Should Authors Blog? Why? @kayelleallen #writingtips #MFRWorg

Button for Kayelle Allen's blog 

Recently on the Marketing for Romance Writers (MFRW) Yahoo Group, someone asked "What am I missing?" The topic was about blogging. She wanted to know what was in it for her as a writer. Wasn't it a better use of her time to be writing books? If blogging didn't do any good, why should she spend time doing it? It's a fair question, and one many authors have had.

As a writer who's been published for eleven years (with fifteen books including two anthologies and one boxed set), I've had a bit of experience in the area. I'm also the founder of MFRW. People share their stories with me. Here's my take on blogging.

A blog is a way of having fresh content on your website every day. How often can you release a new book? Probably not often enough to get people to come back to your website on a regular basis. Blogging brings people, and can generate followers for your blog, and for your social media.

Ask yourself -- so what? 

Why does that matter? Because those people who come back are people who have heard of you. When people buy books, they buy books that interest them, and they buy books by authors they know. They've learned that the author will give them a good read. Name recognition in this business is a major key to success.

When readers see your name, if they've been to your blog and/or followed you on social media, there is name recognition. That's crucial, epecially when thousands of books are released every day. If you have a choice between buying a book by someone you've never heard of, and someone you know, which will you pick?

As much as we'd all like to say that we write for the joy of writing and because it's in us and we just have to write, the truth is, we'd like to make some money doing it. We'd like to have a best seller.

Blogging is part of the overall marketing strategy a writer needs. Do you have to write in-depth articles every day? Certainly not. You can have guests, post videos about cats, have a puzzle spot, do a post with pictures of your vacation, anything you want. It doesn't have to be every day. But you need fresh content to keep readers coming back. Experiment with it. Is it three times a week? Once a week? Twice a month? Be consistent, and talk about things you love. Do what works for you.

The other -- and to me, this is the number one reason for blogging -- is to get people to sign up for your newsletter. If you don't have one, start it now. I use Mailchimp. There are other programs. Find what works for you, and use it at least once a month. Why? I'm glad you asked.

If you are consistently sending readers to Amazon, or Barnes and Noble, or ARe, or any book seller, that's great. It's nice when they buy. But wouldn't it be great if you knew who those people were? Wouldn't it be awesome if when your next book comes out you could send them a direct email and let them know personally? They already bought your other book. Why wouldn't they want your next one? Of course they would. But if you only send readers to the book sellers, you will never know who those readers are. So create a sign up sheet via MailChimp (or another site) and invite people to give you their email address. You won't get a ton of sign ups, but you will get some. It takes time, but build up your list. Have a contest now and then. You don't have to spend a ton of money on this. But get started now.

Create a simple graphic 

Create a Graphic

An easy way to get people to sign up is to write a short story based on characters in a current book, and offer that as a giveaway for signing up. They sign up, and MailChimp sends the confirmation, with a link to your book's download site. Easy peasy. Create a graphic that invites people to sign up for your newsletter, and place it on your blog and website. Link it to your sign up page. Want to see one in action? Try mine.

All you need to get people to come to your site on a regular basis is a reason for them to be there. That is where blogging comes in.

Remember, the number one reason to have a website is to sell books. You do that by having fresh content, a way for people to sign up for your newsletter, and information on the site about those books. It's simply another way to connect with readers.

Yes, it takes time and organization to set up. Once you get over the fact that you will have to work at being an author, just like any other job, you'll do well. It wasn't easy to write the book. It wasn't easy to publish it. Blogging is just one more step in the process of making people aware of you, your talent, and your stories.

But hey, you got this far, didn't you? You got this.

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Kayelle Allen is a best selling author, and the Founder, Marketing for Romance Writers.
Website http://kayelleallen.com/ Twitter http://twitter.com/kayelleallen

The Editing Process - Track Changes

I know, I know, I should have loaded this earlier, but it’s still the 28^th right? I was having a hard time on how to conclude this…

*

Okay so you’ve just got your book back from the editor. Your heart beats hard in your chest as you download it into your computer and hope they like it. You open it up and start to look through it.

