#MFRWorg Newbie's World: Does Social Media Help to Sell Books?

And by work, I mean, does it actually sell books?

There are many different theories out there about what actually sells books in terms of social media, but as far as I can determine, there is no direct correlation between numbers of social media followers and book sales.  For instance, even if you spent time to amass 20,000 Twitter followers, how many of those will actually buy your book? Perhaps 1%?

We tend to look at the followings of best-selling authors and think "wow, they have a lot of followers, they must sell a lot of books that way." But really, when do we usually follow other authors? After we have already read (and liked) their books.

There are always exceptions, of course, but pinning our energy (and hopes) onto gaining a large following will probably not get us where we want to be.

There are few who will  stand up and say:  don’t waste your time on social media. And far be it from me, either, to say that it is a waste of time. Social media is a good way to make ourselves available to our fans, to communicate with other authors, and to find like-minded individuals. As a social tool, it is invaluable.

But as a book marketing tool, we would be better off applying ourselves to the tried and true methods of marketing.

Find Your Mavens:

Find influencers to promote your work for you. If you’ve ever read the Tipping Point, or heard about how Stephen King’s tweets sent asldjf onto the best-seller lists, then you know what I mean. Use (in the nicest possible meaning of the word) other people’s networks to promote your work.

How to do it? Well, by being social, of course. The first approach is always email, of course, and should consist of the following:

1.      A reason you are writing – what does this person mean in your world – do they write the same genre, share an affinity for hat-wearing cats or gnomes, let them know whatever it is that connects you.

2.      Brief (incredibly brief) intro of you and your work

3.      Call to Action (what would you like the influencer to do? Review? Tweet about the work?)

If you don’t get anywhere with email, though, try social media. Reach out via Twitter or Facebook and be relevant.

Making your book(s) as awesome as possible:

Of course, the other part of marketing is having a product that people really, really want. Your book, in all of its facets, has to be as awesome as possible (writing, cover, and editing.)

Another thing to consider here is the power of a series, and the power of free. Putting out a series in rapid succession, including a free novella, can be a great way to garner sales.

What do you think? What ways have you used social media to garner sales (or not)? What do you think has helped you to sell the most books?

Erin writes sensuous paranormal romances set in exotic locales. Her latest book is a sexy minotaur shifter story set in Crete.  A regular blogger for Marketing for Romance Writers as well as Heroes and Heartbreakers, Erin lives in Atlanta with her two little paranormal beings and one unruly husband.

Erin also now offers editing services, including help with bios and queries, on her website.  She's giving away a critique of a first chapter with a subscription to her newsletter! 

Priming the Pump #MFRWAuthor

The expression “prime the pump,” comes from the necessity to move water from one location to another, using a pump, whether manual or powered. Prior to actually transferring the water you need to put water into the pump itself, so the introduced water moves with less effort

Lenticular Cloud in the Morning...almost looks like an alien vessel. Hey, it's New Mexico

Thinking of writing, the activity of writing as a well of ideas moved along by the effort of creativity, it’s easy to relate the concept of priming the pump. Living in a drought prone environment encourages that parallel. The parallel is even more relevant when I find my creativity well has run as dry as the well out front of my house.

To prime that pump, I go to my personal inspirations: David Farland, the ever so irreverent Chuck Wendig, and marketing guru Seth Godin.

During NaNo month, Wendig’s blog was a non stop cheering section for those racing toward word count Finish Your Stuff Once November was behind us he put it in perspective. The very act of writing is a win no matter how many words made up your final count.

Lost Civilizations? Mountain Refuge?

David Farland’s Be Excited provided a great kick in the rear for those coming off the NaNo WIN high or the Didn’t Make It low. We must remember our passion for what we write.

You might wonder about using Seth Godin for inspiration unless you follow his pithy blog. As writers we are marketing our words and ourselves constantly. Doing so in a sane and constructive manner saves wasted time and avoids losing readers (customers) to poor communication. Where To Start ... You don't have to wait for perfect or large or revered or amazing. You can start.
On occasion I've primed that pump with the books of writers I admire. What a great reason to read instead of mopping the floor!

That Lenticular cloud at sunset. How many ideas can this spawn?

