#MFRWorg Newbie's World: Why Authors Need Facebook @AuthorErinMoore

Facebook: Why we need it, even if it drives us crazy.

Facebook. It’s awesome for our personal lives, letting us share pictures with others, keep up with our schools and communities, find people with common interests, stalk our ex-boyfriends…oh, wait.

But as an author, it can sometimes be a little daunting and confusing. For starters, what type of page should we choose? And then, once we have it, how do we go about liking other pages – some pages wants us to switch back to our “personal” page before we can like them, and I am not entirely sure I want everyone to know when I’ve liked something like “Sex With Romance.”  And once we’ve figured that out, how do we get those cool little tabbies for our blogs and other stuff on there?

And yet, it’s worth it to figure it out. Most of our readers are on Facebook, and Facebook also brings in new readers; a lot of inbound traffic to Amazon and other ebook sites comes directly from Facebook. So we need to be on there, and we need to be on there in a professional manner.

As some of you already know, I’m a big fan of “do as I say, not as I do” on this blog. So some of the advice below will be recommendations from knowledgeable sources that I may or may not have already implemented myself (just in case anyone is checking my Facebook page –which, if you do, make sure to like it).

Ahem. Now, first things first: What type of page should you have?  Well, really, as an author, there is really only one for your author self.  I will put gold stars there in case you are in doubt.  And you will need to start from your personal profile in order to do this – don’t create a whole new page (with a separate email address) from the initial FB log-in page.  Main reason: you can’t usually like another page as your author page, otherwise. 

Types of pages:

Local Business or Place

Company, Organization, or Institution

Brand or Product

Artist, Band, or Public Figure

Entertainment

Cause or Community

Adding a page for individual books:

If you are already sort of big time, you may want to consider adding pages for each of your books. The downside to this is that you may split your audience – people may miss updates if you post to the book, or miss them if you post only to your author page. However, if the book does blow up (in a good way), someone may make that page for you, and you don’t necessarily want to cede that control.  Food for thought.

Now, onto the fun (read: complicated) stuff.

Yes, you can like other authors’ pages. You may have to go to their page and then click on the down-arrow near the like button. Then there should be a line that says “like as my page.” That’s it! But it seems that most authors have gotten with the program – if it’s set up as an author page, then you should be able to like it with the “like” button. 

Help with Facebook Tabbies (aka apps, aka sort of a pain);

So, most of us would like our blogs to be linked to Facebook. The best way is to use an app – you know, those cute little buttons. There are a few different apps to use for blogs: RSS Graffiti, Networked Blogs (though this will now direct you to their spin-off, Symphony), and Social RSS. 

They all work essentially the same way. They are going to ask you for a lot of permissions from Facebook (you can’t escape The Man), and then import your blog (or blogs) to the pages you direct. I used Symphony and found it pretty self-explanatory. And then I got this awesome new tab called “blog” on my page.  It will also post updates to my FB newsfeed any time I post on my blog.  

What else do you need as an app? You can also load in Goodreads, Pinterest, or Youtube videos – entirely up to you.  Goodreads is an easy one – you can do it from Goodreads, and then it magically loads the app onto FB.

For Pinterest, it’s a a little bit trickier. If you use the link here, then only follow steps through #7 – looks like Facebook has had a few changes since 2012 (ya’ think?) and it loads up a little “Pinterest” link fairly nicely with only the first seven.

YouTube: There is either Woobox (which I used for my Pinterest tab, very helpful) or YoutubeApp. Again, make sure to accept all permissions and then edit later.

All in all, Facebook for businesses is not necessarily a walk in the park, but with a little bit of help, it can (and should) be done. Happy Facebooking! Let me know what you think – what do you see on others’ pages and wish you had on yours? What has worked well for you?

-Erin

Just in case you want more to read:

http://smartbitchestrashybooks.com/blog/so-facebook

http://socialmediatoday.com/tara-urso/2281751/your-facebook-pages-organic-reach-about-plummet

https://blog.kissmetrics.com/new-facebook-pages/

http://weblogs.about.com/od/socialnetworking/ht/AddBlogFacebook.htm

New Format for MFRW Newsletter

Big changes are coming to the Newsletter in July. They're laid out clearly in the June issue, but here is a brief summary along with the new submissions form and a mock-up of the new format so you can see how the new featured author pages, book pages and advertising pages will look. Here is the link to the files:

https://groups.yahoo.com/neo/groups/MarketingForRomanceWriters/files/MFRW-Newsletter-Forms/

Sorry I couldn't do this as a Bitly link, but for some reason it wouldn't open in a third tab.

