Using Niche Marketing for Your Book @kayelleallen #MFRWorg

DEFINITIONS

Let's start with two definitions for the term niche marketing. Niche -- A position particularly well suited to the person who occupies it; the status of an organism within its environment and community (affecting its survival as a species). Marketing -- The exchange of goods for an agreed sum of money; the commercial processes involved in promoting and selling and distributing a product or service; engaging in commercial promotion, sale, or distribution.

Niche marketing is networking. It is not selling. It is not carrying around your books or even bookmarks or business cards. Niche marketing is finding out who likes what you write, and finding ways to be seen by them. Let me explain.

Most marketing efforts are overt. Television commercials show a product and explain why you need it. Car commercials focus on the vehicle's aesthetic appeal, economy, dependability, affordability, and the prestige of ownership. An ad for a new product explains how it's used, why you need to try it, and often offers a bargain for ordering now. Who hasn't heard "But wait! Order now and get..."

IT'S NOT SELLING 

The point of niche marketing is not to sell. It's to rub elbows with people who like "what" you sell and letting them discover your product organically. Your signature on forums, emails, and groups should always have links to your website. Never send anyone anything -- even other writers -- without including your professional signature and a link to something relating to your brand. A book, your website, your blog, social media, etc. You can't have niche marketing if no one knows how to find you. By all means, if you have a tagline (and you should get one asap if not), display it in banners and buttons. Mine is below.

I'm not talking about an in-your-face "DOWNLOAD NOW!" approach, but a simple and direct one. Set up your profile so that every message ends with your name, your writing tag, and your website. If you don't have a tag and website, create them. These are gems! You can use these everywhere you go. A website gives people a central location to learn more about you and your books, and a tag simply tells people what kinds of books you write. Mine is "Unstoppable heroes, Uncompromising love, Unforgettable passion." Anyone who reads my books is going get these things. It's a few words that say everything about my writing. Using your tag in your signature is a form of passive marketing. By combining passive marketing with niche marketing, you can get a double opportunity to tell people about your books, without hitting them over the head with a "BUY NOW!" message.

Go where people who read your type of book can be found. If you write books about horses, you associate with horse people. If it's cats, then you go where cat folks meet. If it's vampires, maybe you hang out with people who watch vampire movies. Niche marketing means you are part of a group that likes the things you write about. It's not selling or talking about your book. You're just there, being one of the gang. Finding the right niche means being with like-minded people. A guy who sells tractors should find out where farmers hang out. His niche is people who need what a tractor can do. Figuring out what the tractor does and what problems it solves will help him figure out who will buy his product.

Think "what problem does my book solve?" If you write fiction, don't assume your book solves no problems. It likely solves many, including boredom and not knowing what to read. One of the first things to consider is that fiction creates a fantasy for someone. If you can fulfill a fantasy, people will pay you for it. A fiction book entertains. People who want to escape and relax with a good story will pay for the privilege. What prompted you to write the book? Think about that and make notes about your thoughts and needs regarding your decision to write, other than "to make money from a book." We all want that as an outcome, but it's not why we write, is it?

Jot down fantasies your book fulfills. You might be surprised. Then look at who is buying similar books (and movies/TV) that fulfill those. It's not necessarily what you thought at first. Be open to new ideas. Where can you go to reach that crowd? Be prepared to spend some time in research, and in getting to know the fans of the genre or series.

FAN CLUBS

For example - is there a fan group for a movie or TV series with characters like yours? Look into sites like Get Glue. Search your book's keywords on Pinterest or perform a Google search to see what sites cover your niche. What do books like yours use for keywords? Why not adapt them to your book?

If you have a logo, use
it everywhere.

Study the advertising offered by sites you find. Can you rent banner space? Is there an event you can sponsor or for which you can offer a prize? Can you write an article for their blog? Do they accept editorial articles about the fandom or the fandom's interests? Don't forget to get involved in local, offline groups that focus on your niche or genre. If you write fantasy, science fiction, or paranormal fiction, are there conventions you can attend? What costume events are coming up where you can dress like one of your characters or themes from your books? When people ask who you are or what your costume means, tell them. Does your heroine tend a rose garden? Are there gardening clubs that might like to have a guest speaker who talks about roses? Think of ways you can incorporate the themes of your books into local interests and clubs. If you write erotic literature, consider advertising on sites that feature fan fiction. They are some of the biggest draws for readers, and they are hungry for new books.

