Friday, March 28, 2014

Triberr, The Basics for #MFRWorg

What I know about Triberr – The Real Basics
Putting it simply Triberr is a platform for blogs. It helps get your blog out to people who otherwise might not find it. Once you join Triberr and find the proper tribe your tribe members will upload your feed – your blog – to their twitter account.

I’m not going to go into detail on how to get started. Triberr has lots of documents that are easy to understand to help you understand the way it works. I’ve used them and they’re great, I found Triberr very easy to understand. If I had a question they had a tutorial for it. Anyway, once you load your RSS feed to Triberr, and there is a tutorial depending on the blog web site you use, you now have your blog programmed to go out via Triberr and your tribe mates. These tutorials can be found in the little drop down box labeled account, then help.

If everything goes smoothly, and most of the time it does, your blog will load to your stream within a few hours. I give it about a half hour and normally it is there, but every once in a while I have to give it a helping hand. You do need to know enough to know how to check your feed from time to time. I check for my blog and if I don’t see on my stream I go to my settings, then my blogs. There you’ll see the details of your blog, your rss feed and the opportunity to check and make sure it’s working.

Now your stream is the list of blogs waiting for you to release to your twitter account. I try to check mine twice a day and release the ones waiting for me. It doesn’t take long. I belong to ten tribes and can work my way through my list in about five minutes, but I don’t stop and read the blogs when I do that. My main goal is to make sure I release the blogs waiting for me. My tribe mates are kind enough to release mine, I should reciprocate. If I don’t release the blogs of my tribemates why should they release mine?

Since I joined triberr I have had a lot more visits to my blog. It has been a wonderful investment for me and it could be one for you too.

Want more information on Triberr?
Try these other INFORMATIVE ARTICLES...

This Post was provided by MFRW Staff Member, Barbara Bradley.

Tuesday, March 18, 2014

MFRW Monthly Quote - March 2014 #MFRWorg

“The more I think, the more I feel that there is nothing more truly artistic than to love people.”
 -Vincent Van Gogh








Emerald
Emerald is an erotic fiction author whose short stories have been featured in anthologies published by Cleis Press, Mischief, and Logical-Lust. She serves as an assistant newsletter editor and Facebook group moderator for Marketing for Romance Writers (MFRW), and she selects and posts the monthly inspirational quote on the MFRW Marketing Blog. Find out more about her at her website, The Green Light District.

Monday, March 17, 2014

#MFRWorg Authors Secret Weapon: Street Teams

Author Street Teams. Likely, you've heard this term before. They're popping up all over the place as authors take advantage of their most valuable resource - their readers. Readers -especially bloggers/ reviewers- are vital to a book's success because their opinion goes a long way. Some readers have an established reputation as being a person to turn to for book recommendations. Why not partner with them if they love your books/ series?

That's exactly what creating a street team is... partnering with readers who like your books so much, they want to share them with other readers.

A Street Team is an author's secret weapon. In this article at Kobo Writing Life, an in-depth description of one author's experience puts it all into perspective. Read it here.

A Street Team is a group of readers/bloggers that are fans of a particular author and want to spread the word about books they love. They're just doing what they already do - reading what they like and telling their friends. There's no recipe as to how many members per street team, benefits to offer or rules to follow. Each author has their own style.

Here are some Basic Guidelines:

  • Provide a central place/ method to communicate. Many authors use a private facebook group, google+ group or yahoo group. Regardless what you use, be sure to interact. Place a reminder on your calendar to post an update weekly.
  • Choose a creative name that suits your branding. Google "author street teams" to see what others are already doing.
  • Share WIP previews, excerpts and cover reveals.
  • Ask if any are interested in serving as beta readers/ proofreaders. DO NOT use them in place of editors!
  • Chat and give updates often, and always in advance, to the group.
  • Honor and recognize their commitment by commenting when they post on their blogs or other social media sites.
  • Have target tasks that you'd like members to help with... ask them to host a blog stop, like your books at on-line sites, place reviews on goodreads, share cover reveals, pin on Pinterest, post updates on facebook or tweet about your new releases. In general, you want them to spread the love for your book.
  • Have contests just for your street team. Be creative: winner chooses a name for a character in your next book!
  • Create perks. Provide swag and ARCs. Blog badges that members can display on their own blogs or social sites are great too. Not only do bloggers love them but it also increases your visibility.
  • Allow your street team members more "personal" on-line access to you. Answer their requests quickly. Group them for ease and then interact with them on facebook, google+, twitter,etc.

