Authors and Social Media: It's Like Furniture @KayelleAllen #MFRWauthor #Authors

If you decided to open a store selling furniture, you would want windows on the store so people could see inside, right? You'd want a phone so they could call and ask about products, delivery, and so on. You'd want a sign posted so people would know when you have something new to sell. Having an online presence with social media is like all those things combined into one -- but for authors. Our furniture is books.

Authors need:

1. website
2. newsletter
3. social media (Facebook, Twitter, Pinterest)

Why have a website?

Because it will be yours and no one can take it away from you. It is your home on the net. It's where anyone anytime can find out about you, your characters, and your books.

Why a newsletter?

Because again, this is yours. It's like real estate. You could send everyone to amazon to buy, and perhaps they will. But when you release the next book, wouldn't it be nice if you could just contact the buyers of book 1 and say, hey -- here's the sequel? With a newsletter, you can. It's the #1 thing you should have after a website. The purpose of your website is to get people to sign up for your newsletter, and to learn about your books.

Why social media?

Facebook is where adult women gather. They are usually our audience. But don't pass up Twitter. It's the #2 source for book sales, behind Facebook and ahead of Pinterest. It's EASY. You can only write a sentence or two at a time, so it's not time consuming. Pinterest is HUGE for sales. Make boards where you share pictures from online of things that inspire you, places you'd love characters to go in a story, material from sites where you gathered research, books you love, fancy quotes, funny animals, anything that catches your fancy.
On all these, get an account with your author name. Don't get cutesy with "mom2aboy" or "justawriter" or anything like that. Use your author name, because when someone wants to mention you, they would write your name and expect that would work. So you don't want something weird. Your author name IS your brand. It should be on everything.
Then start following other writers, and follow the people they follow. On Twitter, you'll see things set up where someone has to fill in a code to follow. Don't do that. You are a public figure as an author. You need to be found by fans. So make your account public and use an avatar for your brand or your book. Fill in the bio about yourself with something that says writer or author.
Don't follow people who offer for you to buy followers (in fact, block them). They come out of the wordwork, and blocking them alerts Twitter to remove these people. They are annoying spammers, and they are violating the TOS for Twitter, so don't go near them. But be aware, you will see them every week the rest of the time you're on the site. They try, and they get newbies who don't know any better, so if they make a sale before they're axed, they just get a new name and try again. >_< It's part of online life so just deal with them and move on. I wish it wasn't so, but I will not give up a great source for sharing my books and talking to fans because of spammers. Besides, these people are just so obvious. Look for people with a string of numbers behind their names (i.e., jason97349857). You will spot them even without trying. You'll see. They can't seem to help themselves.
But oh my goodness, yes yes yes get Twitter! It's so much fun. It's so easy. It's so great for boosting sales. When people guest on my Romance Lives Forever book blog, I put their Twitter handle in the post title. It gets shared dozens and dozens of times. That boosts sales. Those authors get followers.

What are you waiting for?

Go get Twitter and other social media and move forward. Let's do this.

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Kayelle Allen writes Sci Fi with misbehaving robots, mythic heroes, role playing immortal gamers, and warriors who purr. She is the author of seven books, three novellas, and multiple short stories. She's also a US Navy veteran and has been married so long she's tenured. She is the founder of Marketing for Romance Writers.
https://kayelleallen.com

5 Tips to Avoid Author Burnout @kayelleallen #writertips #amwriting #MFRWauthor

Burnout: Melt, break, or become otherwise unusable. If you've experienced burnout, you know how hard it is on the mind, body, and spirit. No simple process can eliminate it, but even little things can help. 

Burnout is dangerous.

When writers get it, they stop writing. Teachers stop teaching. Mothers stop mothering. Wives stop... well, being wifey. Avoid burnout if possible. If you've got it, deal with it. Here are five things you might not have considered.

Put off decisions.

Rather than say "no" say "I'll think about it." Then write it down, so that your mind isn't busy trying to remember. When burned out, the mind stops being able to focus, so we put off doing things because we don't have the energy or ability to decide. We stress when we have unmade decisions. Listen to your body. Allow yourself the freedom to put off making a decision until you've rested. Write it down and then come back to it later.

Permit yourself to take a break.

Notice that I didn't say "take a break." I said to "permit yourself to do it." One of the reasons we don't fully rest is that we feel guilty for taking time off. When you get away from the computer, or your job, or your family, or whatever is burning you out, let yourself relax. Give yourself mental permission for that break. You'll feel better than if you walk away but then mentally pace until you can get back to your desk.

Put things in order.

Straighten your desk. Make your bed. Fold the towels and put them away. Sweep the kitchen. Wipe down one shelf of the refrigerator. Doing mundane tasks that make your environment neater, cleaner, and more organized can free your mind for other tasks. When you're folding laundry, your mind isn't focused on the task, yet you are accomplishing something important.

