Authors and Social Media: It's Like Furniture @KayelleAllen #MFRWauthor #Authors

If you decided to open a store selling furniture, you would want windows on the store so people could see inside, right? You'd want a phone so they could call and ask about products, delivery, and so on. You'd want a sign posted so people would know when you have something new to sell. Having an online presence with social media is like all those things combined into one -- but for authors. Our furniture is books.

Authors need:

1. website
2. newsletter
3. social media (Facebook, Twitter, Pinterest)

Why have a website?

Because it will be yours and no one can take it away from you. It is your home on the net. It's where anyone anytime can find out about you, your characters, and your books.

Why a newsletter?

Because again, this is yours. It's like real estate. You could send everyone to amazon to buy, and perhaps they will. But when you release the next book, wouldn't it be nice if you could just contact the buyers of book 1 and say, hey -- here's the sequel? With a newsletter, you can. It's the #1 thing you should have after a website. The purpose of your website is to get people to sign up for your newsletter, and to learn about your books.

Why social media?

Facebook is where adult women gather. They are usually our audience. But don't pass up Twitter. It's the #2 source for book sales, behind Facebook and ahead of Pinterest. It's EASY. You can only write a sentence or two at a time, so it's not time consuming. Pinterest is HUGE for sales. Make boards where you share pictures from online of things that inspire you, places you'd love characters to go in a story, material from sites where you gathered research, books you love, fancy quotes, funny animals, anything that catches your fancy.
On all these, get an account with your author name. Don't get cutesy with "mom2aboy" or "justawriter" or anything like that. Use your author name, because when someone wants to mention you, they would write your name and expect that would work. So you don't want something weird. Your author name IS your brand. It should be on everything.
Then start following other writers, and follow the people they follow. On Twitter, you'll see things set up where someone has to fill in a code to follow. Don't do that. You are a public figure as an author. You need to be found by fans. So make your account public and use an avatar for your brand or your book. Fill in the bio about yourself with something that says writer or author.
Don't follow people who offer for you to buy followers (in fact, block them). They come out of the wordwork, and blocking them alerts Twitter to remove these people. They are annoying spammers, and they are violating the TOS for Twitter, so don't go near them. But be aware, you will see them every week the rest of the time you're on the site. They try, and they get newbies who don't know any better, so if they make a sale before they're axed, they just get a new name and try again. >_< It's part of online life so just deal with them and move on. I wish it wasn't so, but I will not give up a great source for sharing my books and talking to fans because of spammers. Besides, these people are just so obvious. Look for people with a string of numbers behind their names (i.e., jason97349857). You will spot them even without trying. You'll see. They can't seem to help themselves.
But oh my goodness, yes yes yes get Twitter! It's so much fun. It's so easy. It's so great for boosting sales. When people guest on my Romance Lives Forever book blog, I put their Twitter handle in the post title. It gets shared dozens and dozens of times. That boosts sales. Those authors get followers.

What are you waiting for?

Go get Twitter and other social media and move forward. Let's do this.

---

Kayelle Allen writes Sci Fi with misbehaving robots, mythic heroes, role playing immortal gamers, and warriors who purr. She is the author of seven books, three novellas, and multiple short stories. She's also a US Navy veteran and has been married so long she's tenured. She is the founder of Marketing for Romance Writers.
https://kayelleallen.com

Welcome to MFRW - a friend of writers. Follow @MFRW_ORG for updates #MFRWauthor #AmWriting

Welcome to MFRW - Marketing for Romance Writers

MFRW recently celebrated its twelth year. What is it? MFRW is Marketing for Romance Writers, a peer-oriented mentoring group open to the entire literary community. Kayelle Allen founded the group in 2006 and heads the group to this day, guiding its direction and overseeing the numerous volunteer staff members that help it run.
In this group, authors can ask marketing-related questions, request help, advice, and get opinions. Authors can ask for opportunities to join other authors in promotional efforts. They can learn the business aspects of writing.
What's it cost? Nada, zip, zilch, zero -- just join and share.
Marketing for Romance Writers promotes for its members on most social media.

• Get your book cover pinned on one of the MFRW Pinterest boards, and share your tweets on MFRW's monthly Retweet Day. The hashtags #MFRWorg #MFRWauthor and #MFRWhooks help you promote. If you have questions about marketing your books, join us.
• The MFRW motto is "seek, teach, share, learn, succeed." 
• The group began with a dozen friends, and today boasts over 2400 members, and over 7000 members make up our Facebook group. 
• MFRW has a multiple award-winning magazine (Publisher, Rochelle Weber). 
• We have over 400 followers on Goodreads and feature our members books there in the MFRW Book Place group. 
• On Pinterest, we are followed by over 1500 people, have 55 genre related boards, and almost 1000 pins. Want your book cover pinned on our site? Even if you don't have a Pinterest account, you can take advantage of our presence there. 
• Join our Yahoo group today and you'll get information. Services and membership are free.