There are a lot of books in the world and authors need help to spread the word. A street team is a fun way to interact with fans while asking them to do what many already do … and it has added perks (for you both).

Here's a list of links to some author's street teams for ideas on how to begin your own:

I began my own street team after a few readers requested it. I keep it small and simple. There's no gimmicks or contests. Each member gets an ARC as soon as they're available in exchange for honest reviews on as many on-line sites as possible. And every week, I post an update and try to engage on facebook mostly. For the details, CLICK THIS LINK

Talk to me.
Do you have a street team? Post it in a comment to share. Do you want to know more about creating a street team? Just Ask. - Paloma

Saturday, March 15, 2014

#MFRWorg Newbie's World: Do I Need A Blog?

Newbie’s Corner: Do I need a blog?

Big question. There are as many opinions on this one as there are, well, you know how that adage ends…

The question always comes down to, will this bring me more readers? Will more people buy my books if I’m blogging?
Let’s explore.

Advantages:
  • Trust: In order for readers to buy your books, they want to trust you, the author. So if you are continually serving up great content on your blog, then a potential reader might e more willing to buy your books. 
  • Writing skills and time management: blogs are a great way to get out short, great messages, as well as a way to improve your dedication. 
  • SEO: You want to be on the first page of Google, right? Well, blogs are liked by the magical Google spiders because they are updated more regularly than a static site. 
Disadvantages:
  • Time: Ah, if only we had days and days filled with nothing but time to do what we wanted. But in our crazy writer lives, we are limited. So in between Facebook, Twitter, updates to our regular website, and actually writing, do you need another weekly commitment? 
  • Platform: what are you writing about? It’s great that you have kids, recipes, and writing in your life. But do others want to read about that? (this is not meant sarcastically at all – some people have great blogs on all of the above. But is that your platform?)
  • Reciprocity: A big part of blogging is the reciprocal aspect. Blog hops, sharing other’s posts, gaining new followers by posting comments to others’ blogs, linking to Google+ and Goodreads blogs, Triberr…it’s a long list, once you go down the rabbit hole of blogging. Do you have the time and energy for it? 
There is no easy answer for this question. For me, personally, I know that my readers like to read paranormal romances. But I don’t feel that I read enough in this genre in order to generate new content on a weekly basis.

My compromise with myself has been to write for others’ blogs or group blogs (like Heroes and Heartbreakers). This way, I’m reaching a larger viewership with established readers. And, the pressure is off for a weekly (or monthly) commitment.

However, I still need to relate everything back to Erin Moore, the author. That means keeping my messaging consistent – any of my readers could read anything I wrote. Here are some other general rules for writing for others:

1. Google Authorship: You want to make sure that you own your content so that Google searches for your name or books will link back to you. Here’s a very detailed explanation of how to do this.

2. Search for blogs in your genre with a large readership, but don’t neglect the small or medium blogs, either. These may have very dedicated followings. Trying to land a big blog? Try these tips.

3. Promote your guest post as you would for your own blog.

I know, I know…I still haven’t answered the essential question. Unfortunately, hard data on whether blogging promotes sales seems extremely hard to come by. If anyone has seen any real numbers on blogs increasing book sales, would love to hear about it!

For authors with their own blogs, the only way to determine if it is truly bringing in readers is by measuring traffic. Do blog readers click on buy links after finding your post?

In the end, like everything, it is a personal decision. Hope some of this information has been helpful.

Tell us what you think!
Is a blog necessary, or not? How do you negotiate the world of blogging?

Sources: Small Blue Dog  |  Jane Friedman  |  Savvy Book Writers  |  Boost Blog Traffic  |  Weblogs  |  Pushing Social

POSTED BY ERIN MOORE
Erin has been writing her entire life, but only recently found her voice in the paranormal romance world.

