Showing posts with label facebook. Show all posts
Showing posts with label facebook. Show all posts

Monday, December 3, 2018

Authors and Social Media: It's Like Furniture @KayelleAllen #MFRWauthor #Authors

If you decided to open a store selling furniture, you would want windows on the store so people could see inside, right? You'd want a phone so they could call and ask about products, delivery, and so on. You'd want a sign posted so people would know when you have something new to sell. Having an online presence with social media is like all those things combined into one -- but for authors. Our furniture is books.

Authors need:

1. website
2. newsletter
3. social media (Facebook, Twitter, Pinterest)

Why have a website?

Because it will be yours and no one can take it away from you. It is your home on the net. It's where anyone anytime can find out about you, your characters, and your books.

Why a newsletter?

Because again, this is yours. It's like real estate. You could send everyone to amazon to buy, and perhaps they will. But when you release the next book, wouldn't it be nice if you could just contact the buyers of book 1 and say, hey -- here's the sequel? With a newsletter, you can. It's the #1 thing you should have after a website. The purpose of your website is to get people to sign up for your newsletter, and to learn about your books.

Why social media?

Authors and Social Media: It's Like Furniture #MFRWauthor #Authors
Facebook is where adult women gather. They are usually our audience. But don't pass up Twitter. It's the #2 source for book sales, behind Facebook and ahead of Pinterest. It's EASY. You can only write a sentence or two at a time, so it's not time consuming. Pinterest is HUGE for sales. Make boards where you share pictures from online of things that inspire you, places you'd love characters to go in a story, material from sites where you gathered research, books you love, fancy quotes, funny animals, anything that catches your fancy.
On all these, get an account with your author name. Don't get cutesy with "mom2aboy" or "justawriter" or anything like that. Use your author name, because when someone wants to mention you, they would write your name and expect that would work. So you don't want something weird. Your author name IS your brand. It should be on everything.
Then start following other writers, and follow the people they follow. On Twitter, you'll see things set up where someone has to fill in a code to follow. Don't do that. You are a public figure as an author. You need to be found by fans. So make your account public and use an avatar for your brand or your book. Fill in the bio about yourself with something that says writer or author.
Don't follow people who offer for you to buy followers (in fact, block them). They come out of the wordwork, and blocking them alerts Twitter to remove these people. They are annoying spammers, and they are violating the TOS for Twitter, so don't go near them. But be aware, you will see them every week the rest of the time you're on the site. They try, and they get newbies who don't know any better, so if they make a sale before they're axed, they just get a new name and try again. >_< It's part of online life so just deal with them and move on. I wish it wasn't so, but I will not give up a great source for sharing my books and talking to fans because of spammers. Besides, these people are just so obvious. Look for people with a string of numbers behind their names (i.e., jason97349857). You will spot them even without trying. You'll see. They can't seem to help themselves.
But oh my goodness, yes yes yes get Twitter! It's so much fun. It's so easy. It's so great for boosting sales. When people guest on my Romance Lives Forever book blog, I put their Twitter handle in the post title. It gets shared dozens and dozens of times. That boosts sales. Those authors get followers.

What are you waiting for?

Go get Twitter and other social media and move forward. Let's do this.
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Kayelle Allen writes Sci Fi with misbehaving robots, mythic heroes, role playing immortal gamers, and warriors who purr. She is the author of seven books, three novellas, and multiple short stories. She's also a US Navy veteran and has been married so long she's tenured. She is the founder of Marketing for Romance Writers.
https://kayelleallen.com

Tuesday, November 3, 2015

Why #Authors Use Hashtags in Blog Titles #MFRWauthor @kayelleallen #bookmarketing

A Romance for Christmas 
Have you noticed on social media that many authors use words with the # symbol in them? Wondered why? Here's the reason.

What Are Hashtags

Hashtags are words which denote topics of interest. By placing the symbol # in front of a word, it becomes a tiny search program on Twitter (or other sites using the system).
Hashtags are important because many people on Twitter only use hashtags. They logon, bring up their saved hashtags, and follow, like, and respond on those. I follow #Thranduil #Hobbit #Loki #TheFlash #Arrow #AgentsofSHIELD #RLFblog #MFRWauthor -- and don't see much else. I just added #StarWars though. I'll be all over that. So if you tweet something with no hashtag, I'm unlikely to see it.
Are hashtags necessary in a blog title? No. However, when people share your title on Twitter or Facebook, the hashtag will become part of the message.
If the blog is linked to Triberr, it can be vital. Most of the posts going out do not have them, and it means they are going to be seen by a limited number of people. Namely, only those who use Twitter by actually reading posts of certain people, or if they happen to catch your post as it zooms by in the feed. By the time 20 tweets load, another 60 are waiting. When you refresh, the feed can jump right past them. I don't bother with the feed. I might glimpse it now and then, but I spend serious time on the hashtags. They are what interest me. I can save hashtags in my search menu and bring them up at will.
On Tuesday nights, I watch Flash, Agents of SHIELD, Limitless. It's three hours of glorious fun for a geek like me. On Mondays I watch Supergirl. Wednesday s I see Arrow, and Thursday it's Big Bang Theory. During those shows, I'm on Twitter, RTing and liking tweets with the hashtags of my fave shows. I've gained followers that way, but I do it because I love the shows and enjoy the interaction during the program. Commercials are when everyone posts, so it's a flurry of fun.
There's no way to keep up with all that unless you use hashtags. Give it serious thought.

Mentioning Guests

Do you host guest authors on your blog? If so, why not use their twitter name instead of or in addition to their name? When your post is shared on Twitter, they will get mentions and that will expand their reach. I do that on Romance Lives Forever blog, and it gets guests about 50-75 mentions per visit for each person. That's a huge reach. I also do it on my own blog, using hashtags that target my reading audience. For me, that's often #scifi.

If you have tips for making your titles work well, please share it in the comments.
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Kayelle Allen is a bestselling, award-winning author. Her unstoppable heroes and heroines include contemporary every day folk, role-playing immortal gamers, futuristic covert agents, and warriors who purr.

Friday, April 3, 2015

What Social Media Accounts Do New #Authors Need? #MFRWauthor @kayelleallen

Every author needs social media. In 2012, Digital Book Word posted an article showing the potential of social media to sell books. For a great infographic on which site sells the most, click here (Shopify article and image by Mark MacDonald).
MFRW 

Having been published for many years, and after hosting hundreds of authors on my Romance Lives Forever blog, I can offer some good advice on what sorts of social media accounts a new author needs. I included checklists for other things that you'll find handy.