Follow MFRW

Follow MFRW on Twitter for updates https://twitter.com/MFRW_ORG

MFRW Volunteer Staff

Alice Orr, Barbara Donlon Bradley, Carmen Stefanescu, Emerald, Jessica Cale, Kayelle Allen, Libby McKinmer, Lisa Lowe, Lyncee Shillard, Michelle Davis, Mona Karel, Nicole Morgan, Paloma Beck, Reet Singh, Rochelle Weber, Tina Gayle

MFRW Online

Yahoo group (where you can get help) https://groups.yahoo.com/group/MarketingForRomanceWriters/
Twitter https://twitter.com/MFRW_ORG
Kayelle Allen on Twitter https://twitter.com/kayelleallen
 Facebook group https://www.facebook.com/groups/mfrwauthors/
Goodreads https://www.goodreads.com/group/show/161092-the-mfrw-book-place
Pinterest http://www.pinterest.com/mfrworg/

What is a Hashtag? by Kayelle Allen @KayelleAllen #writerslife #MFRWauthor

Do you know what this abbreviation "etc." means? It's the word et cetera which is Latin for "additional unspecified odds and ends; more of the same." It's intended to reduce the number of characters (or sentences) needed to explain an item.

That abbreviation is a perfect example of not wasting time. We don't write an entire list, or even the entire word. Although, here's a question: why is the word abbreviation so long? Hmmm. Another post for a different day.

Since 2012, I host over 350 authors a year on my Romance Lives Forever blog, and I've seen trends come and go. One that's endured is adding hashtags to the subject. Why is this valuable? Because when the post is shared on social media, those hashtags will enable people to find it. Here's an analogy that might help you understand.

What is a Hashtag

This symbol: # is called a hashmark. It's also the abbreviation (there's that word again) for number. On Twitter (and most other social media) when you add that symbol in front of a word, it changes the word to a search program.

Let's say you want to look up the word "tweet" on Twitter. In the Twitter search box, you type #tweet. The URL that pops up is this:

https://twitter.com/search?q=%23tweet&src=typd and all the tweets with that hashtag are listed.

Why Do I Need Hashtags

I'm a busy person. I know you are too. Imagine if you needed to pick up something at the grocery store, so you run in, grab a cart, and head for the produce department. When you get there, you discover a case for milk next to the lettuce. Not the milk you buy, unfortunately. Then next to the milk is a shelf with bread, but the brand you prefer isn't there either. Then comes oatmeal. The quick cooking type--but your kids like the instant version.

At this point, you stop, look around, and realize the entire store has been completely rearranged. There is no rhyme or reason to its layout. It's just whatever the store received that day in the back went out onto the sales area. No more aisles with bread, or aisles with canned veggies, or aisles with cereal. You have to walk up and down every aisle hoping to find what you need. How fast would you push that cart back to the exit and go elsewhere? Yeah. Me too.

Twitter is a store for information, news and opinions. It puts out whatever comes in as the info arrives. There is no order. You get what you get. If you want to find something on Twitter, you either look for a person who interests you, or a hashtag that does.

Hashtags are to Twitter what aisles are to a store. They are the "departments" where you can find what you need and what you're looking for. I recommend having 1-2 hashtags in the title of a blog post, near the end of the subject. Use 1-2 in a tweet also. Generally, using over 3 hashtags is considered "spammy."

You could just scroll on Twitter and read, but what if you went there to find out if others are watching the same TV show you are? What is the show's hashtag? Enter that in the search box and pow! There are all the show's tweets. How cool to discover the cast is live tweeting! You can actually interact with fans, actors, and writers. Without a hashtag, you'd be lucky to stumble across even one tweet.

What hashtags are best for writers?

Find out which hashtag is being used most in your genre and use it. There are Twitter bots (legal) that pick up certain hashtags and retweet them to their followers. #SciFi is one of them. Make sure you're using a hashtag that is actually in use already. If no one is searching for it, the hashtag is pointless. My favorite place to discover whether a hashtag is popular is www.ritetag.com It's free. I don't use any hashtags till I've checked them out there.

Generally, use the single version of a word vs. the plural #book is better than #books for example. Check out this RiteTag listing of results for the word #romance:

https://ritetag.com/best-hashtags-for/romance

Other good writer hashtags include #amwriting #amediting #MFRWauthor #writerslife #author -- share yours in the comments.

A word about Triberr

First, let me say it's Tri-berr not Tribb-er. It's has 1 B and 2 Rs. Not Tribber - Triberr. Okay, stepping away from the soapbox...

The site Triberr is a blog amplifier. What that means is when you link your blog to the site, it allows other people to share your post with their social media. Try it for 30 days and you will not want to go back.

On Triberr, hashtags matter. You will gain a hundred-fold more readers with Triberr, so leverage that by using appropriate hashtags. Don't add your own @name to the title. It will be included in every tweet that Triberr sends, even though you can't see it on the site. Look at your mentions on Twitter and you will.

