Monday, June 11, 2018

RT for #MFRWauthor and #MFRWorg Join Us #Read and Follow @MFRW_Org

It's Retweet Day for MFRW on Twitter. All Marketing for Romance Writers are invited to set up tweets for their books.

Go into Twitter and create a tweet. Make sure to use #MFRWauthor or #MFRWorg You can now share up to 280 characters per tweet -- twice as many as before.

Once the tweet has been posted, click anywhere in the white background of the tweet. This will open it and allow you to highlight and copy the URL.

Now, navigate back to here and paste the URL in the comment section of this post.

Remember to visit the blog on Second Monday of the month. You can post your tweet until Wednesday of the same week.

Retweet Day is on the second Wednesday of each month. Retweet everyone on the list.

To help people find your tweet, click the the white background and then the down arrow (found on the right side). Choose "Pin to Your Profile Page." This will keep it at the top of your Twitter feed so more people can find it.

Retweet Day Rules

1. Have #MFRWauthor or #MFRWorg in the tweet. (This retweet day is to promote each other and our group.)
2. Do not use profanity or sexual explicit graphics. Keep it for all age groups.
3. Please do not use adult topics for your blog post. Keep it general for all ages.
4. Return on Retweet Day and click each link in the comments.
5. Click the heart on the tweet and then the retweet symbol and the Retweet button.
6. Click the G+ symbol on the comment so you can see where you left off, and to add a little more visibility to the post.
7. Limit hashtags to three (3) per post.

Here's to a great day of retweets,

Tina Gayle
Tina Gayle enjoys writing contemporary romance and stories featuring strong women, as well as tales that touch the heart. Her writing started at a young age when she created stories to put herself to sleep. Now, she spends her days living her dream.
Find her at www.tinagayle.com or pick up her free read at https://www.instafreebie.com/free/EwL6x


Sunday, June 3, 2018

What should authors blog about? Kayelle Allen @kayelleallen #MFRWauthor #amwriting


What should authors blog about? Kayelle Allen @kayelleallen #MFRWauthor #amwriting
What do I blog about? What am I supposed to say? Shouldn't I be writing a book instead of blogging?
Let's start with that last question and work back to the first. You blog because it's a way to keep your website fresh. Having a blog on your website means your information is constantly updated. This means search engines (like Google) will find new activity, which will raise your site's importance in search results. A site that hasn't updated in a year will fall out of sight, whereas one that changes weekly brings new readers.
Why do you have a website? For readers to find out about you and your books. You can also use them to obtain readers for your newsletter and to blog. In fact, a blog should be an organic extension of your books. Your posts can provide reasons to read your books, information about your characters, sales and special events, blog hop posts, and much more. A great way to get that information out is to blog.

What do I blog about?

So what can you talk about? What keeps readers coming back? Here's a list you can use for ideas. (download the PDF of this at the end)
Talk about the benefits provided by your book
  • Learn
  • Laugh
  • Thrill
  • Pleasure
  • Experience
  • Good cry
Inspiration behind writing the book
Protagonist info so readers get to know them
Antagonist info so readers know what to expect
Prologue to the events of the book
Short story in the past or future
Events which relate to the book
The world of the book
Hero's home
Heroine's home
Profile the evil leaders
Related story including a secondary character
Create an entirely new character from the world
Lists related to things featured in the book
Maps of the world
Photos taken by you (conventions, etc.)
Trees on this world
Topography and land area
What is it that drives you to write
Graphics you create

Videos and Podcasts

By adding videos or podcasts, you can bring a whole new level to your website. Download Audacity (a free program) to create your own readings. You can use the microphone on your computer to record your voice.
Illustrations and drawing
Trailers
Do a video reading
A podcast reading
A podcast of names and how to say them
Podcast of the language
In short, anything and everything related to your book is fair game when creating a blog post. Start a list of items mentioned in your books and talk about them. Do you write historical novels? How were hairbrushes different back then? How did people dress? What was the main meal like each day? If you write science fiction, how is your world different from ours? What are the rules regarding social interaction? What is day-to-day transportation like? Most of the questions for historical or sci fi can be interchanged.
Look for ways you can share the world of your book and open the eyes of readers. Don't give away the plot, but do entice them with snippets and details. When you start making a list, you'll soon find you have more things to blog about than you ever imagined.

