Share a tweet with another #MFRWauthor member @MFRW_ORG

It's Retweet Day for MFRW on Twitter. All Marketing for Romance Writers are invited to set up tweets for their books.

Go into Twitter and create a tweet. Make sure to use #MFRWauthor or #MFRWorg You can share up to 280 characters per tweet.

Once the tweet has been posted, click anywhere in the white background of the tweet. This will open it and allow you to highlight and copy the URL.

Navigate back to here and paste the URL in the comment section of this post.

Each month, the RT post goes live the Monday before RT day. You can post your tweet until Wednesday of the same week.

Retweet Day is on the second Wednesday of each month. Retweet everyone on the list who uses one of the hashtags.

HINT:

To help people find your tweet, click the the white background and then the down arrow (found on the right side). Choose "Pin to Your Profile Page." This will keep the tweet at the top of your Twitter feed so more people can find it.

Retweet Day Rules

1. Must have #MFRWauthor or #MFRWorg in the tweet. (This retweet day is to promote each other and our group.)

2. Do not use profanity or sexual explicit graphics. Keep it for all age groups.
3. Please do not use adult topics for this one tweet.
4. Limit hashtags to three (3) per post.

5. Return on Retweet Day and click each link in the comments.**

6. On the tweet, click the heart and then the retweet button.

** To share a tweet, highlight the url, right click, and you will see an option to open the link or go to the url. Do that, and it should open in a new window and take you there.

Come back after sending the tweet and go through the entire list. 

PLEASE NOTE: If a tweet doesn't fit your stream, you are under no obligation to share it.

Here's to a great day of retweets!

Kayelle Allen writes Sci Fi with misbehaving robots, mythic heroes, role playing immortal gamers, and warriors who purr. She is the author of multiple books, novellas, and short stories. She's also a US Navy veteran and has been married so long she's tenured.

https://kayelleallen.com

Give your tweet more reach with #MFRWauthor members @MFRW_ORG

It's Retweet Day for MFRW on Twitter. All Marketing for Romance Writers are invited to set up tweets for their books.

Go into Twitter and create a tweet. Make sure to use #MFRWauthor or #MFRWorg You can share up to 280 characters per tweet.

Once the tweet has been posted, click anywhere in the white background of the tweet. This will open it and allow you to highlight and copy the URL.

Navigate back to here and paste the URL in the comment section of this post.

Each month, the RT post goes live the Monday before RT day. You can post your tweet until Wednesday of the same week.

Retweet Day is on the second Wednesday of each month. Retweet everyone on the list who uses one of the hashtags.

HINT:

To help people find your tweet, click the the white background and then the down arrow (found on the right side). Choose "Pin to Your Profile Page." This will keep the tweet at the top of your Twitter feed so more people can find it.

Retweet Day Rules

1. Must have #MFRWauthor or #MFRWorg in the tweet. (This retweet day is to promote each other and our group.)

2. Do not use profanity or sexual explicit graphics. Keep it for all age groups.
3. Please do not use adult topics for this one tweet.
4. Limit hashtags to three (3) per post.

5. Return on Retweet Day and click each link in the comments.**

6. On the tweet, click the heart and then the retweet button.

** To share a tweet, highlight the url, right click, and you will see an option to open the link or go to the url. Do that, and it should open in a new window and take you there.

Come back after sending the tweet and go through the entire list. 

PLEASE NOTE: If a tweet doesn't fit your stream, you are under no obligation to share it.

Here's to a great day of retweets!

Kayelle Allen writes Sci Fi with misbehaving robots, mythic heroes, role playing immortal gamers, and warriors who purr. She is the author of multiple books, novellas, and short stories. She's also a US Navy veteran and has been married so long she's tenured.

https://kayelleallen.com

On Retweet Day we share tweets with members #MFRWauthor @MFRW_ORG

It's Retweet Day for MFRW on Twitter. All Marketing for Romance Writers are invited to set up tweets for their books.

Go into Twitter and create a tweet. Make sure to use #MFRWauthor or #MFRWorg You can share up to 280 characters per tweet.

Once the tweet has been posted, click anywhere in the white background of the tweet. This will open it and allow you to highlight and copy the URL.

Navigate back to here and paste the URL in the comment section of this post.

Each month, the RT post goes live the Monday before RT day. You can post your tweet until Wednesday of the same week.

Retweet Day is on the second Wednesday of each month. Retweet everyone on the list who uses one of the hashtags.

HINT:

To help people find your tweet, click the the white background and then the down arrow (found on the right side). Choose "Pin to Your Profile Page." This will keep the tweet at the top of your Twitter feed so more people can find it.