Should I use my name as a hashtag?

Is it better to write #KayelleAllen or @kayelleallen in a tweet? (fyi - the @kayelleallen is also called your at-name and is written as @name). These are referred to as mentions. (Mary mentioned you on Twitter means that Mary sent out a tweet that had your @name in it)

I don't recommend using your name as a hashtag. Why not? You will get far more mileage from the @name because when anyone clicks that, it pops up a link so they can follow you. If they click it again, it takes them to your profile page. A hashtag with your name is only going to open a search for the name. It will not necessarily show your profile, which means it's less likely to get you followers.

When you tweet, don't add your own @name either. Obviously, if the tweet is from you, then the person can click your name since you are the sender. If your publicity person is talking about you, then yes, they should use your @name.

Hashtag Research

Here are three good links to check out for hashtag dos and don'ts:

https://blog.hootsuite.com/how-to-use-hashtags/

https://www.tintup.com/blog/7-examples-of-successful-hashtag-campaigns/

http://www.adweek.com/digital/ethan-martin-bukwild-guest-post-hashtags/

Now that you know what a hashtag is and how it works, what are you going to do with them? Do you have questions? Please share in the comments.

---
Kayelle Allen writes Sci Fi with misbehaving robots, mythic heroes, role playing immortal gamers, and warriors who purr. She's a US Navy veteran who's been married so long she's tenured. https://kayelleallen.com  Join the Romance Lives Forever Reader Group Download four free books and get news about books coming soon. You can unsubscribe at any time.

Fandom on Twitter #UsingTwitter @kayelleallen #MFRWauthor

Everyone is a fan of something, and you can probably find it on Twitter.

If you like to read about a specific thing, use a hashtag (#) to search for it. For example, #crossstitch #Hobbit #scifi #recipes. In Twitter, go to the search bar (upper right) and type one of those. Hit return, or click the magnifying glass in the search bar. Tweets from anyone who used the term you searched for will show up. Try it with almost any word (no spaces) and you will see the possibilities.

Thranduil Fan Art (#thranduil #fanart)

Popular searches for writers:

#amwriting

#amediting

#writing

Popular searches for readers:

#romance

#suspense

#scifi

#comedy

Media Fandoms

But there are other fandoms besides books. Let's talk TV for a minute Do you follow any shows? These are all on Twitter.

Vampire Diaries #TVD https://twitter.com/cwtvd

Once Upon A Time #OnceUponATime https://twitter.com/OnceABC

The Flash #TheFlash https://twitter.com/CW_TheFlash

Supergirl #SuperGirl https://twitter.com/TheCWSupergirl

NCIS #NCIS https://twitter.com/NCIS_CBS

Meeting Fans

Pick a show or movie that fits the genre you write, and begin following it. Retweet and share views. You will meet fans of the genre, and end up with followers. The important thing about this is NEVER to use the hashtag to promote your books. Think of fellow fans as online friends who are just as real as friends you'd meet at a coffeeshop or while out shopping. Talk to them and they will talk back. Don't try to sell them anything. Just be a tweep (friend/peep on Twitter).

Fanart

Use the hashtag #fanart and you'll be amazed at how many talented people there are out there. They love the same TV and movies as you (or the same video games, etc.). These people have like interests, and when you appreciate their art, they are more likely to follow you. Want more? Follow this account. DeviantArt https://twitter.com/DeviantArt (they aren't deviant - it just means alternative).

Why is that important? Because they might end up being your fan. But you have to meet them first, so get out there and be a fan!

About the Author

Kayelle Allen https://twitter.com/kayelleallen
Follows: #scifi #Thranduil #Loki #fanart #MFRWauthor
image credit: Kimberly80 on DeviantArt

Come Meet the Authors of #MFRW_org and #MFRWauthor Retweet Day

Retweet Day for #MFRWauthor - Join the fun

For this month's Retweet Day on Twitter, we'd like to invite all Marketing for Romance Writers to set up tweets for their books.

Go into Twitter and create a tweet . Make sure to use #MFRWauthor or MFRW_Org

Once the tweet has been posted. Click on the ... (three dots) in the right hand corner.

This will give you the option to (copy link to tweet). Copy this link and put it in the comment section of this post.

Remember to visit the blog on August 10, and retweet everyone on the list.

Also in an effort to help people find tweets to share of yours, click the ...(three dots) again and pin your tweet to your profile page. This will give you a count of how many people retweeted your post.

Don't forget the rules

1. Have #MFRWauthor or #MFRW_org in the tweet. (This retweet day is to promote each other and our group.)

2. Do not use profanity or sexual explicit graphics. Keep it clean for all age groups.

3. Return on Retweet Day and click on each link and share everyone's post on twitter.

Here's to a great day of retweets,

Tina Gayle

www.tinagayle.net

#MFRWAuthor-to-Author: Breaking into Social Media @Jill_Blake_

Social…what?

