The Importance of a Target Audience for Authors #MFRWauthor #mfrwblog

By now, we’ve all heard of the “long tail” in sales, from music to television shows to books. With the advent of the digital age, no longer are we all resigned to watching “Leave it to Beaver” together. Instead, we can download a mermaid ménage story or a YA fantasy romance, as we choose.

But what that means is that our marketing efforts are also more spread out. From genre-specific blogs to niche groups on Goodreads, from Pinterest boards to Youtube channels, there is a marketing avenue for all of us.  The problem, though, is that we all have limited time and resources. So we have to determine where our specific audience hangs out the most.

Where is my target audience?

Broad audience better?

Many of us write our books and hope that they appeal to a broad audience. But in all likelihood, we do have a targeted audience in mind already. For instance, if we write slightly steamier or erotic romance, we are probably not expecting the inspirational crowd to pick up our book, or vice versa.  And, we all know the feeling of having picked up a book that we thought was something else, only to be disappointed by its contents. (Will we ever go read that author again?)

However, if we have defined our audience, then everything from our cover to our taglines will reflect what the reader wants, and our readers will be happy to have their expectations met!  

So here are some ideas for determining our target audience:

Do a survey, either on Facebook, or better yet, through your newsletter subscriptions. Keep it simple – no more than ten questions – and, along with demographics like age and nationality, ask deeper questions about preferences and themes.  Ask what their favorite social media is, too.  

Your ideal readers:

Think hard about the type of person that you would want to read your books.  If you could dream up a reader, what would he or she look like? Define these:

• Personality
• Attitudes
• Values
• Interests/hobbies
• Lifestyles
• Behavior

Once you have those people in mind, it is easier to determine where they hang out, and then, market accordingly.

Ways to Market:

 Search blogs on your topic of interest (even if they are not romance-related), and ask to guest blog. For instance, my latest novels are set in the Paelolithic. I will be heavily targeting all of the Paleo lifestyle sites, too. (And loving that Paleo hashtag!)

Most people would normally recommend, too, that we buy more targeted ads on Goodreads or Facebook, however I still cannot find convincing data that says that these ads generate great sales. As many have said before me, the most important thing an author can do is 1. Write a great book and 2. Engage with readers on a personal level.

So finding your target audience will allow you to find those readers, and then engage with them where they are.  (Of course, like most things, this is easier said than done…)

What about you? What sort of target audience have you defined – or not – for yourself, and how has that helped your sales? Love to hear any and all comments!

About the Author:

Erin writes sensuous paranormal romances set in exotic locales. Her latest book is a sexy minotaur shifter story set in Crete.  A regular blogger for Marketing for Romance Writers as well as Heroes and Heartbreakers, Erin lives in Atlanta with her two little paranormal beings and one unruly husband.

Erin also now offers editing services, including help with bios and queries, on her website.  She's giving away a critique of a first chapter with a subscription to her newsletter! 

Make It Easy...For Everyone #MFRWOrg

MFRW
Marketing For Romance Writers.
Created to help educate and elevate writers of all genres, though often thought of as Marketing for ROMANCE Writers.
In full truth, MFRW is also about helping each other. Reaching a hand out to boost fellow writers up, knowing they'll do the same for us.  We all see the requests. ReTweet, click here, support there. And we're happy to take a few seconds from our busy day to do just that.
Except...the petitioner has forgotten to let us know where...when...how. And after far too long spent floundering, looking for answers, we sign off, disgruntled.
Has this happened to you? I know it's happened to me. And all too often if I ask for more information the questions echoes in an empty room. Crickets chirp in the vast nothingness. Being of scattered mind and not near enough time I soon lose the ambition to help out, and turn to my next project.
Make it EASY for us to help you.
If you want someone to read your blog, give a link to the blog, NOT just to the first page of your website.
If you want an opinion on your cover art, link to the art itself.
You want participation in a group event don't just give the link to that event. Explain about the participation, what it means, how to join in. Is it enough to just sign up or will we need to do something else when the magic day arrives? Not everyone is up to date on every promotional opportunity and often we (okay I) get confused with all that can be done.
Even when I sort of know which button to push when, I don't always know why and sometimes not even where. If you set up a reTweet day, take a minute to explain what we're going to be doing once we're on Twitter, finger poised to punch something somewhere. Because we do want to help but we also really do need to know how and what we need to do. Make it easy and it will be fun for everyone, and we can help fulfill the MFRW goals:

Seek, Teach, Share, Learn, SUCCEED

thoughts shared from  Mona Karel

Blog Hop Coordinator

In addition to occasional curmudgeonly outbursts, Mona writes Romance both normal and paranormal as a way to share her daydreams with the rest of the world. When not writing she wraps her world around her Salukis, her home in the New Mexico high desert, and photographing the quirky, the unusual, and the just plain gorgeous.