She's an avowed chocoholic, loves travel and good tea, and finds her inner peace by meditating and writing. Fantasy, historical fiction, and romance are her inspirations.

Thursday, March 13, 2014

What Authors Should Know About Promo @jeffmp3 #MFRWorg #amwriting

Marketing for Romance Writers welcomes JP Adkins, founder of the new social media site MyAwesomeFans, for a look at authors and promoting well.
---
MyAwesomeFans.com 
Share about who are you vs. what you're doing.
We all know creative artists for whom the only reason they go onto social media is because they need to promote their book, blog, or whatever. Authors and other creatives typically have many different accounts for each pen name, but rarely share insights as to who they are as a person. The secret of social media is that if you are not giving people the "why" of what you are doing, they will not care about the "what" you are doing. Social media is a powerful platform to grow your "knowability" and "likeability", two of the most important factors for why people choose your products and services.
Remember when you created for fun?
When you were not worrying about deadlines or bottom lines? I have found that when you rely on your creativity for your food supply, it becomes a mad dash to reach more people, figure out how to get more sales, figure out how to climb the Amazon Rankings, how to get another review, etc. Sound familiar?
The issue we find is that in order to reach the most people, we have to be on many different media platforms, such as Twitter, Facebook (Wall, Groups, and Page), G+, Pinterest, Instagram and the list goes on and on and on. We simply don't have time to  be human on all of these platforms and still have time to create. I have a couple of tips that can help authors create engaging content while allowing yourself to stay focused on creating awesome products that please you. In the end, if it doesn't please you, it'll never please anyone else.
If you can't add value to a community, drop it.
What are you doing to help the community along? Are you there just to promote yourself? Is everyone in this group just promoting themselves or are they genuinely trying to help each other? These are all questions that you should be asking yourself. Facebook Groups for example. I know authors who are in forty-five+ groups and more than half of them are full of other authors cutting and pasting their promo-of-the-day. The only advantage to staying in that group is search engine hits, but most of the groups are secret and won't even be crawled by the search engines.

So, how do I do it all and stay sane?

I say do what makes you feel good and automate the rest. I personally use Facebook as my main social media platform. I have a Twitter account, a G+ account and a Tumblr account I use for various reasons. My Twitter life was changed when Kayelle Allen talked to me about Paper.Li! It creates digests of content from sources you select. I have two. One is full of inspirational speakers such as Dr. Wayne Dwyer, Deepak Chopra, and others, while the second is full of author friends. They both get tweeted out daily and I get a digest so that I can keep up with everything without spending much time on Twitter. If I see something that inspires me, I generally retweet it or I may share a quote. Twitter is my inspiration station. I want to get on there, get an inspirational bit, then go do whatever it is that I was doing.
My Tumblr account is my naughty side. I use it to inspire some of the erotic artists I know. Most of this is through reblogging, although I have shared links and snippets too naughty for Facebook.
I use my G+ account more for the Hangouts feature than anything else. I enjoy sharing meditations on Monday where my friends can tune in. The rest is promo, but I will say most of my circle follows me on Facebook and really doesn't use G+ for anything but promo either. The reason I even do that is because Google said it will no longer search through Facebook or Twitter statuses.
This brings me back to Facebook. I have a page for MyAwesomeFans, my wall, and belong to more secret groups people keep adding me to than promotional groups. I only have one account my family follows, so I try to keep things generally clean. What that does is let people know who I really am. They know why I am doing whatever it is I am working on from a very personal place. I am human. I am not just a robot on the other side of a screen just trying to sell people something. I do promote, but it isn't the only reason I exist. I also share things that make me feel something, engage in conversation, and try to help others achieve their dreams.
It's about connections.
In the end, it is about connecting with people. When we can remind people that there is another person on the other side of the screen, one who is very much the same as they are, it creates rabid fans and maybe a friend or two.

About JP Adkins

JP Adkins is an artist, writer, designer, Zen master, and marketing guru. He likes to see himself as someone who works hard at making life better for the people he comes in contact with both professionally and personally. He created the new social media platform http://MyAwesomeFans.com to help creative artists to better reward their fans while saving creators time and to help them make a little more money while they do it. You can set up your Fanclub free for one month using the coupon code: MFRW

Author Social Media