My kids are growing up in a brave new world dominated by social media.

Me, I’m still trying to figure out what this whole hash-tag thing is about. Until recently I didn’t have a Twitter account. And when I first opened a Facebook account at the urging of friends and family, it was simply to post: ""If you want to communicate with me, pick up the phone or stop by. Because I don't do Facebook.""

But the virtual world just wouldn’t go away.  Friends kept bugging me to check out their Pinterest pages. Or Instagram posts. Email is passé, they said.  IM—what’s that?  You can still text, but what you really need is photos, videos, check-ins.  Right.  Do these people not know about all the criminals out there, monitoring FB and Tumblr and Meetup to know when you’re not at home so they can burglarize your empty house?!?

Alas, I am alone in my paranoia.  And truth to tell, some of my reluctance to join the digital revolution is fueled by the fact that I am an idiot when it comes to computers.  I never quite got over the trauma of having to learn how to program in FORTRAN.  (For those of you who were born into a world of smartphones and swipe-screens, FORTRAN is a long-dead computer language from post-IBM, pre-Apple days.  It’s what Latin is to the Romance languages that grew out of it.  Do they even teach Latin in public school anymore?)

What’s more, I actually like communicating the old fashioned way.  I enjoy talking with people face to face.  And I especially love writing letters long-hand, putting them in an envelope, sticking on a stamp, and dropping them off at the corner post-office.   I grew up reading volumes of correspondence between Zelda and F. Scott Fitzgerald (sigh!), Vita Sackville-West and Virginia Woolf, Shelby Foote and Walker Percy.  Really, how can Twitter or Facebook compare with that?

In quantum physics, there is the law: “like attracts like.”  This principle applies to relationships, too.

We self-select our social network—both online and in the real world.  As a result, I am marooned on an island of similar-minded Luddites.  In our world, “going viral” still refers to a constellation of symptoms including fever, cough, and congestion.

So, until my kids are old enough to clue me in, I will likely remain a social networking illiterate.  I will not be plugging my books on a bazillion-and-one online sites.  I will continue writing slowly, laboriously, in longhand (at least sometimes). And I hope that the content of what I write will be interesting enough to sell a few books.

How do you use social media in promoting your books?

Contributed by MFRW author Jill Blake.
A native of Philadelphia, Jill Blake now lives in southern California with her husband and three children. By day, she works as a physician in a busy medical practice. By night, she pens steamy romances.
blog ~ http://jillblake.blogspot.com/
twitter ~ https://twitter.com/Jill_Blake_
Google+ ~ https://plus.google.com/u/0/+JillBlake/posts
FB ~ https://www.facebook.com/jill.blake.3386
Amazon ~ http://www.amazon.com/-/e/B00B1ZIHKS
Goodreads ~ https://goodreads.com/author/show/6899971.Jill_Blake

Jill Blake's newest release is Sweet Indulgence (The Silicon Beach Trilogy, Book 2).
BUY LINK - Free on Kindle Unlimited!
Becca Markham spent the last six years trying to please everyone else. Now it’s her turn. She ditches her cheating boyfriend, quits her high-stress job as a software engineer, and decides to transform her life-long love of baking from a part-time hobby into a full-time business.

Leo Kogan spent years scrambling to escape a life of poverty. Now a successful surgeon, he needs just one thing to complete his American dream: the perfect woman. But making the leap from casual friends to lovers proves harder than he expects.

Despite a sizzling attraction, Becca and Leo don’t have much in common. Especially when it comes to love and money. She’s looking for sex without strings; he wants a partner for life. She stakes her future on a risky new business; he’s obsessed with financial security.

A #Romance #RetweetParty with #MFRWAuthor

For this month's Retweet Day on Twitter, we'd like to invite all Marketing for Romance Writers to set up tweets for their books.

Go into Twitter and create a tweet. Once the tweet has been posted. Click on the ... (three dots) in the right hand corner.

This will give you the option to (copy link to tweet). Copy this link and put it in the comment section of this post.


Also in an effort to help people find tweets to share of yours, click the ...(three dots) again and pin your tweet to your profile page. This will give you a count of how many people retweeted your post.


Don't forget

On March 9, click on each link and share everyone's post on twitter. Also, make sure to have #MFRWauthor in the tweet.


Here's to a great day of retweets,


Tina Gayle

A Valentines' #RetweetParty with #MFRWAuthor #Romance

For this month's Retweet Day on Twitter, we'd like to invite all Marketing for Romance Writers to set up tweets for their books.

Go into Twitter and create a tweet. Once the tweet has been posted. Click on the ... (three dots) in the right hand corner.

This will give you the option to (copy link to tweet). Copy this link and put it in the comment section of this post.