Accounts Checklist

What you need will be different from what other authors need. Adjust and fine tune your account checklist until it fits your current books. Keep in mind your needs may change with each book. Why? Because your core audience may change, depending on the genre you write, and changes in the industry.

These are basic accounts you will need as an author. The top are listed by name:
Facebook profile / author page
Twitter
Pinterest
Goodreads
Google+ (vital -- authors with a Google account rank higher in searches)
Amazon Author Page
Sign up for other social media as needed. I recommend you claim your name on each, even if you don't use the accounts -- you might want to use them later.

Memberships and Business Accounts
PayPal
Bit.ly
Newsletter (MailChimp, iContact, Constant Contact, etc.)
Email list

Items to create for each book
Sample Chapters
Email signature

Website Pages or Info
Blog
Free Reads
Media Kit
Tarthian Empire
Companion 
News / Press Releases

Optional items on a per-book basis
Podcast
Audio clips
Book trailers

Whatever programs, software, and applications you use, keep track of the names and URLs. Record your passwords. As you grow in your profession as an author, you will be in and out of these for years to come. Trust me, it pays to be organized.
---

Kayelle Allen, MFRW Founder
Author of the Tarthian Empire Companion
A World-Building Bible and Guide to Writing a Science Fiction Series
Amazon http://bit.ly/companion-az  Smashwords http://bit.ly/companion-sm
Website http://kayelleallen.mobi Blog http://kayelleallen.com/blog
Twitter http://twitter.com/kayelleallen  Facebook http://facebook.com/kayelleallen.author
Google+ https://plus.google.com/+KayelleAllen/

Saturday, March 28, 2015

The business of Writing: Now what do I do? #MFRWAuthor #MFRWorg




The manuscript is done and with the publisher. Now what do you do?

I can tell you not to just sit there and wait. Start working on your next manuscript. The more work you have to offer the more chances you have to sell your books.

Back in the days of RWA we were told not to do multiple submissions. Send in one ms and then wait for that publisher to get back to you. I learned personally that could take a year or more. Like a good little writer who followed the rules, I waited and wrote. So by the time I did sell my first book I had two others waiting in the wings.

Then someone asked me if I had a web page. Of course not. I wouldn’t need one until my book came out right? Wrong. I was told I needed to get my name out there. Did I write newsletter articles for my local RWA chapter? Put them on the web page. Today’s technology allows the publisher you submitted to, to google your name to see how visible you are. Having that webpage can be very important.

In the beginning I build my own webpage and loaded it with articles I wrote and other things I thought an author could use. Then I was lucky enough to win a professional web design at a conference, which is what I have now.

Then I heard about author’s Den. Free? Really? And I can build a web page for myself? Cool. Did that, although I’ll admit I haven’t updated it in years. In fact, I latched onto (and still do) anything free that would help promote me. Most of us do.

Then Facebook came along and I was asked if I had a facebook author page. What is that? Well, I did my research and created one of those. I try to keep it to writing, updates on my work, visitors to my blog, when a book is accepted, updates as I go through the editing process. Anything I think people might find interesting.

How about twitter? Did I belong to twitter? Well I created an account and ignored it for a long time, but I’m trying to do better now, even though I’m still a bit clueless when dealing with it.

Then I joined MFRW:

Since then I learned about the amazon author page. Have one and have my blog feed tied into it. I always make sure I go and add my new books as they come out.

Created a blog. This one was one of those kicking and screaming moments. I work, took care of my young son, and now my MIL. I had to fight to find time to write, how the heck was I going to find time to write a blog? And what would I put on it? I started using my writing knowledge. I’m a nurturer by nature so it’s natural for me to give back.

Joined Triberr a couple of years ago and I’m still learning – did you know that if you go to each tribe stream and release your tribemates blogs instead of doing it from your main stream you normally get more people releasing your blog as well? Who would have thunk it...

Not figured out how Goodreads helps...

I’ve now done blog hops, guest blogs, have guests on my blog and joined a small group of authors who are of like mind and writing. We’re working on promoting our group. I pay a little money on advertising when I can – I’m with TRS and RB4U. I’ve gone in on ads in RT mag, and bought ads in BTS mag. What else? Oh yeah, done chats, programs (online as well as in person), book signings.

Writer Tip: And every time I hear of something new I go and check it out...now I have to figure out what @me is all about. I have an account now it’s time to utilize it.

Barb:)



Bio:
Barbara Donlon Bradley wears many hats. She’s a mother, wife, care-giver, author, and editor. She’s a senior editor for Melange Books, and writes for Phaze and Melange books/Satin Romances with over twenty titles under her belt.

Links: 

Sunday, November 9, 2014

Hey #MFRWauthor! ADD an Author App to your #facebook Page @AuthorTinaGayle


Get Your FACEBOOK AUTHOR APP.
If you have a Fan Page on Facebook, you might want to look into adding an Author App to it that will allow people to purchase your books from Amazon.


All you have to do is enter your ASIN or ISBN number and the app will set up the link.

The link is display on the left hand side in Red (Read my Book). It will also allow you to put in a URL to a free sample of your book.

Here is mine!

If you have already set up your fan page, go to http://apps.facebook.com/authorapp/

A page will come up that says 'The Author Marketing App.' Just click on the  'Let's get started' button.

From there it will direct you as to what you need to do to set up the page.

Remember to choose your fan page, not your personal page. You will then see the ""Read My Book"" button on your fan page.

Now just click on the app and you just enter the information about your books.

You can do this one of two ways
1. just put in the isbn or asin number and hit enter.
2. Or fill in the information yourself.

If after you hit enter, you don't see everything you want it to display, just hit edit book and put in the additional information.

Hope this helps, 
Tina Gayle

ABOUT Tina Gayle
Tina grew up a dreamer and loves escaping into a good romantic book. She is currently working on two different series the Executive Wives’ Club and the Family Tree series both combine elements of women fiction with the passion of romance. Read the 1st chapter of any of her books on her website.
Website  |  Blog  |  Twitter

Tina Gayle recently released Stormy, an Erotic Contemporary Romance.

Can friends become lovers? Even after the age of forty?

