Gain Perspective on Promotion at EPICon 2014 *Writing Conference* @EPICorg

EPIC, the Electronic Publishing Industry Coalition™ (www.epicorg.com) was established in 1998 and is a global organization of published authors and industry-related professionals who actively advocate continuing education and further enlightenment of electronic publications.

EPIC’s annual conference, EPICon™, invites industry professionals to share the latest eIndustry information, hone writing and editing skills, and explore new markets and promotional ideas. Keynote luncheon speakers range from world-renowned authors to established publishing houses to eBook and print agents. For more information, please visit http://www.epicorg.com.

Now, why should you attend EPICon 2014? 

For the fabulous workshops?

For the entertainment factor?

For the exciting networking opportunities?

For the delightful Texas charm in San Antonio?

Yes! Yes! Yes! & Yes!

All of this while networking with industry professionals, seeing old friends and making new ones at the eFiesta and Gala eBook Awards Banquet. Delight your senses on a San Antonio River Cruise and gear up for a Ghost tour of the historic--and haunted--Menger Hotel

Register today at EPIC.org!

MEET PRESENTER Jo-Ann Power

Jo-Ann Power knows the publishing industry. In 33 years, she has been published with newspapers,

magazines, 3 traditional publishers, 6 digital and small presses under her own name AND a pseudonym—and now self-publishes some of her work in digital and print. That equals 62 novels under her own name and a pseudonym. Sharing her knowledge of the industry, she ran her own Public Relations corporation for more than 20 years, with an expertise in book and author promotion. She is no stranger to the ups and downs and sideways flow of the biz!

Jo-Ann's workshop will show how PR and PROMO has dramatically changed in the past few years. She'll teach how to assess what you need, why and how to create a PR Plan that works for you!

Attendees will get PERSPECTIVE. Vital to any PR or PROMOTIONAL plan, perspective is one aspect any harried author needs…yesterday. Best of all, Jo-Ann will offer concepts on how to tailor a PR/PROMO plan to an author's personal writing habits, needs and budget.

CONNECT with Jo-Ann on her blog: http://theyalsofought.blogspot.com.

MFRW Monthly Quote January 2014 #MFRWorg

As part of our new series of staff posts, in addition to my Facebook group moderation posts on the 5th of each month, I will also be posting an inspirational quote on each 18th. I’m delighted by this opportunity to share the multitude of quotes I find insightful, profound, inspiring, uplifting, or simply extraordinary in some way. While not all of them will (appear to) directly relate to writing, I personally feel that anything that enhances our sense of groundedness, gratitude, and awareness in life intrinsically supports our creative endeavors. :)

I won’t usually spend so much time introducing—most of these posts will simply be the quote itself—but I did want to offer a bit of background about what I’ll be posting here on the 18th of each month. Without further ado, here is this month's (inaugural!) inspirational quote:

“The role of art (poetry, novels, music, films) is, in part, to question the limits we place on ourselves; the role of art is to offer a glimpse of a different reality. It stands there beckoning to us—there is greater potential in you and in life than you can see, than you are trying to see.”
-Rod MacIver

Enjoy, be well, and see you next month!

Emerald
Emerald is an erotic fiction author whose short stories have been featured in anthologies published by Cleis Press, Mischief, and Logical-Lust, as well as on numerous erotic websites. She serves as an assistant newsletter editor and Facebook group moderator for Marketing for Romance Writers (MFRW). Find out more about her at her website, The Green Light District.

Goodreads: Participate, Navigate & Generate

PARTICIPATE. NAVIGATE. GENERATE.
Authors have different takes on Goodreads. Some dislike it, don't understand it and just aren't willing to use it. Some have discovered its hidden secrets and use it as another source of social networking.

I admit that it took me awhile to navigate the site, find all the different ways to use it and make it a useful tool. But, now that I have, it's become part of my media toolkit. I don't spend a lot of time there but I do visit it a few times weekly.

Even before I was an author, I used Goodreads as a reader. I interacted with some authors I enjoyed reading, especially when I wanted to know more about when another book was being released in their series. I also used it to track books I wanted to read and those I'd read. Putting a rating on Goodreads whenever I read a book was second-nature as I kept my growing "Read" shelf up-to-date. I don't think I was alone in this. Many voracious readers gravitate towards Goodreads. So, shouldn't authors too?

Here are the top 12 ways to utilize goodreads as an author.

1. Participate in the site as a reader, not just as an author.
Authors are readers too. List the books you’ve read and want to read. Write short reviews on your favorite books. Be genuine. Notice I said "favorite books". I urge you to think carefully about whether you’ll post reviews that aren’t positive. I make it a policy to only post the books I've read and enjoyed. It's a way to promote those authors while sharing books with others that I liked - a great way to make connections.