Also in an effort to help people find tweets to share of yours, click the ...(three dots) again and pin your tweet to your profile page. This will give you a count of how many people retweeted your post.


Don't forget




On Feb 10, click on each link and share everyone's post on twitter. Also, make sure to have #MFRWauthor in the tweet.


Here's to a great day of retweets,


Tina Gayle

How to Use SEO for Authors @kayelleallen #MFRWauthor #writingtips

#MFRWauthor 

Let's begin with a brief explanation of terms, so everyone understands what we're talking about.

SEO: Search Engine Optimization - the process by which we gear our websites to be searchable by search engines such as Google, Bing, Yahoo, and others.

Keyword: a significant word used in indexing or cataloging, or in labeling other text. For example, some genre keywords are romance, historical, fantasy, scifi, highlander, etc.

Label: These are similar to keywords, but are brief descriptions given for purposes of identification.

Hashtag: a word embedded in a searchable text on sites such as Twitter, Facebook, and other social media. These words (or tags) are preceded by the symbol # which is also called a hashmark, hence the term, "hashtag".

How do I use SEO?

How do you make your website findable by a search engine? First, you need to give it content that can be searched. If you are a photography site, your content is photographs and words about the photos. If you are an author, information about your books is your content. It might also be info about you, your genre, and any other material that pertains to books, writing, the genre you write, and so on. To optimize the searchability (SEO) you want to have a strong combination of terms (keywords, labels, and even hashtags). More on that in a moment.

Putting SEO together

Do you have the right material to be found? Here are some basic rules I follow to make sure.

1. Decide on a theme for the post (an article on using SEO for example).

2. Have at least 300 words about SEO in the post.

3. Pick a main word (not to belabor a point, but SEO would work) that will be your keyword.

4. Use the word SEO in the title.

5. Use the word SEO in the labels for the post.

6. Use the word SEO multiple times in the content. (see the pattern?)

7. Have a photo for the post and put SEO in the alt tag.
8. Use a short URL with the keyword in it. Yes, it can be edited. The one for this post just says how-to-use-SEO.

If you use Wordpress, get the Yoast SEO for Wordpress plugin. It will teach you these very things. If you do them, your article is going to be much more findable by search engines. Use the checklist, and write good content that contains information people want to find. It's that simple.

Kayelle Allen is the founder of Marketing for Romance Writers, and a best-selling author. Her unstoppable heroes and heroines include contemporary every day folk, role-playing immortal gamers, futuristic covert agents, and warriors who purr.

Join the Romance Lives Forever Reader Group https://kayelleallen.com/bro
Twitter https://twitter.com/kayelleallen
Facebook https://facebook.com/kayelleallen.author
Pinterest https://pinterest.com/kayelleallen/
G+ https://plus.google.com/+KayelleAllen/

Sign OFF for Simple Painless Promo #MFRWOrg

How often have you checked out a post from someone and thought "Interesting, I'd like to know more about this person" or you've seen an invitation, on a discussion group, to share blogs, but no e-mail or blog address. Sure you can reply publicly...which in some groups is not encouraged. Or you can hope the individual e-mail will show up when you click on reply.

That's a lot of work, even when one of our goals as writers is to be available to those who want to communicate. How can we easily provide our contact information without a constant shout out, or without typing it in every time we post.

Simple. Just sign off with everything you want people to know.

When we are in author mode, we need to be thinking about ways to let people get in touch with us. That's as opposed to writer mode, where we just want people to leave us alone so we can write. Even then, if we stick our head up out of our story to check our e-mail (yeah, shame on us but it happens!) we want to get the best return on our posts.

So, we want to let people know WHO we are, WHERE to find us, and HOW to get in touch. In my case, it would be  [Monica Stoner w/a Mona Karel http://mona-karel.com/ tsent@ix.netcom.com Discover the Enchantment in Romance https://twitter.com/MonaKarel] which also includes my tagline. When we use one e-mail for more than one purpose (for me, I'm Mona the Writer, Monica the AKC Delegate, and also the day to day Monica) we can develop a unique sign off for each identity.

How do I handle this? My e-mail server allows multiple signatures. For each one, I set up a signature line. Monica Henderson Stoner is Delegate to the Saluki Club of America; Mona's signature line is above. Monica has a cute snippet: We only have a little spark of madness, we must preserve it. ALL of these signatures have at least an e-mail if not also a website contact. The only thing I have to remember to do is change the "from" bar when I start a message.

Almost painless, yes? Guaranteed to make it easier for people to stay in touch, which is a very good thing.

You can go further, of course. You can list every book you've ever written, add their covers, include glowing reviews. You can make your signature line bigger than your message.  And some people will happily read that information, at least the first time. If you're participating in an online discussion and no one is trimming their message, that display of information will be seen over and over and...which is one of the reasons you want to be trimming your messages!

Make it easy on readers and on yourself to stay in touch. Have a bright day!