I have a couple of tips to make your life easier as you work your way through the edits.

Do you have the same program as your publisher? Can you see the track changes? Can you see the comments the editor made? Questions they might have asked? I bring this up because most publishers use MS Word and if you don’t have that program you might not be able to see the comments they could make.

Do you know how to use track changes? In MS Word if you look up at the top of the screen you’ll see a line of words – file, home, insert, page layout, reference, mailings, review, and view.  If you click on the word review you’ll see the bar below it change. About half way across in that lower bar is track changes. If it is on the background it sits on turns yellow. When it’s off it is white. I found out when I get my ms’s back from my editor and I turn it off I can still accept and reject their changes. The great thing is that if I find something I need to fix that the editor didn’t mark I can make my changes without having to approve everything I alter.

 I also like the using the accept and reject section in the toolbar when I have a few of those pesky track changes I can’t seem to find. That shows it to me every time. Normally, I just right click on the underlined section and a box will appear that allows me to do the same thing the tool bar does.

Really early versions of Word put the comments in the body of the documents but as they kept upgrading the program it moved to the side of the document – the one nice thing is they are easy to delete when you have completed the comment or to add to it if you need to. Just right click to delete if you don’t want to use the tool bar up top.

I still haven’t figured out how to end this particular blog. I hope this info helps you and I’ll be continuing with the editing process next month.

Barb:)

Bio:
Barbara Donlon Bradley wears many hats. She’s a mother, wife, care-giver, author, and editor. She’s a senior editor for Melange Books, and writes for Phaze and Melange books/Satin Romances with over twenty titles under her belt.

Author Sites:

Website: http://www.barbaradonlonbradley.com/

Publisher: http://www.phaze.com/author.php?author=21

Blog: http://barbaradonlonbradley.blogspot.com/

Facebook: https://www.facebook.com/pages/Barbara-Donlon-Bradley/118673448173249

Twitter: https://twitter.com/barbbradley

Pinterest: http://www.pinterest.com/barbaradbradley/

Goodreads: http://www.goodreads.com/user/show/7773192-barbara-bradley

Amazon: http://www.amazon.com/-/e/B0072OTZJE

B&N: http://www.barnesandnoble.com/s/Barbara-donlon-bradley

ARe:http://www.allromanceebooks.com/storeSearch.html?searchBy=author&qString=Barbara+Donlon+Bradley

Kobo: http://store.kobobooks.com/en-US/Search?Query=Barbara%20Donlon%20Bradley

Shelfari: http://www.shelfari.com/search/books?Keywords=barbara%20donlon%20bradley

the image I used came from my pinterest account - and from writer-write-creative-blog.posthaven.com

#MFRWorg BLOGSforWRITERS: Helping Writers become Authors @KMWeiland

Authors don't have endless hours to read every blog out there on the world wide web. Still, there are some blogs out there that are not to be missed. In our BLOGSforWRITERS feature, MFRWorg highlights blogs definitely worth your time.

HELPING WRITERS BECOME AUTHORS

This blog is managed by author K.M. Weiland. She lives in make-believe worlds, talks to imaginary friends, and survives primarily on chocolate truffles and espresso. She is the IPPY and NIEA Award-winning and internationally published author of the Amazon bestsellers Outlining Your Novel and Structuring Your Novel, as well as Jane Eyre: The Writer’s Digest Annotated Classic, the western A Man Called Outlaw, the medieval epic Behold the Dawn, and the portal fantasy Dreamlander.

When she’s not making things up, she’s busy mentoring other authors on her award-winning blog. It's a fabulous resource for technical writing advice. CLICK HERE to visit the BLOG.

#MFRWorg BLOGSforWRITERS @Write_Practice

Authors don't have endless hours to read every blog out there on the world wide web. Still, there are some blogs out there that are not to be missed. In our BLOGSforWRITERS feature, MFRWorg highlights blogs definitely worth your time.

The Write Practice is a blog that promotes the daily practice of writing. Their posts are always helpful and sometimes quirky. With so many other writers commenting, there's a community feel as writers learn from one another. CLICK HERE to visit the blog.