Purchase something you've wanted but normally wouldn't have bought.

Not talking about a diamond bracelet, although if you can afford it and want it, then why not? I'm talking about some little thing that you would get as a impulse gift for a friend that you might not indulge in for yourself. I bet when you read that line you thought of something right away. Why not let yourself have it? You deserve a goodie.

Pay attention to something insignificant.

Pet a kitten and notice the underlying stripes in its fur. Feed a goldfish and watch it swim. Toss a ball for a toddler and watch how their legs move when they run. Unwrap a straw and look at the way the paper is fastened around it. These things are minute details, but each has meaning in its own way. Doing this can give your mind the kind of break it needs to think about other things.

Want another source of ideas on handling burnout? I was inspired recently by a blog called The Freedom Experiment. There were many articles on self care. One of them inspired this post.

How do you avoid burnout? Share it in the comments.

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Kayelle Allen, author of unstoppable heroes and warriors who purr
https://bit.ly/kayelle-books
Twitter https://twitter.com/kayelleallen
Facebook https://facebook.com/kayelleallen.author

Why We Read (and Write) Romance @kayelleallen #MFRWauthor #amwriting

Writing is not simply an act. It's a passion. For writers of Romance, it's even more than that. Romance an escapist story and a momentary thrill - yes. But it's also structure for plot and character development, theme, setting, and social commentary.

Here's my personal list of reasons to read (and write) Romance.

• Falling in love is a wonderful feeling, and watching someone fall in love is the next best thing.
• Seeing a hero and heroine overcome conflict and end up together at the end of a story makes me feel good.
• The world is full of sad stories and disappointments, but the happy ending of a Romance book is something I can count on.
• There is a subgenre within Romance for any kind of book I want to read, from Science Fiction to historical, paranormal to suspense, and everything in between.
• I like reading about wounded alpha heroes whose heroines help them get back on the horse and get going again.
• Tough and sassy heroines who kick ass and take names make my day, and my favorite Romances always feature them.
• What could be finer than a Romance set in the Highlands of Scotland?
• I grew up reading Science Fiction, and never understood why the book stopped just when the story got to the sexy part -- SciFi Romance is one of my favorite genres.
• Romances are often part of a bigger story -- battling a monster, saving the world, defeating prejudice, healing a family -- and they make the bigger picture worth more because they showcase true love.
• A romantic heroine who realizes her own worth, power, and strength, and who finds herself working side by side with a man she trusts are priceless.
• One of the most intriguing subgenres of Romance is called M/M, or male male, and features two heroes. I think if a little testosterone is good, a lot must be awesome.
• Is there anything sexier than a vampire who falls in love, and must overcome his clawing, innate hungers in order to woo the mortal he loves?
• The heat level of a Romance can be whatever I want it to be, because within all those varying subgenres is a level of sensuality that is right for me. They can be as sweet -- or as hot -- as I want to read. 

Why do you read and/or write Romance? Please share in the comments.

About the Author
Kayelle Allen is a best-selling American author. Her unstoppable heroes and heroines include contemporary every day folk, role-playing immortal gamers, futuristic covert agents, and warriors who purr. She is the founder of Marketing for Romance Writers.
Homeworld/Blog https://kayelleallen.com
Twitter https://twitter.com/kayelleallen
Facebook https://facebook.com/kayelleallen.author

Dealing with Email without Going Crazy @kayelleallen #MFRWauthor #authortips

Have a system for your files 

Are you drowning in email? I average less than a dozen items in my inbox at the end of almost any workday, but I get nearly a hundred emails a day, every day. How do I keep up with it? I have a system, and it has five basic components.

Folders

Who emails you the most? (family, friends, groups, publisher, promo assistant?) Give the people who email you most their own folder. It might be okay to put all book reviews in one big folder, but if you have a promotion assistant who follows up with you and you constantly go back and forth about material needed, you will want a folder for that assistant. Sort your email inbox by sender and see who is sending you the most stuff that you either want or need to keep. Make a list. After you've completed your list, combine folders that make sense to combine. I have one for family and one for friends, but I have separate folders for each of my blogs where I have guests. I need to be able to differentiate emails for the various sites.

Filters

Most email programs have a filter system. What this means if you can set up email to come in and be pre-labeled with a folder name. For example, everything from your newsletter service goes right to the folder for your newsletter. All your Twitter messages go right into a Twitter folder. Instructions depend on what email program you use. Remember, Google is your friend. Search your email program name plus the word "filter". When something goes to the folder where you are going to eventually store it, it saves time twice. You don't have to put it there, and it's out of your inbox in the first place.

Finding

Name your folders in such a way that you can easily see what's in them. If you abbreviate, be consistent. Number folders and they will float to the top in email. Use your email's search program to find things you need. You can often search by sender, which is a big help.