BOTTOM LINE 

Niche marketing is nothing more than networking. That means it's not what you have. It's who needs what you have. Set out with that mindset and you are more likely to find your answer.

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Post by author Kayelle Allen, multi-published, award-winning Science Fiction Romance author of unstoppable heroes, uncompromising love, and unforgettable passion.

Homeworld http://kayelleallen.com
Unstoppable Heroes Blog http://kayelleallen.com/blog
Twitter http://twitter.com/kayelleallen

The Author's Secret https://theauthorssecret.com
(post also shared with Savvy Authors)

EPICon Teaches The Art of Discoverability @EPICorg

Amazon bestselling author Elle Lothlorien leads three presentations at this year's EPICon... she explains how understanding algorithms is critical in developing a discoverability plan for your book (or finding a date), responding to reviews and offering free books.

Dating Your Book: Understanding the Amazon Algorithm Through Online Dating
Ever done online dating? Scrolled through dozens of photos, skimmed the profiles, waiting for that tingle of interest? I've got news for you: the same algorithm that helps you find an online date also matches a reader to a book. Learn how “click-throughs” and reviews affect your book’s ranking, how “designing for the thumbnail” can drive click-throughs to your product page, and how an excellent book description can lead to that critical “first date.”

When You Wish Upon a (Review) Star…
If you don't have anything nice to say, don't say anything, right? Good advice, but when it comes to websites where your book is available for purchase (Amazon, Barnes & Noble, Smashwords, etc.), responding to negative reader reviews encourages repeat readers and is, quite simply, excellent customer service.

Elle Lothlorien, whose 2012 Digital Book World blog on this subject released a firestorm of controversy (the blog was named one of the “Top 10 Digital Publishing Stories of 2012”), will explain why keeping your cool and following “Dos and Don’ts” when engaging unhappy readers will only help your career. Case studies discussed.

To Free or Not to Free? That is the (Discoverability) Question…
Can a free book promotion help your novel rise above the 'white noise' of over 10k new ebooks being published daily? According to Amazon self-published author Elle Lothlorien, who took early, full advantage of Amazon's KDP Select and its free promo days to “force” her second novel, Sleeping Beauty onto the Amazon bestseller list in February 2012, the answer is yes, yes, and yes!

Let Elle guide you through the complex algorithms that determine how to make giveaways work for you. If time permits, Elle will touch on other social media strategies that can help coax your e-book into the public eye--and keep it there.

EPIC, the Electronic Publishing Industry Coalition™ (www.epicorg.com) was established in 1998 and is a global organization of published authors and industry-related professionals who actively advocate continuing education and further enlightenment of electronic publications.

EPIC’s annual conference, EPICon™, invites industry professionals to share the latest eIndustry information, hone writing and editing skills, and explore new markets and promotional ideas. Keynote luncheon speakers range from world-renowned authors to established publishing houses to eBook and print agents. For more information, please visit http://www.epicorg.com.

Register today at EPIC.org!

PRESENTER BIO

ElleLothlorien’s first self-published romantic comedy The Frog Prince became an Amazon bestseller in December 2010—a distinction it kept through the summer of 2012 when it peaked at #2 on Amazon's Top 100 List for Humor. On Valentine’s Day 2012 her second novel, Sleeping Beauty, catapulted to Amazon’s Top 100 List for Romantic Suspense. In March of 2012, she published an alternate ending version of her rom-com Sleeping Beauty in response to fan feedback. In December 2012, both versions were named to Kindles & Wine “Best Reads of 2012.” In October of 2012, she wrote Alice in Wonderland in 35 days and e-published it seven days later.

Elle’s appearance on Digital Book World’s (DBW) “Successful Self-Published Authors” panel in January Publisher’s Weekly. In February 2012, she was named to Expert Messaging Group’s “25 Self-Published Authors to Watch." She is considered a “reluctant expert” on the topic of self-publishing and is well-known for taking advantage of her full creative control by pushing the envelope—and advising other self-published authors to do the same.

2012 was noted in

Elle has contributed to articles on self-publishing for both TIME Magazine and Writers Digest. She’s been interviewed for USAToday.com’s “Happy Ever After” with Joyce Lamb, GoodEReader.com with Mercy Pilkington, and Your Book Is Your Hook with Jennifer Wilkov.