The Business of Writing: That Stupid Cover Letter

First I want to apologize for not posting last month. Something came up that got in the way of my post but I’m back and ready to talk about that cover letter.

* This image is from my pinterest account

To me the cover letter is harder to do than the synopsis. How do you sell yourself on one sheet of paper? Even if you are cold submitting via an e-mail you still need to keep it short and sweet. Your letter should be an intro paragraph, your book blurb, your accolades and a closing paragraph/sentence telling them you can’t wait to hear from them.

I was also told if I met an editor at a conference and we hit on something personal like she/he likes cats, or she/he grew up where I did, that I should put that in the intro paragraph so the editor would remember me. The biggest thing that was drilled into my head was to send that submission as quickly as possible after the editor requests it.

All the advice was great but it didn’t help me when it came time to write one. I didn’t even know how to start one.

Dear editor – if you have their name use it

Intro paragraph – I would mention that I am multi-published and who I’m published with. I would also mention that I write lighthearted erotic romances and my writing style resembles authors like Johanna Lindsey.

The second paragraph – I’d then add my blurb

The third paragraph – I’d mention the contests my books have finaled in, I’d also mention any special review I might have had – something that was a little more than a five star review although if you have 5 star reviews you can mention those as well. I would also mention I was a member of RWA and the positions I held I would also mention MFRW and any volunteer position I have. In my case I would also mention I work with a publisher.

Last paragraph would be the thank you for your time...

This is very basic and if anyone has something they do that works for them please post it. The more we know the better those letters are.

Barb:)

Barbara Donlon Bradley wears many hats. She’s a mother, wife, care-giver, author, and editor. She’s a senior editor for Melange Books, and writes for Phaze and Melange books/Satin Romances with over twenty titles under her belt.

Website: http://www.barbaradonlonbradley.com/

Publisher: http://www.phaze.com/author.php?author=21

Blog: http://barbaradonlonbradley.blogspot.com/

Facebook: https://www.facebook.com/pages/Barbara-Donlon-Bradley/118673448173249

Twitter: https://twitter.com/barbbradley

Pinterest: http://www.pinterest.com/barbaradbradley/

#MFRWorg BLOGSforWRITERS @LiveWriteThrive

Authors don't have endless hours to read every blog out there on the world wide web. Still, there are some blogs out there that are not to be missed. In our BLOGSforWRITERS feature, MFRWorg highlights blogs definitely worth your time.

CS Lakin is a novelist, a copyeditor, a writing coach, a mom, a backpacker, and a whole bunch of other things. She teaches workshops on the writing craft at writers’ conferences and retreats. She also has one of the best resource blogs for fiction writers, Live Write Thrive. Categories for her posts include the 12 Key Pillars of Novel Construction, Say What? Grammar Tips, the Fatal Flaws of Fiction Writing, the Heart of Your Story and Writing for Life. Check it out HERE.

The Business of Writing: Finding the Perfect Publisher

So now that we’ve talked about formatting for a publisher let’s talk a little about how to find one. The first thing you need to look at is what you are writing. Not every publisher takes all styles. If you are writing YA you sure don’t want to send your ms into an Erotic publisher.

Talk to other authors. Find out who they publish with, especially if they write the same genre as you. If you can, go to conferences or join a local group and meet other authors as well as publishers. Join loops like MFRW. Network with the people who have done the self-publishing, published with electronic houses and the brick and mortar. Find the one that works best for you.

Writing Tip:

Do your research. All publishers have their guidelines on their websites. Some will want your full ms, some will only want a partial and some might only want a cover letter. Make sure all three of these things plus your synopsis is as polished as possible.

Bio:

Barbara Donlon Bradley wears many hats. She’s a mother, wife, care-giver, author, and editor. She’s a senior editor for Melange Books, and writes for Phaze and Melange books/Satin Romances with over twenty titles under her belt.

