Friday, November 4, 2016

#MFRWAuthor-to-Author Tip: Selecting A Publisher @DianaLRubino

MFRW Author Diana Rubino shares her thoughts on choosing publishers.
Diana Rubino’s passion for history and travel has taken her to every locale of her stories, set in Medieval and Renaissance England, Egypt, the Mediterranean, colonial Virginia, New England, and New York. Her urban fantasy romance, FAKIN’ IT, won a Top Pick award from Romantic Times. She is a member of Romance Writers of America, the Richard III Society and the Aaron Burr Association. She lives on Cape Cod with her husband Chris. In her spare time, Diana bicycles, golfs, plays her piano and devours books of any genre.
website  |  blog  |  facebook  |  goodreads  |  twitter

Author-to-Author Tip
Small Presses vs. the “Big Houses” – Something for Everybody
Writing for a small press can be a stepping stone to a career leap—or it can be your entire career. Since no author can plan on a best-selling career with a big house, pitching to the small presses can be your ticket to publication.
 
The independent “indie” publishers are much more willing to take chances on new writers and cultivate their talents. Sure, their bottom line is important, as it is to any for-profit business, but they don’t have the time constraints the big houses have. This gives their editors the luxury of taking more time to work with authors, and spend much more one-on-one time with them on technical details such as point of view, character consistency, and basic grammatical and style issues. Small presses also accept unagented material, so authors can avoid the Catch-22 of not being able to land an agent because they’ve not yet established a track record.

Most likely, your small press book will be POD (print on demand) which means copies will be printed only when a customer orders one. It’s up to the author to visit his/her local bookstores, and some stores will order a few dozen copies, arrange for a signing, and give your books a valuable promotional push. But most small presses run on tight budgets, and the author must take the necessary time and funds to finance a promotion; i.e., costs of designing a website and keeping it current, ads on internet sites such as BTS Book Reviews http://btsemag.com/ and BookDaily, www.bookdaily.com, business cards, bookmarks and other giveaways, travel expenses to signings and conventions, etc.

I always like to inspire aspiring authors by telling my unique story: 
I received my first publishing contract 18 years after writing my first novel. I believe it was my ninth written novel that became my ‘first novel’ – the first that got published, with British publisher Domhan Books (a small press). At the time I signed my first contract, it was the fastest-growing publisher in the U.S. Unfortunately, the owner suffered health problems and could no longer actively run the company, but my five-year tenure there earned me many rave reviews and a Romantic Times Top Pick award.

I never gave up on my dream of that ‘big house’ contract, but continued submitting to small presses, eventually landing contracts with Dreams Unlimited, Stardust Press, Eternal Press, The Wild Rose Press, Solstice Publishing, and Sarah Publishing. Although my agent is currently submitting my most recent works to the big houses, the small presses have been very good to me. I’ve had my backlist republished with Solstice Publishing and The Wild Rose Press, and I do promotional offers such as offering my Ebooks at discounted prices on significant dates, i.e., the anniversary of the Lincoln assassination or the end of Prohibition. The promo I do with Twitter, Goodreads and the author/reader groups on Yahoo have brought me reviews and sales that I’m happy with. My editors at The Wild Rose Press and Solstice Publishing are among the best editors I’ve ever worked with. They make my work sparkle. There’s a lot of talent out there in the small press world, and I advise any aspiring author to submit to them, because they offer great opportunities to start your writing career on the right path.

A few caveats to look out for are the vanity presses, which require that authors pay to have their books published. Some writers decide to go this route and self-publish. Of course some of these books have become best sellers. But make sure you choose a royalty-paying publisher if you don’t wish to go the self-published route.

Small presses have always been around, but with the miracle of the internet, many more are thriving, and authors have the choice of a great variety of outlets for their work. Some specialize in certain genres. You need to do your research to find the best fit for your work. But never before have authors had such a wide range of publishers; something for every taste. Now that the Kindle and other E-book readers have come down in price and their sales are increasing, E-book sales have exploded. E-books have been around since the 90s, but never before have they been so popular.

With the outlets that small presses have to offer, so many more writers than ever before can now share their talents with the world, which shrinks more and more every day!