Filing

File as soon as you've read your email. Don't wait. Don't think about it. Just put it in the folder and move to the next thing. It feels great to complete something and move on. Should you have a "pending' file? I have one where I put work that's going to take more than a day to do. I keep it listed as unread, so the folder is Bold and it reminds me that I have pending work there. But everything else is filed and marked as read.

Flinging

At the Mercy of Her Pleasure 

It's not hard to decide whether to keep or toss an email. Stop and think: will I ever need this again? Will I need it to prove I did something, or to prove I paid for something? Does it make me feel good to read it? Will I need to refer to the information in the future? If any of this is yes, keep it. If no, toss it.

In conclusion, whatever system you use, be consistent. Apply simple filters and then file when you complete your work. Toss what you don't need. It's work, but it's not impossible. Do you have tips for handling email? Share it in the comments below.

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Kayelle Allen is a best-selling, award-winning author. Her unstoppable heroes and heroines include contemporary every day folk, role-playing immortal gamers, futuristic covert agents, and warriors who purr. She is the founder of Marketing for Romance Writers.

At the Mercy of Her Pleasure http://kayelleallen.com/at-the-mercy/
Romance Lives Forever Reader Group http://kayelleallen.com/bro
Twitter http://twitter.com/kayelleallen
Facebook http://facebook.com/kayelleallen.author

The Editing Process - Track Changes

I know, I know, I should have loaded this earlier, but it’s still the 28^th right? I was having a hard time on how to conclude this…

*

Okay so you’ve just got your book back from the editor. Your heart beats hard in your chest as you download it into your computer and hope they like it. You open it up and start to look through it.

I have a couple of tips to make your life easier as you work your way through the edits.

Do you have the same program as your publisher? Can you see the track changes? Can you see the comments the editor made? Questions they might have asked? I bring this up because most publishers use MS Word and if you don’t have that program you might not be able to see the comments they could make.

Do you know how to use track changes? In MS Word if you look up at the top of the screen you’ll see a line of words – file, home, insert, page layout, reference, mailings, review, and view.  If you click on the word review you’ll see the bar below it change. About half way across in that lower bar is track changes. If it is on the background it sits on turns yellow. When it’s off it is white. I found out when I get my ms’s back from my editor and I turn it off I can still accept and reject their changes. The great thing is that if I find something I need to fix that the editor didn’t mark I can make my changes without having to approve everything I alter.

 I also like the using the accept and reject section in the toolbar when I have a few of those pesky track changes I can’t seem to find. That shows it to me every time. Normally, I just right click on the underlined section and a box will appear that allows me to do the same thing the tool bar does.

Really early versions of Word put the comments in the body of the documents but as they kept upgrading the program it moved to the side of the document – the one nice thing is they are easy to delete when you have completed the comment or to add to it if you need to. Just right click to delete if you don’t want to use the tool bar up top.

I still haven’t figured out how to end this particular blog. I hope this info helps you and I’ll be continuing with the editing process next month.

Barb:)

Bio:
Barbara Donlon Bradley wears many hats. She’s a mother, wife, care-giver, author, and editor. She’s a senior editor for Melange Books, and writes for Phaze and Melange books/Satin Romances with over twenty titles under her belt.

Author Sites:

Website: http://www.barbaradonlonbradley.com/

Publisher: http://www.phaze.com/author.php?author=21

Blog: http://barbaradonlonbradley.blogspot.com/

Facebook: https://www.facebook.com/pages/Barbara-Donlon-Bradley/118673448173249

Twitter: https://twitter.com/barbbradley

Pinterest: http://www.pinterest.com/barbaradbradley/

Goodreads: http://www.goodreads.com/user/show/7773192-barbara-bradley

Amazon: http://www.amazon.com/-/e/B0072OTZJE

B&N: http://www.barnesandnoble.com/s/Barbara-donlon-bradley

ARe:http://www.allromanceebooks.com/storeSearch.html?searchBy=author&qString=Barbara+Donlon+Bradley

Kobo: http://store.kobobooks.com/en-US/Search?Query=Barbara%20Donlon%20Bradley

Shelfari: http://www.shelfari.com/search/books?Keywords=barbara%20donlon%20bradley

the image I used came from my pinterest account - and from writer-write-creative-blog.posthaven.com

What Social Media Accounts Do New #Authors Need? #MFRWauthor @kayelleallen

Every author needs social media. In 2012, Digital Book Word posted an article showing the potential of social media to sell books. For a great infographic on which site sells the most, click here (Shopify article and image by Mark MacDonald).

MFRW 

Having been published for many years, and after hosting hundreds of authors on my Romance Lives Forever blog, I can offer some good advice on what sorts of social media accounts a new author needs. I included checklists for other things that you'll find handy.

