if your budget is bare-bones.

-Will you offer some sort of freebie to entice people to sign up for your newsletter or pre-order your book? If so, create it now. For my novel written in an unfamiliar era (WW1), I offer access to an online scrapbook to those who subscribe to my newsletter. (If you have a look, give it a minute or two to load.) Other authors commonly offer a short story, additional chapters, or some other exclusive bonus.

-Will you offer some sort of give-away in conjunction with your book launch? If so, research items that are a good fit (i.e. a tin of Scottish shortbread if you write Scottish Romance)

-Search for images that you could use to create graphic teasers for your book. These sites have free public domain images: Pixabay, Pexels, Unsplash, and Wiki Commons. (Not all Wiki Commons images are licensed for commercial use, but they have oddball stuff you may not find anywhere else.)

-Compile a media kit to have all the necessary advertising elements in one place: Blurb, bio, excerpt, book info, images, etc. Mine is here.

-Choose quotes and excerpts from your book that would make good teasers. Maybe even play around with Canva.com to learn how to make the teasers, Twitter banners, FB headers, etc. (All the graphics in my media kit were created at Canva.com.)

Feeling overwhelmed?

It is a LOT of work, and most of these tasks take an ENORMOUS amount of time. If you have deep pockets, you can hire experts to do many of these tasks for you, but they will still require your input. So start early and give yourself plenty of time. I spent nearly three months just educating myself on current trends in book marketing. (Yeah, I believe in being thorough.) But when I launched my book with a 23-day blog tour, I was able to do it with confidence as I had my marketing foundation firmly in place.

How long did these tasks take you? Did I leave anything out?

I’d love to hear your comments.

THIS POST SUBMITTED BY Ginger Monette

Winner of Charlotte Mecklenburg Library's 2015 “Picture This” grand prize, Ginger currently writes romances set in the era of Downton Abbey and WW1. She lives with her family in Charlotte, North Carolina, where she enjoys dancing on the treadmill, watching period dramas, public speaking, and reading—a full-length novel every Sunday afternoon.

#MFRWAuthor-to-Author: Research... Necessary but Time Consuming @DMBurton72

Have you ever started researching a topic only to discover you’ve spent the better part of an hour going from one site to another to another? Those pesky side links.

In a HubSpot (a marketing site) article about bad habits, the author wrote about Black Hole Browsing. Although I’d never heard of that term, I knew exactly what it meant. I’ve fallen victim to that bad habit more than once. For example, while researching the topic of cryo-sleep for my novella MISION TO NEW EARTH, I visited way too many sites.

I knew about the body being put into hibernation for long-distance space travel from movies like Avatar, Interstellar, 2001: A Space Odyssey. But I wanted to know more, and before I knew it—Wham!—I’d fallen into that Black Hole.

As a sci-fi writer, I’m not concerned with the mechanics of cryosleep or hibernation. I compare it to an automobile. I don’t know (don’t need to know) how my car works. I just need to know that when I put the key in the ignition, that car will take me where I want to go.

From what I’d read, seen in movies, and researched, I gathered enough info to make the scene of my astronauts going into cryosleep believable. At least, I hope so. Or that the reader can suspend disbelief. I was more concerned with the emotions experienced by the astronauts. Their excitement on being pioneers to a new planet warred with fear of dying in flight. Or, as in the movie Passengers, they could wake up too soon then use too much fuel (for life support, artificial gravity, food, etc.) and not be able to get to the new planet.

For me as a reader, emotions carry more weight than scientific facts. Not to be sexist, but generally men like more facts and science in their stories, while women tend to enjoy the emotional journey the characters go on. My target audience are women who like adventure along with romance. Whether my stories take them to small towns in west Michigan or on a starship into deep space, I need to make sure my facts are straight. Nothing tears me away from a story than one that has inaccurate facts. Hence, my need to research. I just wish I could avoid those pesky side links that take me from one interesting article to another and then to another.

It takes discipline to avoid falling into the Black Hole of browsing. Why? Because when we’re researching we’re not writing.

How about you? Have you ever fallen into the Black Hole of research?

COMMENT BELOW & TALK WITH DIANE.

THIS POST SUBMITTED BY Diane Burton
Diane combines her love of mystery, adventure, science fiction and romance into writing romantic fiction. Besides the science fiction romance Switched and Outer Rim series, she is the author of One Red Shoe, a romantic suspense, and the Alex O’Hara PI mystery series. She is also a contributor to two anthologies: Portals, Volume 2 and How I Met My Husband. Diane and her husband live in West Michigan. They have two children and three grandchildren. 

Diane's newest book is Mission to New Earth, a Science Fiction novel.

Would you go on a one-way trip to explore a new planet? Would you do it to save humankind?

Earth’s overpopulation and dwindling resources force the United Earth Space Agency to expedite exploration of new planets for a possible new home. When new crises ensue—a giant tsunami and the threat of nuclear winter—the timeline changes. Eight years of training crammed into four. Sara Grenard and her team prepare for launch, but are they ready for the one-way trip? Will the Goldilocks planet prove just right for Earth’s inhabitants? Before time runs out.

AMAZON Buy Link!

EXCERPT

As I waited for confirmation from the director, seconds ticked by slower than a melting glacier. The question kept running through my mind. Are we prepared? They shortened our training. Four years instead of eight. My God, what did they leave out?
“Commander Grenard.” Director Ashcroft rose stiffly. “Your team passed the landing simulation.”
I slowly released a breath, when I really wanted to jump up, hug everyone in the booth, and do a happy dance. Instead, I nodded. “Thank you, sir. I’ll share your words with the team.”
As I got up, the technician winked. “Nice job, Sara.”
I smiled. Of all the techs, Roland was the most supportive. He’d been with our team all four years, starting in New Mexico. Back then, we thought we had eight years to prepare. Four years at White Sands before moving to Ares Station on Mars. But a catastrophe prompted the move to Ares two years sooner. We spent a year there instead of two before moving to Titan. Despite Director Ashcroft’s reassurance, I worried. I feared for my team.
We were about to leave on an adventure of a lifetime. Just thinking about how fortunate we were to explore possible new homes for Earth’s inhabitants, I was still awestruck. Giddiness raced through me and with it the ever-present trepidation. What could go wrong? Were we prepared for all eventualities? What if—
I had to stop speculating on the dangers of our mission. My fear could easily infect my team and spread worse than the bout of influenza that devastated three teams before we left Ares. I was certain the other commanders didn’t have my fears. I bet they didn’t have a swarm of bees roiling around in their stomachs.

CONNECT With Diane
Website: http://www.dianeburton.com
Blog: http://dianeburton.blogspot.com/
Twitter:  http://twitter.com/dmburton72
Facebook:  http://facebook.com/dianeburtonauthor

Is it ever too early to market a book? @kayelleallen #MFRWauthor

Should you wait until a book is finished and sold before you try to market it? No. Here's why.

When a new movie comes out, do studios wait until the day it opens to begin telling people about it? No. How many months did people see info about the last Star Wars movie before it came out? Star Wars is a brand stamped across everything associated with the series of films.

Likewise, your brand is something you should always be marketing. What is your brand? Your name. Readers should get to know you by name and associate you with good things. You can't get that by remaining in the shadows.