For two years, Daniel and Karen have consoled each other during the trails of losing their spouses. Now, they are ready to turn their friendship into a loving relationship. After sharing a night of passion, all appears golden for a bright future for Karen and Daniel until she receives a call from her children saying her ex has had a heart attack.

Torn between, her need to support her children and her desire to be with Daniel, Karen leaves him and flees to the hospital. Coming face to face with  her ex-husband’s new trophy wife, Karen begins to question exactly why her marriage fell apart. Was she to blame, and if so, should she try again?
On the outside looking in, Daniel must now convince Karen to let go of her past mistake and share a future with him?

Friday, September 5, 2014

MFRW Facebook Group: Facilitating Guest Blogging @Emerald_theGLD #MFRWauthor

Greetings all! Before I get started, I’d like to again give a shout out of thanks to Kayelle Allen, MFRW’s founder, for covering for me here on the fifth of last month while I was on vacation. Because that’s what kind of an awesome leader Kayelle is. :)

Thus far in this series, I’ve talked about my responsibilities as the moderator of the MFRW Facebook group. Starting with this post, I’ll be branching out and covering aspects of Facebook more generally, given that I feel as though I’ve covered now much of what’s involved in moderating a group (though if you do have questions about moderation, by all means please feel free to mention them in a comment, and I’ll be happy to address them!).

This month’s topic comes to us courtesy of Paloma Beck, MFRW’s Blog Director, who mentioned to me that some members might be wondering about this particular Facebook function.

The MFRW Facebook group houses a document that allows members who host guest authors on their blogs to enter their blog information into said document for other members’ reference. In other words, the file is a centrally-kept source of places that offer cover reveals, spotlight features, etc., that is updated in real time whenever anyone edits it and is available for any group member to see or edit.

So, if you have a blog and are open to posting guest posts and would like other members to know that, feel free to enter your information into the sheet! Here’s how:

1) From the MFRW Facebook group page, go to the horizontal menu bar just below the header photo across the top of the page. Click the last entry, which is “Files.”

2) Locate the file titled “GUEST OPPORTUNITIES on Member Blogs” and click on it.

3) After you click, find the “Edit” button (with the little pencil icon next to the word on the button itself) in the upper-right corner of the document. Click that.

4) Enter your information in the format previous listers have used. An easy way to do this is to highlight the most recent entry, copy it, and paste it a line or two above that entry. Then delete that member’s information (leaving the category labels) and fill in your own.

If you have a new release and are seeking blogs where you could guest post or do a cover reveal, etc., this document is a great resource. To find it, simply follow steps one and two above! 

Before I go (I saved the announcement for last this time :)), I do want to say that the MFRW Facebook group reached—and quickly surpassed—the 4,000 member landmark since my last Facebook-related post here! Thanks to all the members for making it such a growing, active group.

Until next time!


Emerald
Emerald is an erotic fiction author whose short stories have been featured in anthologies published by Cleis Press, Mischief, and Logical-Lust. She serves as an assistant newsletter editor and Facebook group moderator for Marketing for Romance Writers (MFRW), and she selects and posts the monthly inspirational quote on the MFRW Marketing Blog. Find out more about her at her website, The Green Light District.

Saturday, July 5, 2014

Moderating the #MFRWorg Facebook Group—Keeping Track of Group Posts #MFRWauthor

As of this writing, the MFRW Facebook group is at 3,918 members. While I thought I might perhaps be announcing the 4,000 milestone marker with this post, it appears that will have to wait until next month. :) I won't be surprised if we hit it by sometime around the middle of next week. The group’s growth is still going strong!

For this post, I thought I’d mention a feature I discovered relatively recently that some group members and especially moderators may find useful. If you aim to keep up with the posts to a group, Facebook has a feature that makes it a bit easier. Each new time you visit the group page, Facebook indicates the point at which the posts on the page are ones you’ve already seen. It does this with a label that says “OLDER POSTS” in the left margin. The label is a bit subtle, written in shaded gray and in a somewhat small font size. Once you know to look for it, however, it can help you keep track of which posts you’ve seen and which you haven’t.

For me, for example, it’s a very helpful feature in moderating the content posted to the group. Before I learned of this feature, I used to haphazardly visit the group multiple times throughout the day and vaguely memorize when I had last been there so I could tell when I had scrolled down far enough that the posts were ones I’d already seen. Now, I click on the group listing from my home page feed and scroll down until I see the “OLDER POSTS” heading (often I’ll just do a Control/Command + F search with the word “older” to locate it quickly). Then I simply check the new posts by scrolling up the page until I get to the top.

For moderators, this makes keeping track of checking the group page content much easier. And if you’re a group member, this feature lends a hand if you want to be sure you don’t miss any posts. :) Do note that whenever someone comments on a post, that post automatically moves to the top of the group page, so if you see posts you’ve already seen amidst the new ones before you get to the “OLDER POSTS” label, that just means a new comment(s) has been left on it.

To learn what the “OLDER POSTS” heading looks like, you can go to any group of which you are a member (the MFRW one, for example :) ). At the top of the page beneath a pinned post if there is one, you should see a shaded gray heading that says, “RECENT POSTS.” This means that the posts that follow that are ones that are new since your last visit to the group, and the font and appearance of the “RECENT POSTS” heading are exactly like the “OLDER POSTS” one. If you scroll down far enough, you’ll eventually see the “OLDER POSTS” heading, indicating that all the posts below that are ones that were already posted the last time you visited the group.

Incidentally, if you haven’t been by in a while, you may want to go check out the MFRW Facebook group—holiday weekend sales and giveaways abound! For those who are celebrating U.S. Independence Day, I wish you a safe and beautiful holiday weekend. And for those who aren’t, I wish you a beautiful weekend as well, and you may want to come by and take advantage of the sales and giveaways of those who are! ;)

Thanks for reading, and until next month!


Emerald
Emerald is an erotic fiction author whose short stories have been featured in anthologies published by Cleis Press, Mischief, and Logical-Lust. She serves as an assistant newsletter editor and Facebook group moderator for Marketing for Romance Writers (MFRW), and she selects and posts the monthly inspirational quote on the MFRW Marketing Blog. Find out more about her at her website, The Green Light District.

Sunday, June 15, 2014

#MFRWorg Newbie's World: Why Authors Need Facebook @AuthorErinMoore

Facebook: Why we need it, even if it drives us crazy.

Facebook. It’s awesome for our personal lives, letting us share pictures with others, keep up with our schools and communities, find people with common interests, stalk our ex-boyfriends…oh, wait.