Monica Stoner w/a Mona Karel http://mona-karel.com/ tsent@ix.netcom.com Discover the Enchantment in Romance https://twitter.com/MonaKarel
MFRW Staff, Blog Hop Coordinator

BIO
I think my first story written was in sixth grade, something to show my penmanship for the county fair. Penmanship, me. Right. I wrote Beatles fan fiction, and horrible Gothic romances, then set aside writing for my other obsession, horses. I worked in horses and dogs (and restaurants) until my mid thirties when I discovered real jobs in materials management, and married Tom.

We were married for 25 years, most of them spent in Los Angeles county. It had to be true love for me to live there that long. New Mexico was our ultimate goal and we had five wonderful years on the high plains. For all that time, I wrote. Writing helped me deal with living around too many people, and then helped me express the joy of the high plains, and deal with the shock of losing my best friend. I write to share my dreams...and the beautiful New Mexico skies.

Author-to-Author: Using Goodreads @HelenaFairfax #MFRWauthor

How to use Goodreads as an Author
Earlier this year Harper Collins and Harlequin held an online Romance Festival (http://romance-festival.com/) in the UK. One of the topics discussed was how to make better use of Goodreads as an author. I already have a Goodreads author page  - CLICK HERE. Feel free to friend or follow me. I list all my books read. I have over a hundred reviews of my books with an average rating of 4.5, which “isn’t too shabby,” as my nephew would say. I also love adding and rating books I’ve read myself, too, and checking out other listings and reviews. Apart from that, though, I don’t connect with people as I should, and I’m sure I could make better use of Goodreads.

During the Romance Festival, Cynthia Shannon, marketing co-ordinator at Goodreads, answered questions live in this post on Facebook - CLICK HERE, and Goodreads librarian, Julie Whitely wrote an excellent post on Understanding Goodreads for the Romance Festival blog.

What I learned from both was invaluable, and I’m determined to start using Goodreads much more productively.

Here are the main facts/tips I came away with:
• Goodreads is used by an incredible 25 million readers. That’s a phenomenal audience of people who love books, who are looking for great books to read, and who are discussing and debating new releases.
• Goodreads has had a bad press in some quarters for allowing trolling and author bullying.  In my limited experience so far, though, people have reached out to me and been willing to make friends and discuss books. Of course there are the exceptions, unfortunately, but as Julie Whitely points out, “Any site that encourages readers to read more and get involved can’t be all bad.”
• Goodreads is a reader site – it’s not there for author promo. But if I want to promote my own book, how do I go about it? One suggestion was to choose a few reader groups, join them, and more or less promote by stealth. I feel quite uncomfortable doing this! I’d sooner just join reader groups and be me – a reader who writes romance novels. So if anyone reading this post has any suggestions for groups I’d enjoy, I’d love to hear from you!
• If you do join a group, read the guidelines about promotion. Julie Whitely says “Nearly every single genre specific or discussion group has a folder for book promotions. Find that folder and use it to tell readers about a sale, a promotion, a new release or whatever else you want to share. Post in that folder only.” I hadn’t realised this about the folders. I’ll check this one out, as I feel more comfortable doing this than promoting in front of an actual group. But do people actually read the entries in the folders? I suppose it’s worth a try!
• You can link your Facebook author page to Goodreads. I already have a Goodreads tab on my FB page. Whether anyone has ever actually clicked through from the tab to go to Goodreads is another question. You can also add a Goodreads widget to your FB page, but I’ve struggled to understand how to do this. Is it worth the effort of working it out, I wonder?
• You can also add Goodreads author widgets to your blog.
• You can add your blog feed to your Goodreads author page
• You can add an “Ask the Author” box to your Goodreads author page, which is there to invite readers to ask you any questions they like. I have done this a while ago. So far, no one has asked me anything. Please go to my Goodreads page and ask me a question! :) Even what did I have for tea. Just so I can know it was all worthwhile!
• There’s also a section called Listopia, which enables you or your fans either to create or add one of your books to a list. That doesn’t mean add your book to a list that says “Best books of the 21st century” – no one likes a braggart – but a list that tells the plain facts is OK.

For example a long while ago I added my novel The Silk Romance to a list of romances set in France/ Belgium/ Luxembourg. Since then – other readers have voted for it! It’s now 1st out of 239 books. I only realised this when I went to check the list right now. So exciting to see it top of the list! But has anyone bought my book because of it, though? This is what I don’t know. But again, it can’t hurt, and it doesn’t require a lot of effort to add your own book to a list.

• The most important tip of all I learned was the importance to authors of listing your book in the giveaway program. LEARN HOW HERE.  Authors who host a giveaway of their books can expect to receive on average over 800 readers entering their giveaway.
So from the Festival I’ve picked up quite a few tips – some I knew already, some were news to me. I’ve also learned just how much reach Goodreads has.

Do you use Goodreads as an author? As a reader? If so, which aspects do you use and like? Is there anything you don’t like about it? What other advice would you give?