Barb's Links: 

Website: http://www.barbaradonlonbradley.com/

Publisher: http://www.phaze.com/author.php?author=21

Blog: http://barbaradonlonbradley.blogspot.com/

Facebook: https://www.facebook.com/pages/Barbara-Donlon-Bradley/118673448173249

Twitter: https://twitter.com/barbbradley

Pinterest: http://www.pinterest.com/barbaradbradley/

Goodreads: http://www.goodreads.com/user/show/7773192-barbara-bradley

Amazon: http://www.amazon.com/-/e/B0072OTZJE

B&N: http://www.barnesandnoble.com/s/Barbara-donlon-bradley

ARe:http://www.allromanceebooks.com/storeSearch.html?searchBy=author&qString=Barbara+Donlon+Bradley

Kobo: http://store.kobobooks.com/en-US/Search?Query=Barbara%20Donlon%20Bradley

Shelfari: http://www.shelfari.com/search/books?Keywords=barbara%20donlon%20bradley

#MFRWorg Newbie World: Is Your Blog Gaining You New Readers?

Is your blog gaining new followers?

(How to Transform All of Your Blogs Into Evergreen Content)

It’s a question most of us avoid asking ourselves. We know we’re “supposed” to blog, and so we dutifully crank one out at regular intervals. Sometimes, the blog is about something trivial, like our cats. Or it’s a clear promotional piece for another author or for ourselves.

Don’t quote me as saying that either of those things are unimportant. But will they get you new readers? Probably not.  So what does work?

Evergreen Content!

Let’s talk about something that marketers call evergreen content. I first learned about it from Jeni Elliott (aka The Blog Maven). Evergreen content is that content that people come back to again and again – those posts with engaging titles and easy quotes that we love to forward, comment on, and share.

The main question is: Will people still read this and think it’s interesting a year from now?

Now, I know for sure that most of my blog posts are not that kind of content. Are yours? Are they the type of things that your readers are searching for, year after year? For instance, let’s say that you write paranormal romances (ahem). You could do a post on your top ten paranormal romances, ever. Or try a post on a popular but timeless book, TV series, etc., and what you think about it. Like “How Anne Rice Transformed Paranormal”. (And be nice! We all know karma’s moniker.)

What we don’t want to do, though, is just continue to post because we feel that we have to. If it’s not something great, then don’t post it. Don’t we all tend to filter out or delete posts and emails that we feel have no relevance in our lives? Our readers are doing the same thing, so make your post amazing.  Or at least great.

Make use of keywords.

Even though Google has tamped down on allowing us to find the best keywords, you probably already know what these are for you. For instance, I should have paranormal and romance in my content somewhere, because that’s what my readers are searching for.  And try these  other ways to search for trending keywords.

Know your Reader.

Of course, all of this only helps if we know first who our ideal reader is. Who is that one reader out there that you think of when you sit down to write your blog – that one reader that retweets, shares, and comments on your posts? What does that reader most want from you? Is it recommendations for new books, insight into your writing process, or just general personal information? Thinking of what that person wants will help to shape your writing.

A reader survey is also a great way to get to know your readers. If you already have a newsletter (and if you don’t, start now!), then you can include a very short questionnaire on the reader’s wishes. A give-way helps here to get responses. Try to see if there is something that the reader gains from reading your books and blogs – what sort of emotional transformation do they get from reading what you write?

TALK TO US.

What are your tricks for bringing more readers to your blogs? Do you feel as if you are hitting your target audience, or just struggling to find stuff to write about?

Posted by Author Erin Moore

Erin writes sensuous paranormal romances set in exotic locales. Her latest book is a sexy minotaur shifter story set in Crete.  A regular blogger for Marketing for Romance Writers as well as Heroes and Heartbreakers, Erin is sadly neglectful of her own blog. She lives in Atlanta with her two little paranormal beings and one unruly husband.

Erin also now offers editing services, including help with bios and queries, on her website.  She's giving away a critique of a first chapter with a subscription to her newsletter!

The Founder of MFRW Speaks Out: Ellora's Cave vs Dear Author #MFRWauthor #notchilled

Ellora's Cave (EC) is suing Dear Author, a book blogger. There's more to this than you would be led to believe.

