Sunday, February 2, 2014

EPICon Teaches The Art of Discoverability @EPICorg

Amazon bestselling author Elle Lothlorien leads three presentations at this year's EPICon... she explains how understanding algorithms is critical in developing a discoverability plan for your book (or finding a date), responding to reviews and offering free books.

Dating Your Book: Understanding the Amazon Algorithm Through Online Dating
Ever done online dating? Scrolled through dozens of photos, skimmed the profiles, waiting for that tingle of interest? I've got news for you: the same algorithm that helps you find an online date also matches a reader to a book. Learn how “click-throughs” and reviews affect your book’s ranking, how “designing for the thumbnail” can drive click-throughs to your product page, and how an excellent book description can lead to that critical “first date.”

When You Wish Upon a (Review) Star…
If you don't have anything nice to say, don't say anything, right? Good advice, but when it comes to websites where your book is available for purchase (Amazon, Barnes & Noble, Smashwords, etc.), responding to negative reader reviews encourages repeat readers and is, quite simply, excellent customer service.

Elle Lothlorien, whose 2012 Digital Book World blog on this subject released a firestorm of controversy (the blog was named one of the “Top 10 Digital Publishing Stories of 2012”), will explain why keeping your cool and following “Dos and Don’ts” when engaging unhappy readers will only help your career. Case studies discussed.
To Free or Not to Free? That is the (Discoverability) Question…
Can a free book promotion help your novel rise above the 'white noise' of over 10k new ebooks being published daily? According to Amazon self-published author Elle Lothlorien, who took early, full advantage of Amazon's KDP Select and its free promo days to “force” her second novel, Sleeping Beauty onto the Amazon bestseller list in February 2012, the answer is yes, yes, and yes!

Let Elle guide you through the complex algorithms that determine how to make giveaways work for you. If time permits, Elle will touch on other social media strategies that can help coax your e-book into the public eye--and keep it there.

EPIC, the Electronic Publishing Industry Coalition™ ( was established in 1998 and is a global organization of published authors and industry-related professionals who actively advocate continuing education and further enlightenment of electronic publications.

EPIC’s annual conference, EPICon™, invites industry professionals to share the latest eIndustry information, hone writing and editing skills, and explore new markets and promotional ideas. Keynote luncheon speakers range from world-renowned authors to established publishing houses to eBook and print agents. For more information, please visit
Register today at!
ElleLothlorien’s first self-published romantic comedy The Frog Prince became an Amazon bestseller in December 2010—a distinction it kept through the summer of 2012 when it peaked at #2 on Amazon's Top 100 List for Humor. On Valentine’s Day 2012 her second novel, Sleeping Beauty, catapulted to Amazon’s Top 100 List for Romantic Suspense. In March of 2012, she published an alternate ending version of her rom-com Sleeping Beauty in response to fan feedback. In December 2012, both versions were named to Kindles & Wine “Best Reads of 2012.” In October of 2012, she wrote Alice in Wonderland in 35 days and e-published it seven days later.
Elle’s appearance on Digital Book World’s (DBW) “Successful Self-Published Authors” panel in January Publisher’s Weekly. In February 2012, she was named to Expert Messaging Group’s “25 Self-Published Authors to Watch." She is considered a “reluctant expert” on the topic of self-publishing and is well-known for taking advantage of her full creative control by pushing the envelope—and advising other self-published authors to do the same.
2012 was noted in
Elle has contributed to articles on self-publishing for both TIME Magazine and Writers Digest. She’s been interviewed for’s “Happy Ever After” with Joyce Lamb, with Mercy Pilkington, and Your Book Is Your Hook with Jennifer Wilkov.
In April 2012, Elle was invited to be a regular contributor to DBWs Expert Publishing Blog, an industry blog with 20,000 subscribers. She almost immediately created a firestorm of controversy by blogging that authors should respond to negative reader reviews—a blog that was later named one of the “Top 10 Digital Publishing Stories of 2012” for its “importance.” She was one of 93 authors—including over 50 New York Times bestsellers—invited to blog for “National Read-a-Romance Month” in August 2013.

In January, 2014, Elle and co-host Isobel Irons launched a self-publishing consulting company, The Book Escorts as well as “The S&M (Self-Publishing and Marketing) Podcast with Maven and Minx” on the Authors on the Air Global Radio Network. In 2014, this dynamic duo will be presenting workshops on self-publishing at conferences such as EPICon, RWA Chicago’s Spring Fling, Romantic Times and RomCon. Isobel and Elle will also be attending Thrillerfest in July 2014 in a press capacity, interviewing authors and covering the conference workshops and festivities.