But as an author, it can sometimes be a little daunting and confusing. For starters, what type of page should we choose? And then, once we have it, how do we go about liking other pages – some pages wants us to switch back to our “personal” page before we can like them, and I am not entirely sure I want everyone to know when I’ve liked something like “Sex With Romance.”  And once we’ve figured that out, how do we get those cool little tabbies for our blogs and other stuff on there?

And yet, it’s worth it to figure it out. Most of our readers are on Facebook, and Facebook also brings in new readers; a lot of inbound traffic to Amazon and other ebook sites comes directly from Facebook. So we need to be on there, and we need to be on there in a professional manner.

As some of you already know, I’m a big fan of “do as I say, not as I do” on this blog. So some of the advice below will be recommendations from knowledgeable sources that I may or may not have already implemented myself (just in case anyone is checking my Facebook page –which, if you do, make sure to like it).

Ahem. Now, first things first: What type of page should you have?  Well, really, as an author, there is really only one for your author self.  I will put gold stars there in case you are in doubt.  And you will need to start from your personal profile in order to do this – don’t create a whole new page (with a separate email address) from the initial FB log-in page.  Main reason: you can’t usually like another page as your author page, otherwise. 

Types of pages:
Local Business or Place
Company, Organization, or Institution
Brand or Product
Artist, Band, or Public Figure
Entertainment
Cause or Community

Adding a page for individual books:
If you are already sort of big time, you may want to consider adding pages for each of your books. The downside to this is that you may split your audience – people may miss updates if you post to the book, or miss them if you post only to your author page. However, if the book does blow up (in a good way), someone may make that page for you, and you don’t necessarily want to cede that control.  Food for thought.

Now, onto the fun (read: complicated) stuff.
Yes, you can like other authors’ pages. You may have to go to their page and then click on the down-arrow near the like button. Then there should be a line that says “like as my page.” That’s it! But it seems that most authors have gotten with the program – if it’s set up as an author page, then you should be able to like it with the “like” button. 

Help with Facebook Tabbies (aka apps, aka sort of a pain);
So, most of us would like our blogs to be linked to Facebook. The best way is to use an app – you know, those cute little buttons. There are a few different apps to use for blogs: RSS Graffiti, Networked Blogs (though this will now direct you to their spin-off, Symphony), and Social RSS

They all work essentially the same way. They are going to ask you for a lot of permissions from Facebook (you can’t escape The Man), and then import your blog (or blogs) to the pages you direct. I used Symphony and found it pretty self-explanatory. And then I got this awesome new tab called “blog” on my page.  It will also post updates to my FB newsfeed any time I post on my blog.  


What else do you need as an app? You can also load in Goodreads, Pinterest, or Youtube videos – entirely up to you.  Goodreads is an easy one – you can do it from Goodreads, and then it magically loads the app onto FB.

For Pinterest, it’s a a little bit trickier. If you use the link here, then only follow steps through #7 – looks like Facebook has had a few changes since 2012 (ya’ think?) and it loads up a little “Pinterest” link fairly nicely with only the first seven.

YouTube: There is either Woobox (which I used for my Pinterest tab, very helpful) or YoutubeApp. Again, make sure to accept all permissions and then edit later.

All in all, Facebook for businesses is not necessarily a walk in the park, but with a little bit of help, it can (and should) be done. Happy Facebooking! Let me know what you think – what do you see on others’ pages and wish you had on yours? What has worked well for you?
-Erin

Just in case you want more to read:

Thursday, June 5, 2014

Moderating the MFRW Facebook Group: Technical Functionalities #MFRWorg #MFRWauthor

I’m going to get a little technical today and discuss a few of the functions and features of groups on Facebook and how both members and moderators may use them or how they may affect how groups operate. I’ve mentioned in this series how much the MFRW Facebook group has grown over the last year (to sum up: when I started moderating last May, we had several hundred members. We reached 1,000 sometime that summer, and our current count is at 3,658). To be clear, I myself don’t personally do anything that influences this growth. I, as I have described in my other posts, receive and moderate the join requests, but I have no control over how many people ask to join.

A big contributor to that, I suspect, is the addition last year of Facebook’s “Suggested Groups” feature. If you’re on Facebook, you may have noticed the appearance of this list along the right side your profile. I noticed a significant upsurge in join requests when this happened, and I have no doubt this feature has resulted in far more members' learning of MFRW and joining the group than would have otherwise. I have a feeling it also, however, means people request to join without even looking at the group or having much of an idea what it’s for (which, in MFRW’s case, affirms the importance of member screening). If you’re a moderator, you may just want to be aware that people may be clicking on a suggested group without ever having visited the group’s actual page.

As far as I’ve determined, there isn’t a way to control or influence how much or where one’s group shows up in the “Suggested Groups” list. There is, however, a functionality called “Tags” that moderators can utilize. If you moderate a group, there is a link on the right side of the group page just below the “About” section that says, “Set Tags.”

Tags do not get to be whatever you want them to be. Rather, only words/phrases that Facebook provides via auto-fill may be selected. For example, I wanted to tag the MFRW group “Author Resources,” but Facebook didn’t have a category option for that, so it simply erased the tag when I saved it. I thus settled on the less specific categories of “Writing,” “Marketing,” and “Books.” This will at least give someone who glances at them an idea about the group’s focus. As far as how tags might affect a group’s popularity, we’re new enough to using this feature that I haven’t had a chance to observe any potential outcomes yet. I’ll report back if I see anything notable. ;)

Search functions are another area both members and moderators may find helpful at times. If you’re a group member, you can pull up a list of your activity (including posts and comments—“Likes” are not included in the search results) on a particular group by clicking on the magnifying glass icon all the way to the bottom right of the group page’s header (it’s just to the right of the “Notifications”/“Create Group”/settings buttons and icons) and entering your profile name. All the things you’ve posted, as well as posts on which you’ve commented or in which you’ve been tagged, will be brought up for display. This feature may seem useful if, like myself, you’ve been known to forget from time to time whether you’ve already posted something on the group page (lol). You can also do similar searches for other members’ activity.