Retweet Day Rules

1. Must have #MFRWauthor or #MFRWorg in the tweet. (This retweet day is to promote each other and our group.)

2. Do not use profanity or sexual explicit graphics. Keep it for all age groups.
3. Please do not use adult topics for this one tweet.
4. Limit hashtags to three (3) per post.

5. Return on Retweet Day and click each link in the comments.**

6. On the tweet, click the heart and then the retweet button.

** To share a tweet, highlight the url, right click, and you will see an option to open the link or go to the url. Do that, and it should open in a new window and take you there.

Come back after sending the tweet and go through the entire list. 

PLEASE NOTE: If a tweet doesn't fit your stream, you are under no obligation to share it.

Here's to a great day of retweets!

Kayelle Allen writes Sci Fi with misbehaving robots, mythic heroes, role playing immortal gamers, and warriors who purr. She is the author of multiple books, novellas, and short stories. She's also a US Navy veteran and has been married so long she's tenured.

https://kayelleallen.com

It's Retweet Day Come share your tweet #MFRWauthor @MFRW_ORG

It's Retweet Day for MFRW on Twitter. All Marketing for Romance Writers are invited to set up tweets for their books.

Go into Twitter and create a tweet. Make sure to use #MFRWauthor or #MFRWorg You can share up to 280 characters per tweet.

Once the tweet has been posted, click anywhere in the white background of the tweet. This will open it and allow you to highlight and copy the URL.

Navigate back to here and paste the URL in the comment section of this post.

Each month, the RT post goes live the Monday before RT day. You can post your tweet until Wednesday of the same week.

Retweet Day is on the second Wednesday of each month. Retweet everyone on the list who uses one of the hashtags.

HINT:

To help people find your tweet, click the the white background and then the down arrow (found on the right side). Choose "Pin to Your Profile Page." This will keep the tweet at the top of your Twitter feed so more people can find it.

Retweet Day Rules

1. Must have #MFRWauthor or #MFRWorg in the tweet. (This retweet day is to promote each other and our group.)

2. Do not use profanity or sexual explicit graphics. Keep it for all age groups.
3. Please do not use adult topics for this one tweet.
4. Limit hashtags to three (3) per post.

5. Return on Retweet Day and click each link in the comments.**

6. On the tweet, click the heart and then the retweet button.

** To share a tweet, highlight the url, right click, and you will see an option to open the link or go to the url. Do that, and it should open in a new window and take you there.

Come back after sending the tweet and go through the entire list. 

PLEASE NOTE: If a tweet doesn't fit your stream, you are under no obligation to share it.

Here's to a great day of retweets!

Kayelle Allen writes Sci Fi with misbehaving robots, mythic heroes, role playing immortal gamers, and warriors who purr. She is the author of multiple books, novellas, and short stories. She's also a US Navy veteran and has been married so long she's tenured.

https://kayelleallen.com

Come share a tweet with a fellow #MFRWauthor on Retweet Day @MFRW_ORG

It's Retweet Day for MFRW on Twitter. All Marketing for Romance Writers are invited to set up tweets for their books.

Go into Twitter and create a tweet. Make sure to use #MFRWauthor or #MFRWorg You can share up to 280 characters per tweet.

Once the tweet has been posted, click anywhere in the white background of the tweet. This will open it and allow you to highlight and copy the URL.

Navigate back to here and paste the URL in the comment section of this post.

Each month, the RT post goes live the Monday before RT day. You can post your tweet until Wednesday of the same week.

Retweet Day is on the second Wednesday of each month. Retweet everyone on the list who uses one of the hashtags.

HINT:

To help people find your tweet, click the the white background and then the down arrow (found on the right side). Choose "Pin to Your Profile Page." This will keep the tweet at the top of your Twitter feed so more people can find it.

Retweet Day Rules

1. Must have #MFRWauthor or #MFRWorg in the tweet. (This retweet day is to promote each other and our group.)

2. Do not use profanity or sexual explicit graphics. Keep it for all age groups.
3. Please do not use adult topics for this one tweet.
4. Limit hashtags to three (3) per post.

5. Return on Retweet Day and click each link in the comments.**

6. On the tweet, click the heart and then the retweet button.

** To share a tweet, highlight the url, right click, and you will see an option to open the link or go to the url. Do that, and it should open in a new window and take you there.

Come back after sending the tweet and go through the entire list. 

PLEASE NOTE: If a tweet doesn't fit your stream, you are under no obligation to share it.

Here's to a great day of retweets!