About Kayelle Allen


Kayelle Allen writes Sci Fi with misbehaving robots, mythic heroes, role playing immortal gamers, and warriors who purr. She's a US Navy veteran who's been married so long she's tenured.
https://kayelleallen.com
Twitter https://twitter.com/kayelleallen
Facebook https://facebook.com/kayelleallen.author
Join the Romance Lives Forever Reader Group Download four free books and get news about books coming soon. You can unsubscribe at any time.

Monday, May 7, 2018

Looking for Romantic Read find #MFRWauthor and #MFRWorg Suggestions from @MFRW_Org

It's Retweet Day for MFRW on Twitter. All Marketing for Romance Writers are invited to set up tweets for their books.

Go into Twitter and create a tweet. Make sure to use #MFRWauthor or #MFRWorg You can now share up to 280 characters per tweet -- twice as many as before.

Once the tweet has been posted, click anywhere in the white background of the tweet. This will open it and allow you to highlight and copy the URL.

Now, navigate back to here and paste the URL in the comment section of this post.

Remember to visit the blog on Second Monday of the month. You can post your tweet until Wednesday of the same week.

Retweet Day is on the second Wednesday of each month. Retweet everyone on the list.

To help people find your tweet, click the the white background and then the down arrow (found on the right side). Choose "Pin to Your Profile Page." This will keep it at the top of your Twitter feed so more people can find it.

Retweet Day Rules

1. Have #MFRWauthor or #MFRWorg in the tweet. (This retweet day is to promote each other and our group.)
2. Do not use profanity or sexual explicit graphics. Keep it for all age groups.
3. Please do not use adult topics for your blog post. Keep it general for all ages.
4. Return on Retweet Day and click each link in the comments.
5. Click the heart on the tweet and then the retweet symbol and the Retweet button.
6. Click the G+ symbol on the comment so you can see where you left off, and to add a little more visibility to the post.
7. Limit hashtags to three (3) per post.

Here's to a great day of retweets,

Tina Gayle
Tina Gayle enjoys writing contemporary romance and stories featuring strong women, as well as tales that touch the heart. Her writing started at a young age when she created stories to put herself to sleep. Now, she spends her days living her dream.
Find her at www.tinagayle.com or pick up her free read at https://www.instafreebie.com/free/EwL6x


Thursday, May 3, 2018

Author Interview Checklist: What You Need to be Ready @KayelleAllen #MFRWauthor #Author


Author Interview Checklist: What You Need to be Ready @KayelleAllen #MFRWauthor #Author
Imagine your book is coming out and you want to line up interviews for the release. Or you're scheduled to appear on a blog to talk about one of your characters. Perhaps you set up an interview months in advance and now the date is looming. How do you prepare?

Some things will be part of every interview. You can have those on hand and be ready at a moment's notice. Use this checklist and you'll have a marketing or media kit that will support any endeavor.

Fill in the following and keep it handy. You'll be able to copy/paste this into forms online and into interview forms you download.

Author Interview Checklist

This checklist is in three parts; author, book, and marketing.

Author Checklist

Author name
Author bio
Website
Blog
Twitter
Facebook
Pinterest
Instagram
Snapchat
Goodreads
Amazon Author Page
Newsletter
Instafreebie
Bookfunnel

Book Checklist

Book title
Series title
Genre
Heat level (Rating)
Blurb (full length)
Mini-blurb (100-150 words)
Tagline (1-3 sentences)
ASIN
ISBN
Publication date
Link to downloadable excerpt or excerpt online
Word count
Page count
Affiliate link (i.e., Amazon associate or Smashwords affiliate link for book)
Shortened link (bit.ly, etc.)
Publisher (name)
Buy Links
Publisher 
Amazon
Barnes and Noble
iBooks
Kobo
Smashwords
Books2Read (universal link) 

Marketing Checklist

Six hashtags (use no more than three per tweet)
Three  tweets (up to 240 characters each)
Three  Facebook posts
Six excerpts (4 short, 2 long)
(if you write spicy romance have both hot excerpts and family friendly ones)

Image Checklist

Cover in three sizes: 200x300, 500x750, 1800x2700 (or close equivalents)
Banners (memes) - good rule of thumb is 3x wider than tall or 3x taller than wide (i.e., 200x600 or reverse) or 2x taller than wide (450x900 or reverse) or square (fits any social media format)
Author bio pic (headshot)
Banner with one or more books together
Pictures of author with book
Other images that help reveal your story
Book video or trailer

This author checklist is far from exhaustive, but it will get you started. I create one for myself as an author and keep book info separately, with one document for each book. Each book helps sell the one released before it. Having this material on hand will ensure you are always ready to share the stories of your heart.


