Friday, October 24, 2014

#MFRWorg Newbie World: Is Your Blog Gaining You New Readers?

Is your blog gaining new followers?
(How to Transform All of Your Blogs Into Evergreen Content)

It’s a question most of us avoid asking ourselves. We know we’re “supposed” to blog, and so we dutifully crank one out at regular intervals. Sometimes, the blog is about something trivial, like our cats. Or it’s a clear promotional piece for another author or for ourselves.

Don’t quote me as saying that either of those things are unimportant. But will they get you new readers? Probably not.  So what does work?

Evergreen Content!

Let’s talk about something that marketers call evergreen content. I first learned about it from Jeni Elliott (aka The Blog Maven). Evergreen content is that content that people come back to again and again – those posts with engaging titles and easy quotes that we love to forward, comment on, and share.

The main question is: Will people still read this and think it’s interesting a year from now?

Now, I know for sure that most of my blog posts are not that kind of content. Are yours? Are they the type of things that your readers are searching for, year after year? For instance, let’s say that you write paranormal romances (ahem). You could do a post on your top ten paranormal romances, ever. Or try a post on a popular but timeless book, TV series, etc., and what you think about it. Like “How Anne Rice Transformed Paranormal”. (And be nice! We all know karma’s moniker.)

What we don’t want to do, though, is just continue to post because we feel that we have to. If it’s not something great, then don’t post it. Don’t we all tend to filter out or delete posts and emails that we feel have no relevance in our lives? Our readers are doing the same thing, so make your post amazing.  Or at least great.

Make use of keywords.
Even though Google has tamped down on allowing us to find the best keywords, you probably already know what these are for you. For instance, I should have paranormal and romance in my content somewhere, because that’s what my readers are searching for.  And try these  other ways to search for trending keywords.

Know your Reader.
Of course, all of this only helps if we know first who our ideal reader is. Who is that one reader out there that you think of when you sit down to write your blog – that one reader that retweets, shares, and comments on your posts? What does that reader most want from you? Is it recommendations for new books, insight into your writing process, or just general personal information? Thinking of what that person wants will help to shape your writing.

A reader survey is also a great way to get to know your readers. If you already have a newsletter (and if you don’t, start now!), then you can include a very short questionnaire on the reader’s wishes. A give-way helps here to get responses. Try to see if there is something that the reader gains from reading your books and blogs – what sort of emotional transformation do they get from reading what you write?

What are your tricks for bringing more readers to your blogs? Do you feel as if you are hitting your target audience, or just struggling to find stuff to write about?

Posted by Author Erin Moore
Erin writes sensuous paranormal romances set in exotic locales. Her latest book is a sexy minotaur shifter story set in Crete.  A regular blogger for Marketing for Romance Writers as well as Heroes and Heartbreakers, Erin is sadly neglectful of her own blog. She lives in Atlanta with her two little paranormal beings and one unruly husband.

Erin also now offers editing services, including help with bios and queries, on her website.  She's giving away a critique of a first chapter with a subscription to her newsletter!

Wednesday, October 22, 2014

#MFRWauthor shares her #NaNoWriMo Experience @RitaBayAuthor

I’ll keep this short because I’m already gearing up for NaNoWriMo—National Novel Writing Month. Every year in November, hundreds of thousands of writers—more than 645,000 in 2013—unite to write. Starting at midnight on November 1st, participants write feverishly until midnight on December 1st to churn out those fifty thousand words in thirty days.

I can’t recommend NaNo enough as a writing tool to get started and keep going. There’s a built-in support system of staff, famous guest author cheerleaders, and writer friends you’ve signed up with or found online. For writers near one of the participating communities, there are kick-off parties and write-ins throughout the month. Cost? Nothing, unless the writer makes a tax-deductible donation to NaNo. (I always donate because I don’t expect something for nothing AND I get a cute little crown on my author page.)

Participants create their own author pages with bios, buddies, blurbs, and word-count tracking. I also record my word count in an Excel spreadsheet to track how many words I have left to write for the day and how far ahead (or behind) I am for my November goal. My NaNoWriMo spreadsheet for 2014 version is available from my website ( on the Freebie page under Author Freebies.

I’ve participated in NaNo since 2009, though as Rita Bay since 2012 when I was first published and
switched to my pen name. As a compulsive edit-as-I-write author, fifty thousand words is a difficult challenge but doable.

In October I schedule my November webpage blogs, write and submit my guest posts, and put my house in order, including a bit of cook and freeze.

Although I’ve only met the 50,000 word goal twice, I’ve ended the month with a published book every year. My NaNo pubbed books include:
  • His Desire (NaNoWriMo, 2009), a Regency Historical from Siren BookStrand (2012)
  • Into the Lyon's Den (2010), a Shapeshifter Romance, Champagne Books (2012)
  • Finding Eve (2011), the sequel to Into the Lyons' Den, Champagne (2013)
  • Search & Rescue (2012), a Contemporary Military Romance, Secret Cravings (2013)
  • Duchess in Waiting (2013), a Regency Historical, Siren Publishing (2014)
Since I plan to complete two historical novellas this year, my goal is about 60,000 words. If you’re considering signing up for NaNo this year, check out this link: If you join, I’d love some more buddies at Rita Bay.

Rita’s Bio
Rita Bay happily writes sizzling contemporary stories (Secret Cravings & Liquid Silver Books), historical romance sagas (Siren & BookStrand), shapeshifter and vampire tales, and humorous mythology-based erotic romps (Champagne Book Group). Her stories are set near her home in Atlanta, along the Gulf Coast, and in picturesque locales across Europe. Her webpage/blog ( offers more info about Rita and her stories, as well as risqué, macabre, and extraordinary posts about the history and culture of Western Europe and the United States.


Saturday, October 18, 2014

MFRW Monthly Quote - October 2014 #MFRWauthor

"The secret of the creative life is often to feel at ease with your own embarrassment. We are paid to take risks, to look silly. Some people like racing car drivers are paid to take risks in a more concrete way. We are paid to take risks in an emotional way."        
-Paul Schraeder

Emerald is an erotic fiction author whose short stories have been featured in anthologies published by Cleis Press, Mischief, and Logical-Lust. She serves as an assistant newsletter editor and Facebook group moderator for Marketing for Romance Writers (MFRW), and she selects and posts the monthly inspirational quote on the MFRW Marketing Blog. Her first solo books, If... Then: a collection of erotic romance stories and Safe: a collection of erotic stories, are out now from 1001 Nights Press. Find her online at her website, The Green Light District.


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