Promoting Your New Book #MFRWauthor @kayelleallen

Learning vs doing
is what we teach at Marketing for Romance Writers 

It's sad but true that many publishers do nothing for promotion. The tide is changing on that, and more are starting to see if they help there are more sales. (That's not rocket science, is it?) But honestly, most small presses have no concept of promotion other than giving the author free copies to give away. So, what's an author to do?

Here are the basics. I create the following for every book, and teach members of Marketing for Romance Writers to do the same.

• Review sheet containing the title, author, genre, rating (PG-R), tagline, blurb, buy links (US authors: find your Amazon links for US, UK, DE, AU - your readers will love you). Include your social media links. If you use Twitter, this is not the place to write it as @yourname. Write out the link so someone can click it! You get more users that way. This review sheet will hold all details about the book. Add premade tweets you can copy and share. You'll have every aspect about your book handy for interviews, questions, blog posts, and so on.
• Covers in sizes 200x300, 500x750 for website, blog, and other guest spots.
• Excerpt sheet (three different scenes) Try for lengths of 100-150 words, 200 words, 500 words. If you write hot romance, have different heat ratings available.
• Signature displaying info about the book (used anytime you email), and your social media. Make it easy for people to follow you.
• Amazon author page. You should have this already set up. If not, build it now. If you're self-pubbed, Amazon adds this to the back of your book, so have it ready. https://authorcentral.amazon.com/

Nice to have:

• Banner for the book (468x60 - web standard, 600x400 for blog tours, Twitter promo, etc.)
• Timeline covers for Twitter, Facebook, Youtube, Google+
• Pinterest board for the book and/or characters, or the era you write about

Other Options

Blog spots are great if you can get them. To me, Twitter is essential. People are going to be talking about your book on Twitter whether you are there or not. What hashtags would support your book? A Goodreads author page helps you track reviews there.

Social media isn't something you can do without. What you have and what you do with it is up to you, but it needs to be in your marketing plan. And without making it sound like a footnote, a marketing plan that you follow for all your books will help you avoid a last minute panic. It's great to have it all done, and then be able to just ask for a few blog spots or help with tweets. Having a plan is part of being a professional writer. Are these things easy? No. But neither was writing the book, and your story was worth the work, wasn't it? Don't abandon your book and characters now.

You can do this.

About the Book

Human Perfect 

In the android business, the best of the best are Human Perfect.

Coming Jan 2015 http://kayelleallen.com/exc-perfect.html

About the Author

Kayelle Allen is a best-selling, multi-published, award-winning author. Her unstoppable heroes and heroines include contemporary every day folk, role-playing immortal gamers, futuristic covert agents, and warriors who purr.

Homeworld http://kayelleallen.com Mobile site http://kayelleallen.mobi

Unstoppable Heroes Blog http://kayelleallen.com/blog

Twitter http://twitter.com/kayelleallen

Facebook http://facebook.com/kayelleallen.author
The Author's Secret https://theauthorssecret.com

The Business of Writing: That Dreaded Synopsis

That dreaded synopsis. I know there are lots of blogs, articles, and handouts on these things. I’ll be honest I hate them. I can do a blurb. It’s not always easy trying to squish your story into a paragraph or two but It does keep you from putting too much in. In romances it’s your two main characters, and your major plot.

The synopsis is where you need to put in more detail. You can add some of your larger secondary characters here and maybe a secondary plot or two. You do have to be careful not to put too much in and that drives me crazy. I don’t know what is too much.

You also need to know the type of synopsis the publisher wants. There are some publishers who only want a page. Maybe two. That’s like a giant blurb. Some want ten pages. That’s like rewriting the book to me.

Writing Tip:

There is no quick and easy solution to writing the synopsis but I can tell you what has worked for me and maybe it will work for you as well. My publisher asks for an outlined synopsis to be sent in when I fill out the forms to get the book into production. I break it down chapter by chapter then put it all together. I find it easier to give a little more detail without giving too much.

Barb:)

Bio:
Barbara Donlon Bradley wears many hats. She’s a mother, wife, care-giver, author, and editor. She’s a senior editor for Melange Books, and writes for Phaze and Melange books/Satin Romances with over twenty titles under her belt.