Diana Rubino's newest book is From Here to Fourteenth Street, Book One of the New York
Saga with The Wild Rose Press.                                               
Buy Link!

It's 1894 on New York's Lower East Side. Irish cop Tom McGlory and Italian immigrant Vita Caputo fall in love despite their different upbringings. Vita goes from sweatshop laborer to respected bank clerk to reformer, helping elect a mayor to beat the Tammany machine. While Tom works undercover to help Ted Roosevelt purge police corruption,

Vita's father arranges a marriage between her and a man she despises. When Tom’s cousin is murdered, Vita’s father and brother languish in jail, charged with the crime. Can Vita and Tom’s love survive poverty, hatred, and corruption?

Thursday, November 3, 2016

Piracy: Do the math, and then Blast it @kayelleallen #MFRWauthor #authors

Piracy is the act of plagiarizing; taking someone's words or ideas as if they were your own. When you sell someone else's property as if you had the legal rights to do so, that's piracy too.
There's a difference between giving away a paperback versus an eBook. When you give away a paperback, you can only give it to one person at a time, and you no longer have it. You can give away an eBook indefinitely and still keep your copy. With each download, the author, publisher, cover artist, and editor each lose a percentage of the value of the book, known as royalties.

Yeah, but it's good advertising, right?

Go into a department store at the mall, take a few things without paying for them, and if you get caught, just tell the store owners it's good advertising. After all, you liked their products better than anyone else's. You took the best. They should be proud they were chosen instead of the store next to them.
They wouldn't have you arrested then, would they? Yeah, right.
Or how about "It's just part of doing business" as a reason to ignore the problem?
Theft might happen and there might be work involved in stopping it, but mall security is still in place. There are locks on the doors. There are cameras watching. Thieves get prosecuted. Authors who think "You can't stop online pirates; shut one down and another pops up" are fooling no one but themselves.

Things have changed.

Because I lead Marketing for Romance Writers, I'm privy to inside information from author-victims. In the beginning, most small presses simply did not see the danger of piracy, or understand how serious the loss of business was not only to their authors but also to them. That's changed. Why?

They did the math of piracy.

Let's say a small press has 50 authors in its stable. For the sake of argument, let's suppose in each quarter, each author has only one eBook pirated, at an average loss of $1.75 per unit. That loss seems like little. However, on the pirate site, suppose 100 units per author are downloaded without payment. Here's the math:

$1.75 (royalty) X 100 (units) X 50 (authors) = $8, 750 (loss of royalties per quarter, or $175 per author, average)

Consider the average royalty is 30-45% (depending on contracts). That means each pirated book represents a 55-70% loss of sales for the publisher. Assuming the eBook sells at the publisher's site for $5, and the author's royalty is 35% there is a loss for the publisher of $3.25 per unit pirated. The math for that is even more alarming.

$3.25 (pub profit) X 100 (units) X 50 (authors) = $16,250 (loss of profit per quarter) When looking at the black and white numbers, it's obvious that unchecked, pirates would soon drive the very authors they claim to enjoy (and their publishers) out of business. No publisher, large or small, can afford to ignore theft.

Our readers can report piracy.

Major kudos to readers who email authors when they see this type of site. Authors also advise one another in several ways. One way is to join a group formed called Authors Against E-Book Theft http://groups.yahoo.com/group/AuthorsAgainstE-BookTheft/

The Copyright Alliance believes that copyright law promotes creativity and job creation and strengthens the U.S. economy. Those who create, render, and publish copyrighted works rely on the copyright law and its enforcement, for their creative and financial success. Without it, these creators would likely cease to exist, or at the very least, cease to produce these important works that are enjoyed by billions of people around the world. You can join the alliance here: http://copyrightalliance.org/ Every person who considers him or herself a creative should join. We need to stick together. 

Fighting piracy is not a losing battle.

Authors and readers are not the only ones out there with a strong view against this crime. Everyone who has a stake in royalties is a victim and those who understand the seriousness of this attack on our financial standing are becoming involved. This includes Interpol's Anti-Piracy Division founded September 8, 1977 (as you can see -- this has been around awhile). It includes pirated videos/CDs/DVDs and Blu-Ray. The Department of Homeland Security's Cyber Crimes Division is becoming increasingly active. Find out more here.