What types of things do you have ready? Are there tried and true items you find valuable when preparing a media kit? Please share them in the comments.

Monday, April 9, 2018

RT Spring into a #Romance Stories from #MFRWauthor #MFRWorg and Follow @MFRW_Org

It's Retweet Day for MFRW on Twitter. All Marketing for Romance Writers are invited to set up tweets for their books.

Go into Twitter and create a tweet. Make sure to use #MFRWauthor or #MFRWorg You can now share up to 280 characters per tweet -- twice as many as before.

Once the tweet has been posted, click anywhere in the white background of the tweet. This will open it and allow you to highlight and copy the URL.

Now, navigate back to here and paste the URL in the comment section of this post.

Remember to visit the blog on Second Monday of the month. You can post your tweet until Wednesday of the same week.

Retweet Day is on the second Wednesday of each month. Retweet everyone on the list.

To help people find your tweet, click the the white background and then the down arrow (found on the right side). Choose "Pin to Your Profile Page." This will keep it at the top of your Twitter feed so more people can find it.

Retweet Day Rules

1. Have #MFRWauthor or #MFRWorg in the tweet. (This retweet day is to promote each other and our group.)
2. Do not use profanity or sexual explicit graphics. Keep it for all age groups.
3. Please do not use adult topics for your blog post. Keep it general for all ages.
4. Return on Retweet Day and click each link in the comments.
5. Click the heart on the tweet and then the retweet symbol and the Retweet button.
6. Click the G+ symbol on the comment so you can see where you left off, and to add a little more visibility to the post.
7. Limit hashtags to three (3) per post.

Here's to a great day of retweets,

Tina Gayle
Tina Gayle enjoys writing contemporary romance and stories featuring strong women, as well as tales that touch the heart. Her writing started at a young age when she created stories to put herself to sleep. Now, she spends her days living her dream.
Find her at www.tinagayle.com or pick up her free read at https://www.instafreebie.com/free/EwL6x


Tuesday, April 3, 2018

Authors: How to find your book's URL on Amazon @KayelleAllen #MFRWauthor #Author


Want to know how to get readers to find your book on Amazon or another bookseller? Need to know how to make a "buy link" for your book? Here's how.

Your book's URL

When you go to a bookseller online like Amazon or Barnes and Noble to find your book, how did you get there? The first time, you might have gone to the home page of the store and typed in either your name or your book's title. When you found the book, you clicked on the link and navigated to its page.
If you copy and paste that URL into a document, clicking it will bring you right back. But how long is that URL and what does all that gobbledygook after the title mean? Is there a way to clean that up and make it look better?

Here's one of mine from Amazon.
https://www.amazon.com/Romance-Christmas-Kayelle-Allen/dp/1502962403/ref=asap_bc?ie=UTF8
Notice the part in bold? It doesn't come like that -- I made it bold so you could easily see it. When you see the letters REF in a URL, it means "referral". That material isn't part of your book's true URL. It's code telling the site how you got to the page. You can safely delete it and everything to the right.

Here is how the true URL will look:
https://www.amazon.com/Romance-Christmas-Kayelle-Allen/dp/1502962403/
All that other code at the end is a way for Amazon to know got there. It can get really long if you've bounced around a long time.
I went to Amazon and searched "romance for christmas" allen. Here's the URL I ended up with on the book page.
https://www.amazon.com/Romance-Christmas-Kayelle-Allen-ebook/dp/B00OSD716G/ref=sr_1_3?s=digital-text&ie=UTF8&qid=1511405487&sr=1-3&keywords=%22romance+for+christmas%22+allen


All that bold text is just a way for Amazon to know how you got to the page. In reality, on Amazon, all you need is this:
https://www.amazon.com/dp/B00OSD716G/
B00OSD716G is the ASIN (Amazon Standard Information Number) Amazon needs to find the book. If you copy that number and paste it in the search bar on Amazon, the book will come up. Try it!
When you send a reader to your book's page, you don't need a long URL that is really how you personally got to the page. You want them to have the book itself. Otherwise, Amazon will get misleading info about who is clicking on your book and how they got there.