Overnight success takes a long time.

It's never too early to market a book because the best marketing is developing relationships. Look online for people who have interests similar to yours. For example, I love the Hobbit films, especially the Elven King, Thranduil. I discovered a group on Twitter who regularly share fanart and fanfiction around this character. I've gotten to know them and have added my own fanart to the group. One of the group who features fanart on her site showcased my DeviantArt account where I have the art. That means people can also see my other work, including book covers, banners, and other art related to my story world. You might not have artwork that you can share, but do you have research images? Create a board on your Pinterest account to share them.

Did you ever bookmark articles that helped you make your story more realistic? Did you

read any books that helped you write better? What was the thinking behind the plot of your books? Who are your characters? What is the theme of the story? Blog about the above.

I get thousands of views on my site because I blog. I use the topics above plus others. I don't talk writing on my blog very often, because I'm trying to pull in readers as well as authors (who are also readers, btw). Blog posts are fresh content that keep readers interested in you and your story world. I discovered recently that the largest views of my site are on my blog posts. Only about 8% of visitors go to the other pages. You can bet I changed my blogging strategy!

Do you have a blurb and tagline? If not, write them now. You will use them endlessly. Likewise with your bio. Write it in 4 sizes: twitter bio (160 characters) to use on blog posts, 200 words for your official website and author bio, and one that's about 75-80 to share in interviews. You want a short one (30 words or less) that captures your writing style or tag (I use the one below). You want to say who you are, what you write, a fact about yourself as a person, and optionally, a general idea of your whereabouts (I say the Atlanta GA area). This helps people place you, not pinpoint you. Reuse your basic wording in each version.

Here's my short bio:

Kayelle Allen is a best-selling American author. Her unstoppable heroes and heroines include contemporary every day folk, role-playing immortal gamers, futuristic covert agents, and warriors who purr.

Longer bio:

Science Fiction and Fantasy author Kayelle Allen is the winner of the 2010 EPIC award for Science Fiction, and the 2008 Honorable Mention for Science Fiction Fantasy. Her unstoppable heroes and heroines include contemporary every day folk, role-playing immortal gamers, futuristic covert agents, and warriors who purr. Kayelle is the founder of Marketing for Romance Writers, a peer-mentoring group, and the owner of The Author's Secret, a support company for writers. She is married, has three grown children, and five grandchildren. She and her husband met and married while they were both on active duty in US Navy.

Marketing isn't saying "buy my book" over and over.

The best marketing is sharing, talking, listening. Pick some social media sites you love and get good at them. I love Twitter and do ok on Facebook, and spend lots of time on Pinterest. Build a following now. When you release your book it will be to people who are following because they already like you.

It's never too early to make friends.
----
This post began as a discussion on Marketing for Romance Writers. I invite you to join us. Was this helpful to you? If so, please leave a note in the comments.

Kayelle Allen Social Media

Homeworld/Blog https://kayelleallen.com
Twitter https://twitter.com/kayelleallen
Facebook https://facebook.com/kayelleallen.author
Join the Romance Lives Forever Reader Group Download three free books and get news about books coming soon. One book downloads immediately and two full-color illustrated books arrive the next day. You can unsubscribe at any time.

At the Mercy of Her Pleasure (Available at Amazon, free on Kindle Unlimited)

#MFRWauthor-to-author: Benefits of Self Publishing @gemwriter Claire Gem

Why Claire Gem Chose Self Publishing
I began my published author career with not one, not two, but three small publishers. My experience with them taught me many things, the least of which was patience. Which I don't have a lot of.

The first publisher did an awesome job editing, gave me the cover I asked for, and then nothing else.

The second did a crappy editing job but gave me a wonderful cover.

The third did outstanding edits, but forced me to change the title and sprung a cover on me I still have nightmares about.

Which is why I created Erato Publishing, published HEARTS UNLOCHED in eBook, Paperback, and Audiobook, and will never, ever look back. I am a control freak who also happens to be lucky enough to have a sister who is a graphic designer (and loves designing book covers) and a husband who is patient (and smart) enough to stay out of my way when I'm struggling with formatting issues.

My new release, HEARTS UNLOCHED, is a story that came to me, quite literally, already written. My husband grew up in the area of the Catskills in New York where the book is set: Sullivan County. We were visiting the area last fall when he began reiterating the urban legend about Loch Sheldrake—a lake so deep nobody has ever found the bottom.

So deep, it was the perfect place for the mob to dump bodies back in the day.

Sullivan County is littered with abandoned hotels, resorts, and convention centers. Back in the 50s and up until about 1970, the area enjoyed a prolific tourist trade from folks who lived in nearby NYC, only about two hours away. But after plane travel became more affordable, the tourist trade dried up and died. Many of the hotels were taken over by Jewish religious organizations, burned to the ground, or still stand forgotten and rotting.

As we drove around the lake, I began a ""what if"" conversation with myself. What if there was an abandoned hotel on the shores of the ill-rumored lake? What if there was a Jewish interior designer from Manhattan who owned a weekend house on the lake? Who was also psychic?

What if a sexy Italian investor bought a crumbling hotel on the shores of Loch Sheldrake? What if, after bumping into each other and producing some rather impressive sexual sparks, the investor hires the designer to renovate his hotel? But what if there's a ghost—a poltergeist—connected with the property who has a very personal interest in the psychic designer? Kate's aunt disappeared from the place fifty years ago.

Hearts Unloched

Interior designer Kate Bardach loves her single girl’s lifestyle—living in Manhattan and spending weekends at her lake house. She’s passionate about her career, reinventing old buildings. But there are some projects she can’t take on because of the spirits trapped there. Kate is psychic—she sees dead people.

Marco Lareci is one of Wall Street’s most successful investment brokers who’s achieved all of his life’s goals—except for finding his soulmate.  His latest project, an abandoned resort on Loch Sheldrake, needs a savvy designer to transform the crumbling complex into a boutique hotel. When Marco meets Kate, he can’t believe his luck. She’s the perfect match for his business and his heart.
Marco’s body excites Kate even more than does his renovation project. But the haunting there, a bonafide poltergeist, affects her on an intensely personal level. Kate’s aunt disappeared from the place fifty years ago.

Will the spirit doom Kate and Marco’s love, or drive them closer together?

BUY LINK

ABOUT Claire Gem
Claire turns the paranormal romance genre on its ear by combining the elements of gothic horror, mystery/thriller, and romantic suspense—in present-day settings. It’s a genre she calls New Gothic.

She also writes intensely emotional contemporary romance with a touch of humor under the Claire Gem Contemporary line.

website  |  blog  |  facebook  |  pinterest  |  amazon  |  goodreads

#MFRWauthor-to-author Tips: Writing Resources @ColleenSMyers

Writing Resources I Found Helpful
I  thought about all the things I ended up stumbling onto as a new writer and decided to try to make a decisive -yet somewhat short- list of things I found useful as I was getting started.
If anyone has any resources they want to share, please add in the COMMENTS.