As the founder of Marketing for Romance Writers, I often see details behind the scenes because authors from all over the web email me for advice, or to rant safely, or to bounce ideas off someone. Most of the time, I listen and ask a few questions. They already know what they want to do -- I'm there as a sounding board. That's fine with me. I enjoy helping people. I'm good at listening, and I can keep a secret. I've heard some horror stories about publishers imploding, and businesses going belly up because of poor decisions, bankruptcy, owner-hissy-fits... you name it.

This time, I'm the one with the issue, and it's one I have to speak out about.

Back in April 2013, I'd been recruited by Ellora's Cave to write for them. Since their slush pile was a year-long wait, I was flattered to be asked. I had one uncontracted story, outside my usual storyline, about a female dominant BDSM. The editor who'd recruited me loved it, and I had a contract a few days later. Everyone raved about high sales at EC. I saw dollar signs floating in the air and hoped this would be a break for me.

The book debuted in July 2013, and I promoted it all over the place. By October, when I hadn't received a royalty check, I emailed the person who was supposed to be in charge of royalties, and asked. I got a polite "oops-we-overlooked-you" response, and a promise it would go out ASAP. I finally got a check in January 2014.

For a whole $17. Wow.

This was what EC authors were all excited about? Surely not.

I figured okay, maybe the book wasn't that good. Didn't sell. That happens. Or it was the wrong audience. EC readers like male-dominants, not female. Fine.

When I was told recently the book had been nominated for an award at EC's Romanticon, I thought that was odd. Why would they honor a book that made them zip money? I flattered myself that it was good after all, and maybe the editors had nominated it. Apparently, despite the fact that I write erotica, I am naïve.

Not long after, I got a note from my EC editor that she'd miss all her authors, but all the EC contract editors were being let go, and this was good-bye. (I've since hired several for The Author's Secret and was thrilled to get them. We were about to add editing services, so this was fortuitous for the business. I hope to keep them very busy.)

Then two of the publisher's executive officers quit.

I got this horrible sinking feeling in the pit of my stomach. I'd seen this happen to others, but not to me. What was going on at EC?

EC authors began complaining on the author-only Yahoo group, claiming they hadn't been paid. (EC says it's having software problems). One author created a restricted Yahoo group so those EC authors who wanted to join could keep in touch. In case things went bad and we got shut out. Publishers have been known to shut down communication, thinking if they can keep authors from talking to each other, it'll be fine. (It's not.) I've been published since 2004, and I've seen a few failed pubs. That's sadly what happened in several cases. But today, we have social media, and it's not as easy to shut people out or keep them from connecting.

When the book and author blog site Dear Author posted an article about the EC situation, I read it. Didn't see anything I hadn't heard from others. There was nothing new there.

A few days ago, EC sued Dear Author for defamation. Let me repeat that: A publisher is suing a book blogger.

This is unprecedented.

Why? It's tantamount to an author suing a reader for a 1-star review. It's not simply saying "Hey, you defamed us" -- it's intimidation. It's telling bloggers that if they dare speak out, EC will come after them too.

As much as I'd like to play it safe and stay in the background, I can't. This is wrong. I have to speak up and speak out. I have to urge others to do the same thing. I am speaking about it from the Marketing for Romance Writers marketing blog because this kind of thing affects every author.

If you haven't heard about this story until now, I urge you to read other posts. This fight is going to be huge. It's going to rock the publishing world, because it's a fight that should never, ever have happened. I am not alone in speaking out. There are multiple posts everywhere, because we are not going to be intimidated into silence.

About a month ago, I took my one EC book down from my website, and refused to promote it any more. I'm not getting paid for it anyway. Maybe the book really wasn't all that good. Maybe there are other reasons why I'm not getting paid. I'm not sure. That doesn't really matter any more.

What matters is that I was afraid to speak out about this, because I didn't want to be sued, or singled out in some way. And to be afraid because I thought my own publisher would come after me for being truthful... that's just WRONG.

What can you do to help?

I'm asking everyone to take a look at this issue, and speak up. Stand with EC authors. They are the ones who are suffering. Buy their other books. Follow them on social media. This is hurting their livelihood, and that hurts all of us. A blogger is being sued for speaking out, and if we don't stand with them, we could be next.