For other creative encouragement I walk outside and fill myself with high plains beauty. Not everyone appreciates wide vistas and lack of close neighbors, but it soothes my soul.
Unrelenting sunshine, no matter what the temperature, not to mention a vast array of stars at night, more than makes up for that long trek into Agility class. We have a bakery, a library, a great restaurant. What more do we need?

In fact I’m sitting at the back of that restaurant right now, hoping the relative quiet will help the fingers find the right keys. Or maybe just the change in environment. Heck who am I kidding, I was hungry for Chile Relleno and eggs!

Creating a Newsletter—The First Page by Rochelle Weber, Newsletter Editor #MFRWorg

In November, we covered creating a header for the first page of a newsletter. Since the MFRW Newsletter broke ninety pages, we’ve discussed the difference between a newsletter and a magazine.  One of our members posted an article that discussed the differences.  Length was one.  Most newsletters run between one and twenty-four pages.  I guess we passed that a few years ago.  Another major difference was the cover.  Most magazines have a photo on the cover with a headline and teasers about the content inside, which usually consists of articles and advertising in non-industry-specific language.  Newsletters tend to have articles on the front.  Of course, I like to add some sort of artwork to the front of my newsletters as well.  It would be a pretty dull publication without some sort of illustration.

So, how do I lay it out?  I add text boxes for the articles I put on the front page.  In the case of the MFRW Newsletter, we put our Featured Author on the front page.    We start with the person’s biography one the left and an interview on the right.  We put the author’s photo in the top right-hand corner, and if there’s room we put his/her contact info in a box at the bottom left.  Again, I use IrfanView to size it.  I like 1.5 inches wide, and I keep the aspect even and let IrfanView decide the length.  We outline the Contacts box in pink.  Our headings are in brown and the links are in hot pink.  The text box for the biography takes up about one-third (1/3) of the width of the page.

As for the interview, the submission form contains several questions for each author to choose from—some serious ones about the craft of writing, some funny ones that may give us an insight into the author him/herself.  And it just occurred to me that since we’re a marketing group, I should probably ask about their favorite marketing technique. I’d better add that to the form as soon as I finish this so I don’t forget!

Depending on how well that fits in the remaining two-thirds (2/3) of the page, it can be one wide column or two narrow ones.  I’ve found that when info doesn’t fit in one column, it sometimes will fit in two. To create columns in Publisher, click on the Columns Icon next to the Paragraph Icon (¶) just to the right of center on the top toolbar.  It should give you a drop-down icon that allows you to choose the number of columns you want by highlighting the columns in the icon.  You’ll then have two columns that are exactly the same size.  To increase the size between columns, go to Format, Text Box, click on the button in the lower right-hand corner that says Columns, and where it says “Spacing,” change that number.  I like 0.25 best.  If I figure out a way to make that the default, I’ll let you know.

Now, all you need to do is figure out what you want to put on your front page!

And, going back to the difference between a newsletter and a magazine, I’d love to add more articles to the MFRW Newsletter.  It’s definitely big enough to be a magazine.  Just think, me, a magazine E-I-C.…  I still wouldn’t get any money for it, but it’d look good in my bio!  Wouldn’t you folks like to be the Cover Models for a magazine?

Rochelle Weber is a Navy veteran and holds a BA in Communications from Columbia College in Chicago with an emphasis on Creative Writing. “Would you like fries with that?” Her novels Rock Bound and Rock Crazy are available in both e-book and print. She edits for Jupiter Gardens Press, and is the Editor-in-Chief of the Marketing for Romance Writers Newsletter, winner of the 2013 Preditors & Editors Readers’ Poll for Best Writers’ Resource.

Rochelle battles bi-polar disorder, quipping, “You haven’t lived until you’ve been the only woman on the locked ward at the VA.” Her song, “It’s Not My Fault,” won a gold medal in the National Veterans Creative Arts Competition. She lives in Round Lake Beach, Illinois. She has two married daughters, four grandchildren, three step-grandkids, and one step-great-grandkid. Two cats allow her to live with them and cater to their every whim.

You can access the MFRW Newsletters at:

https://groups.yahoo.com/neo/groups/MarketingForRomanceWriters/files/MFRW-Newsletters/

Or:

http://issuu.com/mfrw/docs