In April 2012, Elle was invited to be a regular contributor to DBWs Expert Publishing Blog, an industry blog with 20,000 subscribers. She almost immediately created a firestorm of controversy by blogging that authors should respond to negative reader reviews—a blog that was later named one of the “Top 10 Digital Publishing Stories of 2012” for its “importance.” She was one of 93 authors—including over 50 New York Times bestsellers—invited to blog for “National Read-a-Romance Month” in August 2013.

In January, 2014, Elle and co-host Isobel Irons launched a self-publishing consulting company, The Book Escorts as well as “The S&M (Self-Publishing and Marketing) Podcast with Maven and Minx” on the Authors on the Air Global Radio Network. In 2014, this dynamic duo will be presenting workshops on self-publishing at conferences such as EPICon, RWA Chicago’s Spring Fling, Romantic Times and RomCon. Isobel and Elle will also be attending Thrillerfest in July 2014 in a press capacity, interviewing authors and covering the conference workshops and festivities. 

Authors CAN DO Book Promotion #MFRWorg

Okay so now you’ve sold the book – what do you do? The days of the publisher promoting your book is long gone. From the brand new to the seasoned author, self published to large press you have to do most, if not all the leg work.

Trying to figure out where to start is the hard part. We all want the cover of Romantic Times, but my budget laughed so hard tears came to its’ eyes. I need to find a cheaper way. Much cheaper. Like free.

So I started small. How do you get your name out there anyway? Facebook, Twitter, Pinterest, hit all the social medias you know about and create a presence. Now I’ll admit I haven’t tried all of them. I don’t have the time. Some days I’m running around like a chicken with my head cut off trying to get it all done, but I keep my ear to the ground and listen when someone else is working with an new one. If is sounds like something I should get into I do.

Create a blog. I fought this one because I didn’t feel I had time to write, but I realized I have a lot of knowledge about writing so put one together, I try to post once a week. You can check it out at www.barbaradonlonbradley.blogspot.com

Do guest spots on someone else’s blog. I find this fun to do, although sometimes I have to rack my brain to come up with a subject I haven’t done before. Most ask for a writing related post, but some have interview questions, or just let you send a blurb, excerpt and cover image.

Chat’s are good. I’ve done a few of them. Of course when I do them you can hear the crickets chirping in the back row but I always do them armed and ready. I create my own questions so there is constantly something coming across. I don’t just promo my books – and with 13 titles I can fill several hours of nothing but promo. I try to give a little insight to me and my writing process.

Join groups. I stick to Yahoo, but I have become part of some really great ones. MFRW is one. There is so much knowledge out there and many of the authors are more than happy to share.

Do you have access to print copies of your book? Then do book signings. Go to your local book sellers and set up a signing. Try to have more than one author to sign with you if you can. The more authors the more it will help bring the readers in.

Over the next few blogs I will go into more detail about what I have learned to promote myself on a shoestring. I’ll go into what worked for me and what didn’t work For now, I hope this will help you get started.

See you next month!
Barb:)

Writing for Barbara Donlon Bradley started innocently enough, like most she kept diaries, journals, and wrote an occasional letter but she also had a vivid imagination and wrote scenes and short stories adding characters to her favorite shows and comic books. As time went on she found the passion for writing to be a strong drive for her. Humor is also very strong in her life. No matter how hard she tries to write something deep and dark, it will never happen. That humor bleeds into her writing. Since she can’t beat it she has learned to use it to her advantage. Now she lives in Tidewater Virginia with two cats, one mother in law, her husband and teenage son.

The Importance of Writing Breaks #MFRWorg

As writers we often get so wrapped up in each aspect from getting the novel or short story written out, to each revision, to marketing and publishing the completed work. I know for myself it's hard to stop mid scene when the juices are flowing like a river.

But, it's important to remember to nourish our bodies between writing. So, take frequent breaks to stretch your legs with a brisk walk, or get some water, or a sandwich and a salad. Don't overwork yourself to the point where you forget the basics like drinking enough water, eating regular meals, and daily exercise.

If you're like me, you can get so wrapped up in creating characters and worlds and circumstances, that you have to remind yourself with a little sticky note to get up and walk, or go eat. Also, don't neglect your relationships be it with your children, your spouse, or family and friends.

The writing isn't going anywhere. I promise it'll be waiting for you when you return. Frequent breaks while writing can be a useful tool. First your brain gets room to breath and your imagination gets to contemplate what to do next. I've hit some golden ideas during these breaks. And like most writers I've asked, I'll quickly jot down notes of the idea and restart my break.

