MFRW Summer Camp on BlogTalk Radio

MFRW Promotions Director Karen Cote' shared the Marketing for Romance Writers Summer Camp program on "The Best People We Know" radio program. Deb Scott's show is inspirational and features people who write and market their work. You can enjoy the show in its entirety by clicking below. I was invited to take part as well. I hope you'll give this a listen.

Drop by the site and see other programs Deb has to offer.

Listen to internet radio with Best People We Know on Blog Talk Radio

Focus: An Important Element of Storytelling

Books by Julie Eberhart Painter.

Focus: An Important Element of Storytelling

By Julie Eberhart Painter

Of all the skills I've learned in this last quarter of century’s worth of concentrated writing, it's that three elements are key to a successful piece of writing: point of view, story and focus.

POV is a learned skill. There are many articles around to guide writers through that tunnel. And story tells itself providing we stay true to it and the POV characters living it. The easiest way to accomplish this is to put the POV camera on the shoulder of the character with the most to lose and let that character see and react to the story unfolding.

A Slippery Issue...

Focus is a slippery issue, easily lost when we are distracted by a cute joke or a sidebar kind of addendum. The “let's include this,” mindset will not get a story past the first editor. I find flash fiction, a good place to put those distracting asides.

But truly focusing, “Now there’s the rub.” With focus the writer must stay on point. Characters must speak as themselves, act in their own style and have a clear voice—so clear that very few dialogue tags are needed. The characters must dress and look like the person the writer is portraying. (No tart clothes on a nun.)

Some bit players will not be thoroughly described. The days of a person entering the room, followed by a full bio and inventory of their appearance are gone. Minimalism is in. Get to the point. Elmore Leonard says he leaves out the parts people skip over. That might be extreme, but it's a good measuring stick to apply when you get verbiage in your wordage.

When choosing a way to tell any story, it must come from the most visceral place, the heart of the character. 

Characters...

Focus on how this character is acting and what part of the back story must be included. For instance might he have just gotten out of jail? Is she not wearing a wedding ring but obviously expecting? There might be a physical disability that can only be caused by the back story itself.

How we chose to tell the story means everything. Over all, whose story is it? That will determine the point of view and focus; and what method are you going to use to bring this story from your inner being to haunt your readers.

If all else fails, keep your focus by taking that distracting little gem you're just dying to use and make it the focus of a short-short or flash fiction story.

Application...

Applying the disciplined pen to the focus of your piece will get your readers laughing in the right places and crying as you might have when you first wrote the scene. Weed out the extraneous details cluttering the point of the story. And, never forget writer Tim O’Brien, author of The Things They Carried saying, “When you come to the end stop!”

Julie Eberhart Painter is the Champagne Books author of Mortal Coil, Tangled Web, and CTRR award-winning Kill Fee, also recipient of Champagne’s Best Book for 2011 Award. Web site at www.books-jepainter.com Check out http://bewilderingstories.com to read Julie's latest flash fiction stories and articles and stories in Cocktails, Fiction and Gossip Magazine, an online slick.

Good Author Signatures for Yahoo Groups

Sign Here, Please.

Which of the following is the point of a signature?

1. To identify you
2. To reinforce your brand
3. To create interest in your work
4. Drive traffic to your site
5. Sell your books
6. All of the above

If you answered 6 - you're right, but identification - item #1 - is the key to accomplishing the rest. Your name is vital. Your author name. If you write as Mary Jo Smithe, sign as Mary Jo Smithe. You are your author name when you are on Yahoo groups. If you don't use a pen name, then it doesn't matter. Or does it? If you use a non-writing-oriented email to post messages, it might be costing you readers. For example, if you sign your posts with only "Mary" but your email address says "BobbysMom2012" - how is anyone supposed to find that wonderful book you just told them about? If they hop over to Amazon and search for Mary BobbysMom2012 -- are you going to show up? Sign with your author name - Mary Jo Smithe.

Do you need a signature for every email? That depends. Are you posting as an author? Do you hope this post will accomplish the items listed above? Then you must post as a professional. Sign your emails. It is not hubris to identify yourself. You are there to accomplish a purpose.

What belongs in your signature?

At a minimum, your name and website. If you have a brand or tag for your writing, don't be afraid to use it. I sign everything with my name, my tag (unstoppable heroes, uncompromising love, unforgettable passion), and a link to whatever website(s) pertain to the message.

What does "pertain to the message" mean? If I'm replying to a question about blogging, I use my blog url. If it's about Twitter, I use that one. In most cases, I include my website's home page, my Twitter account, and my company's site, The Author's Secret. I have a signature page on hand with all the pertient links available, which makes it easy to click/drag the info into my message as needed.

What shouldn't you include? 

It depends on where you're posting. On some Yahoo groups, be aware images might not translate well. A group that disallows embedded images might turn your embedded cover into 3-4 inches of white space.

Multiple colors in your signature can be hard to read. Some people are color blind and cannot differentiate various shades. To them, your list of books might go from looking like this:

Book 1 Book 2 Book 3 Book 4 

to words run together like this:

Book 1 Book 2 Book 3 Book 4

Likewise, using embedded links and substituting the site name can give you more room, but if you write your signature as:

Twitter Facebook 

readers who receive their messages as text see: 

Twitter Facebook

How long is long enough? 

If you are posting to a Yahoo group, you are limited to what the group allows. Read the rules. If you post regularly to a group that permits only three lines, create one you use for that group. In general - you are safe with three lines that are short enough not to wrap around and start accidentally making a fourth line. I use the one below for most situations.

Kayelle Allen
Unstoppable heroes, Uncompromising love, Unforgettable passion
http://kayelleallen.com  ~  http://twitter.com/kayelleallen  ~  http://theauthorssecret.com

If I'm promoting a new book, and I'm on a group that allows longer signatures, I've found one like this is effective:

Kayelle Allen
Unstoppable heroes, Uncompromising love, Unforgettable passion
Surrender Love  |  Not rebound, payback, loneliness, or great sex, and far beyond love. This is surrender.
Loose Id: http://www.loose-id.com/Surrender-Love.aspx  |  Kindle: http://is.gd/surrenderlove_amz

It's better to err on the side of caution. If you are banned or placed on moderation for violating rules, you can't accomplish your goal.

How long is too long?

How many times have you seen signatures that seem to go on forever? They include lists of every book the author has written, where it's been reviewed, the various places you can buy it, mini-images of the book, a banner... 

Simple is better. Follow the rules of the group where you're posting.

Signature, please...

Okay, so what's the best signature?

Your author name
Your brand, book name, or book tag
Your website, Your blog, Your Twitter/Facebook

Less is more. You want to identify yourself, reinforce your brand, create interest in your work, drive traffic to your site, and sell your books. To do this, be professional. Using a signature that underscores this message will help you accomplish that.

What other questions do you have regarding signatures for a Yahoo group?

Kayelle Allen is the founder of Marketing for Romance Writers, a Yahoo group focused on learning marketing and publicity. 

Group site: http://groups.yahoo.com/group/MarketingForRomanceWriters/
Facebook https://www.facebook.com/groups/mfrwauthors/
Newsletter http://www.issuu.com/MFRW