Accounts Checklist

What you need will be different from what other authors need. Adjust and fine tune your account checklist until it fits your current books. Keep in mind your needs may change with each book. Why? Because your core audience may change, depending on the genre you write, and changes in the industry.

These are basic accounts you will need as an author. The top are listed by name:

Facebook profile / author page

Twitter

Pinterest

Goodreads

Google+ (vital -- authors with a Google account rank higher in searches)

Amazon Author Page

Sign up for other social media as needed. I recommend you claim your name on each, even if you don't use the accounts -- you might want to use them later.

Memberships and Business Accounts

Marketing for Romance Writers

Indie Romance Ink

PayPal

Bit.ly

Newsletter (MailChimp, iContact, Constant Contact, etc.)

Email list

Items to create for each book

Sample Chapters

Email signature

Website Pages or Info

Blog

Free Reads

Media Kit

Tarthian Empire
Companion 

News / Press Releases

Optional items on a per-book basis

Podcast

Audio clips

Book trailers

Whatever programs, software, and applications you use, keep track of the names and URLs. Record your passwords. As you grow in your profession as an author, you will be in and out of these for years to come. Trust me, it pays to be organized.

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Kayelle Allen, MFRW Founder
Author of the Tarthian Empire Companion
A World-Building Bible and Guide to Writing a Science Fiction Series
Amazon http://bit.ly/companion-az  Smashwords http://bit.ly/companion-sm
Website http://kayelleallen.mobi Blog http://kayelleallen.com/blog
Twitter http://twitter.com/kayelleallen  Facebook http://facebook.com/kayelleallen.author
Google+ https://plus.google.com/+KayelleAllen/

3 Cool Giveaway Ideas for New Books @kayelleallen #MFRWauthor #amwriting

I recommend giving away something other than a book. If you give away what you're trying to sell, who's going to buy? NY publishers spend thousands of dollars giving away books on shows like Today, Good Morning America, Ellen, and so on. If you don't have that kind of budget, what can you do?

Some authors hold Rafflecopter contests, but not every reader will sign up for them (I don't like them and won't sign up for one) and some authors don't like them. Even if you do use it, what are you going to give away?

Deleted Scenes Mini Book

Did you cut some beloved scenes from your book? Put them together, write a brief explanation for the reason you cut it, and create a mini book. Even a few pages are fine. Format it well. Include: an image of your cover, the blurb for the book, buy links, links for your social media and newsletter.

Remember when including social media this way -- if you're on Twitter, this is not the place to use @kayelleallen -- clicking that does nothing. Use the full URL so it becomes an active link. http://twitter.com/kayelleallen Save the document as an rtf if you plan to share it online, or better yet, as a pdf.

Puzzle Booklets

The Last Vhalgenn

I've had success with giveaway puzzle books. I like Word Search puzzles myself, and discovered a site that lets me make and download them. http://puzzlemaker.discoveryeducation.com/WordSearchSetupForm.asp After creating it (choose the text option), copy and paste it into your word processing program. Be sure to copy the solution page as well. I have a free app that lets me turn that into a pdf, and I can use the puzzle as a giveaway. I created a set of puzzles for each book, and combined them to make one big puzzle book. I also have pdf puzzles for each individual book.

Create an Inside Peek Booklet

Another thing I did for my book The Last Vhalgenn was create a booklet about the book itself. I included trivia about the story, the cover, pictures (make sure they are licensed and/or royalty free), an excerpt, and buy links. I also added my social media links. Click here to see the finished product. http://is.gd/vhalgenn_peek

I hope this has sparked a few ideas. I'd love to hear your creative solutions. Please post them in the comments.

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Kayelle Allen is the founder of Marketing for Romance Writers. She is a multi-published, award-winning author, and the owner of The Author's Secret, an author support company. Her unstoppable heroes and heroines include contemporary characters, futuristic immortals, covert agents, and warriors who purr.

Homeworld http://kayelleallen.com

Unstoppable Heroes Blog http://kayelleallen.com/blog

Twitter http://twitter.com/kayelleallen

Facebook http://facebook.com/kayelleallen.author

The Author's Secret https://theauthorssecret.com

Newbie's World #MFRWorg @AuthorErinMoore What is my brand?

Branding. It’s a question that new authors have a lot. And it should be one that we can define
easily for others. But how do we know what it is? And what do we do about it once we know?

credit to Miguel Anxo at deviantart.com

First, a definition, for which I give heartfelt thanks to Theresa Myer’s amazing white paper: Today when we talk about an author brand we are talking about building an image, perception or identity that is used to create "emotional Velcro" first, a perception of higher quality second and that little "something special" that no one else can offer third.