Barb's Links: 

Website: http://www.barbaradonlonbradley.com/

Publisher: http://www.phaze.com/author.php?author=21

Blog: http://barbaradonlonbradley.blogspot.com/

Facebook: https://www.facebook.com/pages/Barbara-Donlon-Bradley/118673448173249

Twitter: https://twitter.com/barbbradley

Pinterest: http://www.pinterest.com/barbaradbradley/

Goodreads: http://www.goodreads.com/user/show/7773192-barbara-bradley

Amazon: http://www.amazon.com/-/e/B0072OTZJE

B&N: http://www.barnesandnoble.com/s/Barbara-donlon-bradley

ARe:http://www.allromanceebooks.com/storeSearch.html?searchBy=author&qString=Barbara+Donlon+Bradley

Kobo: http://store.kobobooks.com/en-US/Search?Query=Barbara%20Donlon%20Bradley

Shelfari: http://www.shelfari.com/search/books?Keywords=barbara%20donlon%20bradley

#MFRWorg Newbie's World: Why NEW YEARS RESOLUTIONS Won't Work @ErinMoore

Why Your New Year’s Resolutions Won’t Work

A new year is often a time for new beginnings, a refresh of our priorities and our goals.  We often accompany this time of reflection with a wave of resolutions: I will write 4,000 words per day, I will do two blogs posts per week, I will wake up at 5 am every day in order to market my books. 

But how many of those resolutions do we actually follow through with for the entire year? How many do we keep for longer than a month? Probably not many. Pretty soon, we start slipping back into our old ways. We start hitting the snooze button or saying “not today.”

Resolutions are doomed to fail.

Here’s what I want you to get from this blog, though: that’s normal. In fact, it’s so normal that most psychologists and therapists encourage us not to make resolutions for this very reason: not only do we put added pressure on ourselves, but when we (inevitably) fall into our old patterns, we now also have the guilt of a promise broken.

I found this explanation from Carl Buckheit very illuminating:

The main reason they don’t work for most of us most of the time is because the New Year’s resolution operates by imagining a different future and then putting that future into conflict with the version of us who is doing the imagining in the present. In other words, as soon as we make a New Year’s resolution we have at least two of us there: the one in the future behaving differently and theoretically behaving better, behaving more responsibly, whatever it might be; and we have the present person who is imagining that better future. We have a problem; we have a conflict. 

We have attempted to ally ourselves with the future self against the present self.

What he’s saying is that we need to respect who we already are, and know that what we did in the past was not wrong (or bad). We are simply going to re-align, not change our entire person.

So change is possible! If you do it the right way, you can make all of your marketing goals come true.

Here are some tips:

1.       Little by little is the easiest way to make changes. Just like you can’t lose all twenty pounds in one day, you also cannot write an entire book or complete an entire marketing plan in a few days. Know that each step on the journey takes you closer to being that amazing writer and marketer you want to be.

2.       Make your goals easier on yourself. You are not going to be able to go from zero to sixty, but if you go from zero to five…then that seems more doable for both you and your brain to accept. So maybe “get 50 reviews” is easier to achieve if you think “ask/follow up on one review per week”.

3.       Realize that a little bit is better than nothing. Even if you can only write or market for ten minutes, it is better than not doing anything at all. All of those little ten minute increments during the week add up!  (One trick is to use a timer for a ten or twenty minute sprint.)

4.       Consider putting more energy into your mental state than into actual “doing” something. Affirmations, meditation, and envisioning your dreams can all help you to feel good about everything you do.

So go ahead, tear up that sheet of resolutions. Instead, make one small change this week that is easy and sustainable. And then next week, make one more.

What do you think? How have you brought about changes in your own life?

The Business of Writing: Finding the Perfect Publisher

So now that we’ve talked about formatting for a publisher let’s talk a little about how to find one. The first thing you need to look at is what you are writing. Not every publisher takes all styles. If you are writing YA you sure don’t want to send your ms into an Erotic publisher.

