#MFRWauthor -to-Author: Who Am I? Author Branding @Kris_Bock

Who I Am: Author Branding
Walk through a grocery store. Chances are you can spot your favorite products from the colors and style of the packaging. Drive down the highway. Does your stomach rumble when you see the familiar Golden Arches of a fast food restaurant?  That's successful branding.

Branding authors seems like more of a challenge, but the basic principle is the same. You want readers to have an instant reaction to your name and cover style. Authors can also take advantage of genre branding by matching the kinds of titles and covers a genre typically uses.

Developing your brand helps readers find you. It lets readers know what to expect when they pick up your books. And whether you like it or not, you already have a brand if you are anywhere on the Internet. People get an impression when they browse your website or Facebook page, or read your tweets. Why not control that impression?

Study other authors in your genre. Look at the colors, imagery, language, and fonts on their social media sites and publicity materials. What impression do you get? Can you identify the genre and target audience? Does it fit the work?

Studying other authors' sites should give you ideas for your own branding. Then it's simply a matter of being honest about yourself and your work. If your books are humorous, your social media presence should be playful. If your work is lyrical and poetic, take the time to make sure your Facebook posts and tweets have the same feel. If you write nonfiction, use keywords that people will search for if they want to find something like your work. For fiction, come up with a good tagline to give people an impression of your books.

If you write in a variety of genres, or for a variety of ages, look for common themes. Do you always have strong female characters? Do you bring humor to everything you write? Do you explore history in fiction and nonfiction?

You may also want to focus your brand on only some of your work. For example, I do a lot of educational nonfiction on a work-for-hire basis. I don't promote this, since I don't get royalties. I also teach writing workshops and offer critiques. One tab of one of my websites focuses on that, but the rest of my branding focuses on my fiction.

In some cases, you might be better off creating more than one brand. I write romantic suspense novels for adults as Kris Bock, and children's books as Chris Eboch. While maintaining two websites and two Facebook pages is a hassle, I didn't want young readers accidentally getting my sexier adult books. The separation also allows me to brand each persona differently. My Kris Bock website’s mysterious red background suggests danger and passion. My tagline ""Ordinary Women, Extraordinary Adventures"" hints at my characters and plots. For my Chris Eboch children’s book site, an antique paper background references the past, appropriate to both my historical fiction and my ghost stories. On both sites, I use travel and outdoor photos, branding myself as adventurous.

If you are newly published, don't tie your brand too closely to your first work. Think about the elements that are likely to reappear throughout your career. In addition, look for elements that people will enjoy or find useful. If you write cozy mysteries about a caterer, offer recipes on your blog. If your children's books are suited for classroom use, provide free materials for teachers. If you write inspirational romances, share inspiring news stories or blog about maintaining a happy marriage. Give people a reason to visit, rather than focusing on ""buy my book.""

This may sound like a lot of work, and it is, at the beginning. But once you have figured out your brand, you can use those elements across social media. Get an appropriate, professional-looking headshot and use it everywhere. Use the same color scheme, tagline, and keywords for business cards, post cards, bookmarks, social media networks, your blog, and even your e-mail signature. Collect all the material in a convenient place, and you can quickly create an author page on whatever new media site comes along.

Branding comes down to a simple principle:
Know who you are and share it with the world.

Questions to help you develop your brand:

• Who is your ideal audience?
• What is your message? What themes do you address? 
• What is your attitude? 
• How do you want to be known? 
• What words and phrases would you like people to associate with you? 
• What colors and images suit those elements?
• Where do you hope to be in five years? Ten years? How will that affect your branding?
• How do authors with a similar genre/audience express their brand?

____________________________________
Contributed by MFRW Author Kris Bock
Kris writes novels of suspense and romance involving outdoor adventures and Southwestern landscapes. Counterfeits features an art theft that brings danger to a small New Mexico town. Whispers in the Dark follows a young archaeologist who stumbles into peril as mysteries unfold among ancient Southwest ruins. What We Found is a mystery with romantic elements about a young woman who finds a murder victim in the woods. The Mad Monk’s Treasure features two friends and a handsome helicopter pilot hunting for a long-lost treasure in New Mexico. Read excerpts at www.krisbock.com or visit her Amazon page.