If you happened to read my article on a similar topic on Savvy Authors (of course you did!), we discussed getting readers to 1. Know us, then 2. Like us, and 3. Love us. This is the same concept. The example Theresa gives is a reader walking into a bookstore and asking for the latest Nora Roberts book. They are not asking for the title – they are asking for the brand, Nora Roberts.

So how do we get the Nora Roberts brand?

1. Define your own brand.
Writing Exercise: (some my own, some stolen from Ali Cross’ amazing post). Answer any or all.

• Look up your favorite authors, musicians, artists and see what resonates. What emotions are they evoking, and is it something that grabs you, or turns you off?
• List out seven adjectives for your books.
• List out seven adjectives for your ideal reader. 
• Determine what makes you unique – everyone can be hot, smexy, playful – let’s dig a little deeper. 
• What message do you hope that your readers will walk away from their interactions with you and/or your books? 
• What do you bring to the world – not just to writing, but to the world? 
• Do you need one brand, or multiple? Perhaps an umbrella brand could work, keeping in mind keeping up with various brands. (Though, if you write in many different and distinct genres, trying to keep it all together may be even harder…)

2. Refine your brand.
a. Tagline – this should be the synthesis of everything you went through in the exercises. Short, different, and easy to remember.

b. Website/blog—blogging on your topic, at least 25% of the time, will help readers come to trust you on your expert subject.

c. Logo—what images define you/your brand? This may be something you need some help with, in which case, experiment by yourself first so that you have an idea of what you do and don’t want before paying someone else.

d. Twitter/Facebook—Again, talking about your expert knowledge at least 25% of the time will bring readers back to you. They will come to know and expect your advice/insight/humorous take on whatever subject(s) you have chosen.

This will be a continually evolving process, one that will always need refinement. But the core of your brand should not change drastically. And if you find that it needs to, then it’s possible that you will need to create a different brand entirely (with all of the same work involved) for that new brand.

In closing, I would like to say “please do as I say, not as I do” on this topic. I’m a WIP. Now, talk to me... let me know about your brand! What has worked for you?

Erin
Erin writes paranormal romances as Erin Moore and has only just begun to learn all about marketing them! She contributes to the MFRW Marketing Blog with her monthly column, A Newbie's World.

She is usually found on Twitter, but may soon be on an Amazon binge, so look out! She manages two monsters and one unruly husband in Atlanta, main-lining chocolate and tea. Look her up on www.AuthorErinMoore.com or, of course, on Twitter: @AuthorErinMoore.

#AuthorTips: What to Keep on Your Calendar by Kayelle Allen #MFRWorg #author

What kinds of things do authors need to keep on their calendars? How can they stay organized and on top of things? There are two basic types of info to track on a calendar -- personal and professional. To be sure they're included and planned for, list personal and family items first. They are your priority, aren't they?

Personal

• Personal items such as family events, like picking up the kids from practice
• Date night with that special person in your life
• Birthdays of friends and family
• Personal time off - TV shows that you don't want to miss; a movie you want to see. For eight years, I had the TV show 24 on my regular schedule and never missed an episode. It was a big event in my household and we all gathered to watch it.
• Vacation. If you don't rest, your mind won't be clear. Carpal tunnel syndrome is real -- overwork can injure your hands. You'll end up needing more time off than you would have than if you'd simply allowed your body to rest properly. Your body will thank you.

Professional

• Clearly indicate deadlines for long term projects (books, articles, drafts, edits)
• The release dates of your next books, if you know them.
• Contests for which you are either entering material or are serving as a judge
• Conventions
• Book signings or other appearances
• Workshops and training
• Birthdays of fellow authors, friends, and fans
• Work backwards from book release dates to plan pre-publicity, advertising, guest spots, interviews, blog tours, and submissions to review sites
• Plan as many events in the three months following your book's release as possible.
• Assuming you'll have at least one book release per year, request guest blog spots throughout the year. Try to be a guest on other authors' sites every month. It will keep your name in front of readers. If you release books more often, this is doubly important.
• Release day events
• Follow up events for a new book
• Chat dates
• Guests on your blog - other authors will bring fresh readers to your site. Take advantage of that by inviting others to share material you think your readers will enjoy.

The Last Vhalgenn 

Set up your calendar with a routine reminder period for scheduled items. For example, being reminded four days prior to a chat or blog so you have time to do last minute work and promo. Be flexible in your planning. The only thing in life that's permanent is change. Accept life as it comes along. Some things can't be avoided. Deal with them and move on.

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The Last Vhalgenn

By Kayelle Allen

Duty to king and country has shaped Raik's life since birth, but to protect them, she must perform a ritual that betrays all she holds sacred.

http://is.gd/amazon_vhalgenn

About the Author

Kayelle Allen is a multi-published, award-winning author, and the founder of Marketing for

Romance Writers. Her unstoppable heroes and heroines include contemporary characters, futuristic immortals, covert agents, and warriors who purr.