Kayelle Allen writes Sci Fi with misbehaving robots, mythic heroes, role playing immortal gamers, and warriors who purr. She is the author of multiple books, novellas, and short stories. She's also a US Navy veteran and has been married so long she's tenured.

https://kayelleallen.com

#MFRWauthor members share their tweets on Retweet Day @MFRW_ORG

It's Retweet Day for MFRW on Twitter. All Marketing for Romance Writers are invited to set up tweets for their books.

Go into Twitter and create a tweet. Make sure to use #MFRWauthor or #MFRWorg You can share up to 280 characters per tweet.

Once the tweet has been posted, click anywhere in the white background of the tweet. This will open it and allow you to highlight and copy the URL.

Navigate back to here and paste the URL in the comment section of this post.

Each month, the RT post goes live the Monday before RT day. You can post your tweet until Wednesday of the same week.

Retweet Day is on the second Wednesday of each month. Retweet everyone on the list who uses one of the hashtags.

HINT:

To help people find your tweet, click the the white background and then the down arrow (found on the right side). Choose "Pin to Your Profile Page." This will keep the tweet at the top of your Twitter feed so more people can find it.

Retweet Day Rules

1. Must have #MFRWauthor or #MFRWorg in the tweet. (This retweet day is to promote each other and our group.)

2. Do not use profanity or sexual explicit graphics. Keep it for all age groups.
3. Please do not use adult topics for this one tweet.
4. Limit hashtags to three (3) per post.

5. Return on Retweet Day and click each link in the comments.**

6. On the tweet, click the heart and then the retweet button.

** To share a tweet, highlight the url, right click, and you will see an option to open the link or go to the url. Do that, and it should open in a new window and take you there.

Come back after sending the tweet and go through the entire list. 

PLEASE NOTE: If a tweet doesn't fit your stream, you are under no obligation to share it.

Here's to a great day of retweets!

Kayelle Allen writes Sci Fi with misbehaving robots, mythic heroes, role playing immortal gamers, and warriors who purr. She is the author of multiple books, novellas, and short stories. She's also a US Navy veteran and has been married so long she's tenured.

https://kayelleallen.com

Retweet Day #MFRWauthor members share their tweets @MFRW_ORG

It's Retweet Day for MFRW on Twitter. All Marketing for Romance Writers are invited to set up tweets for their books.

Go into Twitter and create a tweet. Make sure to use #MFRWauthor or #MFRWorg You can share up to 280 characters per tweet.

Once the tweet has been posted, click anywhere in the white background of the tweet. This will open it and allow you to highlight and copy the URL.

Navigate back to here and paste the URL in the comment section of this post.

Each month, the RT post goes live the Monday before RT day. You can post your tweet until Wednesday of the same week.

Retweet Day is on the second Wednesday of each month. Retweet everyone on the list who uses one of the hashtags.

HINT:

To help people find your tweet, click the the white background and then the down arrow (found on the right side). Choose "Pin to Your Profile Page." This will keep the tweet at the top of your Twitter feed so more people can find it.

Retweet Day Rules

1. Must have #MFRWauthor or #MFRWorg in the tweet. (This retweet day is to promote each other and our group.)

2. Do not use profanity or sexual explicit graphics. Keep it for all age groups.
3. Please do not use adult topics for this one tweet.
4. Limit hashtags to three (3) per post.

5. Return on Retweet Day and click each link in the comments.**

6. On the tweet, click the heart and then the retweet button.

** To share a tweet, highlight the url, right click, and you will see an option to open the link or go to the url. Do that, and it should open in a new window and take you there.

Come back after sending the tweet and go through the entire list. 

Here's to a great day of retweets!

Kayelle Allen writes Sci Fi with misbehaving robots, mythic heroes, role playing immortal gamers, and warriors who purr. She is the author of multiple books, novellas, and short stories. She's also a US Navy veteran and has been married so long she's tenured.

https://kayelleallen.com

Share a tweet with fellow members Come share on #MFRWauthor Retweet Day @MFRW_ORG

It's Retweet Day for MFRW on Twitter. All Marketing for Romance Writers are invited to set up tweets for their books.

Go into Twitter and create a tweet. Make sure to use #MFRWauthor or #MFRWorg You can share up to 280 characters per tweet.

Once the tweet has been posted, click anywhere in the white background of the tweet. This will open it and allow you to highlight and copy the URL.

Navigate back to here and paste the URL in the comment section of this post.

Each month, the RT post goes live the Monday before RT day. You can post your tweet until Wednesday of the same week.

Retweet Day is on the second Wednesday of each month. Retweet everyone on the list who uses one of the hashtags.

HINT:

To help people find your tweet, click the the white background and then the down arrow (found on the right side). Choose "Pin to Your Profile Page." This will keep the tweet at the top of your Twitter feed so more people can find it.