If you want to simply see whether someone is a member of a group (who may or may not have performed activity in the group, making the above search method not helpful), you can do that by going to the “Members” tab along the horizontal menu bar beneath a group’s header photo. With this function, you can sort the members by name (alphabetically by first name/word of profile name) or by join date. As a moderator, I like the sort-by-join-date feature because it allows me to keep track of how many members have joined within a certain time period (though this is not exact in that the labels don’t have actual dates but rather indicate that someone was added “a month ago,” 8 months ago,” “2 weeks ago,” etc. When I want to keep track month by month, I make a note of the last name I approved on the last day of a month and then use that as the cutoff when I check the list the next month). For example, since my last post here about moderating this group, about 325 members have joined.

If you’re a group moderator, this search function also gives you the option of viewing your list of blocked members. Mine isn’t very long, but I have blocked a few profiles I determined to be spam, etc. On this list, there is a link associated with each profile that says “Remove Ban” if you change your mind about blocking someone or allowing someone to join.

And thus ends this tour of Facebook group technical characteristics. ;) Thanks for reading, and see you next month!


Emerald
Emerald is an erotic fiction author whose short stories have been featured in anthologies published by Cleis Press, Mischief, and Logical-Lust. She serves as an assistant newsletter editor and Facebook group moderator for Marketing for Romance Writers (MFRW), and she selects and posts the monthly inspirational quote on the MFRW Marketing Blog. Find out more about her at her website, The Green Light District.

Monday, May 5, 2014

Moderating the MFRW Facebook Group: Getting the Most out of Group Membership #MFRWorg #MFRWauthor

So far in this series, I’ve talked a lot about things I do from the moderator side of the MFRW Facebook group. I’m shifting gears a little bit today to offer some recommendations for potential and current group members to get the most out of being a member of the group and using Facebook to help market your work.

Privacy Settings

First, I want to mention a couple things about privacy settings of which some people may not be aware. I want to clarify, however, that I completely understand setting one’s profile to private and am in no way discouraging that or recommending that people change their privacy settings if they’re set the way they want them. It’s completely fine if I go to a profile and don’t see any information about one’s involvement in the literary community due to that person's privacy settings—that’s why I send a message.

This, rather, is for those who mean to have certain things visible to the public and may unknowingly not. For example, a few times over the last month, I’ve received responses from potential members informing me that they do in fact list something like “Author,” etc., in the employment sections of their Facebook profiles. In my response thanking them for replying and indicating that I’ll approve their membership, etc., I’ve just mentioned that for whatever reason, that information wasn’t visible to me.

One author followed up with me to ask if I had any idea why I might not be able to see it, as she intended for the indication that she was an author to be publicly viewable, and her general profile was set to public viewing. I looked into it a little bit and discovered that each “Work and Education” entry in one’s “About” section can be set to its own privacy setting. In the instance in question, the author’s entry indicating she was an author had been set to be viewed by friends only.

To check on this or change these settings, go to your profile, hover over the upper right corner of the “About” section (on the left side of the page), click on the little pencil icon labeled “Manage” when it pops up, and choose “Update Info.” On the screen that then appears, there is a little icon with a downward-pointing arrow to the right of each entry under the “Work and Education” setting. You may click on that icon to choose the privacy setting (public, friends only, etc.) for that particular entry.

 

Posting to the Group

I read every entry that gets posted to the MFRW Facebook group (though if I did more than just skim over them, I’d spend little time doing anything else!). I do this to make sure they’re legitimate posts and ensure I haven’t inadvertently let any spam accounts join. I have thus seen how privacy settings can also affect how things show up when you post in a group.

For example, if you choose to share a book cover from one of your own photo albums on the MFRW group page, your privacy settings for that photo (or your photos general) will affect how it will show up on the group page. Occasionally I see a post on the group that says “Attachment Unavailable.” This can be for a few reasons, but one of them is if your photo privacy settings are set to allow only friends or friends of friends to view them. That will still be the case, then, if you post the photo to a group page, and the attachment will be indicated to be unavailable for everyone else. (It is easy for you yourself not to realize this, incidentally, since it will still show up for you on the group page, so nothing will seem to be amiss.)

One option for posting photos (such as book covers) to the group page, thus, is to simply post a link to the page where a photo appears, such as at the buy link, and let the link preview show the photo. If you do want to share a photo from one of your own Facebook albums or your timeline on the group page, just make sure the photo’s privacy settings are set to public viewing first. You can do this one of two ways:
  1. If you want to set the entire photo album containing the photo to be viewable by the public (say, for example, you have an album for book covers that you’d like anyone to be able to see), do the following: Click on “Photos” from your profile page. Once there, click “Albums,” locate the album you want to make public, and click on the little icon in the lower right corner of the album in question. Adjust the settings accordingly.
  2. You can also adjust the privacy settings of an individual photo. To do this, click on the photo in question. Right below your name and to the right of the date the photo was posted, you should see the small privacy settings icon with the downward-pointing arrow. Click on it and choose the desired privacy setting.

Links

It also tends to be a good idea to add a link to posts you’re posting on the group page if you're asking people to buy or visit something. Every once in a while I see posts asking people to check something out that don’t contain a link at which to do so. While sometimes a reference to where to find the post or book in question is provided, I think it’s fair to say that viewers are much more likely to follow through if all they have to do is click a link. :)

That being said, I do not recommend posting only a link with no corresponding picture, text, introduction, etc. When I see this, I’ll click on it, but not knowing whether it’s spam or what its origin or purpose is, I won’t really want to—I’ll only do so because of my responsibility as a moderator. Given my feeling that way, I suspect the link won’t get many clicks from others who don’t have that responsibility! This hasn’t happened very often, but I have seen it, and I recommend you just make sure the image or link preview you want to have show up with your post is indeed visible before you post it.

I hope this has seemed helpful to some readers. The MFRW Facebook group is a busy place, and we want all members to receive the maximum possible benefit of being a part of it! Thanks for reading. :)


Emerald
Emerald is an erotic fiction author whose short stories have been featured in anthologies published by Cleis Press, Mischief, and Logical-Lust. She serves as an assistant newsletter editor and Facebook group moderator for Marketing for Romance Writers (MFRW), and she selects and posts the monthly inspirational quote on the MFRW Marketing Blog. Find out more about her at her website, The Green Light District.

Thursday, April 17, 2014

Party on Facebook with @MFRW_ORG... Here's How!

Participate in MFRW's First Facebook Party!
A facebook party is an event hosted through a facebook page. It has a determined amount of time, a theme and involves multiple posts by the participating authors. Many times, a facebook party is used by authors to celebrate a new book's release.

MFRW is now using facebook parties as a fun new marketing tool for our members. We hope you'll join us!