Books:
Stephen King, On Writing: A Memoir of the Craft
William Strunk and E.B. White,  The Elements of Style
Debra Dixon, GMC: Goal, Motivation, and Conflict

Websites:
Writers Digest – It really is the one stop shop for classes and information.
Romance Writers of America – Membership, contests, and writing groups support. Truly amazing. This is romance specific.
Science Fiction & Fantasy Writers of America -- Organization that supports Sci-Fi/Fantasy writers.
National Novel Writing Month--- Sign up and write a novel each November.

Agent Querying Resources:
Query 101: The Basics: Where Do I Begin -- A nice article to get you started.
AgentQueryConnect.com-- Resources for writers.
Query Sharkor Nathan Bransford’s Query Forum -- Both let you post queries, get feedback.
Twitter – I’m serious, there are a bazillion places to connect and get critiques.

Twitter hashtags:
#amwriting,  #askagent,  #tenqueries,  #querytip,  #pubtip
#MSWL (manuscript wish list)
Contests:  #pitmad,  #pitchmadness,  #qeurykombat,  #pitcharama
#writeclub – someone always doing word sprints here -- or #1k1hr

Twitter peeps to follow:
@brendadrake – She runs pitmad/pitchmadness – Awesome lady
@MKDB – Margaret Bail, literary agent, queen of tenqueries
@michelle4laughs -- Michelle Hauck, author and host of Query Kombat
@sc_author -- Blogger, founder of #WriteInclusively.

Special mention to Brenda Novak’s Diabetes Auction where there are unlimited donated treats for authors for a good cause!

Critique groups:
Yes, you do need one. There is #cpmatch done about every 6 months. Always get a second pair of eyes looking at your MS. My group is full of awesome people: @patchi_writes, @earthrelic,  @chellewrites,  @ainsleywynter
Facebook also has a lot of resources for this. Check it out.
Go local. Yahoo has lots of groups where you can find local groups or meet ups. I moderate my local RWA chapter Three Rivers Romance Writers.

Editors:
When writing your first novel, I recommend you get an editor. Mine was Mary Harris.
Another editor I had look at my query letter and synopsis was @Cslakin

And, of course, all things MFRW are a necessity!

This is a work in progress as I learn more. I deliberately kept it short so it would one page anyone can reference but if you have anything to add, please contact me.
Happy writing!

ABOUT Colleen S. Myers
Colleen plays many roles. Not only is she a veteran, a mother, and a practicing physician, but she is a writer of science fiction and contemporary romances. Colleen’s dreams include surviving her son’s teenage years, exploring every continent on this planet, except Antartica, cause that’s way too cold, and winning the Nobel peace prize. Dream BIG! Currently she is working on Whole Again, a contemporary romance that she hopes to see published in the future.

Colleen's latest book is Can't Forget with Champagne Books.

Is it better to be safe or loved?

BUY LINK

Winner of the New England Readers Award!

Four months have passed since the E’mani—those pale alien freaks—destroyed the Earth and scooped up the remains. Elizabeth “Beta” Camden was one of those taken. But she escapes and confronts her prior captors successfully with the help of their enemies. Yet she knows the Imani won’t forget about her. She should stay vigilant and ready. Her heart refuses to listen. Beta falls in love with Marin—he of the hot hands and slit eyes.

Too bad she was right.

This time the E’mani don’t come in force. This time the E’mani slip in silently. And any hope she had of a peaceful life is lost. Beta knows what she has to do and it isn’t play house. She leaves in the dead of night to find the E’mani stronghold and end them once and for all. But love is a tricky bitch. And Marin refuses to let her throw her life away. It takes a threat to his safety to make her realize, if she can’t forget her past, she won’t have a future.

Connect with Colleen
https://twitter.com/ColleenSMyers
https://www.facebook.com/ColleenSMyers/
https://www.instagram.com/csmyers3637/
https://www.pinterest.com/csmyers3637/

#WWoW 1% Inspiration/ 99% Perspiration @Jill_Blake_ #MFRWauthor

I’m a planner. With a full-time job and three small kids, I wouldn’t survive if I didn’t plan ahead. This approach carries over to my writing: what I call the 1% inspiration/99% perspiration model.

The inspiration comes from fragments of real life and issues that would otherwise keep me up at night. Since I really need my sleep, I transform these "problems" into fodder for my books.

The 99% perspiration starts with carving out dedicated time for writing. That’s when I do the "foundational work" of research and outlining. I prepare character sketches, chapter-by-chapter outlines, timelines (on an actual calendar!), and individual files for background information (aka research)–all before I even begin chapter one.

My latest book, A Matter of Trust, is the third book of my Silicon Beach Trilogy. I wanted to tell a story about the younger siblings of characters from the previous two books. The problem was that my hero, Vlad, was kind of a jerk when he first appeared in book two. The need to rehabilitate him led to the central conflict of the story. Klara witnesses Vlad’s bad behavior, and this makes her doubt his integrity. Layer on a murder in which he becomes a suspect, and all of a sudden it becomes quite interesting…

I write romance because I enjoy exploring the relationships between people. I love throwing together seemingly incompatible characters and making them work through their differences. In my books, nothing comes easily, but the happy ending makes it all worthwhile—for me, and hopefully for my readers as well.

A Matter of Trust

(The Silicon Beach Trilogy, Book 3)
by Jill Blake

Venture capitalist Vlad Snezhinsky excels at two things: making money and being a dad. Still struggling to get over a disastrous marriage, he has zero interest in starting a new relationship. That is, until he meets Klara Lazarev.

Klara’s done living in her older sister’s shadow. Determined to forge her own path, she completes a prestigious fellowship program before returning to college. Now scrambling to fulfill her graduation requirements, she has no time for distractions like Vlad and his daughter. Especially after an unfortunate first encounter leaves Klara doubting Vlad’s integrity.

But when a shocking murder throws their world into chaos, can they trust each other enough to uncover the truth and embrace the possibility of love?

BUY LINK

Excerpt

Vlad hunkered down at the edge of the mat. "Okay, let's try this again," he said, stretching out his hand. "My name is Vlad. And you are…?"

"Klara. Anna's sister." She withdrew her fingers as quickly as possible, but not before he felt the slight tremor.

Nerves? Attraction? She averted her eyes, focusing on the baby. The pulse at the base of her neck fluttered.

He swallowed a smile. "So, Klara. Why haven't we met before?"

That got her attention. And not in a good way. Her brows drew together and she narrowed her eyes. "We have. A couple years ago, at your brother's wedding."

"Oh." He blinked away the unpleasant memories that threatened to swamp him. It was unfortunate that he'd forever associate Leo's wedding with the beginning of the end. That's when Vlad and Oksana started on a long downward spiral, culminating in an acrimonious divorce that was still dragging on today.

He studied Klara more closely. Something stirred at the back of his mind.

A brief impression of thick black curls swept up in an elegant twist, the body poured into some barely-there excuse for a dress, the lips smiling at him. And then—

Oh, God.

The red lipstick smeared, the eyes dripping mascara-tinged tears, his cheek stinging from the impression of her hand.

And then—nothing.

He couldn't recall a goddamn thing until he woke up the next morning, head pounding like an entire battalion of jackhammers doing demolition work.

 
ABOUT Jill Blake
A native of Philadelphia, Jill Blake now lives in southern California with her husband and three children. By day, she works as a physician in a busy medical practice. By night, she pens steamy romances.

