Thursday, May 3, 2018

Author Interview Checklist: What You Need to be Ready @KayelleAllen #MFRWauthor #Author


Author Interview Checklist: What You Need to be Ready @KayelleAllen #MFRWauthor #Author
Imagine your book is coming out and you want to line up interviews for the release. Or you're scheduled to appear on a blog to talk about one of your characters. Perhaps you set up an interview months in advance and now the date is looming. How do you prepare?

Some things will be part of every interview. You can have those on hand and be ready at a moment's notice. Use this checklist and you'll have a marketing or media kit that will support any endeavor.

Fill in the following and keep it handy. You'll be able to copy/paste this into forms online and into interview forms you download.

Author Interview Checklist

This checklist is in three parts; author, book, and marketing.

Author Checklist

Author name
Author bio
Website
Blog
Twitter
Facebook
Pinterest
Instagram
Snapchat
Goodreads
Amazon Author Page
Newsletter
Instafreebie
Bookfunnel

Book Checklist

Book title
Series title
Genre
Heat level (Rating)
Blurb (full length)
Mini-blurb (100-150 words)
Tagline (1-3 sentences)
ASIN
ISBN
Publication date
Link to downloadable excerpt or excerpt online
Word count
Page count
Affiliate link (i.e., Amazon associate or Smashwords affiliate link for book)
Shortened link (bit.ly, etc.)
Publisher (name)
Buy Links
Publisher 
Amazon
Barnes and Noble
iBooks
Kobo
Smashwords
Books2Read (universal link) 

Marketing Checklist

Six hashtags (use no more than three per tweet)
Three  tweets (up to 240 characters each)
Three  Facebook posts
Six excerpts (4 short, 2 long)
(if you write spicy romance have both hot excerpts and family friendly ones)

Image Checklist

Cover in three sizes: 200x300, 500x750, 1800x2700 (or close equivalents)
Banners (memes) - good rule of thumb is 3x wider than tall or 3x taller than wide (i.e., 200x600 or reverse) or 2x taller than wide (450x900 or reverse) or square (fits any social media format)
Author bio pic (headshot)
Banner with one or more books together
Pictures of author with book
Other images that help reveal your story
Book video or trailer

This author checklist is far from exhaustive, but it will get you started. I create one for myself as an author and keep book info separately, with one document for each book. Each book helps sell the one released before it. Having this material on hand will ensure you are always ready to share the stories of your heart.


What types of things do you have ready? Are there tried and true items you find valuable when preparing a media kit? Please share them in the comments.

Monday, April 9, 2018

RT Spring into a #Romance Stories from #MFRWauthor #MFRWorg and Follow @MFRW_Org

It's Retweet Day for MFRW on Twitter. All Marketing for Romance Writers are invited to set up tweets for their books.

Go into Twitter and create a tweet. Make sure to use #MFRWauthor or #MFRWorg You can now share up to 280 characters per tweet -- twice as many as before.

Once the tweet has been posted, click anywhere in the white background of the tweet. This will open it and allow you to highlight and copy the URL.

Now, navigate back to here and paste the URL in the comment section of this post.

Remember to visit the blog on Second Monday of the month. You can post your tweet until Wednesday of the same week.

Retweet Day is on the second Wednesday of each month. Retweet everyone on the list.

To help people find your tweet, click the the white background and then the down arrow (found on the right side). Choose "Pin to Your Profile Page." This will keep it at the top of your Twitter feed so more people can find it.

Retweet Day Rules

1. Have #MFRWauthor or #MFRWorg in the tweet. (This retweet day is to promote each other and our group.)
2. Do not use profanity or sexual explicit graphics. Keep it for all age groups.
3. Please do not use adult topics for your blog post. Keep it general for all ages.
4. Return on Retweet Day and click each link in the comments.
5. Click the heart on the tweet and then the retweet symbol and the Retweet button.
6. Click the G+ symbol on the comment so you can see where you left off, and to add a little more visibility to the post.
7. Limit hashtags to three (3) per post.