Authors who see repeated offenses should contact the National Intellectual Property Rights Coordination Center (IPR Center). The site encourages members of the public, industry, trade associations, law enforcement, and government agencies to report violations of intellectual property rights through this website. http://www.iprcenter.gov/referral You do not have to own the copyright of an item to report the theft. If you report the crime, they will investigate it. The form is simple to fill out and is found on the site above. 

Good news versus depressing facts: Blasty.

There's a new weapon against pirates, and it's the best I've seen yet. It's called Blasty. Take a look here https://www.blasty.co/invitation/qPFWB2Fh and watch the two-minute video. It explains the simple process. I tried it with one book, and within 10 minutes had already blasted over 30 pirates.
Blasty works like this. You choose your category (authors use books & audiobooks) enter book content information such as title, subtitle, author name, reference URL (legal sale site, such as Amazon or a publisher), and optionally, upload a cover image. Check the box affirming you own the copyright or are an agent of the copyright holder, and click submit.
Blasty goes to work, using the Google search engine to find any sites where your book or books might be hosted.

Whitelist legal sites.

You'll find some right away that are fine to be there, such as a contest where you gave away a copy back when the book first came out. That's no problem. Click "ignore" next to alert, or place the URL in a section for whitelisted -- safe and legal -- sites. You can put your own domain in there and it won't list any of your own pages. Same with your publisher, Amazon, Smashwords, and so on. Once Blasty "learns" what sites are bad, anytime your book pops up, it immediately Blasts them. You don't have to do a thing. You can click a box in a list of pirated sites, select them all, and then click one button to Blast them. You can go to each site if you prefer. An applet installed in your browser lets you report a pirate without doing a single thing except click once.

Blasty is better than a beat cop.

Blasty is in beta right now, so you can only join by invitation. I extended one in the link https://www.blasty.co/invitation/qPFWB2Fh Feel free to share it. Join, give them positive feedback, say what works, point out issues, and give them the kudos they deserve. This site is providing a great service for creatives. Right now, it's free. I hope it stays affordable for all authors. Get in now and get rid of as many pirates as you can. Don't wait.
above. Here it is again.

Complacency is the biggest weapon of piracy.

If pirates keep hammering at you until you are too tired to care, they will win. But hey, if you're a mom or grandmom like I am, you know giving in doesn't solve anything. It just makes the behavior worse. Now, you have an ally who can take pirates off the net by making them impossible to find.
Let's kick pirates out and Blast them out of business. They are stealing our work, and profiting from it. It's time to make them stop.
You've worked too hard and too long to let pirates beat you. Stay strong. Go Blast 'em!
---
Kayelle Allen
Author, Founder of Marketing for Romance Writers
http://groups.yahoo.com/group/MarketingForRomanceWriters/
http://kayelleallen.com/

Monday, October 31, 2016

CONNECT with Other #MFRWauthors for #NaNoWriMo!

Are You NaNo-ing?
November is National Novel Writing Month, also known as #NaNoWriMo. It happens each November and many authors, both old and new, find it motivational.

It pushes authors to increase their word count higher for the month - and typically spurs on higher word counts for a few months afterwards too.

You can SIGN UP here. You should set up a profile and bookmark it because this is where you will go each day or so to update your writing stats.

You'll also earn badges and be able to see your writing progress, along with connecting with other authors.

Let's CONNECT with other MFRW Authors!
1. After you register, come back HERE and put your NaNo Link in a comment.
2. Scroll through comments and follow others.
3. You can also find NaNoWriMo on these social media sites:

Friday, October 28, 2016

#WWoW Author-to-Author Tips from #MFRWauthor @RowlandKathleen

MFRW author Kathleen Rowland shares what she knows about the publishing industry.
Book Buyers Best finalist Kathleen Rowland is devoted to giving her readers fast-paced, high-stakes suspense with a sizzling love story sure to melt their hearts.  Kathleen used to write computer programs but now writes novels.   She grew up in Iowa where she caught lightning bugs, ran barefoot, and raced her sailboat on Lake Okoboji.  Now she wears flip-flops and sails with her husband, Gerry, on Newport Harbor but wishes there were lightning bugs in California.
website  |  twitter  |  facebook  |  goodreads

Author-to-Author Tips... Sharing what I know about the publishing industry
Action sells! Books that have an action sequence within the first 25 pages sell better. Readers of romantic suspense look for fast paced.  Plotting is critical to build a cohesive, multilayered storyline.

