Do Hybrid Authors Need a Website? Yes. Here's Why @kayelleallen #MFRWauthor

Definition: Hybrid Author -- one who publishes in more than one way, using any combination of traditional, small press, epress, and/or self-publishing.

Header for kayelleallen.com 

There are more reasons authors need a website, but these are the most important, in my opinion. What do I know? As a hybrid author myself, I have marketed my books for over twelve years, and have been a mentor to many. I'm the owner of The Author's Secret, and work with authors every day. Plus, I'm the founder of Marketing for Romance Writers, which has nearly 3k members on Yahoo and over 6k members on Facebook.

1. When you are self-published, your books are found online, not while a reader is casually walking past a shelf in a bookstore. A casual shopper might see your book on Amazon, or Barnes and Noble, and other sites. But a website gives readers a place to research your books and find out more about you. If a reader likes your book, or wants to know more, where can he or she go to learn about you?
2. A website with your name as the domain (authorname.com) provides a place without ads that pop up like some of the "free" sites. Readers who see popups and ads spend less time on the site. If they click one of the ads, they are taken away from your site. With your own domain, you can control whether clicking a link opens in a new window, which allows readers to shop, and then come back.
3. A website is an investment in your business and your future. If writing is a hobby for you, and you are only in it for the fun, save your money and do a free site. If writing is what wakes you up in the morning and puts you to bed (late) at night, then do yourself and your future readership a favor and become serious about promoting yourself with a website.
4. A website gives you the opportunity to judge how well known you are. Google Analytics is one of the free tools out there to let you interpret website statistics. (it's not as scary as it sounds, trust me) For example, I know that today, 38% of visitors to my website get there by directly typing my name (and adding .com) into the address bar of their browser.
5. With your own domain, you can have several professional email accounts with your author name. (yourname@yourdomain.com) It's okay to use another email account such as Yahoo, Gmail, Hotmail, etc. as well. You can have your professional email accounts forward there. But you'll need a pro account for contacting publishers, review sites, sending press releases, and for business cards or your website. I use several different email addresses. When I do a live event I can use a new one, and others for anything promoted online or in print. When I get an email, I can tell immediately where the person got the address. This helps me judge effectiveness of an event's reach.
6. Adding a blog (such as Wordpress) to your own domain means people who read your blog come directly to your site. No one will shut down your blog if it belongs to you and is hosted on your own domain.
7. A website gives you a place to sell books and to gather contacts for your newsletter. This is vital. A newsletter is a list of people who have expressed an interest in your books. Would you not want to know who they are? Of course you would!

Are there other reasons? Yes. I'd love to hear yours.

What if you can't afford a dedicated domain name?

1. If you have no money and you are just starting out, scrimp and save and buy that domain. Go without two new books. It will cost you about the same.
2. Ask on Marketing for Romance Writers  for advice as well. You'll find lots of people ready to help.
3. If you don't know how to create a site, create one with wordpress. You can get beautiful free themes and do customization on your own by following directions online.
4. Ask around, and see who built their own sites. See if a friend will help. There is power in networking.

Bottom line, a website is your best bet for creating a place for readers to find out more about you and your books. Make the most of the opportunity. A blog will bring people to your site, so if you've been thinking about creating one, while you're creating your site is a good time to start.

Have something to add to this? Leave a comment below.

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Kayelle Allen is a best selling American author. Her unstoppable heroes and heroines include contemporary every day folk, role-playing immortal gamers, futuristic covert agents, and warriors who purr.
Homeworld and Blog https://kayelleallen.com

A Valentines' #RetweetParty with #MFRWAuthor #Romance

For this month's Retweet Day on Twitter, we'd like to invite all Marketing for Romance Writers to set up tweets for their books.

Go into Twitter and create a tweet. Once the tweet has been posted. Click on the ... (three dots) in the right hand corner.

This will give you the option to (copy link to tweet). Copy this link and put it in the comment section of this post.


Also in an effort to help people find tweets to share of yours, click the ...(three dots) again and pin your tweet to your profile page. This will give you a count of how many people retweeted your post.


Don't forget




On Feb 10, click on each link and share everyone's post on twitter. Also, make sure to have #MFRWauthor in the tweet.