Blog http://jillblake.blogspot.com/

Twitter https://twitter.com/Jill_Blake_

Facebook https://www.facebook.com/jill.blake.3386

Goodreads https://www.goodreads.com/author/show/6899971.Jill_Blake

#MFRWAuthor-to-Author Tip: Selecting A Publisher @DianaLRubino

MFRW Author Diana Rubino shares her thoughts on choosing publishers.
Diana Rubino’s passion for history and travel has taken her to every locale of her stories, set in Medieval and Renaissance England, Egypt, the Mediterranean, colonial Virginia, New England, and New York. Her urban fantasy romance, FAKIN’ IT, won a Top Pick award from Romantic Times. She is a member of Romance Writers of America, the Richard III Society and the Aaron Burr Association. She lives on Cape Cod with her husband Chris. In her spare time, Diana bicycles, golfs, plays her piano and devours books of any genre.
website  |  blog  |  facebook  |  goodreads  |  twitter

Author-to-Author Tip
Small Presses vs. the “Big Houses” – Something for Everybody
Writing for a small press can be a stepping stone to a career leap—or it can be your entire career. Since no author can plan on a best-selling career with a big house, pitching to the small presses can be your ticket to publication.
 
The independent “indie” publishers are much more willing to take chances on new writers and cultivate their talents. Sure, their bottom line is important, as it is to any for-profit business, but they don’t have the time constraints the big houses have. This gives their editors the luxury of taking more time to work with authors, and spend much more one-on-one time with them on technical details such as point of view, character consistency, and basic grammatical and style issues. Small presses also accept unagented material, so authors can avoid the Catch-22 of not being able to land an agent because they’ve not yet established a track record.

Most likely, your small press book will be POD (print on demand) which means copies will be printed only when a customer orders one. It’s up to the author to visit his/her local bookstores, and some stores will order a few dozen copies, arrange for a signing, and give your books a valuable promotional push. But most small presses run on tight budgets, and the author must take the necessary time and funds to finance a promotion; i.e., costs of designing a website and keeping it current, ads on internet sites such as BTS Book Reviews http://btsemag.com/ and BookDaily, www.bookdaily.com, business cards, bookmarks and other giveaways, travel expenses to signings and conventions, etc.

I always like to inspire aspiring authors by telling my unique story: 
I received my first publishing contract 18 years after writing my first novel. I believe it was my ninth written novel that became my ‘first novel’ – the first that got published, with British publisher Domhan Books (a small press). At the time I signed my first contract, it was the fastest-growing publisher in the U.S. Unfortunately, the owner suffered health problems and could no longer actively run the company, but my five-year tenure there earned me many rave reviews and a Romantic Times Top Pick award.

I never gave up on my dream of that ‘big house’ contract, but continued submitting to small presses, eventually landing contracts with Dreams Unlimited, Stardust Press, Eternal Press, The Wild Rose Press, Solstice Publishing, and Sarah Publishing. Although my agent is currently submitting my most recent works to the big houses, the small presses have been very good to me. I’ve had my backlist republished with Solstice Publishing and The Wild Rose Press, and I do promotional offers such as offering my Ebooks at discounted prices on significant dates, i.e., the anniversary of the Lincoln assassination or the end of Prohibition. The promo I do with Twitter, Goodreads and the author/reader groups on Yahoo have brought me reviews and sales that I’m happy with. My editors at The Wild Rose Press and Solstice Publishing are among the best editors I’ve ever worked with. They make my work sparkle. There’s a lot of talent out there in the small press world, and I advise any aspiring author to submit to them, because they offer great opportunities to start your writing career on the right path.

A few caveats to look out for are the vanity presses, which require that authors pay to have their books published. Some writers decide to go this route and self-publish. Of course some of these books have become best sellers. But make sure you choose a royalty-paying publisher if you don’t wish to go the self-published route.

Small presses have always been around, but with the miracle of the internet, many more are thriving, and authors have the choice of a great variety of outlets for their work. Some specialize in certain genres. You need to do your research to find the best fit for your work. But never before have authors had such a wide range of publishers; something for every taste. Now that the Kindle and other E-book readers have come down in price and their sales are increasing, E-book sales have exploded. E-books have been around since the 90s, but never before have they been so popular.

With the outlets that small presses have to offer, so many more writers than ever before can now share their talents with the world, which shrinks more and more every day!

Diana Rubino's newest book is From Here to Fourteenth Street, Book One of the New York

Saga with The Wild Rose Press.                                               
Buy Link!

It's 1894 on New York's Lower East Side. Irish cop Tom McGlory and Italian immigrant Vita Caputo fall in love despite their different upbringings. Vita goes from sweatshop laborer to respected bank clerk to reformer, helping elect a mayor to beat the Tammany machine. While Tom works undercover to help Ted Roosevelt purge police corruption,

Vita's father arranges a marriage between her and a man she despises. When Tom’s cousin is murdered, Vita’s father and brother languish in jail, charged with the crime. Can Vita and Tom’s love survive poverty, hatred, and corruption?

CONNECT with Other #MFRWauthors for #NaNoWriMo!

Are You NaNo-ing?
November is National Novel Writing Month, also known as #NaNoWriMo. It happens each November and many authors, both old and new, find it motivational.

It pushes authors to increase their word count higher for the month - and typically spurs on higher word counts for a few months afterwards too.

You can SIGN UP here. You should set up a profile and bookmark it because this is where you will go each day or so to update your writing stats.

You'll also earn badges and be able to see your writing progress, along with connecting with other authors.

Let's CONNECT with other MFRW Authors!
1. After you register, come back HERE and put your NaNo Link in a comment.
2. Scroll through comments and follow others.
3. You can also find NaNoWriMo on these social media sites:

• On Facebook: @NaNoWriMo
• On Twitter: @NaNoWriMo
• On Tumblr: @NaNoWriMo
• On Instagram: @NaNoWriMo
• On Pinterest: @NaNoWriMo

#WWoW Author-to-Author Tips from #MFRWauthor @RowlandKathleen

MFRW author Kathleen Rowland shares what she knows about the publishing industry.
Book Buyers Best finalist Kathleen Rowland is devoted to giving her readers fast-paced, high-stakes suspense with a sizzling love story sure to melt their hearts.  Kathleen used to write computer programs but now writes novels.   She grew up in Iowa where she caught lightning bugs, ran barefoot, and raced her sailboat on Lake Okoboji.  Now she wears flip-flops and sails with her husband, Gerry, on Newport Harbor but wishes there were lightning bugs in California.
website  |  twitter  |  facebook  |  goodreads

Author-to-Author Tips... Sharing what I know about the publishing industry
Action sells! Books that have an action sequence within the first 25 pages sell better. Readers of romantic suspense look for fast paced.  Plotting is critical to build a cohesive, multilayered storyline.

Should an author publish traditionally or self-publish? It’s okay to ride two horses at the same time. It does take longer for a novel to go from proofing to publication, but often self-pubbed books rush through edits. I submit longer books, over 40,000 words, to my publisher but self-publish novelettas (10,000 and under).