Retweet Day Rules

1. Must have #MFRWauthor or #MFRWorg in the tweet. (This retweet day is to promote each other and our group.)

2. Do not use profanity or sexual explicit graphics. Keep it for all age groups.
3. Please do not use adult topics for this one tweet.
4. Limit hashtags to three (3) per post.

5. Return on Retweet Day and click each link in the comments.**

6. On the tweet, click the heart and then the retweet button.

** To share a tweet, highlight the url, right click, and you will see an option to open the link or go to the url. Do that, and it should open in a new window and take you there.

Come back after sending the tweet and go through the entire list. 

Here's to a great day of retweets!

Kayelle Allen writes Sci Fi with misbehaving robots, mythic heroes, role playing immortal gamers, and warriors who purr. She is the author of multiple books, novellas, and short stories. She's also a US Navy veteran and has been married so long she's tenured.

https://kayelleallen.com

Want to tweet with fellow members? Come share on #MFRWauthor Retweet Day @MFRW_ORG

It's Retweet Day for MFRW on Twitter. All Marketing for Romance Writers are invited to set up tweets for their books.

Go into Twitter and create a tweet. Make sure to use #MFRWauthor or #MFRWorg You can share up to 280 characters per tweet.

Once the tweet has been posted, click anywhere in the white background of the tweet. This will open it and allow you to highlight and copy the URL.

Navigate back to here and paste the URL in the comment section of this post.

Each month, the RT post goes live the Monday before RT day. You can post your tweet until Wednesday of the same week.

Retweet Day is on the second Wednesday of each month. Retweet everyone on the list who uses one of the hashtags.

HINT:

To help people find your tweet, click the the white background and then the down arrow (found on the right side). Choose "Pin to Your Profile Page." This will keep the tweet at the top of your Twitter feed so more people can find it.

Retweet Day Rules

1. Must have #MFRWauthor or #MFRWorg in the tweet. (This retweet day is to promote each other and our group.)

2. Do not use profanity or sexual explicit graphics. Keep it for all age groups.
3. Please do not use adult topics for this one tweet.
4. Limit hashtags to three (3) per post.

5. Return on Retweet Day and click each link in the comments.**

6. On the tweet, click the heart and then the retweet button.

** To share a tweet, highlight the url, right click, and you will see an option to open the link or go to the url. Do that, and it should open in a new window and take you there.

Come back after sending the tweet and go through the entire list. 

Here's to a great day of retweets!

Kayelle Allen writes Sci Fi with misbehaving robots, mythic heroes, role playing immortal gamers, and warriors who purr. She is the author of multiple books, novellas, and short stories. She's also a US Navy veteran and has been married so long she's tenured.

https://kayelleallen.com

Retweet with fellow members on #MFRWauthor Retweet Day @MFRW_ORG

It's Retweet Day for MFRW on Twitter. All Marketing for Romance Writers are invited to set up tweets for their books.

Go into Twitter and create a tweet. Make sure to use #MFRWauthor or #MFRWorg You can share up to 280 characters per tweet.

Once the tweet has been posted, click anywhere in the white background of the tweet. This will open it and allow you to highlight and copy the URL.

Navigate back to here and paste the URL in the comment section of this post.

Each month, the RT post goes live the Monday before RT day. You can post your tweet until Wednesday of the same week.

Retweet Day is on the second Wednesday of each month. Retweet everyone on the list who uses one of the hashtags.

HINT:

To help people find your tweet, click the the white background and then the down arrow (found on the right side). Choose "Pin to Your Profile Page." This will keep the tweet at the top of your Twitter feed so more people can find it.

Retweet Day Rules

1. Must have #MFRWauthor or #MFRWorg in the tweet. (This retweet day is to promote each other and our group.)

2. Do not use profanity or sexual explicit graphics. Keep it for all age groups.
3. Please do not use adult topics for this one tweet.
4. Limit hashtags to three (3) per post.

5. Return on Retweet Day and click each link in the comments.**

6. On the tweet, click the heart and then the retweet button.

** To share a tweet, highlight the url, right click, and you will see an option to open the link or go to the url. Do that, and it should open in a new window and take you there.

Come back after sending the tweet and go through the entire list. 

Here's to a great day of retweets!

Kayelle Allen writes Sci Fi with misbehaving robots, mythic heroes, role playing immortal gamers, and warriors who purr. She is the author of multiple books, novellas, and short stories. She's also a US Navy veteran and has been married so long she's tenured.

https://kayelleallen.com

Share your tweet on #MFRWauthor Retweet Day @MFRW_ORG

It's Retweet Day for MFRW on Twitter. All Marketing for Romance Writers are invited to set up tweets for their books.