Here's to a great day of retweets,


Tina Gayle

#authortips Create a Great Book Landing Page @kayelleallen #MFRWauthor

At the Mercy of Her Pleasure 

Some publishers provide authors with a few free copies of their books to give away, and that's it. Let's not even talk about self-published authors getting marketing help. Those of us who are hybrid authors and do both know it can be a huge burden. We are the publisher as well as the marketing department. Authors ask each other all the time, "How can I tell readers about my book?"

One way is to provide a great page to help readers learn about your book. If you're like me, you want to do it yourself. Who better than me to know my book and what needs to be done to tell people about it? Are you a DIY (do it yourself) author? If so, here are a few steps for creating a great page on your website to let readers find out more about your book.

Professional Cover

The better the book cover image, the greater the chance of a purchase, so make sure your cover is first-impression worthy. Position it at the top left of your book page. Recommended size will vary depending on the website, but either 200x300 or 500x750 (measured in pixels). For online use, 72 dpi (low resolution) is preferred. But if you don't have that option, share a size that fits the page without filling up all the space. It should be on the left side. That's the top "real estate" online. Readers look from left to right, just like when reading a book, so put the most important info there, and any attention grabbing images as well.

Tagline and Blurb

Near your cover image should be an intriguing tagline and blurb. These should give the concept of the story, without revealing the end. If you ask a question, make sure it does not have a Yes or No answer. (Q: Will Mary learn to trust Johnny and find true love? A: Well, yes, it's a romance!) If the answer is obvious, why would anyone buy the book? Ask open ended questions. (Q: How can Mary and Johnny learn to trust, after the depth of their mutual betrayal? A: No way to tell without reading the book to see!)

Genre Info

List the publisher, genre, and for some genres, the heat level of the book. If it's spicy or erotic, don't be afraid to say so. Likewise, if you write sweet romance, let your readers know. You want to find your target audience, and someone looking for "sweet science fiction romance books" is more likely to find your page if you have listed it that way.

Buy Links

This is also referred to as a Call-to-Action link. Place the links within easy sight of the cover itself, near the top of the page. Don't write "On Amazon". There are millions of books on Amazon. Give the exact URL for your book, and make sure people can click it. If your book is on other sites, include all the links you can. Don't make your readers work to find your book. Give them everything they need to decide to buy your book now.

Banners

A banner for the book is a big help on a page like this. Center it if you have room.

Meta Data

Be sure to include a caption for the cover and banners. In addition, add the title of the book and its genre to the alt tag of every image. That's one way search engines find the title. If you have the title listed on the page, mentioned in the body, and in the alt tags, the search engine will give the page more weight when the title is searched for on Google or other sites. It will also give Pinterest something to show if visitors share the image. (Share either of the images on this page to see what I mean.)

At the Mercy of Her Pleasure 

Preview

Give your readers a sneak peek of what they will get when they purchase your book. The length is up to you. You can include it within the page, or attach it as a downloadable PDF.

Social Media Sharing

Include major social platforms such as Facebook, Twitter, Google+, Pinterest, and an email forwarding option.

Newsletter Sign up

Build your email list by offering a link to your newsletter on every book page. You can also link to sites like Authorgraph (providing autographs for eBooks) and Author Alarms (which provides a single email when you release a book on Amazon).

Other options

Book trailer video

Reviews for your book

Awards the book has won

Links to your other books 

Your sidebars or other areas should also include social media links so people can follow or friend you online. Readers buy from authors they know and like. Be findable, and be friendly.

To see how I used these options, visit my book page for At the Mercy of Her Pleasure. If you use Wordpress and create your own site, there are many simple widgets to help you create a great page. If you have questions, leave them in the comment section below. I'll do my best to answer them. Likewise, if you have an idea to add, feel free to leave a comment.

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By Kayelle Allen, best selling author and founder of Marketing for Romance Writers. She is the owner of The Author's Secret, a support company for authors of all types.

New Year Come Do the #RetweetParty with #MFRWauthor

For this month's Retweet Day on Twitter, we'd like to invite all Marketing for Romance Writers to set up tweets for their books.