Share this post. Share other posts about this issue. Here is a list of several.

http://www.kaetrinsmusings.com/2014/09/echoing-the-streisand-effect.html

http://the-digital-reader.com/2014/09/26/elloras-cave-sues-dear-author-book-blog-defamation/

http://www.badmenagerie.com/were-small-bloggers-but-were-feeling-the-fallout-elloras-cave-and-the-suit-against-dear-author/

http://jennytrout.com/?p=8077

http://herhandsmyhands.wordpress.com/2014/09/27/elloras-cave-dear-author-the-streisand-effect-and-freedom-of-speech/

http://wendythesuperlibrarian.blogspot.com/2014/09/little-miss-crabby-pants-is-almost.html

http://deirdre.net/elloras-cave-author-exodus-support-thread/

http://kbgbabbles.com/2014/09/the-wtfckery-report-elloras-cave-suing-dear-author-blog-for-defamation-why-book-bloggers-should-be-worried.html

http://www.thepassivevoice.com/09/2014/elloras-cave-sues-dear-author-book-blog-for-defamation/

If you have comments, please share them. If you've written a post, and it isn't listed here, feel free to share it in the comments. If you've found this post helpful, please share it on your social media.

FYI: the hashtag #notchilled is being used to discuss this issue on Twitter.

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Kayelle Allen is the founder of Marketing for Romance Writers. She is a multi-published, award-winning author, and the owner of The Author's Secret, an author support company. Her unstoppable heroes and heroines include contemporary characters, futuristic immortals, covert agents, and warriors who purr.

Homeworld http://kayelleallen.com

Unstoppable Heroes Blog http://kayelleallen.com/blog

Twitter http://twitter.com/kayelleallen

Facebook http://facebook.com/kayelleallen.author

The Author's Secret https://theauthorssecret.com

Blog Talk: Creating Good Guest Posts for #MFRWauthors

Let's talk about writing Guest Posts for other blogs.

There are benefits to being a guest on another blog. The exposure you gain magnifies because you are able to reach out to more readers. Since most bloggers have guest spots, its not too difficult to find blogs you fit with. Writing a guest post puts you in front of a whole new audience and can increase your own blog's following. Blog readers that haven't yet heard of you now get their first impression and may then follow you... and maybe even buy your books!

When guest blogging, it's important to do more than simply promotion. Here are some GENERAL GUIDELINES to follow:

Be Relevant to the Host Blog. Know before you sign on that your genre is a fit for this blog's followers. You don't want to post erotic romance on a sweet romance blog. You also likely won't want to post paranormal on a contemporary blog.

Be Polite. Follow all the guidelines the Host Blog provides. They are hosting you so its the least you can do. Most will tell you when they need your post and how they want it provided.

Be Aware. Know what the format of your host blog is. You will want to submit the correct things the host blog regularly includes. For example, know if they include a book cover or a banner. Can you include an excerpt? What length?

Be Knowledgeable. It's about more than self-promotion. We all need to promote our books but most blogs are looking for more content in a blog post. Unless agreed upon otherwise, your post should have a topic for discussion. Write about something you have knowledge on - maybe a topic that fits with your latest book.

Be Connected. Include links back to your own website or blog when relevant to your post. Back links will connect your blog to the host blog and benefit both. Use these links to reference prior posts on similar subjects.

Be Loud. Follow up on you guest post by promoting it on your own social media outlets. Visit the host blog on the day of your post to respond to comments and interact with followers. One idea I use sometimes when guest blogging is to write a brief post on my own blog that drives traffic to my guest post. This sends my followers to a new blog they might enjoy.

Keep Writing!

Paloma

Paloma Beck is a Romance Author living a life of contradiction... she's a happily married carpooling mom writing sexy romance. It's almost naughty! Paloma writes full-time and has three series in the works with others on the fringes. Her books span both the contemporary and paranormal romance genres.

Paloma serves as MFRW's Blog Director.

What Authors Should Blog About. #MFRWorg talks Blog Content.