Should an author publish traditionally or self-publish? It’s okay to ride two horses at the same time. It does take longer for a novel to go from proofing to publication, but often self-pubbed books rush through edits. I submit longer books, over 40,000 words, to my publisher but self-publish novelettas (10,000 and under).

Is paperback coming back as opposed to paperless eBooks?  My publisher focuses first on eBook sales.  If the eBook doesn’t sell, neither will a print book. That is true, but the readership of romantic suspense is 60% eBook and 40% paperback. In other genres print books took an upswing.  Some readers like both print and e-readers.

What’s good about being a writer? In our own lives, even a bit of negativity is usable.  Were you ever involved with an alcoholic? That experience can help shape a character. How about being a single parent and providing for children while making ends meet? In my current work-in-progress, Vivienne Rourke takes tentative steps toward a new life after losing her husband.  Her cousin is missing, and she works as a detective, always hoping to locate her.  Another wonderful part of being a writer is hearing from fans. I learned on the reservation that the ancient, sacred charge of the storyteller is to beguile the time. I’m thrilled when I hear that someone has used my books to get through some particularly difficult illness either as a patient or as they sit on the sidelines while someone they love is terribly ill. It gratifies me to know that by immersing themselves in my stories, people are able to set their own lives aside and live and walk in someone else’s shoes. It tells me I’m doing a good job at the best job in the world.

Is bringing something new to the table with research or breaking news better than following trends relevant to your genre?  I write romantic suspense, and the most popular contemporary romance subgenre is action/adventure. I feel a smart-selling author needs to have awareness of requirements within a sub-genre.  Romantic suspense requires DANGER.  Allow me to expand.  Suspense incorporates a sense of tension throughout the book with heart-pounding action, adrenaline-inducing chase, edge of your seat thrills, life-threatening situations, and dangerous criminals. These are common elements.  ROMANCE. There’s a central love story.  Our lovers have to traverse nail-biting adventures before they become acquainted with each other and fall in love. As an author I weave both romance and mystery.
No Backstory Not none, but weave backstory in with mercifully short dialogue. The biggest error is over-writing and manufacturing emotions.  Characters must react in the present, be honest and real. They react to their situation and to each other.  Their issues are background.  Life is messy. The thrill ride is dangerous, authentic, eye-widening, and passionate.

Kathleen's newest book is Deadly Alliance, an Erotic Romantic Suspense.
Finn doesn't trust Amy.  Dog that he is, they're after the same shiny bone-- his missing cash.  Some alliances have dangerous consequences. Chilling adrenalin rush when Amy witnesses a fight between an Irish gang and domestic terrorists, is caught in the crosshairs, and needs Finn's protection. Finn doesn't trust Amy.  Dog that he is, they're after the same bone.  Some alliances have dangerous consequences. BUY LINK

Monday, October 17, 2016

#WWoW A Day In The Life of A #MFRWauthor Ann Raina

A Day In The Life of MFRW Author Ann Raina
Ann Raina lives and works in Germany with cats and a horse. Riding and writing are her favorite hobbies. So far she has written thirteen novels for eXtasy Books with more to come. Her latest series, starting with The Secretary’s Bodyguard, turns around a couple getting into dangerous, life-threatening adventures.

In all of her books she combines romance, suspense, and humorous elements, for no thrilling story can stand without a comic relief.

Connect with Ann on facebook or on her website.

I work in an office. I have a horse to take care of every day. These demands limit my writing time, including on weekends. Therefore I'm used to write wherever I go and have time to ponder ideas, scenes, and character development. I don't leave the house without a notebook and pen.

My latest, now published book was written in four months because the story came up nicely and many characters offered themselves for developing from the series' first three books. I loved adding new characters, and my muse did a lot in creating their backgrounds. With the storyline set and the main characters defined, I used every minute of the day to write the scenes.

It was so much fun, especially the afternoons with my muse -- lots of coffee, cookies, and enough paper to write down essential notes.