URL Tip

I keep a document with info for my book and the URLs for its various sites. Each one has the book title, blurb, tagline, page count, word count, date of publication, ASIN, ISBN, and buy links. Anytime I want to enter info for my book anywhere online, I can pop open that document and voila! Everything is right there.

Now you can make a clean URL for every book and send readers right to a page to buy it. Do you have a tip for getting readers to click a link? Please share it in the comments.

Kayelle Allen writes sweet Christmas romance, but also Sci Fi with misbehaving robots, mythic heroes, role playing immortal gamers, and warriors who purr. She's a US Navy veteran who's been married so long she's tenured.
https://kayelleallen.com

Monday, March 12, 2018

RT Day for #MFRWOrg with an #MFRWauthor and Follow @MFRW_Org

It's Retweet Day for MFRW on Twitter. All Marketing for Romance Writers are invited to set up tweets for their books.

Go into Twitter and create a tweet. Make sure to use #MFRWauthor or #MFRWorg You can now share up to 280 characters per tweet -- twice as many as before.

Once the tweet has been posted, click anywhere in the white background of the tweet. This will open it and allow you to highlight and copy the URL.

Now, navigate back to here and paste the URL in the comment section of this post.

Remember to visit the blog on Second Monday of the month. You can post your tweet until Wednesday of the same week.

Retweet Day is on the second Wednesday of each month. Retweet everyone on the list.

To help people find your tweet, click the the white background and then the down arrow (found on the right side). Choose "Pin to Your Profile Page." This will keep it at the top of your Twitter feed so more people can find it.

Retweet Day Rules

1. Have #MFRWauthor or #MFRWorg in the tweet. (This retweet day is to promote each other and our group.)
2. Do not use profanity or sexual explicit graphics. Keep it for all age groups.
3. Please do not use adult topics for your blog post. Keep it general for all ages.
4. Return on Retweet Day and click each link in the comments.
5. Click the heart on the tweet and then the retweet symbol and the Retweet button.
6. Click the G+ symbol on the comment so you can see where you left off, and to add a little more visibility to the post.
7. Limit hashtags to three (3) per post.

Here's to a great day of retweets,

Tina Gayle
Tina Gayle enjoys writing contemporary romance and stories featuring strong women, as well as tales that touch the heart. Her writing started at a young age when she created stories to put herself to sleep. Now, she spends her days living her dream.
Find her at www.tinagayle.com or pick up her free read at https://www.instafreebie.com/free/EwL6x


Saturday, March 3, 2018

4 Common Questions Authors Ask About Self Published Books @kayelleallen #MFRWauthor #Author

I am often asked about self publishing. Since I have 13 self published multiple books, it's easy to see why. I also lead Marketing for Romance Writers, so I get certain questions on a regular basis. Based on my experience, here are the answers to four of the most common things authors ask.

Should I put my self published ebook in print?

Definitely. You don't have to pay to have your book printed. Use CreateSpace which will allow you to make POD versions (Print on Demand). This way if you need 10 copies for a book signing, you can get just 10 copies. CreateSpace costs you nothing. They make money when you sell a book. Because it's digital until it's ordered and printed, they can afford to keep books "in print" far longer than a traditional publisher would. The biggest reasons to have your book in print: 1) some people will only read print books, 2) The difference in price between a print book and ebook often drives sales of the ebook. If you can get an ebook for $2.99 or a print book for $8.99, which would you buy? 

How should I price my book?

