Preparing Artwork for Newsletters (Or Blogs)

How do you put together an award-winning newsletter?  Well, you could use Word and just write a lot, but that would be kind of boring.  What sets one newsletter apart from another is the use of artwork.  There are a lot of different programs out there that enable you to edit artwork.  I like IrfanView.  It’s free, and I find it easier than the Microsoft or Adobe programs.  Microsoft wants to store everything in the Cloud and I don’t necessarily want to store other people’s book covers in my Picasa account.  As for Adobe, I seem to have a mind-block when it comes to that program.  Don’t know why.

So, when I receive a photo, I save it to a folder I keep for my newsletter artwork.  If the author doesn’t send artwork, I go to her/his publisher’s website or to Amazon and copy it from there.  If I get it from Amazon, I’ll need to crop the Amazon info from the artwork.  To do that, I open the file in IrfanView.  I then click on the magnifying glass icon with the + sign until the image is large enough to work with.  Place the cursor at your favorite corner of the book, and outline the book.  Then go to edit and scroll down to “Crop selection,” and click.  If you’ve done it right, you should have just the artwork without the Amazon logo.

I like to keep all of my artwork at a uniform size.  I think 1.5 inches wide works best.  Book covers are usually about 1.5” wide by about 2.25” long.  Author photos tend to be more square.  And I think 150 dots per inch works fairly well.  So, go to Image, which is the drop-down menu right next to Edit.  Click on Resize/Resample.  You’ll see the boxes where you can set the sizes for width and height.  Make sure you click on inches or pixels—whichever you’re most comfortable with.  I usually make sure the “Preserve Aspect Ratio” and “Apply Sharpen After Resample” boxes are also checked.  Finally, I set the DPI (Dots per Inch) box at 150 or 300, depending on how dense you want your artwork to be, and how large you want your file to be.  The MFRW Newsletter is up to almost eight pages and will soon be over a hundred, so 150 DPI are plenty for us.

Save your artwork in its folder, and you’re good to go!

Now I’d like to introduce you to Emerald.  When our staff splits and we have an editorial section and an Advertising Section, Em will head the editorial side.

 

Emerald is an erotic fiction author and general advocate for human sexuality as informed by her deep appreciation of the beauty, value, and intrinsic nature of sexuality and its holistic relation to life. Her work has been featured in anthologies published by Cleis Press, Mischief, and Logical-Lust, and she serves as an assistant newsletter editor and Facebook group moderator for Marketing for Romance Writers (MFRW). Read more about her at her website, The Green Light District.

Blog http://thegreenlightdistrict.org/wordpress

Twitter http://twitter.com/Emerald_theGLD

Facebook Page https://facebook.com/EmeraldAuthor

Goodreads http://goodreads.com/author/show/652859.Emerald

Amazon Author Page http://amazon.com/author/emerald

Writing Tip: Prioritizing a Task #MFRWauthor #amwriting @kayelleallen

How to Prioritize a Task 

Writers deal with shifting priorities all the time. If we have children, we put their needs before just about anything else. A spouse often comes before our needs. We face deadlines with books, with blog posts, with friends' expectations... you name it. There are always things tugging at us. Asking us to decide which is more important.

How do we decide? By putting them into a chart like the one shown here. There are four quadrants: Important, Not Important, Urgent, Not Urgent.

Important implies something that must be done, but perhaps not this moment. Urgent means it's something that must be done now. Not important means it can wait until a better time. Perhaps nothing bad will happen if we don't do it at all, or at least the consequence is something we can live with. Not urgent means it should be done, but can be put off.

What's the difference? An urgent task has a looming deadline or one that has passed. It can have a significant impact on your life. Important tasks don't have a deadline, but they have an impact anyway. Urgency is associated with time and impact. Importance is associated more with impact.

So how do you decide what to do first? Consider whether the task at hand has a deadline. Must it be done right now? Paying the light bill by a certain date to keep the lights on is an urgent task. Changing a burned out light bulb might be important if it means you can't see to pay the light bill.

Think of the Urgent and Important tasks as putting out fires. They are extremely important. Things could get worse if they are not handled now.

Important but Not Urgent tasks are things we do to be proactive. We can do them at a pace that allows us to spend "quality time" on them, without rushing. But they must be done.

Urgent but Not Important tasks are things we have to do right now (answering the phone) but that you might be able to shuffle a bit.

Not Urgent and Not Important tasks are things we do that don't add to our goals, such as shopping, playing a game, even some driving. These are more "time wasters" than productive items.

Tarthian Empire
Companion

Plug a few tasks into this chart and see how they fall. If they are not urgent and not important, they can wait. The urgent and important can not. Determine where your tasks fall in this chart and you will be well on your way to prioritizing your next task.

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Kayelle Allen is the founder of Marketing for Romance Writers. She is a multi-published, award-winning author, and the owner of The Author's Secret, an author support company. Her unstoppable heroes and heroines include contemporary characters, futuristic immortals, covert agents, and warriors who purr.

Homeworld http://kayelleallen.com

Unstoppable Heroes Blog http://kayelleallen.com/blog

Twitter http://twitter.com/kayelleallen

Facebook http://facebook.com/kayelleallen.author

The Author's Secret https://theauthorssecret.com

The Business of Writing for #MFRWauthors #amwriting

I’ve said several times that when it comes to marketing I feel like a toddler trying to teach a baby how to walk. That was why I joined MFRW, I wanted to learn how to market myself better. Oh I know the basics. I have a facebook page, a twitter account, a pinterest account, a blog my and website. I try to promote myself when I have a new release by visiting blogs and doing chats. I try to get reviews on my books. But I don’t know it all.

My forte is writing. I’ve been at it for years. I was a president for two of RWA’s chapters, the newsletter editor for the same two chapters plus I was the editor for the WRW’s magazine (it was a short lived magazine but it was beautiful). I’ve done programs and workshops on writing. I worked with critique groups. Now, I’m a senior editor for a small press. I still don’t know everything but as an editor I have seen things that let me know some writers could use a little help.

So that is what I’m going to post for the MFRW. Writing tips, editing tips, and formatting tips. Here’s one of my favorites...

** TODAY'S TIP **

I was attending a panel on editing and a new writer asked, “How many times should I edit my book?”
One of the authors on the panel paused for just a moment and then said, “Until you’re so sick of it you want to throw it against the wall.”

There is no set in stone amount of times. It depends on your manuscript. Do you feel it shines like a diamond? As you read through are there still parts that snag at you? Make you wonder if there is more you need to add? Only you can be the judge of that.

Let's Talk About It.

How would you have answered that new writer's question? How many times should you edit a book?

Barb :)

Barb will be posting a monthly blog feature "The Business of Writing".

Hey #MFRWauthors! BLOG TITLES That Drive Traffic!

Explore more infographics like this one on the web’s largest information design community – Visually.

MFRW Monthly Quote - July 2014 #MFRWauthor

"An artist must have downtime, time to do nothing. Defending our right to such time takes courage, conviction, and resiliency. Such time, space, and quiet will strike our family as a withdrawal from them. It is…. An artist requires the upkeep of creative solitude. An artist requires the time of healing alone. Without this period of recharging, our artist becomes depleted."
-Juila Cameron



Emerald
Emerald is an erotic fiction author whose short stories have been featured in anthologies published by Cleis Press, Mischief, and Logical-Lust. She serves as an assistant newsletter editor and Facebook group moderator for Marketing for Romance Writers (MFRW), and she selects and posts the monthly inspirational quote on the MFRW Marketing Blog. Find out more about her at her website, The Green Light District.