Here's to a great day of retweets,

Tina Gayle
Tina Gayle enjoys writing contemporary romance and stories featuring strong women, as well as tales that touch the heart. Her writing started at a young age when she created stories to put herself to sleep. Now, she spends her days living her dream.
Find her at www.tinagayle.com or pick up her free read at https://www.instafreebie.com/free/EwL6x


Tuesday, April 3, 2018

Authors: How to find your book's URL on Amazon @KayelleAllen #MFRWauthor #Author


Want to know how to get readers to find your book on Amazon or another bookseller? Need to know how to make a "buy link" for your book? Here's how.

Your book's URL

When you go to a bookseller online like Amazon or Barnes and Noble to find your book, how did you get there? The first time, you might have gone to the home page of the store and typed in either your name or your book's title. When you found the book, you clicked on the link and navigated to its page.
If you copy and paste that URL into a document, clicking it will bring you right back. But how long is that URL and what does all that gobbledygook after the title mean? Is there a way to clean that up and make it look better?

Here's one of mine from Amazon.
https://www.amazon.com/Romance-Christmas-Kayelle-Allen/dp/1502962403/ref=asap_bc?ie=UTF8
Notice the part in bold? It doesn't come like that -- I made it bold so you could easily see it. When you see the letters REF in a URL, it means "referral". That material isn't part of your book's true URL. It's code telling the site how you got to the page. You can safely delete it and everything to the right.

Here is how the true URL will look:
https://www.amazon.com/Romance-Christmas-Kayelle-Allen/dp/1502962403/
All that other code at the end is a way for Amazon to know got there. It can get really long if you've bounced around a long time.
I went to Amazon and searched "romance for christmas" allen. Here's the URL I ended up with on the book page.
https://www.amazon.com/Romance-Christmas-Kayelle-Allen-ebook/dp/B00OSD716G/ref=sr_1_3?s=digital-text&ie=UTF8&qid=1511405487&sr=1-3&keywords=%22romance+for+christmas%22+allen


All that bold text is just a way for Amazon to know how you got to the page. In reality, on Amazon, all you need is this:
https://www.amazon.com/dp/B00OSD716G/
B00OSD716G is the ASIN (Amazon Standard Information Number) Amazon needs to find the book. If you copy that number and paste it in the search bar on Amazon, the book will come up. Try it!
When you send a reader to your book's page, you don't need a long URL that is really how you personally got to the page. You want them to have the book itself. Otherwise, Amazon will get misleading info about who is clicking on your book and how they got there.

URL Tip

I keep a document with info for my book and the URLs for its various sites. Each one has the book title, blurb, tagline, page count, word count, date of publication, ASIN, ISBN, and buy links. Anytime I want to enter info for my book anywhere online, I can pop open that document and voila! Everything is right there.

Now you can make a clean URL for every book and send readers right to a page to buy it. Do you have a tip for getting readers to click a link? Please share it in the comments.

Kayelle Allen writes sweet Christmas romance, but also Sci Fi with misbehaving robots, mythic heroes, role playing immortal gamers, and warriors who purr. She's a US Navy veteran who's been married so long she's tenured.
https://kayelleallen.com

Monday, March 12, 2018

RT Day for #MFRWOrg with an #MFRWauthor and Follow @MFRW_Org

It's Retweet Day for MFRW on Twitter. All Marketing for Romance Writers are invited to set up tweets for their books.

Go into Twitter and create a tweet. Make sure to use #MFRWauthor or #MFRWorg You can now share up to 280 characters per tweet -- twice as many as before.

Once the tweet has been posted, click anywhere in the white background of the tweet. This will open it and allow you to highlight and copy the URL.

Now, navigate back to here and paste the URL in the comment section of this post.

Remember to visit the blog on Second Monday of the month. You can post your tweet until Wednesday of the same week.

Retweet Day is on the second Wednesday of each month. Retweet everyone on the list.