If you have any questions or comments at all, I’d love to hear from you!
_____________________________________
Contributed by MFRW Author Helena Fairfax
Helena was born in Uganda and came to England as a child. She's grown used to the cold now, and these days she lives in an old Victorian mill town in Yorkshire, in the north of England. After many years working in factories and dark, satanic mills, Helena has become a full-time writer of contemporary romance. Her first novel, The Silk Romance, was a contender for the RNA’s New Writers’ Scheme Award and a runner-up in the Global Ebook Awards 2014. A Way from Heart to Heart is her latest release.

Facebook: https://www.facebook.com/HelenaFairfax
Twitter: https://twitter.com/HelenaFairfax
Pinterest: http://www.pinterest.com/helenafairfax/
Blog: www.helenafairfax.com
Goodreads: https://www.goodreads.com/author/show/7082986.Helena_Fairfax

Helena's newest book is A Way from Heart to Heart, a Young Adult Romance, with Accent Press. A knock at the door shatters Kate Hemingway’s life when she’s informed of her husband Stuart’s death in Afghanistan. She struggles to care for their young son George with only Stuart’s aloof best friend Paul as emotional support.

Piece by fragile piece, she tries to rebuild her life, realising Paul and her son have formed an unlikely bond. When Paul agrees to accompany Kate and a group of disadvantaged teenagers on a trip to the Yorkshire moors, he finally reveals something he’s kept secret for years. Kate’s own scarred heart begins to open up … but can she risk her son’s happiness as well as her own?

BUY LINK

How Authors Use Twitter @kayelleallen #MFRWauthor #UsingTwitter

My Twitter "Cover" Banner  

Twitter is an excellent place to get news about the writing and publishing industries. The program is easy -- like most things -- once you understand what you're doing. Let's walk through the basics of how to use the site.

This tutorial assumes you have already created an account. If you haven't done that yet, stop and create one now.

Here's a principle to follow on every social media: use your author name. You should always be findable by the name on your book covers.

Tips for Names

You cannot use a space on Twitter. Put your first and last name together. If your name has been taken already, consider adding an underscore (first_lastname) or add one to the beginning or end (_firstlastname OR firstlastname_). You could also add author to the end (firstlastnameauthor OR firstlastname_author) depending on the length of your name. There is a limit to the number of characters.

Do not use the word author first (authorfirstlastname). Why not? Because when someone tries to mention you on Twitter, they will write your name with the @ symbol in front of it (which triggers Twitter to find and link your account). If your name is @authorfirstlastname and they type @firstlastname -- you will not come up in the search. What comes up if they write @author and then begin to look for your name is a list of all people (in alphabetical order) who used author as the first part of their handle. If your name begins with AA or numbers, you might be viewable easily. If not, good luck! It might be pages before they see your name, assuming they stick around that long. Remember: always be findable by your author name.

Log in and Try This

If you already have an account, log in, then click Notifications. You'll see anyone who mentioned you.

Within the rows or boxes that hold tweets, you'll see a star icon. Click that to favorite (like) the tweet. It shows the person who shared your post that you saw it. It's like a thank you.

To send it out to your own followers, click the two arrows (similar to a recycle symbol). A box pops up. There's a place to comment (you can say "Thanks for sharing" or whatever you might like). Then click the Retweet button.

To reply (if you don't want to retweet) click the single arrow. Write your message, and then click Tweet.

To follow, click the person's name. A box pops up about them. Click the Follow button.

To send a tweet to a person, or to mention them, type a short note, and then type the @ symbol. Begin typing their name immediately after the symbol (mine is @kayelleallen). If you are already following them, their name will show up as a possibility, and you can choose it to have it enter for you. When you reply or retweet, it will go to them without having to add their name. Try a few and see how you do. :)

If you like to read about a specific thing, use a hashtag (#) to search for it. For example, if you love Lord of the Rings, or the Hobbit -- use #LOTR or #Hobbit. In Twitter, go to the search bar (upper right) and type one of those. Hit return, or click the magnifying glass in the search bar. Tweets from anyone who used the term you searched for will show up. Try it with almost any word (no spaces) and you will see the possibilities. The popular searches for writers are many. Try these:

·                     #amwriting

·                     #amediting

·                     #writing

·                     #romance

·                     #suspense

There are whole books on Twitter, but this gives you the basics. Give Twitter a try. It's a lot of fun and you will have a new way to reach your readers and friends. Besides... it's also a great way to keep up with favorite TV shows, movies, music, sports, and anything else that interests you.