Is paperback coming back as opposed to paperless eBooks?  My publisher focuses first on eBook sales.  If the eBook doesn’t sell, neither will a print book. That is true, but the readership of romantic suspense is 60% eBook and 40% paperback. In other genres print books took an upswing.  Some readers like both print and e-readers.

What’s good about being a writer? In our own lives, even a bit of negativity is usable.  Were you ever involved with an alcoholic? That experience can help shape a character. How about being a single parent and providing for children while making ends meet? In my current work-in-progress, Vivienne Rourke takes tentative steps toward a new life after losing her husband.  Her cousin is missing, and she works as a detective, always hoping to locate her.  Another wonderful part of being a writer is hearing from fans. I learned on the reservation that the ancient, sacred charge of the storyteller is to beguile the time. I’m thrilled when I hear that someone has used my books to get through some particularly difficult illness either as a patient or as they sit on the sidelines while someone they love is terribly ill. It gratifies me to know that by immersing themselves in my stories, people are able to set their own lives aside and live and walk in someone else’s shoes. It tells me I’m doing a good job at the best job in the world.

Is bringing something new to the table with research or breaking news better than following trends relevant to your genre?  I write romantic suspense, and the most popular contemporary romance subgenre is action/adventure. I feel a smart-selling author needs to have awareness of requirements within a sub-genre.  Romantic suspense requires DANGER.  Allow me to expand.  Suspense incorporates a sense of tension throughout the book with heart-pounding action, adrenaline-inducing chase, edge of your seat thrills, life-threatening situations, and dangerous criminals. These are common elements.  ROMANCE. There’s a central love story.  Our lovers have to traverse nail-biting adventures before they become acquainted with each other and fall in love. As an author I weave both romance and mystery.
No Backstory Not none, but weave backstory in with mercifully short dialogue. The biggest error is over-writing and manufacturing emotions.  Characters must react in the present, be honest and real. They react to their situation and to each other.  Their issues are background.  Life is messy. The thrill ride is dangerous, authentic, eye-widening, and passionate.

Kathleen's newest book is Deadly Alliance, an Erotic Romantic Suspense.
Finn doesn't trust Amy.  Dog that he is, they're after the same shiny bone-- his missing cash.  Some alliances have dangerous consequences. Chilling adrenalin rush when Amy witnesses a fight between an Irish gang and domestic terrorists, is caught in the crosshairs, and needs Finn's protection. Finn doesn't trust Amy.  Dog that he is, they're after the same bone.  Some alliances have dangerous consequences. BUY LINK

#WWoW A Day In The Life of A #MFRWauthor Ann Raina

A Day In The Life of MFRW Author Ann Raina
Ann Raina lives and works in Germany with cats and a horse. Riding and writing are her favorite hobbies. So far she has written thirteen novels for eXtasy Books with more to come. Her latest series, starting with The Secretary’s Bodyguard, turns around a couple getting into dangerous, life-threatening adventures.

In all of her books she combines romance, suspense, and humorous elements, for no thrilling story can stand without a comic relief.

Connect with Ann on facebook or on her website.

I work in an office. I have a horse to take care of every day. These demands limit my writing time, including on weekends. Therefore I'm used to write wherever I go and have time to ponder ideas, scenes, and character development. I don't leave the house without a notebook and pen.

My latest, now published book was written in four months because the story came up nicely and many characters offered themselves for developing from the series' first three books. I loved adding new characters, and my muse did a lot in creating their backgrounds. With the storyline set and the main characters defined, I used every minute of the day to write the scenes.

It was so much fun, especially the afternoons with my muse -- lots of coffee, cookies, and enough paper to write down essential notes.

No Motivation for Marketing Your Romances? #MFRWorg #romance

For those of you that are out there killing it in terms of your marketing (you know...writing on your own blog, guest-posting, great Twitter and Facebook presences, a thriving and regular newsletter, a community of people who love your books and share them regularly...), YAY! Good for you.

This blog isn't for you. It's for the rest of us, those of us who struggle with balancing a full-time other career, possibly a spouse and children, the actual writing of the novels, and then marketing on top of all of that.

I do a lot of marketing for my career as a life coach. A ton. But I don't do much at all for my romance novels, which means that those poor little novellas that I wrote three years ago suffer in obscurity and are dying a slow, lingering death. (I've since written four more complete novels and am actively subbing, but that is a subject for another blog.) So I do know what it takes to succeed in the marketing arena, even if I'm not always doing it for my little romances.

My point is, if you are in the same space: I hear you. I feel you.

Most of us already know what we "should" be doing. It's like someone who wants to start exercising. She's not trying to convince herself that sitting all day is healthy. She just can't seem to find the motivation to get out there.

And like our friend who wants to exercise, for us romance writers, marketing is usually one of the last things that we do. It's so tiring. It's a slog. Someone might reject me. People might not like what I post. Yuck!

And yet, there are plenty of people out there in exactly the same boat, and yet, they still manage to find the time to do a good bit of marketing. So how do they do it?

Okay, so let's get down to the nitty-gritty. How do you motivate yourself to keep going with your marketing, even when everything else (including your own thoughts) gets in the way?

1. Find your why

Why, exactly, are you even bothering to market your books? Do you want more money for your next vacation, more readers so that you can spread your message of peace and love and aliens-are-invading, or possibly you just want to have a deeper connection with the readers that you already have?

I'm going to go out on a limb and say that it's probably mainly so that we can have more readers, more people who buy our books. But what, exactly, does that translate into for you? What are you hoping that money will buy?

Now here's the fun part: Spend a few minutes today writing and dreaming about your the experiences and things that money would buy. If you sold JK-Rowling-like numbers of books tomorrow, what would that enable you to do? What charities would you support? Which vacations would you take? With whom would you spend more time?

Spend 10-20 minutes really getting into the details of what you want from that expanded readership. How would you be helping those readers? What is your message that you want to get to them?

This exercise has been extensively studied by positive psychologists (in terms of increased happiness), but it also really helps to awaken our subconscious mind to possibilities that we might not ordinarily see.

2. Plan, plan, plan

I'm a pantser. I love spontaneity in my life. I would jet off to Europe tomorrow if you asked me to (and gave me a plane ticket. And a babysitter. Minor details.)

But for anything that has to get done in my week, including marketing, blogging, and submitting to other, bigger blogs, I have to block it out in my calendar. And then, like a meeting with my boss (who also happens to be me) I don't allow anything to interfere with that time.

Don't mistake urgency for importance

Most of us make this mistake. We see an email pop up and we think we have to answer it. Or a text. That little bell is a Pavlovian response to "oh, someone needs me. I must answer them right now!".

But what's truly most important to you? Getting out requests for reviews, or posting a new Facebook meme? Contacting other bloggers for possible guest posts, or answering your mother's phone call during your prime working hours?

This gets back to blocking out your time. Turn off your phone, shut off the internet, and get it done.

3. Challenge your thoughts

This is number three, but it's actually the biggest one to take on in terms of  our marketing challenges. We have these little fears that masquerade as actual reality, things like "Last time I did a blog hop, no one even commented. It's pointless to even do it."

But challenge that thought. Did you truly get zero comments? You probably got at least a few. I also like to remember that everyone starts from somewhere. That all great marketers started out with just one Facebook follower. That all of marketing is a slow build, until eventually it becomes an avalanche.