To help people find your tweet, click the the white background and then the down arrow (found on the right side). Choose "Pin to Your Profile Page." This will keep it at the top of your Twitter feed so more people can find it.

Retweet Day Rules

1. Have #MFRWauthor or #MFRWorg in the tweet. (This retweet day is to promote each other and our group.)
2. Do not use profanity or sexual explicit graphics. Keep it for all age groups.
3. Please do not use adult topics for your blog post. Keep it general for all ages.
4. Return on Retweet Day and click each link in the comments.
5. Click the heart on the tweet and then the retweet symbol and the Retweet button.
6. Click the G+ symbol on the comment so you can see where you left off, and to add a little more visibility to the post.
7. Limit hashtags to three (3) per post.

Here's to a great day of retweets,

Tina Gayle
Tina Gayle enjoys writing contemporary romance and stories featuring strong women, as well as tales that touch the heart. Her writing started at a young age when she created stories to put herself to sleep. Now, she spends her days living her dream.
Find her at www.tinagayle.com or pick up her free read at https://www.instafreebie.com/free/EwL6x


Saturday, March 3, 2018

4 Common Questions Authors Ask About Self Published Books @kayelleallen #MFRWauthor #Author

I am often asked about self publishing. Since I have 13 self published multiple books, it's easy to see why. I also lead Marketing for Romance Writers, so I get certain questions on a regular basis. Based on my experience, here are the answers to four of the most common things authors ask.

Should I put my self published ebook in print?

Definitely. You don't have to pay to have your book printed. Use CreateSpace which will allow you to make POD versions (Print on Demand). This way if you need 10 copies for a book signing, you can get just 10 copies. CreateSpace costs you nothing. They make money when you sell a book. Because it's digital until it's ordered and printed, they can afford to keep books "in print" far longer than a traditional publisher would. The biggest reasons to have your book in print: 1) some people will only read print books, 2) The difference in price between a print book and ebook often drives sales of the ebook. If you can get an ebook for $2.99 or a print book for $8.99, which would you buy? 

How should I price my book?

Amazon suggests a range depending on your book. When you go to your book's detail page on KDP, look at the pricing section. Click the link and read everything. It's helpful. If you charge under $2.99 or over $9.99 you will get 35% royalty. Between those ranges, you get 70%. The BEST way to determine your price is to study the competition. Look up other books in your genre and see what the top 10 are doing price wise. CreateSpace will give you a minimum price - the price which they must charge to cover their costs. I make my print books as low as possible. For every print book I sell, I sell 500 ebooks. Print is nice, but it's not what sells and they are extremely expensive to pre-print and distribute. If you use CreateSpace, you can match it to the book on Amazon and sell it there too. 

Should I use social media?

Social media is for being social. You can meet people on Twitter, Facebook, Pinterest etc. that you would never meet otherwise. People buy from people they know. Be on social media to be seen, not to sell books. Yes, you should post about book stuff. But share other material as well. Offer things of interest and people will follow you. The goal is to reach more people, not sell books. If people know and like you, they will buy your books. 

Do I need to buy an ISBN?

The site you upload to (Smashwords, Amazon, CreateSpace) will provide one at no cost. Save your money for more important things, like marketing. All the ISBN tells people is a number for your specific book and which service you used to print/publish it. They are a legacy of the old publishing system. The Libary of Congress uses them, but since you can get one for free, why spend a fortune? They are not cheap. Here's a good FAQ page from the only place where you can buy an ISBN. They own the system. http://www.isbn.org/faqs_general_questions

If you have questions about self published books, please leave a comment below. I'll do my best to answer or to point you toward someone who can.



Kayelle Allen writes Sci Fi with misbehaving robots, mythic heroes, role playing immortal gamers, and warriors who purr. She's a US Navy veteran who's been married so long she's tenured.
https://kayelleallen.com
Twitter https://twitter.com/kayelleallen
Facebook https://facebook.com/kayelleallen.author
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