===
Kayelle Allen (who follows the #Thranduil and #Loki hashtags)

Author of the Tarthian Empire Companion, a World-Building Bible and Guide to Writing a Science Fiction Series
Amazon http://bit.ly/companion-az Smashwords http://bit.ly/companion-sm
Website http://kayelleallen.mobi Blog http://kayelleallen.com/blog
Twitter http://twitter.com/kayelleallen Facebook http://facebook.com/kayelleallen.author
Google+ https://plus.google.com/+KayelleAllen/

What Social Media Accounts Do New #Authors Need? #MFRWauthor @kayelleallen

Every author needs social media. In 2012, Digital Book Word posted an article showing the potential of social media to sell books. For a great infographic on which site sells the most, click here (Shopify article and image by Mark MacDonald).

MFRW 

Having been published for many years, and after hosting hundreds of authors on my Romance Lives Forever blog, I can offer some good advice on what sorts of social media accounts a new author needs. I included checklists for other things that you'll find handy.

Accounts Checklist

What you need will be different from what other authors need. Adjust and fine tune your account checklist until it fits your current books. Keep in mind your needs may change with each book. Why? Because your core audience may change, depending on the genre you write, and changes in the industry.

These are basic accounts you will need as an author. The top are listed by name:

Facebook profile / author page

Twitter

Pinterest

Goodreads

Google+ (vital -- authors with a Google account rank higher in searches)

Amazon Author Page

Sign up for other social media as needed. I recommend you claim your name on each, even if you don't use the accounts -- you might want to use them later.

Memberships and Business Accounts

Marketing for Romance Writers

Indie Romance Ink

PayPal

Bit.ly

Newsletter (MailChimp, iContact, Constant Contact, etc.)

Email list

Items to create for each book

Sample Chapters

Email signature

Website Pages or Info

Blog

Free Reads

Media Kit

Tarthian Empire
Companion 

News / Press Releases

Optional items on a per-book basis

Podcast

Audio clips

Book trailers

Whatever programs, software, and applications you use, keep track of the names and URLs. Record your passwords. As you grow in your profession as an author, you will be in and out of these for years to come. Trust me, it pays to be organized.

---

Kayelle Allen, MFRW Founder
Author of the Tarthian Empire Companion
A World-Building Bible and Guide to Writing a Science Fiction Series
Amazon http://bit.ly/companion-az  Smashwords http://bit.ly/companion-sm
Website http://kayelleallen.mobi Blog http://kayelleallen.com/blog
Twitter http://twitter.com/kayelleallen  Facebook http://facebook.com/kayelleallen.author
Google+ https://plus.google.com/+KayelleAllen/

#MFRWorg Newbie's World: Does Social Media Help to Sell Books?

And by work, I mean, does it actually sell books?

There are many different theories out there about what actually sells books in terms of social media, but as far as I can determine, there is no direct correlation between numbers of social media followers and book sales.  For instance, even if you spent time to amass 20,000 Twitter followers, how many of those will actually buy your book? Perhaps 1%?

We tend to look at the followings of best-selling authors and think "wow, they have a lot of followers, they must sell a lot of books that way." But really, when do we usually follow other authors? After we have already read (and liked) their books.

There are always exceptions, of course, but pinning our energy (and hopes) onto gaining a large following will probably not get us where we want to be.

There are few who will  stand up and say:  don’t waste your time on social media. And far be it from me, either, to say that it is a waste of time. Social media is a good way to make ourselves available to our fans, to communicate with other authors, and to find like-minded individuals. As a social tool, it is invaluable.

But as a book marketing tool, we would be better off applying ourselves to the tried and true methods of marketing.

Find Your Mavens:

Find influencers to promote your work for you. If you’ve ever read the Tipping Point, or heard about how Stephen King’s tweets sent asldjf onto the best-seller lists, then you know what I mean. Use (in the nicest possible meaning of the word) other people’s networks to promote your work.

How to do it? Well, by being social, of course. The first approach is always email, of course, and should consist of the following:

1.      A reason you are writing – what does this person mean in your world – do they write the same genre, share an affinity for hat-wearing cats or gnomes, let them know whatever it is that connects you.

2.      Brief (incredibly brief) intro of you and your work

3.      Call to Action (what would you like the influencer to do? Review? Tweet about the work?)

If you don’t get anywhere with email, though, try social media. Reach out via Twitter or Facebook and be relevant.

Making your book(s) as awesome as possible:

Of course, the other part of marketing is having a product that people really, really want. Your book, in all of its facets, has to be as awesome as possible (writing, cover, and editing.)

Another thing to consider here is the power of a series, and the power of free. Putting out a series in rapid succession, including a free novella, can be a great way to garner sales.

What do you think? What ways have you used social media to garner sales (or not)? What do you think has helped you to sell the most books?

Erin writes sensuous paranormal romances set in exotic locales. Her latest book is a sexy minotaur shifter story set in Crete.  A regular blogger for Marketing for Romance Writers as well as Heroes and Heartbreakers, Erin lives in Atlanta with her two little paranormal beings and one unruly husband.

Erin also now offers editing services, including help with bios and queries, on her website.  She's giving away a critique of a first chapter with a subscription to her newsletter!