You can use this process, called thought-refuting, with any of your fears. What are you really most afraid of in putting yourself out there? Once you've identified it, turn that thought on its head. There's always a counter-argument or thought to negate the uncomfortable one.

Something is always better than nothing.

What can you do right now, today, that will get you back on the path? Even twenty minutes of beautiful sharing (sharing - not selling - you know this!) will get you back on that path.

Have you struggled with your own marketing? What do you do to overcome it? We'd love to hear from you in the comments!

Erin writes sensual paranormals and historical romances as Erin Moore. In her other life, she's also a life coach, helping women to answer the question of how to add value in their lives and careers in a vibrant and meaningful way, even while navigating the chaos and frustrations of everyday life. She believes that everyone deserves an amazing life of abundance, and her free e-book "Your Kick Ass Life: A Process for Answering "What Do I Do With My Life" is available on her website.

Use a Press Release to Promote your Book! @JimDaddio #MFRWauthor

When MFRW author Jim Daddio released his book The Choice, he knew he needed to get the word out. Jim is the author of six fiction books. He lives in Palm City, Florida with his wife, Jill. His books are available on amazon.com (search Jim Daddio). You can also find out more about him at www.jimdaddio.com. He share how he publicized his book here.

As authors we want to sell as many books as possible. We must be our own self-promoter. We need to tell everyone we meet we are writers and have excellent books available. I recently contacted a local newspaper for the city of Palm City. The paper is printed once a week and placed in over twenty-five thousand mailboxes. They printed my press release. The response has been wonderful. 

Local resident pens his sixth fiction novel.
Jim Daddio, a resident of Palm City, is the author of five fiction novels. Readers who enjoy well-written, gripping mystery novels will welcome the newest offering from Jim. The Privileged, published by Wings ePress, Inc., completes a trilogy featuring private detective, Art Decco
Art is the main character in Las Vegas Dead and Heaven or Hell-A Story of Human Trafficking, also published by Wings. The history of Art's unusual surname is revealed in the stories: his family name, Deccolangelo, was shortened by his grandfather when he emigrated to America from Italy.
The Privileged is an old fashioned ‘who done it.’ When Michelle Thorne Johnston, a wealthy socialite living in Fort Lauderdale, Florida, is murdered, the police have enough evidence and motive to arrest and charge her husband, Clay.
He immediately proclaims his innocence and hires Art to find the real killer. The reader rides along with Art as he discovers there are several persons of interest who had reason to murder Michelle. But there is something bothering Art: Clay doesn't seem too concerned. He insists that, even if he has to go to trial, he will never be found guilty. He is rich and powerful and one of the privileged.
“Even though this is my sixth published fiction novel I have to say I am very excited about The Privileged. It is my first 'who done it mystery.' My publisher, Wings epress, is also excited about the story line. The reader will have to wait until the end to find out who committed the crime,” Jim said.
Originally from Meadville, Pennsylvania, Jim has been a resident of Palm City for seven years. He's lived in Florida for over forty years. Thirty-seven years in Fort Lauderdale, three in Clearwater and two years in Orlando.
He added, “My wife, Jill, and I really love Palm City and living in Whispering Sound. We travel to Lauderdale to visit our daughter, Jennifer, and spend several months each year in Richmond, Virginia with our son, Jim, and his family.”
His books can be found on amazon.com and Barnes and Noble. (Search Jim Daddio)
“The Choice” was also featured in The Stuart News.”

#MFRWAuthor-to-Author: Breaking into Social Media @Jill_Blake_

Social…what?

My kids are growing up in a brave new world dominated by social media.

Me, I’m still trying to figure out what this whole hash-tag thing is about. Until recently I didn’t have a Twitter account. And when I first opened a Facebook account at the urging of friends and family, it was simply to post: ""If you want to communicate with me, pick up the phone or stop by. Because I don't do Facebook.""

But the virtual world just wouldn’t go away.  Friends kept bugging me to check out their Pinterest pages. Or Instagram posts. Email is passé, they said.  IM—what’s that?  You can still text, but what you really need is photos, videos, check-ins.  Right.  Do these people not know about all the criminals out there, monitoring FB and Tumblr and Meetup to know when you’re not at home so they can burglarize your empty house?!?

Alas, I am alone in my paranoia.  And truth to tell, some of my reluctance to join the digital revolution is fueled by the fact that I am an idiot when it comes to computers.  I never quite got over the trauma of having to learn how to program in FORTRAN.  (For those of you who were born into a world of smartphones and swipe-screens, FORTRAN is a long-dead computer language from post-IBM, pre-Apple days.  It’s what Latin is to the Romance languages that grew out of it.  Do they even teach Latin in public school anymore?)

What’s more, I actually like communicating the old fashioned way.  I enjoy talking with people face to face.  And I especially love writing letters long-hand, putting them in an envelope, sticking on a stamp, and dropping them off at the corner post-office.   I grew up reading volumes of correspondence between Zelda and F. Scott Fitzgerald (sigh!), Vita Sackville-West and Virginia Woolf, Shelby Foote and Walker Percy.  Really, how can Twitter or Facebook compare with that?

In quantum physics, there is the law: “like attracts like.”  This principle applies to relationships, too.

We self-select our social network—both online and in the real world.  As a result, I am marooned on an island of similar-minded Luddites.  In our world, “going viral” still refers to a constellation of symptoms including fever, cough, and congestion.

So, until my kids are old enough to clue me in, I will likely remain a social networking illiterate.  I will not be plugging my books on a bazillion-and-one online sites.  I will continue writing slowly, laboriously, in longhand (at least sometimes). And I hope that the content of what I write will be interesting enough to sell a few books.

How do you use social media in promoting your books?

Contributed by MFRW author Jill Blake.
A native of Philadelphia, Jill Blake now lives in southern California with her husband and three children. By day, she works as a physician in a busy medical practice. By night, she pens steamy romances.
blog ~ http://jillblake.blogspot.com/
twitter ~ https://twitter.com/Jill_Blake_
Google+ ~ https://plus.google.com/u/0/+JillBlake/posts
FB ~ https://www.facebook.com/jill.blake.3386
Amazon ~ http://www.amazon.com/-/e/B00B1ZIHKS
Goodreads ~ https://goodreads.com/author/show/6899971.Jill_Blake

Jill Blake's newest release is Sweet Indulgence (The Silicon Beach Trilogy, Book 2).
BUY LINK - Free on Kindle Unlimited!
Becca Markham spent the last six years trying to please everyone else. Now it’s her turn. She ditches her cheating boyfriend, quits her high-stress job as a software engineer, and decides to transform her life-long love of baking from a part-time hobby into a full-time business.

Leo Kogan spent years scrambling to escape a life of poverty. Now a successful surgeon, he needs just one thing to complete his American dream: the perfect woman. But making the leap from casual friends to lovers proves harder than he expects.

Despite a sizzling attraction, Becca and Leo don’t have much in common. Especially when it comes to love and money. She’s looking for sex without strings; he wants a partner for life. She stakes her future on a risky new business; he’s obsessed with financial security.