The major benefits of using group facebook parties as part of your book's marketing strategy are (1) sharing readers with other participating authors and (2) utilizing a social media forum preferred by the majority of today's romance readers. Your reach will be larger than going it alone when you participate in an event that involves other authors.

This first MFRW facebook party is scheduled for May 1st and is specifically for our contemporary romance authors, all heat levels welcome including GLBT. Throughout the year, each genre will be featured to be sure every MFRW author gets the opportunity to participate.

Upcoming MFRW facebook EVENTS (coming in future months): Historical Romance | Romantic Suspense | Science Fiction | Paranormal Romance

MFRW facebook parties will be hosted as events on the MFRW facebook page. Authors: Join the MFRW facebook page NOW if you aren't already a member. It's best for authors to be a member of the page to participate but it won't be necessary for the readers you invite. You will be able to invite readers/ fans/ reviewers/ followers to this event soon and we'll provide the tools and instruction for doing this.

Are You Ready To Party?
As a participating author in a facebook party, you'll be expected to advertise on your blog/ website using the party badge, invite your facebook friends and share in as many other social outlets as possible. Our twitter hashtags are #MFRWorg and #MFRWauthor. Include these for bonus re-tweets! *When sharing the badge, include party link: https://www.facebook.com/events/239565416167458*

Participating authors will sign up to host for one or two hours. During that time, you'll be expected to post up to two excerpts, PG-13 or below, share cover art, give away at least one free book using a contest format and otherwise interact with attendees through the posts.

More Details will be provided to those who sign up as it gets closer to the event. For now, click on both links below to become a participating author.

Questions?
Just Ask Paloma. Leave A Comment.

Saturday, April 5, 2014

Moderating the MFRW Facebook Group—Pinning Posts (and a Membership Landmark!) #MFRWorg

First, a short announcement: since my last post here about moderating the MFRW Facebook group, the group reached (and passed) 3,000 members! The Facebook group has seen considerable growth since I started moderating it not quite a year ago. At that time, there were several hundred members. We reached 1,000 last June, if I remember correctly, 2,000 sometime late last fall, and now here we are at (as of this writing) 3,147 members!

In messaging with potential members during the request moderation process, I’ve often found myself suggesting that they consider joining the Yahoo Group as well. Since many potential members have mentioned where they are in their careers and what kind of marketing help they’re seeking or why, the conversation has often segued naturally into this invitation. MFRW’s Yahoo and Facebook groups serve notably different purposes at this point—since promotion is allowed on the Facebook group, it is used mostly for that right now, whereas the Yahoo Group (where no promotion is allowed) is where most of the group’s discussions about promotion, marketing, resources, etc., take place. So I personally see it as well worthwhile to be a part of both.

Which brings me (slightly indirectly) to the main topic of this post: pinning posts. A pinned post is a post on a group page that remains anchored to the top of the page irrespective of other posts. It is thus very useful as a reference point or to impart evergreen information that you’d like everyone who visits the group page to see, since it always appears as the first post on the group page.

In this case, since I found myself writing similar things over and over in private messages about the Yahoo Group and including the link to join, it eventually occurred to me that it would be much easier if I could just put this announcement somewhere and send people to it. Even better if it were somewhere group members and the public could see it.

Enter the pinned post. I wrote a short summary of MFRW’s Yahoo Group and other resources (such as its website), included links to all of them, added a note summarizing the process I use to moderate join requests, and pinned the post to the top of the group page. Now when I am in touch with potential members, I simply say something like, "Please see my pinned post at the top of the group page for information about MFRW’s Yahoo Group.” I have found this much more efficient. ;)

Only the moderator(s) of a group can pin a post, though any post on a group page may be pinned (i.e., the moderator doesn’t have to be the author of it). To pin a post, locate the post in question, hover over the upper-right corner of it until the little drop-down arrow appears, click on the arrow, and choose “Pin Post.” If at any point you want to unpin the post, follow the same directions and click “Unpin Post.”

Facebook currently only allows one pinned post at a time on group pages. Sometimes my post has been unpinned on the MFRW group in favor of special-event pins, such as when Summer Camp took place last year or when MFRW was up for several awards in the 2013 Preditors & Editors poll (the MFRW newsletter won for “Best Writers’ Resource”!). In these cases, Kayelle composed alternate posts that she pinned with these announcements, and the introductory post was unpinned and thus automatically returned to its original place in the group’s timeline. When it was time to put it back, I simply located it again and repinned it. Pinning and repinning may be done to any post that exists anywhere on a group's timeline. The “Likes” and comments remain intact, as pinning and unpinning don't actually alter a post in any way but rather just move it to a different place on the page.

Please note that the pinned post functionality is also available on “Pages,” so in the same way I described above to pin a post on the group page, you may pin a given post on your author page. This post will remain the first post listed on your page until you unpin it or replace it with another pinned post (the “one pin at a time” rule also applies to pages). To see an example of a pinned post and how it appears on the page, just visit the MFRW Facebook group and see mine (under my legal name, Emily McCay) at the top of the group page. :)

Thanks for reading, and see you next month!


Emerald
Emerald is an erotic fiction author whose short stories have been featured in anthologies published by Cleis Press, Mischief, and Logical-Lust. She serves as an assistant newsletter editor and Facebook group moderator for Marketing for Romance Writers (MFRW), and she selects and posts the monthly inspirational quote on the MFRW Marketing Blog. Find out more about her at her website, The Green Light District.

Wednesday, March 5, 2014

Moderating the MFRW Facebook Group: So What’s the Big Deal About Spam? #MFRWorg


"Spam? I don't think so...."
As I’ve alluded to in my first two posts about screening and contacting potential members, one of the things I consider within the purview of my responsibilities as an MFRW Facebook group moderator is preventing spam profiles from becoming group members. In addition to moderating the request/join process, we also choose our group settings according to the general seeking of balance between allowing the group to be accessible to the public and potential members and disallowing illegitimate members access to it.

In creating or moderating a Facebook group, one of the first things one selects is the group type. On any group page (whether you’re a member of it or not), there is a tab toward the upper right corner that says “Create Group.” After choosing a name and having the opportunity to invite particular people to join, a group creator also needs to choose whether the group is “Open,” “Closed,” or “Secret.”

