Every author needs social media. In 2012, Digital Book Word posted an article showing
the potential of social media to sell books. For a great infographic on which site sells the most, click
here (Shopify article and image by Mark MacDonald).
|
MFRW |
Having been published for many years, and after hosting
hundreds of authors on my
Romance Lives Forever blog, I can offer some good
advice on what sorts of social media accounts a new author needs. I included checklists for other things that you'll find handy.
Accounts Checklist
What you need will be different from what other authors
need. Adjust and fine tune your account checklist until it fits your current
books. Keep in mind your needs may change with each book. Why? Because your
core audience may change, depending on the genre you write, and changes in the
industry.
These are basic
accounts you will need as an author. The top are listed by name:
Facebook profile / author page
Twitter
Pinterest
Goodreads
Google+ (vital -- authors with a Google account rank higher in searches)
Amazon Author Page
Sign up for other social media as needed. I recommend you claim your name on each,
even if you don't use the accounts -- you might want to use them later.
Memberships and
Business Accounts
PayPal
Bit.ly
Newsletter (MailChimp, iContact, Constant Contact, etc.)
Email list
Items to create for
each book
Sample Chapters
Email signature
Website Pages or Info
Blog
Free Reads
Media Kit
|
Tarthian Empire
Companion |
News / Press Releases
Optional items on a
per-book basis
Podcast
Audio clips
Book trailers
Whatever programs, software, and applications you use, keep
track of the names and URLs. Record your passwords. As you grow in your
profession as an author, you will be in and out of these for years to come. Trust me, it pays to be organized.
---