Talk to other authors. Find out who they publish with, especially if they write the same genre as you. If you can, go to conferences or join a local group and meet other authors as well as publishers. Join loops like MFRW. Network with the people who have done the self-publishing, published with electronic houses and the brick and mortar. Find the one that works best for you.

Writing Tip:

Do your research. All publishers have their guidelines on their websites. Some will want your full ms, some will only want a partial and some might only want a cover letter. Make sure all three of these things plus your synopsis is as polished as possible.

Bio:

Barbara Donlon Bradley wears many hats. She’s a mother, wife, care-giver, author, and editor. She’s a senior editor for Melange Books, and writes for Phaze and Melange books/Satin Romances with over twenty titles under her belt.

Barb's Links: 

Website: http://www.barbaradonlonbradley.com/

Publisher: http://www.phaze.com/author.php?author=21

Blog: http://barbaradonlonbradley.blogspot.com/

Facebook: https://www.facebook.com/pages/Barbara-Donlon-Bradley/118673448173249

Twitter: https://twitter.com/barbbradley

Pinterest: http://www.pinterest.com/barbaradbradley/

Goodreads: http://www.goodreads.com/user/show/7773192-barbara-bradley

Amazon: http://www.amazon.com/-/e/B0072OTZJE

B&N: http://www.barnesandnoble.com/s/Barbara-donlon-bradley

ARe:http://www.allromanceebooks.com/storeSearch.html?searchBy=author&qString=Barbara+Donlon+Bradley

Kobo: http://store.kobobooks.com/en-US/Search?Query=Barbara%20Donlon%20Bradley

Shelfari: http://www.shelfari.com/search/books?Keywords=barbara%20donlon%20bradley

#MFRWauthor @VictoriaPinder owes thanks to #NaNoWriMo

MFRW Author Victoria Pinder talks about her NaNo Experience.

It probably kickstarted my change of career to take the craft more seriously. I owe my thanks to Nanowrimo in helping me take the control back. I finished the first three book series, and I couldn’t sell them. I had more than three hundred rejections. I had no idea what to do. No one wanted what I thought was my masterpiece. I was disheartened.

Then someone told me November is Nanowrimo. It perked me up. I had already written a few books, so I had confidence in my ability to write a book. Nanowrimo is like writing on crack though. It’s fast paced. Intense. And I have done it every year, except last. The now husband asked me to marry him in October and wedding thoughts took over my life. The wedding is over now. He’s been warned already. This month, Nanowrimo, is the goal again.

Since completing Nanowrimo, I self published one book, Mything You. Empowered I charged ahead with my writing and I sold five more novels to publishers since. Now I have an agent. She wants changes in the book and sequel. I’m currently writing this.

None of this would be possible.

To me, the best part of Nanowrimo is that I’ve sold a book I wrote during the pressure to a publishing house. Chaperoning Paris was the story that I had to dig deep with. The characters had flaws and issues I’ve never experienced, but my heart could empathize. It was my first Nanowrimo book. I wrote the first draft in the month. I was so happy. I also had no idea how awful of a writer that made me.

I fixed it numerous times. I sold it to my publisher and they had a major storyline change for me as well. It was a lot of work, but it was a work of love.

A lot of the editing for the publishing house was done as I was planning that wedding last year. My mind was on a million things, but despite the pressures, I realized I can succeed. It’s what I love about the insanity of writing that much in a month. Victory tastes sweet at the end of the road. It’s a controllable goal that can be met. I’ve done it. Anyone with desire and commitment can too.

So if someone is out to conquer Nanowrimo, you can. I have. And if you live in Miami, perhaps I’ll see you at one of the events.

About The Author

Victoria Pinder grew up in Irish Catholic Boston then moved to Miami. Eventually, found that writing is her passion.

She always wrote stories to entertain herself. Her parents are practical minded people demanding a job, but when she sat down to see what she enjoyed doing, writing became obvious.

The Zoastra Affair, Chaperoning Paris, Borrowing the Doctor, and Electing Love, Mything the Throne and Favorite Coffee, Favorite Crush will be published in 2014.

Now she is represented by Dawn Dowdle of Blue Ridge Literary Agency. Also she’s the Vice President for the Florida Romance Writers. Her website is www.victoriapinder.com.