Creating a Newsletter--The Body by Rochelle Weber, Publisher #MFRW Newsletter

Last month, we discussed creating the first page of a newsletter. For some authors, that’s all you’ll need. Others may go further. You may want to add another page with a blurb and an excerpt of the book your guest author’s promoting. And, of course, you’ll want to include buy-links for the book. I don’t think I mentioned this before, but I always work with both rulers visible. I use them as guides when placing text boxes and artwork.

In the MFRW Newsletter, we have headers at the top of each page. You can use your banner. All of ours have our logo, and since we showcase numerous books in various genres, we have banners for each genre, as well as some that just have our logo. Once you’ve designed a basic banner, it’s easy to adapt it if you wish to do so. Maybe you’ll just want to use a slightly shorter version of the header you created for your first page. All you need to do is go into IrfanView (or whatever photo editing software you’re using), pull up the jpg of your header, and resize it.

To resize artwork in IrfanView, click on the Image menu, and then Resize/Resample. You’ll see “Change Size Here and Width and Height boxes. Choose “pixels, cm, or inches”—whichever you’re most comfortable working with. Be sure to click “Preserve aspect ratio (proportional).” I also like to click “Apply sharpen after resample.” Then adjust your height. I suggest using headers that are no more than 1.5 inches tall. You may have to stretch it out a bit to fit it across your page. If that’s the case and the text and artwork appear stretched, you’ll want to go back to IrfanView (or whatever photo editing software you’re using) and shorten your artwork a bit more (maybe down to one inch) so you can catch it at the corner and stretch it out symmetrically. I prefer 150 dots per inch (dpi). It’s dense enough to post on the web, but doesn’t take up as much bandwidth as 300 dpi.

Next, I add a box for the page title. That can be the title of the book, the author’s name with (Cont.) or (Cont. from Page 1), etc. I use a short box, about a half inch tall, as wide as the page, or at least from margin to margin. I use a font like Arial Rounded MT Bold in about 18 points in this box. For MFRW, we use pink text in this box, but you can play with your text. On the left side of the screen, there’s usually a toolbar with an icon that shows a skewed capital A. If you click on that, it will give you a bunch of special text formats to choose from. Or, you can highlight the text and click on the icon in the Home ribbon that shows a capital A underlined in red. You can go in there to change the color of your font. If you click on “more colors,” you’ll get a palette of colors, and you can also click on the Custom tab at the top to tweak the colors to your own taste. I keep a list of the color formulae for the header/URL Link/box line pink; the rusty/brown for the in-text titles, and the gold for the artwork frames.

Once I have the artwork prepared, I create text boxes for the writing. I do my writing in Word and then I can just transfer it to the text boxes in Publisher. My preferred font for text is Garamond 11, and I use the ruler in Word to set up my indentations. I inherited a Mensa newsletter that used Garamond 11 and I liked it, so it’s become my standard.

After I’ve transferred the material to Publisher, I hit Control/A to highlight everything in the text box. Then I go to the Format menu and click on Paragraph. In that menu box, I can set my justification (usually justified), set the spacing I want above and below each paragraph and between lines. I use 1.15 spaces between lines. It gives just a smidge extra space there. You want to put a lot of information into a small space with a newsletter, so you probably don’t want to go with double spacing or even 1.5 lines’ spacing. I suggest spacing your lines no larger than 1.25 lines.

Finally, place your cursor where you want your artwork to go, and go to Insert Artwork from My Computer. There’s an icon for it that has what looks like a photo of a mountain on it, but I’m not sure if that’s a regular part of the toolbar, or if I added it when I customized the Publisher toolbar to suit my needs.

That, I think, takes care of the body, unless you want to add a Masthead. We can discuss that next month.

Rochelle Weber is a Navy veteran and holds a BA in Communications from Columbia College in Chicago with an emphasis on Creative Writing. “Would you like fries with that?” Her novels Rock Bound and Rock Crazy are available in both e-book and print. Her third novel, The Thin Person Inside, will be available in multiple digital formats from MuseItUp Publishing, Inc., in May, 2015. She edits for Jupiter Gardens Press, and is the Publisher of the Marketing for Romance Writers Newsletter, winner of the 2013 Preditors & Editors Readers’ Poll for Best Writers’ Resource.

Rochelle battles bi-polar disorder, quipping, “You haven’t lived until you’ve been the only woman on the locked ward at the VA.” Her song, “It’s Not My Fault,” won a gold medal in the National Veterans Creative Arts Competition. She lives in Round Lake Beach, Illinois. She has two married daughters, four grandchildren, three step-grandkids, and one step-great-grandkid. Two cats allow her to live with them and cater to their every whim.

You can access the MFRW Newsletters at:

https://groups.yahoo.com/neo/groups/MarketingForRomanceWriters/files/MFRW-Newsletters/

Or:

http://issuu.com/mfrw/docs