MFRW is an “Open” group, which means the public may see the group members and the posts made in the group. This is because promotion is a big part of the MFRW Facebook group, so of course we want people to be able to find it easily and see the content in it, since most of said content is intended to reach potential readers. (A “Closed” group allows the public to find the group and see who is in it but not view the posts on the group page, and a “Secret” group hides the members and the content from the public and is not accessible via a search.)

In addition to this setting, the “Membership Approval” setting is one to which moderators may want to pay attention. (If you moderate a group, the place to edit these settings is found by clicking on the little wheel-like icon at the top right of the page and choosing “Edit Group Settings.”) The two choices here basically indicate that 1) any members can invite and approve other members or 2) moderators must approve any invited members. MFRW is set to the second option. With this setting, members can still invite others to join the group, but the request then goes to the queue to be moderated like any other request.

Facebook additionally has an option to “block” someone who is requesting to join. The “Block” button appears alongside all member requests in addition to the “Add” and “Ignore” buttons. I have only used this feature about half a dozen times, but I have found it helpful in cases of accounts I’ve already determined to be spam sending multiple requests even after I’ve rejected them. Moderators may unblock blocked members at any time by clicking on the "Members" tab in the horizontal menu bar along the top of the group page, clicking the arrow next to the default “All Members” option next to the search box, and choosing “Blocked” from the drop-down menu. The list of blocked members will appear, and a “Remove Ban” link will be next to each name.

So, at this point in these posts, you may be wondering what difference it really makes if a spammer does manage to infiltrate the secure fortress of the MFRW Facebook group? (That is a joke, of course…very little on Facebook is secure, and one should always practice due diligence there in general!) The risks this poses range from mildly inconvenient to more pressingly relevant to one’s professional online persona. They include the following:

1) Well…spam ;)
Right, so obviously one of the things a spam profile tends to do is post spammy links on group pages. Spammers sometimes receive financial compensation for each instance such a link appears, so the spammer’s goal is to place these links in as many places as many time as possible. In general, these links are likely to advertise “make-money-quickly” schemes, easy-to-“win” products, or simply any variety of items for sale. Were this to happen on a moderated group page like MFRW’s, it would likely be spotted and subsequently fixed with a deletion of the post(s) in question and removal of the profile that posted it/them. This falls into the mildly inconvenient category.

2) Credibility Questions
However, were I to be away from my computer for several hours (which seems to happen absurdly infrequently), a spammer could do a fair number on the group page while I wasn’t looking. I’ve personally tended to feel this would affect the group’s credibility were a new or potential member (or current members, for that matter) to visit the group and see a bunch of obvious spam links bombarding the page.

3) Malicious Third-Party Applications
Furthermore, some spam efforts have more widespread consequences. In phishing schemes, for example, while the actual post from the spam account doesn’t affect the group members or page (this is the case in general with all posts), if someone were to click on the link in question and enter, for example, her/his/their Facebook password or other sensitive information, that data would then be in the possession of an entity with potentially malicious aims. In general, incidentally, Facebook users should be quite careful to only enter their password on what they’re sure is the actual Facebook site (type the address into the address bar yourself) and not offer this information on a landing page from a link on which they have clicked.

These are the main reasons I and MFRW work to keep spam accounts from gaining membership to the MFRW Facebook group. While links and promotion are welcome in the Facebook group, we want to do all we can to make sure those links are legitimate, safe, and fulfill MFRW’s purpose of connecting the hard work of our members with the readers who will love it. :)


Emerald
Emerald is an erotic fiction author whose short stories have been featured in anthologies published by Cleis Press, Mischief, and Logical-Lust. She serves as an assistant newsletter editor and Facebook group moderator for Marketing for Romance Writers (MFRW), and she selects and posts the monthly inspirational quote on the MFRW Marketing Blog. Find out more about her at her website, The Green Light District.

Wednesday, February 5, 2014

Moderating the MFRW Facebook Group - Contacting Potential Members #MFRWorg

In my inaugural post about moderating the MFRW Facebook group last month, I talked about screening requests. This month I’m going to pick up where I left off and discuss what I do with join requests that require a little more attention.

When I’ve done my run-through of things I look at in a profile and determined the account is probably not spam but also have not found what I’m looking for, I send the requestor a Facebook message. I keep it fairly short and simply introduce myself, thank the individual for the request to join, and ask about her/his/their connection to the literary community. Originally, my note said only that; as more responders seemed to wonder why I was asking, I expanded and tweaked my original message to explain the nature of MFRW and why it isn’t best-suited to those who are purely readers. This saves the time it was taking to explain that to people when they wrote back asking why I was asking. Kayelle also recently came up with the idea of putting a "deadline" date in my message, explaining that I will delete the request on a certain date if I have not heard back by then. That’s worked out very well in keeping the queue manageable, as it is not unheard of for the group to receive up to 15+ requests per day at times.

I’d estimate at this point that I receive a reply about half the time, and the response almost always supplies the information I’m seeking and results in a new MFRW Facebook group member. In a few cases, people have responded months later and explained that they just discovered my message (generally in their "Other" box—see next paragraph), at which time I reply with a link to the group and ask them to send another request, which I approve as soon as I see.

One way Facebook has made this kind of communication a bit challenging is by sending messages from people who are not one’s Facebook friends to the individual’s “Other” messages folder. I'm pretty sure some people don't even know they have an "Other" folder, much less how to find it. If, incidentally, you’re not familiar with your "Other" folder, you can locate it thusly: Click on the "Messages" icon on the top of your Facebook profile. When the box opens, look right next to the word "Inbox" on the top left, and you’ll see the word "Other" in gray, followed by a number in parentheses (the number of messages you have in your "Other" box). This folder usually contains messages from people you don't know/with whom you aren’t connected on Facebook or mass messages from FB Pages with which you may be associated.

Over the last few months, I have noticed Facebook doesn’t seem to be sending my messages to "Other" folders so automatically. I suspect that having messages from non-friends go to the “Other” folder perhaps used to be a default setting and was recently made to be one we had to go in and set manually. (Note: To view or change these settings, go to your privacy settings and see the questions "Who can contact me?" and "Whose messages do I want filtered into my Inbox?") In any case, Facebook now tells me at the bottom of a message box that a message will go to someone's "Other" folder (conveniently offering me the option of paying $1.00 to have it go to the individual's regular message queue...), and this hasn't been showing up on nearly as many message boxes in recent months.