Go into Twitter and create a tweet. Make sure to use #MFRWauthor or #MFRWorg You can share up to 280 characters per tweet.

Once the tweet has been posted, click anywhere in the white background of the tweet. This will open it and allow you to highlight and copy the URL.

Navigate back to here and paste the URL in the comment section of this post.

Each month, the RT post goes live the Monday before RT day. You can post your tweet until Wednesday of the same week.

Retweet Day is on the second Wednesday of each month. Retweet everyone on the list who uses one of the hashtags.

HINT:

To help people find your tweet, click the the white background and then the down arrow (found on the right side). Choose "Pin to Your Profile Page." This will keep the tweet at the top of your Twitter feed so more people can find it.

Retweet Day Rules

1. Must have #MFRWauthor or #MFRWorg in the tweet. (This retweet day is to promote each other and our group.)

2. Do not use profanity or sexual explicit graphics. Keep it for all age groups.
3. Please do not use adult topics for this one tweet.
4. Limit hashtags to three (3) per post.

5. Return on Retweet Day and click each link in the comments.**

6. On the tweet, click the heart and then the retweet button.

** To share a tweet, highlight the url, right click, and you will see an option to open the link or go to the url. Do that, and it should open in a new window and take you there.

Come back after sending the tweet and go through the entire list. 

Here's to a great day of retweets!

Kayelle Allen writes Sci Fi with misbehaving robots, mythic heroes, role playing immortal gamers, and warriors who purr. She is the author of multiple books, novellas, and short stories. She's also a US Navy veteran and has been married so long she's tenured.

https://kayelleallen.com

Retweet Day for #MFRWorg Come share your tweet! @MFRW_ORG

It's Retweet Day for MFRW on Twitter. All Marketing for Romance Writers are invited to set up tweets for their books.

Go into Twitter and create a tweet. Make sure to use #MFRWauthor or #MFRWorg You can share up to 280 characters per tweet.

Once the tweet has been posted, click anywhere in the white background of the tweet. This will open it and allow you to highlight and copy the URL.

Navigate back to here and paste the URL in the comment section of this post.

Each month, the RT post goes live the Monday before RT day. You can post your tweet until Wednesday of the same week.

Retweet Day is on the second Wednesday of each month. Retweet everyone on the list who uses one of the hashtags.

HINT:

To help people find your tweet, click the the white background and then the down arrow (found on the right side). Choose "Pin to Your Profile Page." This will keep the tweet at the top of your Twitter feed so more people can find it.

Retweet Day Rules

1. Must have #MFRWauthor or #MFRWorg in the tweet. (This retweet day is to promote each other and our group.)

2. Do not use profanity or sexual explicit graphics. Keep it for all age groups.
3. Please do not use adult topics for this one tweet.
4. Limit hashtags to three (3) per post.

5. Return on Retweet Day and click each link in the comments.**

6. On the tweet, click the heart and then the retweet button.

** To share a tweet, highlight the url, right click, and you will see an option to open the link or go to the url. Do that, and it should open in a new window and take you there.

Come back after sending the tweet and go through the entire list. 

Here's to a great day of retweets!

Kayelle Allen writes Sci Fi with misbehaving robots, mythic heroes, role playing immortal gamers, and warriors who purr. She is the author of multiple books, novellas, and short stories. She's also a US Navy veteran and has been married so long she's tenured.

https://kayelleallen.com

Authors: How to find your book's URL on Amazon @KayelleAllen #MFRWauthor #Author

Want to know how to get readers to find your book on Amazon or another bookseller? Need to know how to make a "buy link" for your book? Here's how.

Your book's URL

When you go to a bookseller online like Amazon or Barnes and Noble to find your book, how did you get there? The first time, you might have gone to the home page of the store and typed in either your name or your book's title. When you found the book, you clicked on the link and navigated to its page.

If you copy and paste that URL into a document, clicking it will bring you right back. But how long is that URL and what does all that gobbledygook after the title mean? Is there a way to clean that up and make it look better?

Here's one of mine from Amazon.

https://www.amazon.com/Romance-Christmas-Kayelle-Allen/dp/1502962403/ref=asap_bc?ie=UTF8
Notice the part in bold? It doesn't come like that -- I made it bold so you could easily see it. When you see the letters REF in a URL, it means "referral". That material isn't part of your book's true URL. It's code telling the site how you got to the page. You can safely delete it and everything to the right.

Here is how the true URL will look:

https://www.amazon.com/Romance-Christmas-Kayelle-Allen/dp/1502962403/

All that other code at the end is a way for Amazon to know got there. It can get really long if you've bounced around a long time.