Homeworld http://kayelleallen.com

Unstoppable Heroes Blog http://kayelleallen.com/blog

Twitter http://twitter.com/kayelleallen

Facebook http://facebook.com/kayelleallen.author

What Authors Should Know About Promo @jeffmp3 #MFRWorg #amwriting

Marketing for Romance Writers welcomes JP Adkins, founder of the new social media site MyAwesomeFans, for a look at authors and promoting well.

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MyAwesomeFans.com 

Share about who are you vs. what you're doing.

We all know creative artists for whom the only reason they go onto social media is because they need to promote their book, blog, or whatever. Authors and other creatives typically have many different accounts for each pen name, but rarely share insights as to who they are as a person. The secret of social media is that if you are not giving people the "why" of what you are doing, they will not care about the "what" you are doing. Social media is a powerful platform to grow your "knowability" and "likeability", two of the most important factors for why people choose your products and services.

Remember when you created for fun?

When you were not worrying about deadlines or bottom lines? I have found that when you rely on your creativity for your food supply, it becomes a mad dash to reach more people, figure out how to get more sales, figure out how to climb the Amazon Rankings, how to get another review, etc. Sound familiar?

The issue we find is that in order to reach the most people, we have to be on many different media platforms, such as Twitter, Facebook (Wall, Groups, and Page), G+, Pinterest, Instagram and the list goes on and on and on. We simply don't have time to  be human on all of these platforms and still have time to create. I have a couple of tips that can help authors create engaging content while allowing yourself to stay focused on creating awesome products that please you. In the end, if it doesn't please you, it'll never please anyone else.

If you can't add value to a community, drop it.

What are you doing to help the community along? Are you there just to promote yourself? Is everyone in this group just promoting themselves or are they genuinely trying to help each other? These are all questions that you should be asking yourself. Facebook Groups for example. I know authors who are in forty-five+ groups and more than half of them are full of other authors cutting and pasting their promo-of-the-day. The only advantage to staying in that group is search engine hits, but most of the groups are secret and won't even be crawled by the search engines.

So, how do I do it all and stay sane?

I say do what makes you feel good and automate the rest. I personally use Facebook as my main social media platform. I have a Twitter account, a G+ account and a Tumblr account I use for various reasons. My Twitter life was changed when Kayelle Allen talked to me about Paper.Li! It creates digests of content from sources you select. I have two. One is full of inspirational speakers such as Dr. Wayne Dwyer, Deepak Chopra, and others, while the second is full of author friends. They both get tweeted out daily and I get a digest so that I can keep up with everything without spending much time on Twitter. If I see something that inspires me, I generally retweet it or I may share a quote. Twitter is my inspiration station. I want to get on there, get an inspirational bit, then go do whatever it is that I was doing.

My Tumblr account is my naughty side. I use it to inspire some of the erotic artists I know. Most of this is through reblogging, although I have shared links and snippets too naughty for Facebook.

I use my G+ account more for the Hangouts feature than anything else. I enjoy sharing meditations on Monday where my friends can tune in. The rest is promo, but I will say most of my circle follows me on Facebook and really doesn't use G+ for anything but promo either. The reason I even do that is because Google said it will no longer search through Facebook or Twitter statuses.

This brings me back to Facebook. I have a page for MyAwesomeFans, my wall, and belong to more secret groups people keep adding me to than promotional groups. I only have one account my family follows, so I try to keep things generally clean. What that does is let people know who I really am. They know why I am doing whatever it is I am working on from a very personal place. I am human. I am not just a robot on the other side of a screen just trying to sell people something. I do promote, but it isn't the only reason I exist. I also share things that make me feel something, engage in conversation, and try to help others achieve their dreams.

It's about connections.

In the end, it is about connecting with people. When we can remind people that there is another person on the other side of the screen, one who is very much the same as they are, it creates rabid fans and maybe a friend or two.

About JP Adkins

JP Adkins is an artist, writer, designer, Zen master, and marketing guru. He likes to see himself as someone who works hard at making life better for the people he comes in contact with both professionally and personally. He created the new social media platform http://MyAwesomeFans.com to help creative artists to better reward their fans while saving creators time and to help them make a little more money while they do it. You can set up your Fanclub free for one month using the coupon code: MFRW

Author Social Media

Twitter https://twitter.com/jeffmp3

Facebook https://www.facebook.com/jeffmp3

Fanclub http://myawesomefans.com/index.php/groups/viewgroup/1-jp-adkins

Author Promo Basics: Using Twitter #authortips #MFRWorg

An Avatar Can Establish Brand  

This post is part of a series of basic promotional tip sheets for authors. Today's topic is using Twitter. Why join Twitter? The site can increase awareness of your author brand, and help you sell books. It's also a great way to meet new readers and have fun at the same time.