Kris Bock's latest book is The Mad Monk’s Treasure, a Romantic Suspense, with Pig River Press.
The lost Victorio Peak treasure is the stuff of legends—a heretic Spanish priest’s gold mine, made richer by the spoils of bandits and an Apache raider. When Erin, a quiet history professor, uncovers a clue that may pinpoint the lost treasure cave, she prepares for adventure. But when a hit and run driver nearly kills her, she realizes she’s not the only one after the treasure. And is the handsome pilot who found her bleeding in a ditch really a hero, or one of the enemy?

REVIEW

"Oh my wow! You've heard people say you gotta read this book...well for this one, it's true!! The story is worth the read (not a page turner, but a page burner) and the characters are awesome! Can't wait to read more from this author!" – Kathia 

BUY LINK

Author-to-Author with #MFRWauthor Thea Dawson: Proofing Your Book @AeroplaneMedia #amediting

Best Eyes Forward: How to Proof Your Own Work
I'm going to pass along some tips that I've picked up from my other life as a professional copy editor on proofing your own work.

Now, obviously you want to hire a proofreader whenever possible because it's very, very difficult to proof your own work. But you can save time and money if your manuscript is very clean to begin with, and you'll be more likely to pick up anything your proofreader misses if you try some—or, if you're feeling ambitious, all—of these tricks:

1. Try to leave some time in between readings, several days or a week if possible, so that you can approach the manuscript with fresh eyes.

2. Double space your manuscript and view it at 200+%. It may sound silly, but you're more likely to see mistakes if they're large.

3. Switch to a different font and font color every time you do a read through. Try switching between serif and sans serif fonts.

4. In the same vein, try reading your manuscript in different formats: laptop, Kindle, iPad, etc.

5. Read chapters out of order. Better yet, if you have the patience for it, begin at the end of each chapter and read backwards, one sentence at a time.

6. If you know you're prone to certain mistakes (such as lay v. laid or typing “hte” for “the”), do a search specifically for those words.

7. Use your writing software's grammar/spell check. It won't catch everything (and it will catch a lot of things that aren't mistakes), but it will usually catch at least a few errors.

8. Use text to speech software or the Kindle Fire's text-to-speech function to have your book read aloud to you. You'll often catch missing words or odd word order.

You’ll notice that a lot of these tips center around disruption. Your brain gets complacent reading the same thing over and over again; changing the manuscript helps you experience it as something fresh and new. Don't be afraid to experiment and see what works best for you.

I’d love to hear any other tips writers have on proofing their own work!
___________________________

Thea Dawson

Thea Dawson has lived in Rome, Tokyo and London and spent much of her twenties traveling around some of the more exotic corners of the globe. She was finally talked into settling down when her boyfriend proposed to her in Angkor Wat, Cambodia. Now she’s stateside again and embarking on a new career as a writer. Inspired by the places she's been and the people she met on the way, she plans to tell tales of romance and adventure.

website  |  twitter  |  goodreads  |  google+

Wanderlust

A writer and world traveler, Monica has everything she wants … except a free-spirited man to join her for life on the road. But when she bumps into Jason, who broke her heart in college, she lets him think she’s engaged. It wouldn’t take much to fall for him again—and that’s one road she doesn’t want to go down.

Jason dreams of the day he can quit his terrible job. Then he runs into Monica, the girl he never got over. Thinking she’s marrying a wealthy financier, he pretends he’s an ambitious career man in order to impress her.

Old feelings resurface, but Monica has trust issues and Jason doesn’t like risks. To top it off, Monica is leaving for Bangkok in two weeks—and she won’t be back soon. Time is running out for them to come to terms with the past and embrace their wanderlust.

BUY LINK

Author-To-Author: First Page Check List #MFRWauthor @RuthACasie #amwriting

A First Page Check List
I've been catching up with my inbox. It was getting out of hand. Between being in my cave writing, Thanksgiving and the holidays well, lets just say I needed an intervention. 

One of the gems I unearthed was a post by Ray Rhamey of the Flogged Quill. (follow the link to see original article)




The Challenge: Does This Narrative Compel You To Turn the Page?
It's the first page that grabs the reader. Many times its the first sentence.

Here is Ray's first-page checklist:

• It begins connecting the reader with the protagonist.
• Something is happening. On a first page, this does NOT include a character musing about whatever.
• What happens is dramatized in an immediate scene with action and description plus, if it works, dialogue.
• What happens moves the story forward.
• What happens has consequences for the protagonist.
• The protagonist desires something.
• The protagonist does something.
• There's enough of a setting to orient the reader as to where things are happening.
• It happens in the NOW of the story.
• Backstory? What backstory? We're in the NOW of the story.
• Set-up? What set-up? We're in the NOW of the story.
• What happens raises a story question-what happens next? or why did that happen?