Also, with all the new work we'll be doing, we need to expand our staff. My current assistant editors will format the book pages and I will handle the Featured Author, advertising, and final layout, but now I need at least three more proofers, possibly more since the newsletter will likely be more than 100 pages. If you'd like to become a member of the newsletter staff, please contact me at:

mfrwstaff-owner@yahoogroups.com

I think that's about it. Be sure to read the June Newsletter and check out the mock-up and ad-rate breakdown in the files. Grab the new submissions form if you had a book come out in May, June or if you have one coming out in July and your publisher has a "Coming Soon" page with pre-order links to your books. If you have no buy-links, you may want to wait until August to submit your July releases. Each book runs for three months.

Moderating the MFRW Facebook Group: Technical Functionalities #MFRWorg #MFRWauthor

I’m going to get a little technical today and discuss a few of the functions and features of groups on Facebook and how both members and moderators may use them or how they may affect how groups operate. I’ve mentioned in this series how much the MFRW Facebook group has grown over the last year (to sum up: when I started moderating last May, we had several hundred members. We reached 1,000 sometime that summer, and our current count is at 3,658). To be clear, I myself don’t personally do anything that influences this growth. I, as I have described in my other posts, receive and moderate the join requests, but I have no control over how many people ask to join.

A big contributor to that, I suspect, is the addition last year of Facebook’s “Suggested Groups” feature. If you’re on Facebook, you may have noticed the appearance of this list along the right side your profile. I noticed a significant upsurge in join requests when this happened, and I have no doubt this feature has resulted in far more members' learning of MFRW and joining the group than would have otherwise. I have a feeling it also, however, means people request to join without even looking at the group or having much of an idea what it’s for (which, in MFRW’s case, affirms the importance of member screening). If you’re a moderator, you may just want to be aware that people may be clicking on a suggested group without ever having visited the group’s actual page.

As far as I’ve determined, there isn’t a way to control or influence how much or where one’s group shows up in the “Suggested Groups” list. There is, however, a functionality called “Tags” that moderators can utilize. If you moderate a group, there is a link on the right side of the group page just below the “About” section that says, “Set Tags.”

Tags do not get to be whatever you want them to be. Rather, only words/phrases that Facebook provides via auto-fill may be selected. For example, I wanted to tag the MFRW group “Author Resources,” but Facebook didn’t have a category option for that, so it simply erased the tag when I saved it. I thus settled on the less specific categories of “Writing,” “Marketing,” and “Books.” This will at least give someone who glances at them an idea about the group’s focus. As far as how tags might affect a group’s popularity, we’re new enough to using this feature that I haven’t had a chance to observe any potential outcomes yet. I’ll report back if I see anything notable. ;)

Search functions are another area both members and moderators may find helpful at times. If you’re a group member, you can pull up a list of your activity (including posts and comments—“Likes” are not included in the search results) on a particular group by clicking on the magnifying glass icon all the way to the bottom right of the group page’s header (it’s just to the right of the “Notifications”/“Create Group”/settings buttons and icons) and entering your profile name. All the things you’ve posted, as well as posts on which you’ve commented or in which you’ve been tagged, will be brought up for display. This feature may seem useful if, like myself, you’ve been known to forget from time to time whether you’ve already posted something on the group page (lol). You can also do similar searches for other members’ activity.

If you want to simply see whether someone is a member of a group (who may or may not have performed activity in the group, making the above search method not helpful), you can do that by going to the “Members” tab along the horizontal menu bar beneath a group’s header photo. With this function, you can sort the members by name (alphabetically by first name/word of profile name) or by join date. As a moderator, I like the sort-by-join-date feature because it allows me to keep track of how many members have joined within a certain time period (though this is not exact in that the labels don’t have actual dates but rather indicate that someone was added “a month ago,” 8 months ago,” “2 weeks ago,” etc. When I want to keep track month by month, I make a note of the last name I approved on the last day of a month and then use that as the cutoff when I check the list the next month). For example, since my last post here about moderating this group, about 325 members have joined.

If you’re a group moderator, this search function also gives you the option of viewing your list of blocked members. Mine isn’t very long, but I have blocked a few profiles I determined to be spam, etc. On this list, there is a link associated with each profile that says “Remove Ban” if you change your mind about blocking someone or allowing someone to join.

And thus ends this tour of Facebook group technical characteristics. ;) Thanks for reading, and see you next month!


Emerald
Emerald is an erotic fiction author whose short stories have been featured in anthologies published by Cleis Press, Mischief, and Logical-Lust. She serves as an assistant newsletter editor and Facebook group moderator for Marketing for Romance Writers (MFRW), and she selects and posts the monthly inspirational quote on the MFRW Marketing Blog. Find out more about her at her website, The Green Light District.