CREATING AN ACCOUNT

If you don't have a Twitter account, here's how to make one. If you have one, skip to the next section. Begin by going to Twitter.com

• Use your author name as your user name. You are branding yourself as an author -- this is not the time to use cutesy nicknames. If your author name is taken, add underscores if needed. (kayelleallen / kayelle_allen / _kayelleallen / kayelleallen_ would all work)
• Location doesn't have to be where you really are. Everywhere I have a profile, mine says "At the keyboard."
• Upload a good photo for your avatar. Size must be at least 48x48 pixels (px). You can use the same one from your other social media sites.
• Write a short bio. This is your chance to practice succinct writing. You have 160 characters. Include who you are and what you write about. Humor is a good thing. Here's what I wrote.
  Founded MarketingforRomanceWriters.org Owns TheAuthorsSecret.com Author SciFi Romance, Gay Romance, Contemporary Romance, Non-Fiction. Blog Empress.
• You can include links in the bio (see mine above)
• Put a link to your website or blog in the website section. People who look at your profile are already interested. Let them find you. You are on Twitter to increase branding awareness and sell books, so make sure everything you do enables that.
• Do not choose "Protect My Updates" as this will block readers from finding out what you're sharing. You can't tell anyone about your books if no one can see what you post.
• Likewise, do not sign up for "verification services" either. Do not make your readers jump through hoops to follow you. You need a lot of followers if you're going to be successful, so don't do anything that prevents people from following you.
• Don't say "I don't auto follow" or "I follow back." Tell us WHY we should follow you, not how you use the program.

WHO TO FOLLOW

• Follower -- someone who follows you
• Following - what you do when you follow others

How many followers do you need? Since you don't have to read or answer every tweet, don't worry about having too many followers. There is no such thing.

You can view the followers of other authors. If you are new and don't know whom to follow, find authors who write within your genre and see who follows them. See whom they follow. Follow these people yourself. You can also follow their lists of people. You'll see lists if you look at who another person is following.

To follow: click the person's name. A small dialog box will pop up that shows you more about them. Click the "Follow" button. That's all there is to it.

This is a good place to mention "follow ratio." This is how many you follow vs. how many follow you. When you begin, you will be following more people than follow you. As you gain followers, the ratio will even out. It's good to have a balance of followers to following. A celebrity or business on Twitter will generally have far more followers than they are following. That's to be expected. But if you look at a person's following and see they have only a handful of followers while they are following a large number, look out. This can be the sign of a spammer. Sadly, they are everywhere, even on Twitter.

Follow other authors. All of them have readers. Some have more than others. If you share their tweets and they share yours, both your readers are going to see the messages. Mutual promotion is a way to get your posts out there where people can see them.

Bonus Tip

Click the gear symbol next to a person's name, and then click "Add to or remove from lists." A larger box will pop up. This is where you can create a list that helps you organize followers. Why would you do that? Other programs outside of Twitter can use those lists to help you curate your information (i.e., Paper.li, RebelMouse), and your followers can also follow your lists. You can become a source of good information. In today's info-centric society, this is a good thing. It's easier to do it now when you're starting than to go back and do it later. In our lesson on Paper.li you'll learn how to use these lists. Trust me -- it takes seconds and it's worth doing.

TWITTER TERMS

Mention - this is using a person's Twitter handle (their name, i.e., @kayelleallen) When added to a tweet, this mention triggers an alert the other person can find. This is a great way to share news with someone. Tip: don't start a tweet with a mention if you want it to be seen by the public. If it's at the front, the tweet can only be seen by the mentioned person and your mutual friends. How to get around that? Put a period directly in front of the name (.@kayelleallen) or put it in another part of the text.

Tweep - what your fellow Twitter friends are called. Yes, it's goofy. Learn to deal with this. It's not likely to go away. It's part of the fun of Twitter.

Hashtag - this is taken from the # symbol (pound / number). On Twitter, using this symbol creates a search term that can be used to show other items labeled the same way. (#MFRWorg) If you see this on Twitter, clicking it will bring up all posts with that hashtag. How do you find good hashtags? See what your friends and other authors are using. You can also look them up on Twubs. http://twubs.com/p/hashtag-directory

Try these:

#MFRWorg

#amwriting

#authortips

#amediting

#authors

#writing

HAVING FUN

#SciFi  #SciFiChat

Use a hashtag to search for what you love to do. Do you #crossstitch, #quilt, or like to #workoncars? Do you love #Loki or #Thor from the Marvel Avengers universe? Maybe it's the boys from #TheVampireDiaries (also #TVD). Whatever your fandom, you can find it on Twitter. Begin following a few hashtags you enjoy. To take part, post a tweet with the same hashtag. Others will see it. To search on a hashtag in a tweet, click on it. There are hashtag chats on Twitter. To learn more about those, follow https://twitter.com/ChatSalad and you'll find a schedule. I attend #ScifiChat every Friday from 2-4pm Eastern. This week, I'm being interviewed. I've never done an interview where my answers had to be this short. Should be a fun challenge.

