Imagine your book is coming out and you want to line up interviews for the release. Or you're scheduled to appear on a blog to talk about one of your characters. Perhaps you set up an interview months in advance and now the date is looming. How do you prepare?
Some things will be part of every interview. You can have those on hand and be ready at a moment's notice. Use this checklist and you'll have a marketing or media kit that will support any endeavor.
Fill in the following and keep it handy. You'll be able to copy/paste this into forms online and into interview forms you download.
Author Interview Checklist
This checklist is in three parts; author, book, and marketing.
Amazon Author Page
Heat level (Rating)
Blurb (full length)
Mini-blurb (100-150 words)
Tagline (1-3 sentences)
Link to downloadable excerpt or excerpt online
Affiliate link (i.e., Amazon associate or Smashwords affiliate link for book)
Shortened link (bit.ly, etc.)
Barnes and Noble
Books2Read (universal link)
Six hashtags (use no more than three per tweet)
Three tweets (up to 240 characters each)
Three Facebook posts
Six excerpts (4 short, 2 long)
(if you write spicy romance have both hot excerpts and family friendly ones)
Cover in three sizes: 200x300, 500x750, 1800x2700 (or close equivalents)
Banners (memes) - good rule of thumb is 3x wider than tall or 3x taller than wide (i.e., 200x600 or reverse) or 2x taller than wide (450x900 or reverse) or square (fits any social media format)
Author bio pic (headshot)
Banner with one or more books together
Pictures of author with book
Other images that help reveal your story
Book video or trailer
This author checklist is far from exhaustive, but it will get you started. I create one for myself as an author and keep book info separately, with one document for each book. Each book helps sell the one released before it. Having this material on hand will ensure you are always ready to share the stories of your heart.
What types of things do you have ready? Are there tried and true items you find valuable when preparing a media kit? Please share them in the comments.