Before my breaks and even at the end of the day, I jot down a quick note in bold red on my current MS about where I want to go next. Even for a quick moment when I'm pulled away, either for the kids or something, I'll scribble a super quick note of where I want to go next, so I don't lose the thought.

Now, if a kid is bleeding or something, I'll immediately switch to mama-mode and take care of the wound or whatever the emergency is. But, most times when I'm writing I have an aura of "do not enter or approach unless it's an emergency." It's automatic for me and my family has finally learned to respect that.

Readers sound off: What tricks do you use to keep from losing your train of thought for the next move in your stories? How often do you take breaks while writing? Do you remember to eat and stay hydrated? Do your health and relationships suffer because you got to wrapped up in the moment?

Life will always knock you down. Learn to roll with the punches and get back up. Then go again.
___________________________________________________

Catrina Barton is a real go-getter, who in 2006 turned her avid reading addiction since three, into a vigorous passion for writing. Especially New Adult Romances. Drawing on her knowledge as a Kung-Fu Instructor she makes her fight scenes both realistic and action packed.
When not indulging her fertile imagination to craft stories for your reading pleasures she enjoys hiking with her family and amateur belly dancing. 
Proud member of many writing and marketing groups. An active participant at Critique Circle and several other crit groups. Her love of writing and her family rival her exhilaration from helping fellow writers. That's why she created her blog: Kitty's Inner Thoughts.

Fave Personal Quote:
"An author cannot grow without both constructive criticism and encouragement."

Kitty's Links:
Facebook  |  Twitter  |  Amazon  |  Goodreads  |  Pinterest  |  LinkedIn  |  Google +

Pitch Perfect @EPICorg *Writer's Conference*: EPICon2014

Larry K. and Lorna Collins will present PITCH PERFECT at EPICon 2014.
What is a pitch? It’s the opportunity to present your work to an industry professional. These are sometimes called ‘elevator pitches’ because the only chance an aspiring author may have to get the attention of a publisher, editor, or agent may be during the minute between floors on an elevator. Fortunately, EPICon will provide more opportunities to meet and get to know lots of industry professionals, but we intend to help prepare everyone by teaching them how to create the perfect pitch—in 25 words or less.

You’ll create your own pitch and have it reviewed during the workshop. Then you’ll have the opportunity to try it out during Speed Dating for Editors, when you can try your pitch on real publishers and editors, who may invite you to submit to them.

EPIC, the Electronic Publishing Industry Coalition™ (www.epicorg.com) was established in 1998 and is a global organization of published authors and industry-related professionals who actively advocate continuing education and further enlightenment of electronic publications.

EPIC’s annual conference, EPICon™, invites industry professionals to share the latest eIndustry information, hone writing and editing skills, and explore new markets and promotional ideas. Keynote luncheon speakers range from world-renowned authors to established publishing houses to eBook and print agents. For more information, please visit http://www.epicorg.com.

Register today at EPIC.org!

ABOUT THE Pitch Perfect PRESENTERS
Lorna Lund and Larry Collins were raised in Alhambra, California and have been married for nearly fifty years. Larry worked as an engineer on projects throughout the United States and around the world. Lorna was employed in Document Control, Data Management, IT Change Management, and Technical Writing.

Their memoir of working in Osaka on the Universal Studios Japan theme park, 31 Months in Japan: The Building of a Theme Park was a 2006 EPPIE finalist and named as one of Rebeccas Reads Best Nonfiction books of 2005. They co-wrote two mysteries, Murder…They Wrote and Murder in Paradise (a 2011 EPIC eBook Award finalist) They plan several more in this series.

Lorna has also co-written anthologies set in the mythical town of Aspen Grove, Colorado, with Sherry Derr-Wille, Christie Shary, Luanna Rugh and Cheryl Gardarian. Their first, Snowflake Secrets, was a finalist for the Dream Realm and Eric Hoffner awards. Seasons of Love was published on Valentine’s Day 2009. Directions of Love won the 2011 EPIC eBook Award for best romance anthology. An Aspen Grove Christmas was published in 2010, and The Art of Love in September of 2013. The group is currently writing several more in the series.

Lorna’s fantasy/mystery/romance called Ghost Writer was published in 2012. Another ghost story is on her to-do list. Larry’ collection of short stories entitled Lakeview Park was published in December 2012. All their books are available on Amazon, Barnes & Noble, their website (www.lornalarry.com) and other online book outlets.