Friday, May 26, 2017

Who’s Your Target Audience? Do You Know? #MFRWauthor #WriteTip #Writers #Authors


It’s been a while since I posted. I’m sorry for disappearing and apologise for the incredibly long absence. Life got in the way, but I’m back now and ready to help you to level up!

I remember when I first decided to pursue a writing career; one of the first aspects I had to understand was who my audience was. Of course, I immediately thought: easy-peasy. My audience is the same as every other romance author out there. Women between the ages of 18 and 100. If she is able to read, she’s my audience. Rich or poor, it doesn’t matter, so long as she enjoys reading romance. Nor does it matter where she lives. Romance is world-renowned and everyone loves it, right?

I’m betting some of you have boiled your marketing aim down to that same wide margin. What would you think if I told you you’re looking at this thing all wrong? My light bulb moment came once I realised my target audience wasn’t who I thought it was. If you don’t know who your readers are, you can’t effectively market to them. How are you going to target everyone? Impossible. And here’s the rub—not everybody will love your amazing, beautifully written story. What? Yep! So you need to know your audience. Take the time to figure it out. It’s like trying to understand your main character’s internal conflict—you need to dig deep.

Your real audience.

As an example, my target audience looks a little like this. Yes, I have readers who are in their
Created by Crystal Swan
early twenties and readers who are well into their seventies. These are the ones I know of so I will say my readers are between the ages of 20 and 80. Notice I say readers and not women because there are men who also enjoy romance novels; I have a few of those, too! So that’s the age and gender of my readers.


S/he has Christian views. Most of them go to church and read the Bible, but are not religious. They love God and have a strong relationship with our Saviour. Abhors profanity, blasphemy, and gratuitous sex and violence. But while this is the case, my target audience are open-minded and enjoy the gift and pleasures of lovemaking with their husband/wife. Yes, lovemaking is in the Bible and not only Song of Solomon. Read the various books and see for yourself if you don’t believe me. Anyway, back to my target audience. They are gentle-minded and long for a world filled with love and not hate. S/he prefers the lighter side of life and loves to laugh. So fun, feel-good, saucy stories are perfect for them. 

My stories are not marketed as Inspirational or Christian romance, but my characters believe, pray and even go to church off stage. If you look at my author brand, you’ll see I market my books as sweet ‘n’ spicy romantic comedy. That’s because they’re like the sweet romance, but the bedroom doors are wide open. You won’t find foul language, but you will get super-spicy love scenes. And my audience will enjoy my brand of emotional conflict and humour. 

You can't please everyone.

In the same way that we don’t all enjoy the every book, not everyone is our audience. It’s our job as authors to pinpoint our readers and market our books to them. Do you know your audience? Tell me all about it in the comments section below.

Until next time, write with clarity and style!

Monique xx


Monique DeVere is a full-time author of Sweet 'n' Spicy Romantic Comedy and Contemporary Romance. She also writes Christian Supernatural Suspense movie scripts. She is married to her very own strong-silent-type hero and has four children. When Monique isn’t writing or spending quality time with her family, she likes to armchair travel to distant and exciting parts of the world and considers herself to have the best job on earth. 

You can visit her at moniquedevere.com where she invites you to join her exclusive Sweet ‘n’ Spicy Readers Club packed full of goodies for her members. Monique loves to hear from her readers, do contact her at monique@moniquedevere.com.