2. Friend lots of readers.
Become friends with as many others as possible in the genres of your interest. But don't use them to spam - there's a book recommendation feature on Goodreads that I recommend you NOT use for your own books. Make friends to see what others are reading and share interests. Reading their reviews and posts will give you information on current readers' interests.

3. Join Groups and be active.
Join groups in the categories you read/ write. The groups are similar to Yahoo groups or Google+ hangouts. There is ongoing discussion between members - often a lot of interaction, particularly in the larger groups. There are hundreds of groups on Goodreads, for all different interests. Don't just join author groups - be sure to join groups with readers. Then remember #1 - participate as a reader, not just as an author!

4. Connect Goodreads to facebook.
You can connect to facebook and find your facebook friends who also use Goodreads. You can also allow Goodreads to post your activity to your facebook profile. It's another nice connection to show what books you enjoy as a reader to those who follow you on facebook.

5. List all your books on Goodreads.
They might already be there but they might not. There are a variety of ways books get put on Goodreads - there's even a group of people "the Librarians" who have extra permissions to edit, etc. Excited readers may add a book by ISBN if they can't find it but to be sure that your books are listed as you want, be sure to list them yourself. Include all pertinent information. The more information you include, the easier it is for a reader.

6. Join the Goodreads Author Program.
Through the Author Program, you can create an author profile and then utilize all the other promotional tools they offer. You can host/ advertise events (launch parties, blog tours, book signings, etc) from your profile as well as be able to upload book trailers, excerpts, and create polls or quizzes for your readers.

* Since the site is for readers, here's a place they are likely to look for you. Having a presence here is important. It’s the perfect place to connect with readers who enjoy the genre of books you write. *

7. Link your blog to Goodreads.
You can host a blog directly on Goodreads, or for those who already have a blog, you can connect it to Goodreads so that your posts show up on your profile (see #6). It sometimes takes a day for them to go live but having that connection will draw more interaction to your blog.

8. Create a Goodreads widget for your website or blog.
Goodreads makes it easy to embed a variety of widgets on your site to attract readers to your Goodreads profile. You will be able to choose to promote a shelf (for instance, your "want to read" shelf) or your profile. The directions are simple to follow and its just a matter of cut and paste.

9. Check your Goodreads inbox.
Sometimes readers will try to connect with you through Goodreads because they give you an inbox. I make it a habit to check it weekly so I don't miss an opportunity to "talk" with a reader.

10. Do giveaways.
This is only available if you have print books. Goodreads “First Reads” giveaway program is widely used and is a effective way of getting your book exposure on Goodreads. Once you set the criteria, Goodreads runs the giveaway and you are only required to supply the book once a winner is selected. Having a giveaway will increase those who place your book on their "want to read" shelves and will also lead to more reviews. This is great because the more reviews a book has, the more visibility it gets.

11. Advertise on Goodreads.
I’ve heard positive stories about the outcome of the Goodreads advertising program though it is a big investment. Advertising starts around $500 a month. Authors who've used it do say that it delivered on sales. NOTE: Since I haven't done it personally though, I can't speak from experience. I mention only as a suggestion to look into.

12. Check the Stats.
I love statistics because it gives real data on success. Goodreads gives us this tool. Since our goal is to get our books in reader's hands (aka, on their shelves), we need to know if what we're doing works. As an author member, Goodreads gives updated stats on how many people have added your books to their shelves, how many have reviewed them, your average ratings, etc. Track that data to determine how well your promotional activities on Goodreads are doing. Then make adjustments.

The key to using Goodreads as an author is to learn to navigate the site, participate in a social format and use those interactions to generate sales.

Are you on Goodreads?

Why? Why Not? Share Your Experience.

Paloma
Paloma Beck is a Romance Author living a life of contradiction... she's a happily married carpooling mom writing erotic romance. It's almost naughty! Paloma writes full-time and has three series in the works with others on the fringes. Her books span both the contemporary and paranormal romance genres. 

CONNECT WITH PALOMA ON GOODREADS.

Newbie World: Do I Really Need Social Media?

(This is the first in a series of advice for newbie authors. Caveat: I, myself, am a newbie, but having been through many of these issues and questions myself, I hope I can offer some insight!)

                We’ll be talking about some of the best advice on each social media platform, as well as some general “rules”, should you choose to engage.  Most first-time writers are struggling with not only the pressures of finishing their novel and finding a publisher, but also being told by everyone around them that they “must” have a social media platform. And, should one be lucky enough to find a publisher, then the publisher will most certainly require (at the very least): a website, Twitter handle, and Facebook page. This is a lot of pressure for many of us, especially as writers tend to be observers of life, and not necessarily wanting to be the full-time salesperson of our books.  