So you have a blog but don't know how to fill your days. That seems to be the most difficult obstacle for most authors as they begin their blog. First, know that you do not have to blog every day. On average, writers blog three times a week. Second, remember to participate in memes - I mentioned these in one of my last Blogging Posts. And most importantly, keep your blog true to you and your brand. No two blogs should be the same.

1. Share updates on your books.
2. Serialize your writing by putting out a few chapters of a "free read" monthly.
3. Share interesting information on your research.
4. Provide character summaries.
5. Host your characters for guest posts.
6. Share inspiring or funny observations.
7. Create a personal column to give readers insight into you as a person. For example, I write "Queen of my Kingdom" monthly about my family.
8. Announce personal appearance, book signings and conferences.
9. Share books you've enjoyed reading... or movies, if you're a movie buff.
10. Host other authors in your genre. Make these more than promos. Perhaps a theme authors can participate in. For example, I do BOOKSauthorsREAD and invite authors to be my guests.
11. Partner with other authors for a group blog if you don't want to manage your own.
12. Participate in memes.

This is just a short list. Help us make it longer... what do you blog about that might inspire other authors?

Keep Writing!

Paloma

Paloma Beck is a Romance Author living a life of contradiction... she's a happily married carpooling mom writing sexy romance. It's almost naughty! Paloma writes full-time and has three series in the works with others on the fringes. Her books span both the contemporary and paranormal romance genres.

Paloma serves as MFRW's Blog Director.

Preparing Artwork for Newsletters (Or Blogs)

How do you put together an award-winning newsletter?  Well, you could use Word and just write a lot, but that would be kind of boring.  What sets one newsletter apart from another is the use of artwork.  There are a lot of different programs out there that enable you to edit artwork.  I like IrfanView.  It’s free, and I find it easier than the Microsoft or Adobe programs.  Microsoft wants to store everything in the Cloud and I don’t necessarily want to store other people’s book covers in my Picasa account.  As for Adobe, I seem to have a mind-block when it comes to that program.  Don’t know why.

So, when I receive a photo, I save it to a folder I keep for my newsletter artwork.  If the author doesn’t send artwork, I go to her/his publisher’s website or to Amazon and copy it from there.  If I get it from Amazon, I’ll need to crop the Amazon info from the artwork.  To do that, I open the file in IrfanView.  I then click on the magnifying glass icon with the + sign until the image is large enough to work with.  Place the cursor at your favorite corner of the book, and outline the book.  Then go to edit and scroll down to “Crop selection,” and click.  If you’ve done it right, you should have just the artwork without the Amazon logo.

I like to keep all of my artwork at a uniform size.  I think 1.5 inches wide works best.  Book covers are usually about 1.5” wide by about 2.25” long.  Author photos tend to be more square.  And I think 150 dots per inch works fairly well.  So, go to Image, which is the drop-down menu right next to Edit.  Click on Resize/Resample.  You’ll see the boxes where you can set the sizes for width and height.  Make sure you click on inches or pixels—whichever you’re most comfortable with.  I usually make sure the “Preserve Aspect Ratio” and “Apply Sharpen After Resample” boxes are also checked.  Finally, I set the DPI (Dots per Inch) box at 150 or 300, depending on how dense you want your artwork to be, and how large you want your file to be.  The MFRW Newsletter is up to almost eight pages and will soon be over a hundred, so 150 DPI are plenty for us.

Save your artwork in its folder, and you’re good to go!

Now I’d like to introduce you to Emerald.  When our staff splits and we have an editorial section and an Advertising Section, Em will head the editorial side.

 

Emerald is an erotic fiction author and general advocate for human sexuality as informed by her deep appreciation of the beauty, value, and intrinsic nature of sexuality and its holistic relation to life. Her work has been featured in anthologies published by Cleis Press, Mischief, and Logical-Lust, and she serves as an assistant newsletter editor and Facebook group moderator for Marketing for Romance Writers (MFRW). Read more about her at her website, The Green Light District.

Blog http://thegreenlightdistrict.org/wordpress

Twitter http://twitter.com/Emerald_theGLD

Facebook Page https://facebook.com/EmeraldAuthor

Goodreads http://goodreads.com/author/show/652859.Emerald

Amazon Author Page http://amazon.com/author/emerald