Wordy Phrases and How to Find Them #MFRWauthor #amediting @kayelleallen

I'm going to wear my editor hat today and share tips I use on finding words that don't work as hard as you want them to. Every writer has pet phrases used to get the story from the head to the screen (or paper) such as "she rolled her eyes" or "he wet his lips." Some phrases are clichés; others are stock fillers we use while we're developing a scene. We figure we'll edit them later.

The problem is, we forget they're there. They become part of the background noise, and we fail to see them. Sometimes, even helpful words can slow down our writing, and take away the punch of a well-written sentence. How do we find them when they become invisible because we've seen them too often?

One good way is to use a program like SmartEdit. This software provides things such as an adverb list, repeated phrases, words, and usage of clichés. It shows dialogue tags and more. The Author's Secret is not affiliated with them, but I recently found this program myself and feel it's tightened up and strengthened my writing. I recommend it.

While a program is helpful, a simple list of your own no-no words will come in handy. I compiled a list of oft-used phrases that author friends report are their crutch words. Some of them are mine too. Here's the list. 

Phrases to Consider

Substitute gender pronouns (his/her, etc.) when searching.

• all the (also all of the)
• back against
• back to the
• be able
• both arms / hands
• can't wait
• come to
• did you
• do you think / want / need
• ducked his head
• every part of
• going to
• have no (look for: have no time, have no idea, have no reason, etc.)
• he opened / pulled
• his cheek
• his fingers / fingertips / hands
• I have
• I / you want
• I / you will
• look at
• on the floor
• outside of (outside is fine on its own)
• up against
• wet his/her lips
• you want (also look for what you want, what he/she wants, etc.)

Whatever you write, don't forget to run a spell check, and have a peer check your work. A good editor can help you find and eliminate crutch words, and suggest precise language, but your own experience and attention to detail can make their job easier, and save you money in editing fees.

Do you have a list of your own? Feel free to tell us about it in the comments. If you've found this post helpful, please share it on your social media.
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Bringer of Chaos: the Origin of Pietas
YA (older young adult), action adventure, science fiction, military science fiction, genetic engineering, space opera, space marineHeat level: Mainstream
Download the first full chapter.

Two enemy warriors: one human, one immortal. Different in belief, alike in spirit, marooned together on an alien world.

Imprisoned and in isolation over a year without food or water, the immortal Pietas survives. Though broken in body, his intellect and will are intact, thanks to Six, the special ops warrior who captured him, but kept him sane. The warrior had no hand in his deprivation and, like Pietas, was betrayed by his own kind. When Pietas is abandoned on an alien world with nothing but his honor--and Six--he must find and rejoin other immortal exiles. After centuries of war, Pietas detests humans and kills them on sight, but he is too damaged to continue on his own. Though he despises needing help, he allows Six to nurture and restore him to full strength, and then accompany him. As they cross the planet together on foot, the immortal begins to wonder if he has found his first human friend, or if Six is loyal only because Pietas could keep the others from tearing him to shreds. This human will either be his closest living friend, or the one whose betrayal will trigger all-out vengeance by the most powerful immortal ever born.

Immortal. Warrior. Outcasts. Traitors took everything. Except their honor.
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Amazon http://amzn.to/1R8DAbb
Amazon print http://amzn.to/1SSmueB
CreateSpace http://bit.ly/boc-origin-cspGoodreads http://bit.ly/boc1-good
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Follow Kayelle Allen's Amazon Author Page and get one alert from Amazon when a new book is available. Sign up for AuthorAlarms and the app will send you one email when Kayelle releases a new book. You can add and remove authors at any time.

Do Hybrid Authors Need a Website? Yes. Here's Why @kayelleallen #MFRWauthor

Definition: Hybrid Author -- one who publishes in more than one way, using any combination of traditional, small press, epress, and/or self-publishing.

Header for kayelleallen.com 

There are more reasons authors need a website, but these are the most important, in my opinion. What do I know? As a hybrid author myself, I have marketed my books for over twelve years, and have been a mentor to many. I'm the owner of The Author's Secret, and work with authors every day. Plus, I'm the founder of Marketing for Romance Writers, which has nearly 3k members on Yahoo and over 6k members on Facebook.

1. When you are self-published, your books are found online, not while a reader is casually walking past a shelf in a bookstore. A casual shopper might see your book on Amazon, or Barnes and Noble, and other sites. But a website gives readers a place to research your books and find out more about you. If a reader likes your book, or wants to know more, where can he or she go to learn about you?
2. A website with your name as the domain (authorname.com) provides a place without ads that pop up like some of the "free" sites. Readers who see popups and ads spend less time on the site. If they click one of the ads, they are taken away from your site. With your own domain, you can control whether clicking a link opens in a new window, which allows readers to shop, and then come back.
3. A website is an investment in your business and your future. If writing is a hobby for you, and you are only in it for the fun, save your money and do a free site. If writing is what wakes you up in the morning and puts you to bed (late) at night, then do yourself and your future readership a favor and become serious about promoting yourself with a website.
4. A website gives you the opportunity to judge how well known you are. Google Analytics is one of the free tools out there to let you interpret website statistics. (it's not as scary as it sounds, trust me) For example, I know that today, 38% of visitors to my website get there by directly typing my name (and adding .com) into the address bar of their browser.
5. With your own domain, you can have several professional email accounts with your author name. (yourname@yourdomain.com) It's okay to use another email account such as Yahoo, Gmail, Hotmail, etc. as well. You can have your professional email accounts forward there. But you'll need a pro account for contacting publishers, review sites, sending press releases, and for business cards or your website. I use several different email addresses. When I do a live event I can use a new one, and others for anything promoted online or in print. When I get an email, I can tell immediately where the person got the address. This helps me judge effectiveness of an event's reach.
6. Adding a blog (such as Wordpress) to your own domain means people who read your blog come directly to your site. No one will shut down your blog if it belongs to you and is hosted on your own domain.
7. A website gives you a place to sell books and to gather contacts for your newsletter. This is vital. A newsletter is a list of people who have expressed an interest in your books. Would you not want to know who they are? Of course you would!

Are there other reasons? Yes. I'd love to hear yours.

What if you can't afford a dedicated domain name?

1. If you have no money and you are just starting out, scrimp and save and buy that domain. Go without two new books. It will cost you about the same.
2. Ask on Marketing for Romance Writers  for advice as well. You'll find lots of people ready to help.
3. If you don't know how to create a site, create one with wordpress. You can get beautiful free themes and do customization on your own by following directions online.
4. Ask around, and see who built their own sites. See if a friend will help. There is power in networking.

Bottom line, a website is your best bet for creating a place for readers to find out more about you and your books. Make the most of the opportunity. A blog will bring people to your site, so if you've been thinking about creating one, while you're creating your site is a good time to start.

Have something to add to this? Leave a comment below.

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Kayelle Allen is a best selling American author. Her unstoppable heroes and heroines include contemporary every day folk, role-playing immortal gamers, futuristic covert agents, and warriors who purr.
Homeworld and Blog https://kayelleallen.com

#authortips Create a Great Book Landing Page @kayelleallen #MFRWauthor

At the Mercy of Her Pleasure 

Some publishers provide authors with a few free copies of their books to give away, and that's it. Let's not even talk about self-published authors getting marketing help. Those of us who are hybrid authors and do both know it can be a huge burden. We are the publisher as well as the marketing department. Authors ask each other all the time, "How can I tell readers about my book?"