I remember the first draft of my first story. I eagerly read it at literary group meeting to three well published authors. I had worked hard on the story especially the opening. I saw it as a movie. The first thing I see in a movie is the setting. So, I diligently, and meticulously, described the scene.

Are you laughing? They loved the description. They told me to save it for someplace else but to come up with something more compelling. It was replaced with a fight scene.

Let's Talk About It.
Think about some of the books you've read or written. How did they begin? What did you like, or not like about it?

Post contributed by Ruth A. Casie
Ruth writes contemporary and historical fantasy romance for Carina Press, Harlequin and Timeless Scribes Publishing. Formerly from Brooklyn, New York, she lives in New Jersey with her very supportive husband Paul.

Her latest book is Knight of Rapture, a Historical PNR Fantasy, with Timeless Scribes Publishing.

For months Lord Arik has been trying to find the precise spell to rescue his wife, Rebeka, but the druid knight will soon discover that reaching her four hundred years in the future is the easiest part of his quest. 

Bran, the dark druid, follows Arik across the centuries, tireless in his quest for revenge. He’ll force Arik to make a choice, return to save his beloved family and home or stay in the 21st century and save Rebeka. He can’t save them both.

Rebeka Tyler has no recollection of where she’s been the past five months. On top of that, ownership of her home, Fayne Manor, is called into question. When accidents begin to happen it looks more and more like she is the target. Further complicating things is the strange man who conveniently appears wherever trouble brews—watching her, perhaps even….protecting her? Or is he a deliberate attempt to distract her? Rebeka can only be sure of one thing—her family name and manor have survived for over eleven centuries. She won’t let them fall… in any century.

website  |  blog  |  twitter 

How Authors Use Twitter @kayelleallen #MFRWauthor #UsingTwitter

My Twitter "Cover" Banner  

Twitter is an excellent place to get news about the writing and publishing industries. The program is easy -- like most things -- once you understand what you're doing. Let's walk through the basics of how to use the site.

This tutorial assumes you have already created an account. If you haven't done that yet, stop and create one now.

Here's a principle to follow on every social media: use your author name. You should always be findable by the name on your book covers.

Tips for Names

You cannot use a space on Twitter. Put your first and last name together. If your name has been taken already, consider adding an underscore (first_lastname) or add one to the beginning or end (_firstlastname OR firstlastname_). You could also add author to the end (firstlastnameauthor OR firstlastname_author) depending on the length of your name. There is a limit to the number of characters.

Do not use the word author first (authorfirstlastname). Why not? Because when someone tries to mention you on Twitter, they will write your name with the @ symbol in front of it (which triggers Twitter to find and link your account). If your name is @authorfirstlastname and they type @firstlastname -- you will not come up in the search. What comes up if they write @author and then begin to look for your name is a list of all people (in alphabetical order) who used author as the first part of their handle. If your name begins with AA or numbers, you might be viewable easily. If not, good luck! It might be pages before they see your name, assuming they stick around that long. Remember: always be findable by your author name.

Log in and Try This

If you already have an account, log in, then click Notifications. You'll see anyone who mentioned you.

Within the rows or boxes that hold tweets, you'll see a star icon. Click that to favorite (like) the tweet. It shows the person who shared your post that you saw it. It's like a thank you.

To send it out to your own followers, click the two arrows (similar to a recycle symbol). A box pops up. There's a place to comment (you can say "Thanks for sharing" or whatever you might like). Then click the Retweet button.

To reply (if you don't want to retweet) click the single arrow. Write your message, and then click Tweet.

To follow, click the person's name. A box pops up about them. Click the Follow button.

To send a tweet to a person, or to mention them, type a short note, and then type the @ symbol. Begin typing their name immediately after the symbol (mine is @kayelleallen). If you are already following them, their name will show up as a possibility, and you can choose it to have it enter for you. When you reply or retweet, it will go to them without having to add their name. Try a few and see how you do. :)

If you like to read about a specific thing, use a hashtag (#) to search for it. For example, if you love Lord of the Rings, or the Hobbit -- use #LOTR or #Hobbit. In Twitter, go to the search bar (upper right) and type one of those. Hit return, or click the magnifying glass in the search bar. Tweets from anyone who used the term you searched for will show up. Try it with almost any word (no spaces) and you will see the possibilities. The popular searches for writers are many. Try these:

·                     #amwriting

·                     #amediting

·                     #writing

·                     #romance

·                     #suspense

There are whole books on Twitter, but this gives you the basics. Give Twitter a try. It's a lot of fun and you will have a new way to reach your readers and friends. Besides... it's also a great way to keep up with favorite TV shows, movies, music, sports, and anything else that interests you.