Amazon suggests a range depending on your book. When you go to your book's detail page on KDP, look at the pricing section. Click the link and read everything. It's helpful. If you charge under $2.99 or over $9.99 you will get 35% royalty. Between those ranges, you get 70%. The BEST way to determine your price is to study the competition. Look up other books in your genre and see what the top 10 are doing price wise. CreateSpace will give you a minimum price - the price which they must charge to cover their costs. I make my print books as low as possible. For every print book I sell, I sell 500 ebooks. Print is nice, but it's not what sells and they are extremely expensive to pre-print and distribute. If you use CreateSpace, you can match it to the book on Amazon and sell it there too. 

Should I use social media?

Social media is for being social. You can meet people on Twitter, Facebook, Pinterest etc. that you would never meet otherwise. People buy from people they know. Be on social media to be seen, not to sell books. Yes, you should post about book stuff. But share other material as well. Offer things of interest and people will follow you. The goal is to reach more people, not sell books. If people know and like you, they will buy your books. 

Do I need to buy an ISBN?

The site you upload to (Smashwords, Amazon, CreateSpace) will provide one at no cost. Save your money for more important things, like marketing. All the ISBN tells people is a number for your specific book and which service you used to print/publish it. They are a legacy of the old publishing system. The Libary of Congress uses them, but since you can get one for free, why spend a fortune? They are not cheap. Here's a good FAQ page from the only place where you can buy an ISBN. They own the system. http://www.isbn.org/faqs_general_questions

If you have questions about self published books, please leave a comment below. I'll do my best to answer or to point you toward someone who can.



Kayelle Allen writes Sci Fi with misbehaving robots, mythic heroes, role playing immortal gamers, and warriors who purr. She's a US Navy veteran who's been married so long she's tenured.
https://kayelleallen.com
Twitter https://twitter.com/kayelleallen
Facebook https://facebook.com/kayelleallen.author
Join the Romance Lives Forever Reader Group Download four free books and get news about books coming soon. You can unsubscribe at any time.

Monday, February 12, 2018

RT - Find #Romance Ebooks with #MFRWauthor and #MFRWorg Follow @MFRW_Org

It's Retweet Day for MFRW on Twitter. All Marketing for Romance Writers are invited to set up tweets for their books.

Go into Twitter and create a tweet. Make sure to use #MFRWauthor or #MFRWorg You can now share up to 280 characters per tweet -- twice as many as before.

Once the tweet has been posted, click anywhere in the white background of the tweet. This will open it and allow you to highlight and copy the URL.

Now, navigate back to here and paste the URL in the comment section of this post.

Remember to visit the blog on Second Monday of the month. You can post your tweet until Wednesday of the same week.

Retweet Day is on the second Wednesday of each month. Retweet everyone on the list.

To help people find your tweet, click the the white background and then the down arrow (found on the right side). Choose "Pin to Your Profile Page." This will keep it at the top of your Twitter feed so more people can find it.

Retweet Day Rules

1. Have #MFRWauthor or #MFRWorg in the tweet. (This retweet day is to promote each other and our group.)
2. Do not use profanity or sexual explicit graphics. Keep it for all age groups.
3. Please do not use adult topics for your blog post. Keep it general for all ages.
4. Return on Retweet Day and click each link in the comments.
5. Click the heart on the tweet and then the retweet symbol and the Retweet button.
6. Click the G+ symbol on the comment so you can see where you left off, and to add a little more visibility to the post.
7. Limit hashtags to three (3) per post.

Here's to a great day of retweets,

Tina Gayle
Tina Gayle enjoys writing contemporary romance and stories featuring strong women, as well as tales that touch the heart. Her writing started at a young age when she created stories to put herself to sleep. Now, she spends her days living her dream.
Find her at www.tinagayle.net or pick up her free read at https://www.instafreebie.com/free/EwL6x


Saturday, February 3, 2018

Advice for Authors Doing Blog Tours by @KayelleAllen #MFRWauthor #Author

I host over 350 authors a year on Romance Lives Forever, and I have hosted many blog tours. I currently have about 2k viewers a day on RLF, and to get them, I use good content, good formatting, and consistent posting. I also amplify my blog's reach with Triberr (more about that in an upcoming post).

Purpose of Blog Tours

Blog tours are primarily used to get your book in front of readers. When you launch a new title, it's an efficient way to show off the cover and the blurb and tease readers into pre-ordering or buying.

Blog tours should allow readers to see how original you are as a writer. Having different subjects for each post can help. If you have 10-12 posts, each with an identical title, it's a bit boring. Change it up by using new titles on each site.