One way is to provide a great page to help readers learn about your book. If you're like me, you want to do it yourself. Who better than me to know my book and what needs to be done to tell people about it? Are you a DIY (do it yourself) author? If so, here are a few steps for creating a great page on your website to let readers find out more about your book.

Professional Cover

The better the book cover image, the greater the chance of a purchase, so make sure your cover is first-impression worthy. Position it at the top left of your book page. Recommended size will vary depending on the website, but either 200x300 or 500x750 (measured in pixels). For online use, 72 dpi (low resolution) is preferred. But if you don't have that option, share a size that fits the page without filling up all the space. It should be on the left side. That's the top "real estate" online. Readers look from left to right, just like when reading a book, so put the most important info there, and any attention grabbing images as well.

Tagline and Blurb

Near your cover image should be an intriguing tagline and blurb. These should give the concept of the story, without revealing the end. If you ask a question, make sure it does not have a Yes or No answer. (Q: Will Mary learn to trust Johnny and find true love? A: Well, yes, it's a romance!) If the answer is obvious, why would anyone buy the book? Ask open ended questions. (Q: How can Mary and Johnny learn to trust, after the depth of their mutual betrayal? A: No way to tell without reading the book to see!)

Genre Info

List the publisher, genre, and for some genres, the heat level of the book. If it's spicy or erotic, don't be afraid to say so. Likewise, if you write sweet romance, let your readers know. You want to find your target audience, and someone looking for "sweet science fiction romance books" is more likely to find your page if you have listed it that way.

Buy Links

This is also referred to as a Call-to-Action link. Place the links within easy sight of the cover itself, near the top of the page. Don't write "On Amazon". There are millions of books on Amazon. Give the exact URL for your book, and make sure people can click it. If your book is on other sites, include all the links you can. Don't make your readers work to find your book. Give them everything they need to decide to buy your book now.

Banners

A banner for the book is a big help on a page like this. Center it if you have room.

Meta Data

Be sure to include a caption for the cover and banners. In addition, add the title of the book and its genre to the alt tag of every image. That's one way search engines find the title. If you have the title listed on the page, mentioned in the body, and in the alt tags, the search engine will give the page more weight when the title is searched for on Google or other sites. It will also give Pinterest something to show if visitors share the image. (Share either of the images on this page to see what I mean.)

At the Mercy of Her Pleasure 

Preview

Give your readers a sneak peek of what they will get when they purchase your book. The length is up to you. You can include it within the page, or attach it as a downloadable PDF.

Social Media Sharing

Include major social platforms such as Facebook, Twitter, Google+, Pinterest, and an email forwarding option.

Newsletter Sign up

Build your email list by offering a link to your newsletter on every book page. You can also link to sites like Authorgraph (providing autographs for eBooks) and Author Alarms (which provides a single email when you release a book on Amazon).

Other options

Book trailer video

Reviews for your book

Awards the book has won

Links to your other books 

Your sidebars or other areas should also include social media links so people can follow or friend you online. Readers buy from authors they know and like. Be findable, and be friendly.

To see how I used these options, visit my book page for At the Mercy of Her Pleasure. If you use Wordpress and create your own site, there are many simple widgets to help you create a great page. If you have questions, leave them in the comment section below. I'll do my best to answer them. Likewise, if you have an idea to add, feel free to leave a comment.

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By Kayelle Allen, best selling author and founder of Marketing for Romance Writers. She is the owner of The Author's Secret, a support company for authors of all types.

Don't Forget the Dog #MFRWAuthor

It's well known that dogs add to the character of our stories. Movie makers learned long ago that viewers would accept many levels of violence, as long as the dog survived. The same applies, obviously, to books. Dogs can add, or be a main part, of the story line. Even if we don't set the book in a dog environment (grooming shop, animal shelter, dog show), adding a dog or two can help grab interest. Where our characters acquire their dog, what sort of dog they have...all these things serve to enrich our stories and add depth to our characters. It just takes a bit of thought and research.
If you are going to add a dog, please don't do so as a prop for one or two scenes, unless for some reason the dog is specifically that: a prop for the character to use to get someone's attention. Which does speak to the kind of person your character is, doesn't it? Also think about your character's personality. Are they strong willed, or wimpy? Do they cave in when yelled at or do they stand up for their rights? Using their interaction with their dog, or their choice of dog, gives you a great opportunity for subtext.

She looks pretty here, but she's going to need to come in soon, get her feet warmed up and a snuggle.

Those dogs with long flowing coats you see in commercials? They require grooming. A LOT of grooming, pretty much every day. The extreme length of coat is generally only seen for commercials or dog shows. Otherwise their hair is kept confined and out of dirt or branches. You need to remember that if your character takes their dog on a tramp through the woods.
Dogs need regular exercise. Both the going to the bathroom sort (and don't forget the pick up bags unless you are showing a negative aspect to your character) and the moving around with energy sort of exercise.Big dogs can live in a small apartment in the city but it's not easy, and it takes a lot of effort. Leaving a dog confined for too long can be cruel, especially if they have are fastidious, most especially if you don't want the house to smell when your characters come home for an evening of people interaction. Nothing turns off a non-doggy person so much as doggy smells.
An untrained dog is not fun to run or bike with; you might add a line or two about how easy or difficult it was to bring them to a safe level of cooperation. If the dog was a rescue, did they come with trust issues, or maybe they were already trained and had been turned in due to circumstances beyond their former owner's control?
If you want to add personality to your characters, you might think about incongruous choices for your character's dog. A large, tough, man with a small dog is good for a giggle or two but it's not necessarily out of character. Dainty women with guard dogs they can't control don't appeal to me, but that dog, well trained, maybe left with her by someone who had to go away (maybe a brother who was deployed?) I'll go along with that story line, no problem. Hmmm, just a second, I want to jot that idea down.

Just, please, remember the dog. They are not props. They need to eat, drink, eliminate, and interact. Because of this, I've only added a dog in Teach Me To Forget, since it helped give depth to Bethany's character, showing how the Irish Setter, Baron, had become such an integral part of her life, a friend instead of the guard dogs her husband had used to intimidate her. Jonathan becomes impatient with her for thinking of Baron before she thinks of herself, because in the beginning of the story Jonathan is a bit of a jerk. He changes, of course, learning to put Bethany's needs, and her dog's, before his. Doesn't love do that to all of us?

Monica Stoner w/a Mona Karel
Website/Blog 
Mona's Amazon Page
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Lucky me, when I did meet the man I knew I'd spend the rest of my life with, he was also involved in dogs, my same breed in fact. When we retired to the high plains of New Mexico, we looked for a place with enough space for the dogs, and for our own souls. It ended up a perfect choice for both of us. Writing stories about people lucky enough to find that perfect partner in spite of whatever else might be happening in their lives. So far, I have not added Salukis to any books since they are way too time consuming!
I am privileged to be able to help MFRW as a Moderator (yeah, I'm the one who asks you to please trim)
I am happy to answer dog related questions, or guide you to the where you can best find that information.