I went to Amazon and searched "romance for christmas" allen. Here's the URL I ended up with on the book page.

https://www.amazon.com/Romance-Christmas-Kayelle-Allen-ebook/dp/B00OSD716G/ref=sr_1_3?s=digital-text&ie=UTF8&qid=1511405487&sr=1-3&keywords=%22romance+for+christmas%22+allen

All that bold text is just a way for Amazon to know how you got to the page. In reality, on Amazon, all you need is this:

https://www.amazon.com/dp/B00OSD716G/

B00OSD716G is the ASIN (Amazon Standard Information Number) Amazon needs to find the book. If you copy that number and paste it in the search bar on Amazon, the book will come up. Try it!

When you send a reader to your book's page, you don't need a long URL that is really how you personally got to the page. You want them to have the book itself. Otherwise, Amazon will get misleading info about who is clicking on your book and how they got there.

URL Tip

I keep a document with info for my book and the URLs for its various sites. Each one has the book title, blurb, tagline, page count, word count, date of publication, ASIN, ISBN, and buy links. Anytime I want to enter info for my book anywhere online, I can pop open that document and voila! Everything is right there.

Now you can make a clean URL for every book and send readers right to a page to buy it. Do you have a tip for getting readers to click a link? Please share it in the comments.

---

Kayelle Allen writes sweet Christmas romance, but also Sci Fi with misbehaving robots, mythic heroes, role playing immortal gamers, and warriors who purr. She's a US Navy veteran who's been married so long she's tenured.
https://kayelleallen.com

Good Keywords for Author SEO by Kayelle Allen @KayelleAllen #author #tips

Authors need good keywords for blog posts, books, marketing, even writing newsletters. SEO, which means Search Engine Optimization, is all about writing and content searchable by search engines such as Google, Yahoo, Bing, etc. After all, if no one can find you, what good will it do to write material anyway? To be found, authors need good keywords and good SEO.
Included in this post is a shot of the Yoast SEO Wordpress plugin used on my personal site. I use this plugin on each post. This is one I used for a post called How to Leave A Review (which I'll mention again below).

A focus keyword.

For ex, a phrase that includes the genre, book or character name, or a descriptive phrase. On one of my posts, titled "How to Leave a Review" I used "leave a review" and repeated it in the title, url, H2 heading, and the body. By the time I'd finished it was there 13 times total. Anyone searching for info on how to leave one, when to leave one, where to leave one, etc. would be likely to find it.

Slug

The slug is what the words at the end of the url are called. Mine was leave-a-review (after the kayelleallen.com/ ) Making it the same as the focus word strengthens the SEO.

Meta Title / Meta Description

I use Wordpress, and a plugin called Yoast SEO allows me to choose the meta title and description. When you Google something, you know the words in bold that come up and show you a title? That's the meta title. The words beneath it are the meta description. If you can't specify, then Google (and other search engines) pick up the post title and about 150 characters of the first paragraph.

Yoast SEO shows a green line (meaning good) when a title is more than 54 characters but no more than 94 characters. For the meta description, use a minimum 120 characters but no more than 156 characters. Remember, if you don't have a program that will provide this info for search engines, write posts with this type of information right up front.

More SEO for Authors

Title and hashtags

I try to match the focus keyword and then research the best hashtags on https://ritetag.com/

H2 Header

Match your focus keyword somewhere on the page in an H2 heading.

Video

Because it owns YouTube, Google loves videos from there. Use the focus word in the description and/or header of that.

Call to action

Generally, I plan my call to action first, and then write the post to showcase that. I want people to leave a review of my book, so I pulled it in as examples in the entire post about how to leave a review. Then I asked if they had left one no matter who's or where, to share the link. It got a ton of views, but no comments. Typically, I get far more views than comments, so it wasn't a surprise.

Image alt tags

On my personal site, I highlight the title of the post and paste that into the alt tag line of each image in the post.

Featured Image

In Blogger, you usually see the first image when you post a url on Facebook or Twitter. With Wordpress, you can pick the exact image you want, even if it isn't in your actual post. When the meta title and description go up on Twitter, Facebook, Google, etc., that is the image that goes with it.

Other minor things to watch:

Use one category only. This is like the folder in the filing cabinet. It can only go in one at a time. Exception: On RLFblog, I use two categories when the author does an interview. One for the type of interview, and one for the type of book. This lets readers search for both.

Use keywords that are genre specific, book specific, topic oriented. Keep keywords simple so readers can easily click the tag and find everything in the topic. For ex, don't use the word book plus the word books. One or the other.

That's pretty much what I do. It's working very well.

If you use Wordpress, get the Yoast SEO for Wordpress plugin. It will teach you these very things. If you do them, your article is going to be much more findable by search engines. Use the checklist, and write good content that contains information people want to find. It's that simple.

