How Indie Authors Pick Keywords @kayelleallen #MFRWauthor #authortips

 A Romance for Christmas 

Today's post on Marketing for Romance Writers Marketing blog is by the founder, Kayelle Allen.

If you are an independently published author (also called self published, self pubbed, indie, hybrid author, and entrepreneurial author), you know the necessity of picking the right keywords for your books. If you are just getting started on this journey, here are a few tips to help you choose the right keywords. 

What's Your Story?

You must start by knowing what your book is about. That sounds silly but not all authors know. You should be able to relate the topic of your book in one or two sentences. I'll use my best selling holiday romance, A Romance for Christmas, as an example. It's about two people who have lost their spouses and are alone at Christmas. They meet, are attracted to one another, and must decide if they're ready to risk falling in love again.

Have the blurb and tagline for your book on hand and consider the words you used in that. Your keywords should be used within the blurb if possible. If not, you might need to consider a rewrite or tweak.

Is Anyone Searching for Your Genre

I decided what keywords to use by researching them on Amazon. I went to the site's homepage, put my cursor in the search box, and began typing in keywords that I thought were relevant. I would see what suggested things showed up in the drop down search listing and jot them down in a brainstorm-type list.

I didn't have to type the whole word. Just part of it. When I typed in "Christmas roma" (without the quotes) I got "christmas romance" "christmas romance ebooks" "christmas romance movies" and more.

"Christmas roma" search

Then, type those keywords fully and see how many come up. Before you decide on a keyword, you want to be sure people are searching for it. "Christmas romance" for Kindle on Amazon brings up about 8000 books. That's a huge category but it's also the main genre for the book, so it was necessary. I used other keywords to narrow it. If it was less than 200 I didn't use it. If it was over 3000 I didn't use it. I used phrases that stayed in the midrange between those two.

You can have up to 7 keywords on Amazon. Keywords can be phrases, and aren't limited to single words. For example: urban fantasy, science fiction fantasy, new adult romance, young adult historical romance, and so on.

Doing the research to see what others are searching for will narrow the keywords that help readers find your book.

What Not to Use

Don't use your name, because that's automatically searchable on any of the book selling site, since you are the author. Don't waste your keyword resources with words that don't fit your genre, thinking that will draw new readers to your book. It won't work -- if you mislead readers, they will not be pleased. Be as specific as possible while still using words that are being used on the book's site (Amazon, Barnes and Noble, etc.).

Once you have your keywords, record them with your blurb, buy links, and other info for you book, and use them on your website, guest blog spots, and elsewhere.

What I Used

For A Romance for Christmas, here's the tagline and blurb used on Amazon:

A cop at the door on Christmas Eve brings an unexpected gift. A sweet holiday romance showcasing love, loss, and the spirit of giving. It's Christmas Eve, and the end of a year in which everything Dara loves has been lost. Everything but her little girl and a fierce determination to survive. When a cop brings Christmas to her door, he brings another gift she never expected to get.

My keywords are:

• Christmas romance
• holiday romance
• sweet christmas romance
• sweet holiday romance
• sweet contemporary christmas
• alone at christmas

Did It Work?

Yes, it did. A Romance for Christmas was in the top 100 on Amazon for 3 months. I'm convinced most of that was due to A) a good story, B) a good cover, and C) good keywords. It jumped to #18 within a day of release. I promoted it heavily on Twitter and by guest blogging. I shared it only 2-3 times on Facebook. It's now June, and the book is still selling 1-3 copies a day.

In summary, to pick good keywords, see if others are searching for your genre, how many are searching for it, and decide which best fits your book. Try to include the keywords in your blurb for the book. Research each before you decide.

I adapted this tip from author Travis Luedke, who's a member of ASMSG (Author Social Media Support Group). He's a NY Times and USA Today best selling author.

Feel free to share your experience on how you choose keywords. Did you use another method? Please let me know what you think in the comments.

--- 

Kayelle Allen, author of A Romance for Christmas
A cop at the door on Christmas Eve brings an unexpected gift.
Amazon http://amzn.to/1wpW8qE ~ Barnes and Noble http://bit.ly/1wpYfL2

The Writing Process: Meeting Your Editor - Part 2

The editing process is a very in depth topic and not one I feel should be crammed into one blog so I'm going to spread this out a little. :D

Here we go with the next installment:

Some publishers will introduce you to your editor by sending you both an e-mail. That way you and the editor will have each other’s e-mail address. This doesn’t mean you’re supposed to e-mail her/him all the time, asking where they are in your work. Other publishers will leave it up to the editor to contact the author.

Full time editors work on more than one manuscript at a time. Depending on how fast they can edit they could be working on five or more when they are working on yours. If they are part-time they might only work on one at a time, but most of us will edit one, send it to the author and pick up another one. As an avid reader I always want a book to read.