===
Kayelle Allen (who follows the #Thranduil and #Loki hashtags)

Author of the Tarthian Empire Companion, a World-Building Bible and Guide to Writing a Science Fiction Series
Amazon http://bit.ly/companion-az Smashwords http://bit.ly/companion-sm
Website http://kayelleallen.mobi Blog http://kayelleallen.com/blog
Twitter http://twitter.com/kayelleallen Facebook http://facebook.com/kayelleallen.author
Google+ https://plus.google.com/+KayelleAllen/

The Writing Process: Meeting your Editor #mfrwauthor #mfrworg

Okay so we’re going to speed up the time clock. You’ve done your homework and you have all your media sites set up. You’re ready for that first sale. For this month’s blog we’re going to deal with a publisher, small or large there are some basic things that every author should know.

The craziest things can affect the purchase of your book. It’s a very subjective world. If the acquiring editor read a book just like yours in a previous manuscript and they didn’t like it they could read yours with that book in mind. They could have a significant other who is a lot like your hero or heroine. If they had a fight recently that could affect the purchase of your book. The last book this editor bought was a lot like yours and it didn’t do well...you get the drift.

But today is your lucky day – you made it through all of that and they bought your book. Do the happy dance! Now comes the hard part. A total stranger is going to take your baby and edit it. They aren’t going to know how many times you edited it before you sent it in. Things you think are gems they might think need to be cut. That sentence that you agonized over for two days is reworded in an instant.\

Always remember this. They are not calling your baby ugly. They are trying to make your book the best it can be. As an author and an editor I know we’re too close to our own work. We’ve edited it to death and our eyes see things that aren’t there and don’t see the mistakes that are there. We all need fresh eyes to see our work.

Next month more on this editing process....

Barb:)

Barbara Donlon Bradley wears many hats. She’s a mother, wife, care-giver, author, and editor. She’s a senior editor for Melange Books, and writes for Phaze and Melange books/Satin Romances with over twenty titles under her belt.

Author Sites:

Website: http://www.barbaradonlonbradley.com/

Publisher: http://www.phaze.com/author.php?author=21

Blog: http://barbaradonlonbradley.blogspot.com/

Facebook: https://www.facebook.com/pages/Barbara-Donlon-Bradley/118673448173249

Twitter: https://twitter.com/barbbradley

Pinterest: http://www.pinterest.com/barbaradbradley/

Goodreads: http://www.goodreads.com/user/show/7773192-barbara-bradley

Amazon: http://www.amazon.com/-/e/B0072OTZJE

B&N: http://www.barnesandnoble.com/s/Barbara-donlon-bradley

ARe:http://www.allromanceebooks.com/storeSearch.html?searchBy=author&qString=Barbara+Donlon+Bradley

Kobo: http://store.kobobooks.com/en-US/Search?Query=Barbara%20Donlon%20Bradley

Shelfari: http://www.shelfari.com/search/books?Keywords=barbara%20donlon%20bradley

A Thunderclap Storm for Our ReTweet Day #MFRWauthor #MFRWorg

Marketing for Romance Writers monthly retweet day is 5/13.

This month we are sharing and supporting our thunderclap campaigns.

 

First, you need to create a Thunderclap campaign

• Set the go live date for May 13, the date of our #MFRWauthor retweet day.
• Also use #MFRWauthor in your Thunderclap message.

Second, add your url to the comment section of the blog. It normally takes three days for a thunderclap campaign to go live so don't delay.

Third, support the main campaign. Here is the campaign for MFRW

https://www.thunderclap.it/projects/25456-hear-the-thunder-of-mfrwautho?locale=en

Fourth, support the other campaigns listed. Remember to check back often so you support everyone who is doing this.

Here's to creating an awesome storm on May 13,

Tina

Tina Gayle writes stories with strong women fiction elements. Visit her website and read the 1st chapter of any of her books. www.tinagayle.net