About Kayelle Allen

Kayelle Allen is the founder of Marketing for Romance Writers. She writes Sci Fi with misbehaving robots, mythic heroes, role playing immortal gamers, and warriors who purr. She's a US Navy veteran and has been married so long she's tenured.

https://kayelleallen.com
Twitter https://twitter.com/kayelleallen
Facebook https://facebook.com/kayelleallen.author
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#authortips Create a Great Book Landing Page @kayelleallen #MFRWauthor

At the Mercy of Her Pleasure 

Some publishers provide authors with a few free copies of their books to give away, and that's it. Let's not even talk about self-published authors getting marketing help. Those of us who are hybrid authors and do both know it can be a huge burden. We are the publisher as well as the marketing department. Authors ask each other all the time, "How can I tell readers about my book?"

One way is to provide a great page to help readers learn about your book. If you're like me, you want to do it yourself. Who better than me to know my book and what needs to be done to tell people about it? Are you a DIY (do it yourself) author? If so, here are a few steps for creating a great page on your website to let readers find out more about your book.

Professional Cover

The better the book cover image, the greater the chance of a purchase, so make sure your cover is first-impression worthy. Position it at the top left of your book page. Recommended size will vary depending on the website, but either 200x300 or 500x750 (measured in pixels). For online use, 72 dpi (low resolution) is preferred. But if you don't have that option, share a size that fits the page without filling up all the space. It should be on the left side. That's the top "real estate" online. Readers look from left to right, just like when reading a book, so put the most important info there, and any attention grabbing images as well.

Tagline and Blurb

Near your cover image should be an intriguing tagline and blurb. These should give the concept of the story, without revealing the end. If you ask a question, make sure it does not have a Yes or No answer. (Q: Will Mary learn to trust Johnny and find true love? A: Well, yes, it's a romance!) If the answer is obvious, why would anyone buy the book? Ask open ended questions. (Q: How can Mary and Johnny learn to trust, after the depth of their mutual betrayal? A: No way to tell without reading the book to see!)

Genre Info

List the publisher, genre, and for some genres, the heat level of the book. If it's spicy or erotic, don't be afraid to say so. Likewise, if you write sweet romance, let your readers know. You want to find your target audience, and someone looking for "sweet science fiction romance books" is more likely to find your page if you have listed it that way.

Buy Links

This is also referred to as a Call-to-Action link. Place the links within easy sight of the cover itself, near the top of the page. Don't write "On Amazon". There are millions of books on Amazon. Give the exact URL for your book, and make sure people can click it. If your book is on other sites, include all the links you can. Don't make your readers work to find your book. Give them everything they need to decide to buy your book now.

Banners

A banner for the book is a big help on a page like this. Center it if you have room.

Meta Data

Be sure to include a caption for the cover and banners. In addition, add the title of the book and its genre to the alt tag of every image. That's one way search engines find the title. If you have the title listed on the page, mentioned in the body, and in the alt tags, the search engine will give the page more weight when the title is searched for on Google or other sites. It will also give Pinterest something to show if visitors share the image. (Share either of the images on this page to see what I mean.)

At the Mercy of Her Pleasure 

Preview

Give your readers a sneak peek of what they will get when they purchase your book. The length is up to you. You can include it within the page, or attach it as a downloadable PDF.

Social Media Sharing

Include major social platforms such as Facebook, Twitter, Google+, Pinterest, and an email forwarding option.

Newsletter Sign up

Build your email list by offering a link to your newsletter on every book page. You can also link to sites like Authorgraph (providing autographs for eBooks) and Author Alarms (which provides a single email when you release a book on Amazon).

Other options

Book trailer video

Reviews for your book

Awards the book has won

Links to your other books 

Your sidebars or other areas should also include social media links so people can follow or friend you online. Readers buy from authors they know and like. Be findable, and be friendly.

To see how I used these options, visit my book page for At the Mercy of Her Pleasure. If you use Wordpress and create your own site, there are many simple widgets to help you create a great page. If you have questions, leave them in the comment section below. I'll do my best to answer them. Likewise, if you have an idea to add, feel free to leave a comment.

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By Kayelle Allen, best selling author and founder of Marketing for Romance Writers. She is the owner of The Author's Secret, a support company for authors of all types.

Using Niche Marketing for Your Book @kayelleallen #MFRWorg

DEFINITIONS

Let's start with two definitions for the term niche marketing. Niche -- A position particularly well suited to the person who occupies it; the status of an organism within its environment and community (affecting its survival as a species). Marketing -- The exchange of goods for an agreed sum of money; the commercial processes involved in promoting and selling and distributing a product or service; engaging in commercial promotion, sale, or distribution.