PROFESSIONAL ATTITUDE

As an author, you are a public figure. You are in view of everyone. Remember that and keep all your communications professional at all times. Social media is never the place to have a meltdown. It will go viral in a heartbeat and it's hard to recover. It's never wrong to be kind.

MORE QUESTIONS?

This post isn't meant to be a treatise on the subject of Twitter. It's an introduction. If you have a specific question, post it in the comments and I'll do my best to answer it for you.

Twitter is a great way to have fun as an author, gain readers, and tell people about your books. Don't be afraid to give it a try.

ABOUT THE AUTHOR

Kayelle Allen is a multi-published, award-winning Science Fiction Romance author of unstoppable heroes, uncompromising love, and unforgettable passion. She is the founder of Marketing for Romance Writers.

Homeworld http://kayelleallen.com
Unstoppable Heroes Blog http://kayelleallen.com/blog
Twitter http://twitter.com/kayelleallen
Marketing for Romance Writers http://groups.yahoo.com/group/MarketingForRomanceWriters/ 

The Author's Secret https://theauthorssecret.com

Newbie's World: Most Efficient & Most Effective Author Marketing

A Newbie's World with Erin...

What is the best use of my marketing time and will bring me the most sales?

Starting out as a new author, I had little idea how much time I would be expected to devote to marketing my book. And it all seemed overwhelming: Facebook pages, Twitter feeds, Pinterest, blog posts… But do any of these really generate new sales? It is my belief, backed up by some marketing experts, that most of our social media is merely an avenue for fans to find authors they already like and admire, not necessarily a place to generate new sales[i].

Social media is all about engagement, i.e. after that fan/reader has already bought your product, then they will want to know more about you and your other works. But not necessarily before. If you have to go looking for followers or likes, or use give-aways to get more people there, then you are probably not generating sales via social media. Yet.  

So what will bring a reader to you? REVIEWS. 

Reviews help Amazon to promote your book for you. I read somewhere (though of course I can no longer find the source!) that after 30 reviews, Amazon starts to list your book in its recommendations.  In addition, the more reviews, the more likely a potential reader is to buy your book. Think about it – we want a trusted source – other consumers – to tell us that this book is great!

So how do you get them? Unfortunately, it involves EFFORT.

There is no easy way to get more reviews. Here are the ones I have discovered:

1.  Friends and family: your network is always your best shot. Ask people who you know have read your books in a personalized email (not a mass email), and explain why reviews are important to you. I also include some tips – ask them to talk about why they liked a specific character, setting, or theme in your book.

2. Review groups: reviewing other authors’ books for a review in turn. These should never be reciprocal reviews, however, as Amazon frowns on this practice. And, it might give a bit of dishonesty to your review. MFRW often offers up new review groups starting up.

3. Bloggers: check out bloggers who review your type of books. Simply Google your genre and reviews and you should get a bunch. Also try the same search on Facebook. Personally, I have not had as much luck with bloggers, however one good trick is to include a few pieces of personal information on the specific blogger in your request. For instance, “I read your review on…and thought you might be interested in my novel___ because of its themes of ____.” Also be sure to always find and use the blogger’s name and some other piece of information about them (likes, personal preferences, hometown, whatever).

4. Regular people: search on Amazon for books like yours, and then find reviews that don’t seem to be from a friend or family member. If the reviewer has an email address listed, send them an email and ask if they would be interested in your book in return for a review. No obligation.

5. If possible, in your next release, include a note to your readers about how much you appreciate their feedback (listing all of your contact information), and then make a request for reviews. Note how important they are for you.

---

[i] recent Verso survey estimated that barely 12% of books are discovered from social networks whereas 50% are passed on via personal recommendations. (http://www.theguardian.com/books/2012/jun/06/become-an-ebook-superstar)

Sources:

http://www.amazon.com/gp/richpub/syltguides/fullview/RNCWTLEMV71VM  (great information here!!)

https://www.goodreads.com/topic/show/352865-you-want-your-book-tagged-on-amazon

http://thefutureofpublishing.com/2012/04/what-have-we-learned-about-amazon-book-reviews/

Think Twitter is better for generating sales? Leave your thoughts!

Erin
Erin writes paranormal romances as Erin Moore and has only just begun to learn all about marketing them! She contributes to the MFRW Marketing Blog with her monthly column, A Newbie's World.

She is usually found on Twitter, but may soon be on an Amazon binge, so look out! She manages two monsters and one unruly husband in Atlanta, main-lining chocolate and tea. Look her up on www.AuthorErinMoore.com or, of course, on Twitter: @AuthorErinMoore.