Your editor also has a life. They have family, some have children, some have elderly parents they take care of. They get sick, have a bad day, work a day job, have bills to pay. Understand we’re not perfect. I’ve had have times were it has taken me a long time (almost a month) to edit a book because of things going on in my life. Please know your editor is working as hard and as fast as they can to get your book back to you.

They want to make your book the best it can be and to rush would defeat that purpose. I know you have a deadline and it’s approaching fast but which would you rather have? A decent book put out on time or a great book that is a little late? Something to think about.

Next month I’ll be talking about what little I know about self publishing...Then we’ll get into the actual editing process.

Barb:)

Bio:
Barbara Donlon Bradley wears many hats. She’s a mother, wife, care-giver, author, and editor. She’s a senior editor for Melange Books, and writes for Phaze and Melange books/Satin Romances with over twenty titles under her belt.

Author Sites:

Website: http://www.barbaradonlonbradley.com/

Publisher: http://www.phaze.com/author.php?author=21

Blog: http://barbaradonlonbradley.blogspot.com/

Facebook: https://www.facebook.com/pages/Barbara-Donlon-Bradley/118673448173249

Twitter: https://twitter.com/barbbradley

Pinterest: http://www.pinterest.com/barbaradbradley/

Goodreads: http://www.goodreads.com/user/show/7773192-barbara-bradley

Amazon: http://www.amazon.com/-/e/B0072OTZJE

B&N: http://www.barnesandnoble.com/s/Barbara-donlon-bradley

ARe:http://www.allromanceebooks.com/storeSearch.html?searchBy=author&qString=Barbara+Donlon+Bradley

Kobo: http://store.kobobooks.com/en-US/Search?Query=Barbara%20Donlon%20Bradley

Shelfari: http://www.shelfari.com/search/books?Keywords=barbara%20donlon%20bradley

Monique DeVere's Secret to Great Dialogue #MFRWauthor #MFRWorg #WriteTips #Authors

Over the years, one of the compliments I often receive is for my dialogue skills. While contemplating the subject for my column this month, I decided to share my "secret" for writing great dialogue. I would love to unveil some amazing trick that I alone have uncovered. 

Alas, it is not to be. 

My simple trick is to write the dialogue first. I write in scenes and chapters. I never view the book I'm writing as a whole until I reach the end. Therefore, each day I sit to write my scenes and sequels, I visualize only the scene/sequel I'm about to write. Like all authors, I see my characters in conversation, what they're talking about and whether it's what I need them to talk about in order to fulfil my requirements for that part of the story. At this stage, I'm not worried about what my character is thinking, feeling, smelling, eating, seeing or anything else.  I just need to know that they're involved in dialogue that excites me enough to make me want to write it.

I've found that writing dialogue first, so you have only dialogue nothing else to start, gives me a clear indication on whether what my characters are saying is worth listening to AKA reading. Then I can turn my attention to fleshing out the scene with introspection, emotion, the senses, internal conflict, traits and everything else I need in order to create a rounded and complete scene. 

I'm sure you know dialogue in romance has five main functions. When we write dialogue first we're able to see at a glance if we've achieved the objective. 

Five Functions of Dialogue

1. To move the plot forward. 
2. Create conflict. 
3. To inform or reveal something pertinent to the plot.
4. Reveal character.
5. Create tension--sexual/emotional.

I have found that by writing dialogue first--think talking heads--it allows me to see if I've left questions unanswered, taken a side road in the conversation or have fallen into the trap of writing pointless conversation--think boring bits when people talk about nothing. The sort of yakety-yak that goes nowhere.

"Hi, how are you?"
"I'm fine. How are you?"

That sort of thing.

Dialogue is my absolute favourite part of a book. I just love the way we can create situations that pit two characters against each other in wit and banter. The way the characters can argue even while we let the tension simmer underneath. The way we can let them just say whatever they're thinking and see how it creates fireworks. Even letting the characters dodge questions is pretty fun to write. I love cheeky heroes who say the most scandalous things, and sassy heroines who gives him back just as good.

Dialogue is the heart of the novel. Without good dialogue, the most thoroughly planned out and executed story can become a drag to read.

So the next time you sit down to write, take a good hard look at your dialogue. Picture or write only the dialogue and see if it makes a difference to your end result. Then take a look at your character's introspection and see whether you're hiding some of your best dialogue in your character's thoughts. Why not let her/him say what s/he's thinking and see if you can't up the conflict a little.

Do you have any secrets on writing great dialogue? I'd love to hear them. Please share your thoughts in the comments section below. I look forward to reading and learning new dialogue tricks.


Until next time, write with clarity and style!
Monique 

Author/Screenwriter Monique DeVere currently resides in the UK with her amazing hero husband, four beautiful grown-up children, and three incredible granddaughters. 

Monique writes Romantic Comedy stories some call Smexy—Smart & Sexy—and others call fluff. Monique makes no apologies for writing fun, emotional feel-good romance! She also writes Christian Suspense with a more serious edge.  

Monique loves to hear from her readers. You can contact her by visiting her http://moniquedevere.blogspot.co.uk to learn more about her and check out her other books.