Well, I’m here to tell you that you don’t have to be. In fact, you shouldn’t be asking your new readers, fans, and friends to “buy your book”. Harlequin asks its authors to limit any sort of buy links to a 1:9 ratio; one “ask” per every nine content-laden posts or tweets. In my personal opinion, it should be even lower. For example, Diana Gabaldon tweets about what is going on in her life and engaging with her fans, and has a very devoted online following (who then does go out and buy her books!). 

People want to connect with their authors as people, not as an author in an ivory tower. So decide what you are comfortable sharing – kids, what you ate, your dog’s antics? Also, start slowly on each of these media. No need to be on all at once, or even all of them, period. It is better to be very engaged on one than spread thin on many. 

Additionally, start to think of your brand or platform. Your story is your platform; the reader wants to engage on the current story AND the next one. Social media is just the tool through which we tell it. (some great advice: http://thewritepractice.com/fiction-platform/ )

Of course, the writing of your best possible book is still where you need to focus your energies. A good rule of thumb is to spend anywhere between 10-30% of your writing time on marketing (including social marketing) tools.  With all of that said, let’s get down to brass tacks!

Disagree? Have more tips? Leave a comment!

Also, if you’re a fellow newbie, ping me and let me know what else you’d like to know about, either via comments or Twitter. Looking for more blog ideas for next month! 

Erin writes paranormal romances as Erin Moore and has only just begun to learn all about marketing them! She loves Twitter for its brevity, and tries to find her way through all of the other social media on a daily basis. She manages two monsters and one unruly husband in Atlanta, main-lining chocolate and tea. Look her up on www.AuthorErinMoore or, of course, on Twitter: AuthorErinMoore.

There is a Point Behind Point of View #MFRWorg

We hear a lot about Point of View (POV) and how some well known authors seem to be able to ignore the rules with impunity. Since we are not those authors (yet) it’s a good idea to understand POV in all its glory.

From what I’m seeing in contest entries as well as writing sent to me for evaluation, POV isn’t clear to everyone. As I explained to a new author, when we’re in deep POV, all the character should “see” is what they would actually see with their eyes. We don’t “see” our emerald green eyes with a gleam of humor. Nor do we “see” our lustrous black waves pulled into a stylish up-do. After a few paragraphs of that I find myself waiting for the artificial “Don’t hate me because I’m so beautiful.”  In addition to a poor use of POV this also shows a character I find unsympathetic. Right along with the heroines who deplore their awful long blond wavy hair, overly large breasts along with tiny waists and legs just tooo long. At that point it takes a lot for me to keep reading.

We do see this kind of description in many books, as a short cut for authors to gain the reader’s attention. Far better to let the reader learn what the character looks like through the reactions of interaction with other people. “Inevitably, his eyes strayed to my right cheek, then he looked away, no doubt appalled by what he had seen.” What? What did he see? Tell me more! And you have another reader hooked, at least for now.

As far as ‘head hopping’ also known as ‘flying POV’ or in too many of my first books ‘feeling like you’re watching a tennis match,’ it can be a problem even for experienced writers, especially in first draft. Most of the time it’s caught during edits but every now and then it slips through and we find a published book with the heroine experiencing the hero’s excited libido. Does it matter? In my opinion, yes, especially if your goal is drawing in your readers with deep POV. It’s difficult to relate to thoughts and emotions when they keep hopping from character to character.

When the heroine tells the hero to get something from the refrigerator, she’s not going to be seeing the empty shelves or take out containers unless she’s standing right behind him. She can react to his muttered comment with a personal vision or memory of what he’s looking at, and remind herself next time she needs to go through those containers BEFORE they turn into science experiments. This gives you an opportunity to build more character depth: how is he going to react, how is she going to respond.

Deep POV, keeping your character limited to what they can personally see or feel, is much harder to write but Easy Reading, stories that draw a reader in, comes from Hard Writing, spending a bit more time on those pesky craft details so your great story shines through.

POST WRITTEN BY: Mona Karel
Mona Karel is the writing alter ego of Monica Stoner, who wrote Beatles fan fiction and terribly

earnest (read just not very good) Gothics in her teen years. She set aside writing while working with horses and dogs all over the US, until she discovered used book stores and Silhouette Romances.  Shortly after that she also discovered jobs that paid her for more than her ability to do a good scissors finish on a terrier, and moved into the “real” working world.  Right around then she wrote her first full length book.  It only took her twenty seven years to be published.  She writes looking out the window at the high plains of New Mexico, with her Saluki dogs sprawled at her feet. Distraction much? ?  Sometimes these silly dogs take over her life, but there is always room for one more set of characters in one more book.