Go into Twitter and create a tweet. Once the tweet has been posted. Click on the ... (three dots) in the right hand corner.

This will give you the option to (copy link to tweet). Copy this link and put it in the comment section of this post.


Also in an effort to help people find tweets to share of yours, click the ...(three dots) again and pin your tweet to your profile page. This will give you a count of how many people retweeted your post.


Don't forget




On Jan 13, click on each link and share everyone's post on twitter. Also, make sure to have #MFRWauthor in the tweet.


Here's to a great day of retweets,


Tina Gayle

Don't Forget the Dog #MFRWAuthor

It's well known that dogs add to the character of our stories. Movie makers learned long ago that viewers would accept many levels of violence, as long as the dog survived. The same applies, obviously, to books. Dogs can add, or be a main part, of the story line. Even if we don't set the book in a dog environment (grooming shop, animal shelter, dog show), adding a dog or two can help grab interest. Where our characters acquire their dog, what sort of dog they have...all these things serve to enrich our stories and add depth to our characters. It just takes a bit of thought and research.
If you are going to add a dog, please don't do so as a prop for one or two scenes, unless for some reason the dog is specifically that: a prop for the character to use to get someone's attention. Which does speak to the kind of person your character is, doesn't it? Also think about your character's personality. Are they strong willed, or wimpy? Do they cave in when yelled at or do they stand up for their rights? Using their interaction with their dog, or their choice of dog, gives you a great opportunity for subtext.

She looks pretty here, but she's going to need to come in soon, get her feet warmed up and a snuggle.

Those dogs with long flowing coats you see in commercials? They require grooming. A LOT of grooming, pretty much every day. The extreme length of coat is generally only seen for commercials or dog shows. Otherwise their hair is kept confined and out of dirt or branches. You need to remember that if your character takes their dog on a tramp through the woods.
Dogs need regular exercise. Both the going to the bathroom sort (and don't forget the pick up bags unless you are showing a negative aspect to your character) and the moving around with energy sort of exercise.Big dogs can live in a small apartment in the city but it's not easy, and it takes a lot of effort. Leaving a dog confined for too long can be cruel, especially if they have are fastidious, most especially if you don't want the house to smell when your characters come home for an evening of people interaction. Nothing turns off a non-doggy person so much as doggy smells.
An untrained dog is not fun to run or bike with; you might add a line or two about how easy or difficult it was to bring them to a safe level of cooperation. If the dog was a rescue, did they come with trust issues, or maybe they were already trained and had been turned in due to circumstances beyond their former owner's control?
If you want to add personality to your characters, you might think about incongruous choices for your character's dog. A large, tough, man with a small dog is good for a giggle or two but it's not necessarily out of character. Dainty women with guard dogs they can't control don't appeal to me, but that dog, well trained, maybe left with her by someone who had to go away (maybe a brother who was deployed?) I'll go along with that story line, no problem. Hmmm, just a second, I want to jot that idea down.

Just, please, remember the dog. They are not props. They need to eat, drink, eliminate, and interact. Because of this, I've only added a dog in Teach Me To Forget, since it helped give depth to Bethany's character, showing how the Irish Setter, Baron, had become such an integral part of her life, a friend instead of the guard dogs her husband had used to intimidate her. Jonathan becomes impatient with her for thinking of Baron before she thinks of herself, because in the beginning of the story Jonathan is a bit of a jerk. He changes, of course, learning to put Bethany's needs, and her dog's, before his. Doesn't love do that to all of us?

Monica Stoner w/a Mona Karel
Website/Blog 
Mona's Amazon Page
Twitter

Lucky me, when I did meet the man I knew I'd spend the rest of my life with, he was also involved in dogs, my same breed in fact. When we retired to the high plains of New Mexico, we looked for a place with enough space for the dogs, and for our own souls. It ended up a perfect choice for both of us. Writing stories about people lucky enough to find that perfect partner in spite of whatever else might be happening in their lives. So far, I have not added Salukis to any books since they are way too time consuming!
I am privileged to be able to help MFRW as a Moderator (yeah, I'm the one who asks you to please trim)
I am happy to answer dog related questions, or guide you to the where you can best find that information.