Niche marketing is networking. It is not selling. It is not carrying around your books or even bookmarks or business cards. Niche marketing is finding out who likes what you write, and finding ways to be seen by them. Let me explain.

Most marketing efforts are overt. Television commercials show a product and explain why you need it. Car commercials focus on the vehicle's aesthetic appeal, economy, dependability, affordability, and the prestige of ownership. An ad for a new product explains how it's used, why you need to try it, and often offers a bargain for ordering now. Who hasn't heard "But wait! Order now and get..."

IT'S NOT SELLING 

The point of niche marketing is not to sell. It's to rub elbows with people who like "what" you sell and letting them discover your product organically. Your signature on forums, emails, and groups should always have links to your website. Never send anyone anything -- even other writers -- without including your professional signature and a link to something relating to your brand. A book, your website, your blog, social media, etc. You can't have niche marketing if no one knows how to find you. By all means, if you have a tagline (and you should get one asap if not), display it in banners and buttons. Mine is below.

I'm not talking about an in-your-face "DOWNLOAD NOW!" approach, but a simple and direct one. Set up your profile so that every message ends with your name, your writing tag, and your website. If you don't have a tag and website, create them. These are gems! You can use these everywhere you go. A website gives people a central location to learn more about you and your books, and a tag simply tells people what kinds of books you write. Mine is "Unstoppable heroes, Uncompromising love, Unforgettable passion." Anyone who reads my books is going get these things. It's a few words that say everything about my writing. Using your tag in your signature is a form of passive marketing. By combining passive marketing with niche marketing, you can get a double opportunity to tell people about your books, without hitting them over the head with a "BUY NOW!" message.

Go where people who read your type of book can be found. If you write books about horses, you associate with horse people. If it's cats, then you go where cat folks meet. If it's vampires, maybe you hang out with people who watch vampire movies. Niche marketing means you are part of a group that likes the things you write about. It's not selling or talking about your book. You're just there, being one of the gang. Finding the right niche means being with like-minded people. A guy who sells tractors should find out where farmers hang out. His niche is people who need what a tractor can do. Figuring out what the tractor does and what problems it solves will help him figure out who will buy his product.

Think "what problem does my book solve?" If you write fiction, don't assume your book solves no problems. It likely solves many, including boredom and not knowing what to read. One of the first things to consider is that fiction creates a fantasy for someone. If you can fulfill a fantasy, people will pay you for it. A fiction book entertains. People who want to escape and relax with a good story will pay for the privilege. What prompted you to write the book? Think about that and make notes about your thoughts and needs regarding your decision to write, other than "to make money from a book." We all want that as an outcome, but it's not why we write, is it?

Jot down fantasies your book fulfills. You might be surprised. Then look at who is buying similar books (and movies/TV) that fulfill those. It's not necessarily what you thought at first. Be open to new ideas. Where can you go to reach that crowd? Be prepared to spend some time in research, and in getting to know the fans of the genre or series.

FAN CLUBS

For example - is there a fan group for a movie or TV series with characters like yours? Look into sites like Get Glue. Search your book's keywords on Pinterest or perform a Google search to see what sites cover your niche. What do books like yours use for keywords? Why not adapt them to your book?

If you have a logo, use
it everywhere.

Study the advertising offered by sites you find. Can you rent banner space? Is there an event you can sponsor or for which you can offer a prize? Can you write an article for their blog? Do they accept editorial articles about the fandom or the fandom's interests? Don't forget to get involved in local, offline groups that focus on your niche or genre. If you write fantasy, science fiction, or paranormal fiction, are there conventions you can attend? What costume events are coming up where you can dress like one of your characters or themes from your books? When people ask who you are or what your costume means, tell them. Does your heroine tend a rose garden? Are there gardening clubs that might like to have a guest speaker who talks about roses? Think of ways you can incorporate the themes of your books into local interests and clubs. If you write erotic literature, consider advertising on sites that feature fan fiction. They are some of the biggest draws for readers, and they are hungry for new books.

BOTTOM LINE 

Niche marketing is nothing more than networking. That means it's not what you have. It's who needs what you have. Set out with that mindset and you are more likely to find your answer.

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Post by author Kayelle Allen, multi-published, award-winning Science Fiction Romance author of unstoppable heroes, uncompromising love, and unforgettable passion.

Homeworld http://kayelleallen.com
Unstoppable Heroes Blog http://kayelleallen.com/blog
Twitter http://twitter.com/kayelleallen

The Author's Secret https://theauthorssecret.com
(post also shared with Savvy Authors)