Tuesday, March 10, 2015

How NOT to Promote #MFRWAuthor

I remember, from back when I watched television, a cable show named "What Not To Wear." The British version featured two snarkily delightful women. The American version gave us Clinton and Stacy, who had their own version of snarky, with a softer tone. The idea was the hosts would completely revamp the victim's  guest's wardrobe, to give said guest a more fashionably correct look. I sometimes felt they were attempting to reduce individuality in their guests but that's a matter for another time. Like watching a train wreck I found myself clicking on that show no matter when it aired.
Along the same lines I've observed author self promotions for several years and more than once I've wanted to force encourage those authors to take a clear look at how they were presenting themselves

BUY  MY BOOK
LOOK WHAT I DID

Over and over and over. If they belonged to multiple Facebook groups I saw their not so clever promotional announcement numerous times in the same day. And after a while I ceased actually seeing it, I simply deleted as soon as it showed up.
Slightly more subtle authors would insert links to their own books in replies to another writer's blog,whether relevant or not.
All of this adds up to the same feeling I got from the kid who sat behind me in the school auditorium and insisted on kicking the back of my chair. Distracting me from his actual message, which was probably somewhere along the lines of "Hi, I'd like to get to know you better." Another potential romance lost in the dust of miscommunication.

To avoid this, what do we NOT want to do?
Don't shove your book into every conversation.
Don't put your notices on automatic share across the virtual universe.
Don't self promote where it's not allowed.
Don't put your links into someone else's blogs or discussions unless asked.

What SHOULD we do?
Funny you should ask.
If you're not already an MFRW member, join and take advantage of the many offers to help you promote your book.
Become a part of Triberr so you can help promote others while they help promote you.
Invite other authors onto your blog (you do have an active blog, right?) so you can promote their books.
Have an active blog. Write from your heart and your convictions, whatever those might be.
Respond to other blogs that interest you with comments relevant to that blog. If it's a blog hop, all the better then you can get name recognition multiple times.
Join blog hops, write clever blogs relevant to the hop theme. Here you can mention your book, without  making it the entire blog.
Write a good book. Then write another good book. Keep that promise to your readers that they will find happiness in your words. 

Notice, none of these suggestions have you pushing your book? Instead you are gaining name recognition for yourself. You are NOT one book, you are an author of many wonderful books.
Seek, Teach, Share, Learn, SUCCEED


thoughts shared from  Mona Karel
Blog Hop Coordinator
In addition to occasional curmudgeonly outbursts, Mona writes Romance both normal and paranormal as a way to share her daydreams with the rest of the world. When not writing she wraps her world around her Salukis, her home in the New Mexico high desert, and photographing the quirky, the unusual, and the just plain gorgeous.