My overall aim with the request approval (or rejection) process is to strike a balance between letting in members—MFRW is an open group, and we want members, of course!—making sure members are well-suited for the group (i.e., have some connection to the professional literary community), and keeping out spam or other malicious profiles. Because of Facebook’s "Other" folder system, I do suspect we've lost legitimate potential members sometimes because they simply didn't see my message. At some point, though, it seems there’s only so much I can do…I admittedly tend to err on the side of caution in wanting to keep spam profiles out, which is something I’ll talk a little more about next month.

Thanks for reading!


Emerald
Emerald is an erotic fiction author whose short stories have been featured in anthologies published by Cleis Press, Mischief, and Logical-Lust. She serves as an assistant newsletter editor and Facebook group moderator for Marketing for Romance Writers (MFRW). Find out more about her at her website, The Green Light District, and follow her on Twitter @Emerald_theGLD.

Sunday, January 5, 2014

Moderating the MFRW #Facebook Group - Screening Requests #MFRWorg

Back in May, shortly after I had joined the MFRW staff as one of the assistant newsletter editors, founder Kayelle Allen put out a request among the staff for someone to moderate the MFRW Facebook group. Of course it immediately occurred to me that since I seem to spend excessive amounts of time on Facebook anyway, I could fill that position, both to justify some of said Facebook time and also because, well, I’m already there.

FACEBOOK FACTOIDS
As part of our new series of blog posts from the MFRW staff, I’ll be posting about the ins and outs of moderating the MFRW Facebook group on the fifth of each month. In my first few posts, I’m planning to talk a bit about the behind-the-scenes responsibilities and practicalities involved in being a moderator. After I’ve covered that, I’ll chat a little each month on the group’s stats and/or notable goings-on during the month in question.

NOTE: You can use these posts to moderate a facebook group of your very own!

One of the main responsibilities I have as a moderator is screening requests to join. MFRW is a working group geared toward helping authors and others in the literary community learn more about promotion and marketing. While the Facebook group notably allows promotion, the main MFRW channel, its Yahoo Group, does not; members of MFRW, as I interpret it, are considered to be peers in learning rather than a main audience to which to actually market.

Given this orientation of MFRW, we want members of the Facebook group to have some connection to the writing/publishing/literary community. My job is to check the profile of each person who requests to join to see if there is evidence of such a connection. Something as simple as listing “Author” in the employment section suffices; we’re not screening for a particular number of publications or level of proficiency or any such criteria. (I will admit I love it when this evidence is there, as it makes my job considerably easier and more efficient…all I have to do then is approve the request. ;) )

When I check a profile, I first look at the employment section to see if something relevant (such as “Author” or “Writer”) is listed there. If not, I next move on to the “About” section and look for a website I could visit to find evidence of a literary connection. If that’s not there, I look at the profile pictures to see if they happen to be book covers with the requestor’s name on the cover.

As soon as I encounter evidence of a sufficient connection, I check the number of groups the person is in. If it is fewer than several hundred, I approve the request. I do this because membership in hundreds or even thousands of groups is considered to be a warning sign that a profile may be a spam account, simply seeking to join groups indiscriminately to post bogus or questionable links in as many places as possible. (This is also why I don’t use the other groups a requestor is in as evidence of a literary community connection; if a group doesn’t moderate join requests, there’s no reason any member of such groups couldn’t be a spam account.)

For a number of understandable reasons (such as having a pen name), some people do not display indications of their writing on their Facebook profiles. Many authors have also noticed that Facebook does not allow one to join a group via a “page,” including an author page (which I personally find perplexing, but obviously I’m not in charge at Facebook). And of course, some people have their profiles set to mostly private viewing in general, which I also find understandable. Thus, if none of the aforementioned indications is on a profile (and the requestor is not in hundreds or thousands of groups), I move to the next step of the process: sending the prospective member a message, which I’ll talk more about next month. :)

Thanks for following along, and happy new year to all!
Em
Emerald is an erotic fiction author whose work has been featured in anthologies published by Cleis Press, Mischief, and Logical-Lust. She serves as an assistant newsletter editor and Facebook group moderator for Marketing for Romance Writers (MFRW) and . Find out more at her website The Green Light District.

Monday, August 6, 2012

New Author Advice: Joining Social Media

What's the Key?
This week, my friend Karen Cote' and I talked about what a new author should do to get started in social media. We feel there are several important places to start. Just who are we to give advice? I'm a multi-published author, founder of Marketing for Romance Writers and Romance Lives Forever (two active Yahoo groups with well over 1200 members each) and owner of nine blogs. Karen is the best selling author of Erotic Deception, creator of a unique talking website, a Twitter maven with over 5k followers, and the Promotions Director for Marketing for Romance Writers.

We recommend that before you jump in and start joining social media everywhere, you take time to read MFRW member Cassandra Carr's guides for Twitter (there are two). You can download them on our resources page. http://marketingforromancewriters.org/resources.htm
Then, do the following things to begin your journey.
To me, the top thing to do is join Marketing for Romance Writers and stay actively involved. After that, start here:
1. Make a Facebook page, and start friending the members of MFRW Authors https://www.facebook.com/groups/mfrwauthors/
2. Get a Twitter account and follow people who use these hashtags: #mywana #mfrworg #amreading That will make more sense after you read the Twitter guides.
3. Create an Amazon Author page https://authorcentral.amazon.com/gp/help
4. Blog at least three times a week. Use Networked Blogs to gain readers, plus, when you post a blog, it will automatically feed to Facebook, saving you time. You can pull your blog post automatically into Goodreads, and other sites as well.
5. Join Goodreads, post your books on your page, and link your blog. http://www.goodreads.com/author/how_to
6. Shelfari is a good spot.  http://www.shelfari.com/help
7. Get social by joining WANA Tribe http://wanatribe.com/  (we are not alone - authors helping authors)

Marketing for Romance Writers
Above all, be open to learning new things. Take them one at a time, and don't try to do everything at once. Have a daily schedule. I start my day by checking email, then check my Facebook account, Twitter page, and jump over to my blog, and then stop by my other accounts. I repeat that round of visits during the day. Sometimes, depending on what else needs to be done, I'll do it again in the evening. We need time for writing, a social life, and family. Social media is important, but if you don't have a new book -- what good is it?

Remember, balance doesn't mean that everything is stable. It means you are always in motion, making the fine adjustments to keep your career and life on track.

When you decided to take the plunge and join a social media site, which one was it? Why that one? Would you recommend it to a newbie?

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