Use solid hashtags in the title. Yes, in the title. Why? Hashtags are search programs. When you click one on social media, it shows you other tweets or posts that used the same topic. When people share your post on social media, that title becomes a tweet or a Facebook title. If it has a hashtag, your chances of being seen shoot up exponentially. Even more if your Twitter name is in the title. Search Twitter for the hashtag #RLFblog to see this in action. To know if a hashtag is worth using, search it on Twitter or for faster results, try a site like RiteTag.

However, do not use your Twitter name as a hashtag (#yourname). If you're the one sending the tweet, your name is right there in the sent info. If you're a guest somewhere, give them your Twitter name to use as a mention (@yourname). Readers on social media can click the @name and easily follow you. The hashtag is going to take them to a search program. Use your name to get followers and pull them to your homepage, not to send people on a search.

A bonus of the @name versus a hashtag is that Twitter will pull those mentions into your notifications page. They will not show you who used the hashtag. You're on your own finding those.

I've seen something lately that I hope dies a quick death. People are writing "Book Promo" or "Book Blitz" somewhere in the title. This is a big red flag that screams "Advertisement" or "Commercial". Readers don't want to be bludgeoned with ads and commercials. Please don't do this, especially on blog tours where you will be producing multiple posts. Please put those old fashioned words away and let them die in peace. They will kill your sales. I do not permit this type of wording on RLF.
 

When you use blog tours properly by setting out new posts, good hashtags, and snappy titles that draw attention, you are well on your way to a successful book launch.

New from Kayelle Allen

Bringer of Chaos: Forged in Fire
When the immortal Pietas is marooned on a barren world with no food and few survival tools, he knows it could be worse. He could be alone. But that's the problem. He's not.
Half a million of his people sleep in cryostasis, trapped in their pods and it's up to Pietas to rescue them. Before he can save his people, he must take back command from a ruthless enemy he's fought for centuries. His brutal, merciless father. Immortals may heal, but a wound of the heart lasts forever... 
Amazon and in print. Free on Kindle Unlimited
http://amzn.to/2ABIcCI

Kayelle Allen is the founder of Marketing for Romance Writers. She writes Sci Fi with misbehaving robots, mythic heroes, role playing immortal gamers, and warriors who purr. She's a US Navy veteran and has been married so long she's tenured.

Monday, January 8, 2018

RT Day Join the #MFRWauthor Retweet Day #MFRWorg #Romance and Follow @MFRW_Org

It's Retweet Day for MFRW on Twitter. All Marketing for Romance Writers are invited to set up tweets for their books.

Go into Twitter and create a tweet. Make sure to use #MFRWauthor or #MFRWorg You can now share up to 280 characters per tweet -- twice as many as before.

Once the tweet has been posted, click anywhere in the white background of the tweet. This will open it and allow you to highlight and copy the URL.

Now, navigate back to here and paste the URL in the comment section of this post.

Remember to visit the blog on Second Monday of the month. You can post your tweet until Wednesday of the same week.

Retweet Day is on the second Wednesday of each month. Retweet everyone on the list.

To help people find your tweet, click the the white background and then the down arrow (found on the right side). Choose "Pin to Your Profile Page." This will keep it at the top of your Twitter feed so more people can find it.

Retweet Day Rules

1. Have #MFRWauthor or #MFRWorg in the tweet. (This retweet day is to promote each other and our group.)
2. Do not use profanity or sexual explicit graphics. Keep it for all age groups.
3. Please do not use adult topics for your blog post. Keep it general for all ages.
4. Return on Retweet Day and click each link in the comments.
5. Click the heart on the tweet and then the retweet symbol and the Retweet button.
6. Click the G+ symbol on the comment so you can see where you left off, and to add a little more visibility to the post.
7. Limit hashtags to three (3) per post.

Here's to a great day of retweets,

Tina Gayle
Tina Gayle enjoys writing contemporary romance and stories featuring strong women, as well as tales that touch the heart. Her writing started at a young age when she created stories to put herself to sleep. Now, she spends her days living her dream.
Find her at www.tinagayle.net or pick up her free read at https://www.instafreebie.com/free/EwL6x