There are benefits to being a guest on another blog. The exposure you gain magnifies because you are able to reach out to more readers. Since most bloggers have guest spots, its not too difficult to find blogs you fit with. Writing a guest post puts you in front of a whole new audience and can increase your own blog's following. Blog readers that haven't yet heard of you now get their first impression and may then follow you... and maybe even buy your books!
When guest blogging, it's important to do more than simply promotion. Here are some GENERAL GUIDELINES to follow:
Be Relevant to the Host Blog. Know before you sign on that your genre is a fit for this blog's followers. You don't want to post erotic romance on a sweet romance blog. You also likely won't want to post paranormal on a contemporary blog.
Be Polite. Follow all the guidelines the Host Blog provides. They are hosting you so its the least you can do. Most will tell you when they need your post and how they want it provided.
Be Aware. Know what the format of your host blog is. You will want to submit the correct things the host blog regularly includes. For example, know if they include a book cover or a banner. Can you include an excerpt? What length?
Be Knowledgeable. It's about more than self-promotion. We all need to promote our books but most blogs are looking for more content in a blog post. Unless agreed upon otherwise, your post should have a topic for discussion. Write about something you have knowledge on - maybe a topic that fits with your latest book.
Be Connected. Include links back to your own website or blog when relevant to your post. Back links will connect your blog to the host blog and benefit both. Use these links to reference prior posts on similar subjects.
Be Loud. Follow up on you guest post by promoting it on your own social media outlets. Visit the host blog on the day of your post to respond to comments and interact with followers. One idea I use sometimes when guest blogging is to write a brief post on my own blog that drives traffic to my guest post. This sends my followers to a new blog they might enjoy.
Paloma Beck is a Romance Author living a life of contradiction... she's a happily married carpooling mom writing sexy romance. It's almost naughty! Paloma writes full-time and has three series in the works with others on the fringes. Her books span both the contemporary and paranormal romance genres.
Paloma serves as MFRW's Blog Director.